Learn about the best practices of increasing ecommerce conversion rates. In this post, we explain what factors are crucial for ecommerce conversions, how to design a conversion funnel, how to track different metrics related to conversions, and how to optimize an online store for it to convert more users.
This post gets into all the nitty-gritty about the conversion rate: what it is, why it matters, what types of numbers you should be striving for, and how to properly calculate your conversion rate. On top of that, we'll touch upon other analytics metrics you'll need to keep track of to truly understand the health of your website and its performance.
Conversion rate optimization not only increases the number of users who perform a desired action but also provides customer insights and improves user experience. Learn what CRO practices work well for different websites and how to test conversion hypotheses and analyze the results.
Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.