Svetlana Shchehel
31 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
SEO Insights
Crafting your brand SERP—best practices from Jason Barnard, THE Brand SERP guy
Apr 03, 2020 20 min read

Your Brand SERP is your business card, and you need to make it look as good as possible. In this blog post, based on the webinar with Jason Barnard recently hosted by SE Ranking, you’ll find the answers to questions like: Why tracking your brand name is crucial for your success? How to measure Brand SERP quality? And what can you do to improve your on-SERP brand image?

Svetlana Shchehel
SEO Insights
Getting ready to chase Google sitelinks
Mar 26, 2020 17 min read

Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.

Svetlana Shchehel
SEO Insights
How to keep your SEO afloat during website redesign
Mar 16, 2020 19 min read

Website redesign is a complex process that transforms a website both outward and within. Many things can go wrong SEO-wise as you A/B test, tweak the layout of website pages, revamp the website structure and modify the content. Learn how to handle all the changes you make to get through the redesign scot-free.

Svetlana Shchehel
SEO Insights
Keeping or skipping www in your domain name
Feb 27, 2020 14 min read

The www prefix in the domain name may seem little and insignificant given the fact that modern browsers now hide this part of an URL. If you wonder why some websites still keep the www part, you're welcome to go through this blog post. Learn what is the value of the www prefix and how to (not) use it properly to keep your website SEO-friendly.

Svetlana Shchehel
SEO Insights
Estimating how long your SEO journey will take
Feb 05, 2020 15 min read

There are just too many things impacting a website’s SEO growth, from the level of competition in your business niche to the volatility of SEO itself. In this post, I’ll outline the major factors that can either speed up or slow you down on your way to reaching your SEO goals. I hope that the different scenarios discussed here will let you understand where your website belongs and how fast you can feel all the benefits of doing SEO.

Svetlana Shchehel
SEO Insights
Why adding SEO to your startup’s gameplan is a must?
Jan 16, 2020 15 min read

Running a startup means that you dream big and work hard to create an awesome product, but nobody knows about it just yet. This is why SEO exists. It remains a major source of targeted traffic that is also budget-friendly. Learn which other benefits SEO can bring to your startup and how to get started with your SEO journey.

Svetlana Shchehel
SEO Insights
How to use Google Trends to enhance your SEO strategy
Jan 11, 2020 15 min read

Google Trends is a free tool that shows which topics are trending on people’s minds around the globe at a given time. It's mostly used to check how interest toward a keyword changes over time, but the tool has much more to offer. Join me on this guided tour of Google Trends to unravel its full potential and get valuable insights into your customers’ interests.

Svetlana Shchehel
SEO Insights
Is negative SEO still a lethal weapon in SEO wars?
Dec 09, 2019 21 min read

Staying at the top of the ranking ladder is tough, especially if your competitors try to throw you off the ladder by resorting to negative SEO methods. Learn which nasty tactics your rivals may use, how to protect your website from negative SEO attacks and how Google handles issues of the kind.

Svetlana Shchehel
SEO Insights
The full anatomy of breadcrumb navigation
Dec 02, 2019 16 min read

Breadcrumbs are one of the elements of website navigation that help users understand where they are on a website and, if necessary, help them get back to the previous site section. In this post, we’ll discuss which breadcrumb types exist, whether your site needs them and how to set them up properly.

Svetlana Shchehel