Kelly Breland
Jun 27, 2014 | 2 min read

We are pleased to inform you that we’ve added a new function “search visibility”! Website Visibility is an indicator of visibility that comes from a website’s organic search channel. Check it out!

How to count search visibility in SE Ranking:

seranking search visibility

where S – search visibility;

F – search volume;

A – adjusting ranking factor.

The adjusting factor is chosen depending on what keyword position your website takes in search engine based on a certain search volume:

  • 1, 2, 3 rankings: A=1;
  • 4 ranking: A=0,85;
  • 5 ranking: A=0,60;
  • 6, 7 rankings: A=0,50;
  • 8, 9 rankings: A=0,30;
  • 10 ranking: A=0,2;
  • 11 ranking and so on: A=0.

Why do you need to check search visibility?

In order to evaluate the real result of your keyword position. For instance, your website has 10 keywords that are ranked in Top of search engine by 15 points, 5 keywords that are dropped out by 2 points. It seems that results are good. But if the search volume of the first 10 search queries are less by many times than the search volume of the second batch of 5 keywords it means that search visibility will fall in search engines. Therefore, you will get a low amount of clicks and organic traffic.

search visibility graph

How to customize search visibility chart in SE Ranking:

On the home page of SE Ranking dashboard you will see one of four charts: Average position, Traffic forecast, Search visibility and % in TOP 10.

You can chose the chart by default in the settings.

se ranking dashboard settings Good luck with your projects! 🙂

Share article
More Articles
SE Ranking News
SERP Tracker: a new tool to monitor search results
Feb 14, 2019 8 min read

Professional search engine optimizers recognize the critical importance of understanding the trends that drive search engine results pages. We’ve developed a unique tool called SERP Tracker that aims to help user closely monitor and analyze the first 100 search results for any keyword. This post dissects the tool's main features and explores the tasks it aims to solve.

Andrew Shipp
SE Ranking News
A look back at 2018 & big plans for 2019
Jan 25, 2019 10 min read

We at SE Ranking had quite a successful and eventful 2018 that gave us an opportunity to further enhance our platform. But with the holiday season already behind us, it’s time to look back and review last year, plus share all the big things we have planned for 2019. Check out this post to find out what’s in store for you this year.

Andrew Shipp