SEO Strategy
Oct 29, 2021

What is conversion rate and how do you calculate it?

This post gets into all the nitty-gritty about the conversion rate: what it is, why it matters, what types of numbers you should be striving for, and how to properly calculate your conversion rate. On top of that, we'll touch upon other analytics metrics you'll need to keep track of to truly understand the health of your website and its performance.
3236 views
4 comment
SEO Strategy
Jun 07, 2021

The role of CTR in SEO: How to increase the number of clicks from the SERPs

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.
2125 views
4 comment
SEO Strategy
Jan 18, 2021

SEO metrics and KPIs: what to track and why

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?
9339 views
5 comment
SEO Strategy
Dec 30, 2020

How to create perfect SEO reports for your clients

When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.
2670 views
10 comment
SEO Strategy
Dec 04, 2020

How to directly connect SEO and sales

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.
823 views
2 comment
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