Website Audit

That works as you expect

show svg

Crawls every page of a website

img checkbox

img checkbox

Uses multiple sources for scanning

Link-by-link crawling from the homepage to the deepest pages

Pages specified in XML Sitemap file

Your own list of URLs to analyze

img lockimg lock

Covers test domains and subdomains

The site audit can scan subdomains within a single audit

The audit tool can even reach closed domains

Evaluates against all key parameters

Domain overview and website health

  • Server information
  • MOZ DA
  • Alexa
  • Number of indexed pages
  • Robots.txt
  • Mirror websites

Parameters per page

  • Pages with 404 response
  • Pages with 500 response
  • Redirects
  • Hreflang tag
  • Noindex tag

Meta tags and headings

  • Duplicate meta tags
  • Pages with missing meta tags
  • Empty H1
  • Missing H1
  • Duplicate headings

Image optimization

  • Broken images
  • Missing alt tag
  • 500 status images
  • Size
  • Source URL

Link analysis

  • Broken links
  • Too many links on the page
  • Empty anchor
  • Pages without inbound links
  • Links with 301 redirect


  • Mobile optimization
  • Favicon
  • Custom 404 page
  • HTML validation

Fast and gentle at the same time

Control the crawling speed
Set up the maximum scanning depth, the number of requests and the number of pages to scan.
Protect your server
Adjust the limits and restrictions that will be used for your website analysis.

Comprehensive reporting down to the last pixel

Acсess the list of crawled pages, images and external links with all necessary data presented on the separately detailed dashboard.

Get actionable insights on any SEO issue that may appear.

Get a dynamic comparison of website audits to see your progress and what still needs to be done.


Download or send shiny PDF report with all
the necessary data to your colleagues and clients.

Sample report

Flexible settings that fit your needs

Automated scheduled reports and rechecks allow you to keep your website under constant review.

Our bot can disregard directives from robots.txt, follow URL settings, or just follow to your custom rules.

Customize your website audit report: add a logo, write comments and make it “yours” as much as possible.
You are able to define what should be treated as an error.
img cherry

Built-in sitemap.xml generator

Create sitemap.xml in one click regardless of the number of pages


Website audit for:

250000 PAGES

Branded report

White Label



Website audit for:

150000 PAGES

Branded report

White Label



Website audit for:

25000 PAGES

Branded report

White Label


Check as many pages as you need with SE Ranking

SE Ranking checks all of your website pages. Get the results depending on your pricing plan.

Pick Pricing Plan that fits your needs or contact us to request a custom pricing.
See pricing plans
How do I run a website audit?
The website audit starts automatically when you create a new project.To restart the audit, click the appropriate button in the “Website Audit” module. Also, you can set up a schedule for automatic rechecks – once per week or month in the Settings.
How much time does it take to generate a website audit report?
Since your website is checked against dozens of parameters, we can’t predict exactly how long it will take the system to complete the audit. It depends on the number of pages and images on the website, whether there is a crawl delay in the robots.txt file, as well as the internal queue in the system. You will be able to monitor the crawling process in the Website Audit module. You will get a notification via email once the audit report has been generated.
What is the difference between Website Audit and On-Page SEO Checker?
The Website Audit scans all pages of a website and provides an analysis along with suggestions on how to fix identified problems. An example of the report can be found here. The On-Page SEO Checker audits a certain URL and evaluates how well it is optimized for a certain query. It detects mistakes that negatively affect the given page’s search engine ranking. An example of the report can be found here.

Works great for any website built with any technology

wordpress logo
joomla logo
drupal logo
magento logo
SE Ranking helped our business increase efficiency and efficacy

We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.

John Sammon
Founder and CEO at Sixth City Marketing
Perfect fit for our marketing agency

After trying a lot (10+ years of experience) SE ranking stands out on top of others because it combines everything we need for our clients. We do only provide the client with rankings, but also with the potential traffic (and revenue) of those ranking when they hit top 3 in Google. The tool let us provide the client with in depth analysis of the technical stuff ánd a marketing plan tool, so we can set goals and follow a checklist of monthly activities. And to top it all off it’s fully whitelabel.

Harm Hendriks
Owner at Premium Online
Most comprehensive SEO tool I’ve used

I like the competition analysis tools, it provides paid and organic data, which gives me an idea on how to catch up and outrank the immediate competition for my clients. It also provides data for the potential traffic, which helps show clients the potential gains of the campaign. And with the marketing plan, I know what needs to be improved in order to get results for my clients.

Joe David
Founder & Marketing Consultant at Rochallor Digital
A very complete SEO Tool

The tool is very complete: keywords planning and tracking, backlinks analysis, competitions research… A very few SEO software provides all those features in this price range. Although, the customer experience is optimal: the UI is clear and intuitive and SE Ranking’s people are very kind, empathic and helpful.

Nirina M. Razanamparany
Software Engineer | Co-Founder at Code & Scale
Good SEO Tool for small size business

I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before. But those tools were too cost-intensive for a small and quick start into SEO so I tried it out and I am quite satisfied with it. I like the ability to pay for certain services with credits, as I am not using them on a very frequent level, so it actually gives me greater flexibility to only use them when needed and not paying for them even when not using them.

Florian Bierschenk
Online Marketing Manager at
Excellent SEO tool for keeping track of customers

I like the automatic reports best. They are very much customisable until customer level and of course have the ability to style it to your own. This makes it easier for us, as we don’t have to make them manually anymore. Apart from that the tools inside SE Ranking are great for a quick analyses or where you want, go in to the dept.

Bram van den Heuvel
CEO at Brijn Webproducts BV
Best seo tool a company could have

SE Ranking is the best seo platform our company has used so far. The interface of the platform is great & user-friendly. The available options are many. From tracking rankings, monitoring backlinks, keyword research to competitor analysis and website audit, everything we need to optimize our sites is just one click away. Also, for any questions or anything else we needed, the live support team replied & helped me with straight away.

Giannis Koutsopoulos
CEO at AboutHotelier
Real value for great price

Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well

Jan B.
Owner at JB Online Marketing
Join over 300,000 users
You are in a good company

More features to explore

Page Changes Monitoring

  • Get immediate notifications when a change is made to a web page
  • Compare changes against two scanning dates
  • Understand the reasons behind rankings fluctuations

Learn more

On-Page Checker

  • Analyze the target URL for the target keyword
  • Provides technical, content, link, and many other types of analysis
  • View such analyzed parameters as “passed”, “warnings” and “errors”
  • Use practical tips to solve issues and eliminate warnings

Learn more

Lead Generator

  • Add a customized widget to your website
  • Offer a free on-page SEO audit to your visitors
  • Collect info on visitors to convert them into clients

Learn more

Keyword Grouper

  • Analyze and group search queries that match the same website’s URL
  • Group keywords regardless of the location
  • Check the search volume right on spot
  • Easily group long-tail search queries

Learn more

Backlink Checker

  • Analyze each link against 15 SEO parameters
  • Discover your and your competitors’ backlink profiles
  • Export backlinks to the Backlink Monitoring tool
  • Base your backlink profile structure on valuable SEO factors

Learn more

Social Media Management

  • Schedule automatic social media posting
  • Analyze key metrics
  • Facebook & Twitter management
  • Analyze social media user demographics

Learn more

White Label

  • Customizable domain logo, header, footer, color scheme, and much more
  • Set automated or manually generated branded reports
  • Custom access to different SEO facilities
  • Use your own domain via separate personal access

Learn more

Marketing Plan

  • Comprehensive checklist with tips and guidelines
  • Regularly updated materials
  • Create custom tasks
  • Track your progress

Learn more

SEO/PPC Competitor Research

  • Discover competitors by keywords, domains, subdomains, and URLs
  • Analyze the Ads advertising history
  • Get a list of all your competitors in the search results
  • Get ideas for alternative keywords for your ad campaign and organic promotion

Learn more

Website Audit

  • Analyze all of your pages against key SEO parameters
  • Compare previous crawls
  • Solve issues by following our guidelines
  • Study analyzed parameters categorized as “passed”, “warnings” and “errors”

Learn more