SE Ranking News

SE Ranking Updates: April-June 2021

Jul 09, 2021

Over the past 3 months, we have added new filters to Rankings, new checks to Website Audit, introduced new competitor comparison opportunities, made updates to Analytics & Traffic, Backlink Checker and Report Builder, Competitive Research and Keyword Research tool updates, added historical data on domains and keywords, and updated the pricing plans and their limits.

Andrew Zarudnyi
SEO Insights
Why are your existing customers more valuable than new ones?
Jun 30, 2021 9 min read

In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.

Svetlana Shchehel
SEO Insights
Google’s PageRank: does it still matter and how
Jun 29, 2021 13 min read

It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.

Anastasia Osypenko
SEO Insights
Using the power of internal linking
Jun 25, 2021 37 min read

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.

Svetlana Shchehel
SEO Insights
The role of CTR in SEO: How to increase the number of clicks from the SERPs
Jun 07, 2021 12 min read

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.

Kelly Breland
SEO Insights
Guide to Google Penalties: Full list and ways to avoid them
May 30, 2021 20 min read

Google penalties can be a big headache: they can drop your rankings in a split second or even remove your site from the index. To protect your property from a sudden traffic loss, read this guide to learn what Google penalties are, how to check if your site has any, and how to recover from them.

Maria Yefimenko
SEO Insights
What is SEO?
May 26, 2021 28 min read

How do search engines learn about web pages and put them in the search results? What factors are considered when deciding on the order of web pages in the results and what you can do to maximize your chances to be in the top? Finally, what are the benefits of optimizing a website? We explain all these in our introductory post about SEO.

Anastasia Osypenko