EAT is a set of signals that Google uses to find trustworthy pages that bring real value to users. Read this article to learn how to fulfill these parameters and write better content.
When evaluating its experiments, Google relies on the feedback from its Quality Raters. Meanwhile, Quality Raters rely on the Google Quality Guidelines document, when assessing a page. We've singled out the document’s key highlights that will help you improve the quality of your pages and potentially increase their search profile.