Technical SEO
Oct 27, 2022 Updated

Why every website needs a custom 404 page

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.
3619 views
4 comment
Link Building
Aug 30, 2021

Dofollow vs nofollow links and their value for SEO

By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy. In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking.
11734 views
15 comment
SEO Strategy
Jun 25, 2021

Using the power of internal linking

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.
579 views
10 comment
Technical SEO
Dec 02, 2019

The full anatomy of breadcrumb navigation

Breadcrumbs are one of the elements of website navigation that help users understand where they are on a website and, if necessary, help them get back to the previous site section. In this post, we’ll discuss which breadcrumb types exist, whether your site needs them and how to set them up properly.
8236 views
9 comment
Subscribe to our blog

Sign up for our newsletters and digests to get news, expert articles, and tips on SEO

Thank you!
You have been successfully subscribed to our blog!
Please check your email to confirm the subscription.