Technical SEO
Mar 13, 2023

What is a canonical tag and when should it be used to canonicalize a page?

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.
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Technical SEO
Mar 31, 2021

How to create an XML sitemap: a guide to successful SEO mapping

Most of the time search robots explore your site by naturally following links. Still, if you want crawlers to find all your website pages that matter, you'd better use an XML sitemap. Learn which pages to include in your sitemap, which is the easiest way to create one and how to submit your sitemap to Google.
10768 views
18 comment
Technical SEO
Feb 19, 2021

Duplicate pages: how they affect SEO and how to avoid them

Duplicate pages may appear on your website without you even knowing. They negatively affect rankings and can lead to keyword cannibalization. Learn how to spot duplication issues on time, what actions to take to deal with existing duplicates, and how to avoid them in the future.
3829 views
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Technical SEO
Oct 23, 2020

Robots.txt file: What it is, how to set it up, how to check it

Learn why you need a robots.txt file, which pages should be excluded from crawling with its help, and how to configure the file properly. Here, you'll find general robots.txt file contents requirements, information on the directives supported by popular search engines as well as some examples of robots.txt files.
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