Backlink Gap Analysis Tool
Run backlink gap analysis to find backlinks that your competitors already have but you don’t.
Unveil new opportunities with our unbeatable backlink gap analysis tool
Want to fill your backlink gaps? Find them first!
What is a backlink gap?
SEO fundamentalsThe backlink gap is the difference between your site and your competitor’s in terms of the number of referring domains and unique backlinks coming from those referring domains. Backlink gap analysis, which is usually performed with the help of automated solutions like SE Ranking’s Backlink Gap Analysis Tool, can help you discover new backlink opportunities.
For example, if your competitor placed backlinks on high-quality domains but you didn’t, consider this a backlink gap and lost opportunity. By conducting an in-depth link gap analysis and then filling in the gaps, you can improve your site’s domain authority and increase your rankings.
How to analyze your competitors’ backlinks and find gaps
Add up to five competing sites. Backlink Gap Analyzer will quickly check their backlink profiles.
It will then highlight all referring domains and their respective backlinks to your rivals’ sites but not to yours. Since websites linking to your competitors will often be relevant and just as likely to link to your site, this report can provide you with many easy backlink wins. Go through all links to the analyzed domains/URLs to identify any holes in your current approach.
Apply filters to sort the results and focus on the most important backlink parameters.
Pay special attention to the most valuable backlink parameters to your link-building strategy. Then, either add any missed opportunities to your ‘to-get’ list or export the entire backlink analysis report in just one click. When you analyze competitors’ backlinks, always prioritize quality over quantity. Only pursue credible backlinks that are relevant to your business. If done right, analyzing your competitors’ backlinks can help you overcome your SERP competitors and reach your SEO goals.
SE Ranking’s Essential backlink features
