Automate SEO & GEO workflows with SE Ranking’s SEO API
Connect via API for custom integrations and bulk processes, or via MCP to query data from inside Claude or any AI assistant. Or do both.
The data your workflows will run on
Choose how to put SE Ranking’s API to work
Pick a workflow that fits your priorities and follow it straight through
Know exactly where competitors outrank you across search and AI
Analyze any domain's performance, identify top competitors, and surface quick wins, competitor gaps, topic clusters, and AI Overviews where competitors appear but you don't.
Monitor your brand visibility across AI search engines at scale
See how your brand and competitors appear across ChatGPT, Gemini, Perplexity, AI Mode, and AI Overviews. Track mentions, citations, and share of voice across major AI engines.
Turn a completed site audit into structured URL lists for your pipelines
Connect to a completed site audit, pull every URL affected by each issue type, and drill into individual pages for full metrics. Works for bulk triage, automated ticketing, or custom reporting workflows.
Monitor backlinks and surface link-building opportunities
Screen prospects by authority and backlink quality. Surface competitor links you're missing, and track new and lost backlinks across all your domains automatically.
Map global traffic and benchmark competitors across your key markets
Get a full traffic picture for any domain, identify top-performing markets, benchmark organic competitors by region, and surface keyword gaps.
Audit any site, identify ranking blockers, and verify improvements
Pull health scores, issues, and affected URLs. Analyze internal linking, thin content, and page-level technical issues. Fix and confirm improved performance.
Query SE Ranking from inside any AI assistant
Connect via MCP and work with your SEO and GEO data inside Claude, Codex, Cursor, or any other AI tool. 1-minute setup, no exports, no code, no workflow interruption.
Build processes that aren't constrained by bandwidth
Automation & Workflows
Replace manual triggers with processes that run automatically across your client base:
Automate data collection and generate multiple reports simultaneously.
Manage multiple projects and client accounts from inside your stack.
Build no-code automation workflows on SE Ranking’s data.
Scalability & Big Data Access
Run analyses at the volume your client base demands:
Get direct access without logins, tool switching, or manual filtering.
Process massive datasets across multiple client projects.
Run bulk large-scale research and audits without limits.
Integration & Developer Access
Connect SE Ranking’s data to the tools where your team and clients already work:
Route structured data into BI systems, custom apps, and reporting.
Apply it to widgets and integrate it with other data sources.
Retrieve instant, structured JSON responses with up to 10 requests per second.
Plug SE Ranking data into tools you already use
Connect SE Ranking to the tools your team already works in without custom development or rebuilding existing workflows
n8n
Open-source automation to build custom workflows via a visual builder.
Link SE Ranking to your existing stack and trigger reports, sync keyword data, and automate tasks using n8n’s visual workflow builder.
Data Studio
Live dashboards and client reports to blend SEO, GEO, GA4, and GSC data.
Pull SE Ranking data directly into Data Studio to build always-current dashboards your clients and stakeholders can access directly.
Make
Visual no-code automation to connect SE Ranking to the rest of your stack.
Use Make’s visual interface to integrate SE Ranking with CRMs, project management tools, Slack, and more, without writing a line of code.
Book a call with our team to map out your API integration
Cover the full scope of SEO & GEO work with SE Ranking’s API
Keyword Research
Analyze thousands of high-impact keywords at once using metrics like search volume, difficulty scores, CPC, seasonal trends, and more.
Backlinks
Monitor backlinks at scale. Track new and lost links, analyze anchor texts, referring domains, and authority scores, access historical data, and more.
Domain Analysis
Track any domain’s performance in search. Monitor keywords, traffic, AI search presence, competitor overlap, and ranking history across 188+ regions.
Website Audit
Run large-scale, customizable SEO audits for any site. Receive structured reports on technical health, performance, and indexability.
AI Search
Analyze domain and brand performance across leading LLM engines. Track brand and link presence, share of voice, prompts, and AI traffic trends.
Project Management
Create, update, and manage SE Ranking projects at scale. Add keywords, track rankings, run audits, and monitor backlinks across multiple client sites.
Pricing that fits how you use the API
Buy a stand-alone API, start with pay-as-you-go, or combine with any SE Ranking subscription.
From
- Backlinks API
- Domain Research API
- Keyword Research API
- Website Audit API
- AI Search API
- Project Management API
Bring SEO & GEO data into your own stack
SEO & Marketing agencies
Generate automated performance reports for multiple client accounts.
Integrate SEO and GEO data with custom dashboards and CRMs.
Get up-to-date and historical data to make data-driven decisions.
Enterprise SEO teams & In-house specialists
Run large-scale keyword, competitor, and backlink analysis.
Fetch historical trends for long-term strategy planning.
Customize the API to fit your needs and adjust as your strategy evolves.
Developers & Data analysts
Retrieve structured JSON responses to improve internal analytics.
Monitor performance in real-time within your own analytics environment.
Develop custom SEO and GEO applications and automation scripts.
Why choose SE Ranking’s API
We selected SE Ranking’s API because it offered a full-featured suite of products. Although we currently use the API for technical audits, we envision leveraging other products in the future. It offers flexible usage models and allows us to extract only the data we need without excess clutter. Good customer support was another key factor in switching to SE Ranking.
SE Ranking’s tools—and especially the API—are an integral part of our daily workflow. They not only provide us with accurate data for SEO analysis but also enable a deeper integration of SEO and SEA insights. This creates measurable synergies that translate into real performance gains—and directly impact our clients’ revenue.
We joined SE Ranking for the monthly reports, but we stayed for the extra value it brings to our SEO workflow. Every time we build a website, I use SE Ranking to find quick wins and prove to new clients that we can reach their goals.
See the full scope of what SE Ranking’s API covers
What is an SEO API?
An SEO API gives teams programmatic access to SEO and AI search data, including keyword rankings, backlinks, domain metrics, site audits, competitor insights, and AI engine visibility. This means you can assess that information without going through the platform interface manually. Instead, you can pull data directly into your own tools, or connect via MCP to access it from inside an AI assistant.
Why is it ideal to use an API for SEO?
For agencies and teams working at scale, manual data collection creates a bottleneck. You need to log in, export files, connect them with other sources, and repeat the process across multiple clients. An API removes those steps. Data flows directly into your dashboards, analytics platforms, CRMs, and BI tools without manual intervention at each stage. It also means running analyses at a volume that manual work can’t match.
What SEO data can I access with this API?
SE Ranking’s API is structured across two layers. The Data API covers keyword research, backlink analysis, domain performance, SERP data, site audits, and AI visibility research. The Project API lets you manage and automate SEO and GEO workflows within the platform, including rank tracking, keyword grouping, competitor monitoring, and AI visibility tracking at the project level. All data is returned as structured JSON.
Is SE Ranking’s API data accurate?
Yes, SE Ranking’s API pulls from its large database and real-time analysis to provide accurate data. It collects and updates new SEO and GEO data daily, with a database that employs in-depth tracking to cover global and local search results. It also uses a vast link index to provide accurate data on backlinks.
What are the limitations?
A few things worth knowing before you integrate. SE Ranking doesn’t currently offer first-party SDKs and integration is done via the REST API reference and a Postman collection for endpoint testing. Also, default requests-per-second limits are lower than some competitors’, though these can be increased by contacting the support team. If you’re migrating from another API provider, you’ll need to remap your endpoints
How do I access SE Ranking's API?
Accessing our API is straightforward. Just log in to your SE Ranking account, navigate to the API tab under the Settings section, and retrieve your unique API key. Once you have your API key, you can use it for different purposes. For more information, refer to our API documentation.
How do I get an SE Ranking API key?
AP is included with every SE Ranking subscription. To get your key, log in to your SE Ranking account, go to the API section. From there, you can copy your API key and use it to integrate SE Ranking’s data into your applications, dashboards, or reports.
What is the cost of API access?
API access comes with any SE Ranking plan (Core at $129/mo and Growth at $279/mo). You can even test it in the free trial account. For higher volume, the API Add-On starts at $149/month and can be added to any existing subscription. Pay-as-you-go is also available with a $50 minimum deposit.
Can I use this API without technical expertise?
Yes, you don’t need a development team to use the SE Ranking’s API. One method is to run a pre-written code in Google Colab to gather data, then apply specific formulas within Google Sheets to clean the results. Use our code as an example and adjust it as needed. MCP is another path. Once connected, you can query keyword rankings, backlink data, site audit results, and AI search visibility directly from Claude, Codex, Cursor, or any MCP-compatible AI assistant in plain language. No code required.
What is an MCP server?
MCP is a bridge between AI models like Claude and external tools, data sources, and services. SE Ranking’s MCP server connects SE Ranking’s data directly to AI assistants like Claude, Codex, Gemini, Cursor, and any other client. Once connected, you can query keyword rankings, backlink data, site audits, AI search visibility, and more in plain language, without switching between tools or writing code.
How does MCP differ from the API?
API and MCP server serve different use cases. The API gives you programmatic access to SE Ranking’s data for building custom integrations, automated workflows, and data pipelines. The MCP server is for querying SE Ranking data conversationally from inside an AI assistant. You can run research, analyses, and AI-assisted workflows without switching context. Both are included in every SE Ranking plan.