SEO Insights

Semantic SEO: What it is and how it can boost your rankings

Jul 30, 2021

Semantic SEO provides better results for businesses and customers in all areas: from better consistency between requests and results to a deeper understanding of what language your clients are using. Here is the overview of what semantic SEO is, how it works, and how to optimize for semantic search.

Maria Yefimenko
SE Ranking News
SE Ranking Updates: April-June 2021
Jul 09, 2021 8 min read

Over the past 3 months, we have added new filters to Rankings, new checks to Website Audit, introduced new competitor comparison opportunities, made updates to Analytics & Traffic, Backlink Checker and Report Builder, Competitive Research and Keyword Research tool updates, added historical data on domains and keywords, and updated the pricing plans and their limits.

Andrew Zarudnyi
SEO Insights
Why are your existing customers more valuable than new ones?
Jun 30, 2021 9 min read

In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.

Svetlana Shchehel
SEO Insights
Google’s PageRank: does it still matter and how
Jun 29, 2021 13 min read

It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.

Anastasia Osypenko
SEO Insights
Using the power of internal linking
Jun 25, 2021 37 min read

The power of internal linking is often underestimated. And still, a killer internal linking strategy may bring you closer to reaching your goals. In this post, we'll explain why internal linking matters and how you can get the most out of it.

Svetlana Shchehel
SEO Insights
The role of CTR in SEO: How to increase the number of clicks from the SERPs
Jun 07, 2021 12 min read

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.

Kelly Breland