Marketing Plan

A detailed roadmap to outline your marketing and SEO strategy

Insights for aspiring SEO practitioners and experts

SE Ranking's Marketing Plan is more than just a marketing checklist: it provides a comprehensive strategy to every kind of user: from SEO newbies to experienced gurus.

An easy take-off

Our SEO guide is the perfect starting point for agencies and webmasters that are assessing sites for prospective clients, plus it can be used as a marketing plan template.

Best practice approach

This best-practice SEO checklist consists of all the points you need to stay on top of what's done and still needs to be implemented.

A useful tool for everyone

Professional SEO agencies go through the same checklist as independent SEO experts, so grab your chance to optimize your website risk-free knowing that no stone is left unturned.

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Get things done

The most comprehensive marketing & SEO checklist for you to use

STRATEGY & PRE-LAUNCH CARE
A list of the initial steps that should be accomplish at the beginning of the project - from purchasing a domain name to installing the tracking system
KEYWORD RESEARCH & IMPLEMENTATION
Search query analysis, competitor evaluation and semantic core assessment - all at your fingertips to develop the best SEO strategy
ON-PAGE OPTIMIZATION
Optimization of key on-page ranking factors: meta titles, descriptions, keywords, alt tags, heading tags, keyword density optimization, mobile-friendliness and more
ADD YOUR OWN TASKS
Customize your SEO to-do list by adding some extra activities specifically related to your project
SOCIAL MEDIA MANAGEMENT
Examine and analyze the social media accounts linked to your project. Develop your SMM strategy, plus monitor and amplify relevant social signals
OFF-PAGE OPTIMIZATION
Going through a list of inspirational ideas will help you create a better link-building strategy, helping you increase your site's visibility and much more

All possible SEO tools in one solution

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SE Ranking helped our business increase efficiency and efficacy

We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.

John Sammon
Founder and CEO at Sixth City Marketing
Perfect fit for our marketing agency

After trying a lot (10+ years of experience) SE ranking stands out on top of others because it combines everything we need for our clients. We do only provide the client with rankings, but also with the potential traffic (and revenue) of those ranking when they hit top 3 in Google. The tool let us provide the client with in depth analysis of the technical stuff ánd a marketing plan tool, so we can set goals and follow a checklist of monthly activities. And to top it all off it’s fully whitelabel.

Harm Hendriks
Owner at Premium Online
Most comprehensive SEO tool I’ve used

I like the competition analysis tools, it provides paid and organic data, which gives me an idea on how to catch up and outrank the immediate competition for my clients. It also provides data for the potential traffic, which helps show clients the potential gains of the campaign. And with the marketing plan, I know what needs to be improved in order to get results for my clients.

Joe David
Founder & Marketing Consultant at Rochallor Digital
A very complete SEO Tool

The tool is very complete: keywords planning and tracking, backlinks analysis, competitions research… A very few SEO software provides all those features in this price range. Although, the customer experience is optimal: the UI is clear and intuitive and SE Ranking’s people are very kind, empathic and helpful.

Nirina M. Razanamparany
Software Engineer | Co-Founder at Code & Scale
Good SEO Tool for small size business

I was used to work with Tools like Sistrix, Ahrefs or Searchmetrics and did not know about SE Ranking before. But those tools were too cost-intensive for a small and quick start into SEO so I tried it out and I am quite satisfied with it. I like the ability to pay for certain services with credits, as I am not using them on a very frequent level, so it actually gives me greater flexibility to only use them when needed and not paying for them even when not using them.

Florian Bierschenk
Online Marketing Manager at charly.education
Excellent SEO tool for keeping track of customers

I like the automatic reports best. They are very much customisable until customer level and of course have the ability to style it to your own. This makes it easier for us, as we don’t have to make them manually anymore. Apart from that the tools inside SE Ranking are great for a quick analyses or where you want, go in to the dept.

Bram van den Heuvel
CEO at Brijn Webproducts BV
Best seo tool a company could have

SE Ranking is the best seo platform our company has used so far. The interface of the platform is great & user-friendly. The available options are many. From tracking rankings, monitoring backlinks, keyword research to competitor analysis and website audit, everything we need to optimize our sites is just one click away. Also, for any questions or anything else we needed, the live support team replied & helped me with straight away.

Giannis Koutsopoulos
CEO at AboutHotelier
Real value for great price

Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well

Jan B.
Owner at JB Online Marketing
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You are in a good company

More features to explore

Page Changes Monitoring

  • Get immediate notifications when a change is made to a web page
  • Compare changes against two scanning dates
  • Understand the reasons behind rankings fluctuations

Learn more

On-Page Checker

  • Analyze the target URL for the target keyword
  • Provides technical, content, link, and many other types of analysis
  • View such analyzed parameters as “passed”, “warnings” and “errors”
  • Use practical tips to solve issues and eliminate warnings

Learn more

Lead Generator

  • Add a customized widget to your website
  • Offer a free on-page SEO audit to your visitors
  • Collect info on visitors to convert them into clients

Learn more

Keyword Grouper

  • Analyze and group search queries that match the same website’s URL
  • Group keywords regardless of the location
  • Check the search volume right on spot
  • Easily group long-tail search queries

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Backlink Checker

  • Analyze each link against 15 SEO parameters
  • Discover your and your competitors’ backlink profiles
  • Export backlinks to the Backlink Monitoring tool
  • Base your backlink profile structure on valuable SEO factors

Learn more

Social Media Management

  • Schedule automatic social media posting
  • Analyze key metrics
  • Facebook & Twitter management
  • Analyze social media user demographics

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White Label

  • Customizable domain logo, header, footer, color scheme, and much more
  • Set automated or manually generated branded reports
  • Custom access to different SEO facilities
  • Use your own domain via separate personal access

Learn more

Marketing Plan

  • Comprehensive checklist with tips and guidelines
  • Regularly updated materials
  • Create custom tasks
  • Track your progress

Learn more

SEO/PPC Competitor Research

  • Discover competitors by keywords, domains, subdomains, and URLs
  • Analyze the Ads advertising history
  • Get a list of all your competitors in the search results
  • Get ideas for alternative keywords for your ad campaign and organic promotion

Learn more

Website Audit

  • Analyze all of your pages against key SEO parameters
  • Compare previous crawls
  • Solve issues by following our guidelines
  • Study analyzed parameters categorized as “passed”, “warnings” and “errors”

Learn more