Domain Authority Checker

Domain authority (DA) is a score developed to help digital marketers and SEOs assess websites for optimization and compare their own website’s credibility with that of competitors. You can use this domain rating metric to predict how well your web pages will rank in search results. This metric ranges from 1 to 100.

The domain authority metric of your website indicates its potential for ranking on search engines. It assists you in:

• Better understanding your site's credibility in the eyes of search engines.
• Comparing your ranking chances to that of your competition and gauging your site’s ability to reach the top of SERP.
• Tracking your domain’s progress over time and planning your Off-Page optimization strategy.

Because website authority is calculated primarily through backlinks, devising wise link building strategies is the best way to increase your score. Here are a few ways to do it:

1. Create unique, shareable and valuable content. This is the best way to get high-quality and relevant organic links to your website.
2. Perform competitor research to find link gaps.To fill in backlink gaps, look for quality (and relevant) websites that collaborate with your SERP competitors.
3. Audit your website and disavow bad links. Analyze the effectiveness of each link. This will assist you in understanding how successful your current link building strategy is and which backlinks may be harmful for your website, allowing you to disavow them.

Different DA checkers use unique methodologies for calculating website authority. This metric, however, is usually determined by the number and quality of backlinks and referring domains. So the more quality backlinks and donors your website has, the higher its score. This is how SE Ranking calculates its Domain Trust score, which shows the domain authority.

Domain authority is a comparative metric, so its ‘success’ depends on your niche and competition. That is, the best way to figure out which DA score is good for your website is by comparing yours with that of your SERP rivals. For instance, if your competitors' DA scores are in the 80-100 zone, your domain authority score of 75 will be weak. On the other hand, if your competitors' DA ranges between 0 and 30, your score (of even 35) will be good, and you’ll rank high in SERPs. You can figure out how ‘good’ your score is with the help of any Domain Authority Checker. 

Unlike many other domain authority checkers, SE Ranking’s free DA checker relies on its own backlink database and calculates Domain Trust score considering both the quantity and quality of backlinks and referring domains.

The calculation process includes the following steps:

1. We start by collecting data on the number of domains that link to the analyzed website.
2. During this step, we assess the overall trust and reputation of each referring domain.
3. Using our enhanced algorithms, we transform collected data into DT scores ranging from 1 to 100.