SE RANKING BLOG

Paying only when SEO results are achieved seems like a reasonable approach. But is it really that perfect? Learn all the benefits and pitfalls of pay-for-performance SEO.

We’ve answered frequent questions about the capabilities of rank tracking tools. This article will help you set expectations from rank trackers, pay attention to important features during your free trials, and come up with an informed decision when making your choice.

This post gets into all the nitty-gritty about the conversion rate: what it is, why it matters, what types of numbers you should be striving for, and how to properly calculate your conversion rate. On top of that, we'll touch upon other analytics metrics you'll need to keep track of to truly understand the health of your website and its performance.

Conversion rate optimization not only increases the number of users who perform a desired action but also provides customer insights and improves user experience. Learn what CRO practices work well for different websites and how to test conversion hypotheses and analyze the results.

Use SE Ranking to check the traffic forecast for the website, search engines and each one of your keywords. Let’s start by understanding what traffic forecast is, and taking a look at the new features we've prepared for you.

It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.

The higher the website’s click-through rate, the higher its traffic. The number of clicks isn’t a ranking factor but it is correlated with high organic rankings. It’s important to monitor the CTR of different pages and improve snippets to get more clicks. In this post, we discuss how to learn CTR measurements and how to improve the CTR by working on title and description tags and other on-page aspects.

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?

When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.