In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.
Over the past 3 months, we have added new filters to Rankings, new checks to Website Audit, introduced new competitor comparison opportunities, made updates to Analytics & Traffic, Backlink Checker and Report Builder, Competitive Research and Keyword Research tool updates, added historical data on domains and keywords, and updated the pricing plans and their limits.
It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.
The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.
Meet one of SE Ranking’s cool new features: historical data. From now on, you can access the Competitive Research tool to get organic and paid domain traffic data from previous periods going back to February 2020. On top of that, you can also go through a keyword’s historical data under the Keyword Research tool.
The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
We reached out to small and medium business owners who use our platform and asked them to share their experience of surviving the pandemic. We got responses from agencies, brick-and-mortar stores, retailers, freelancers, and bloggers from all over the world. Get inspired by their stories!
Google penalties can be a big headache: they can drop your rankings in a split second or even remove your site from the index. To protect your property from a sudden traffic loss, read this guide to learn what Google penalties are, how to check if your site has any, and how to recover from them.
How do search engines learn about web pages and put them in the search results? What factors are considered when deciding on the order of web pages in the results and what you can do to maximize your chances to be in the top? Finally, what are the benefits of optimizing a website? We explain all these in our introductory post about SEO.