Top 11 SEO Tools for Agencies to Outshine Competitors and Get More Clients
Running an SEO agency is a bit like juggling flaming torches while riding a unicycle — it requires impeccable balance. You need to actually do search engine optimization while coordinating with teams, interacting with diverse clients, and crafting a unique SEO strategy, all with your clients’ goals and market in mind.
The good news? The right solutions can make this SEO game so much easier. In this article, we’re going to review the best SEO agency software to help you find the perfect assistant for your SEO tasks.
Did you get hands-on with any agency SEO tools from this list? We’d appreciate your ratings! You can rate just one tool or all that you’ve tried.
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Top SEO tools for agencies for making your life easier
- SE Ranking: An SEO platform for agencies that offers a unique balance of comprehensive features and affordability.
- AgencyAnalytics: A reporting platform for marketing agencies that focuses on automation and customizable dashboards.
- Screaming Frog: A powerful tool for in-depth technical site audits with extensive crawling capabilities.
- Semrush: An all-in-one solution for SEO, content marketing, competitor research,
- PPC, and SMM with additional agency workflow features.
- Ahrefs: An SEO platform with fast crawlers and an extensive backlink database that can greatly assist agencies in offering link-building services.
- WebCEO: A digital marketing platform that helps agencies automate their processes and collaborate.
- Mangools: A simple SEO solution for start-up agencies with basic tracking and monitoring tools.
- Moz: An all-inclusive platform for digital agencies. It offers core features for business promotion in both traditional and local search.
- Woorank: An efficient tool for agencies in need of quick and comprehensive website audits.
- Google Analytics: A free and must-use Google tool for analyzing and tracking organic website performance.
- Google Search Console: An essential, free-to-use solution for analyzing website performance in Google search
SE Ranking
Winner!
AgencyAnalytics
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Moz Pro
WooRank
SE Ranking
Winner!
AgencyAnalytics
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Moz Pro
WooRank
SE Ranking
Winner!
AgencyAnalytics
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Moz Pro
WooRank
SE Ranking
Winner!
✅ Agency Pack costs $50/month and can only be purchased with an annual subscription for Pro ($95.20/month) and Business ($207.20/month)
AgencyAnalytics
⛔ No special packages for agencies. Agencies can consider the Agency Plan at $180/month + Rank Tracker and Site Audit cost an additional $50/month each
Screaming Frog
⛔ No special packages for agencies.
Semrush
✅ Agency Growth Kit Start is only available with the Pro Plan ($129.95/ month) at extra $69/month. Agency Growth Kit Scale costs extra $149/month and is available for all three plans
Ahrefs
⛔ No special packages for agencies. Agencies can only consider plans with more limits and features but they come at higher price ($449/month or $14,990/year)
WebCEO
⛔ No special packages for agencies. Agencies can consider the Agency Unlimited Plan priced at $99/month + additional scanning fees
Mangools
⛔ No special packages for agencies. Agencies can consider the Mangools Agency Plan priced at $129/month
Moz Pro
⛔ No special packages for agencies. Agencies can consider the Large Plan at $299/month or Premium Plan at $599/month
WooRank
⛔ No special packages for agencies. Agencies can consider the Premium Plan at $199/month or Enterprise Plan at custom price
SE Ranking
Winner!
5-unlimited
AgencyAnalytics
5-50
Screaming Frog
Isn’t a project-based tool
Semrush
5-40
Ahrefs
5-100 unverified projects
WebCEO
5-unlimited
Mangools
1-unlimited
Moz Pro
3-50
WooRank
1-5, custom number with the Enterprise plan
SE Ranking
Winner!
1-5, $20/month per extra seat
AgencyAnalytics
5-unlimited
Screaming Frog
1 seat per one licence
Semrush
1, $45-100/month per extra seat
Ahrefs
1, $20-80/month per extra seat
WebCEO
5-10, $5/month per extra user
Mangools
1-5, $19/month per seat in Premium and Agency Plans
Moz Pro
1-5, $49/month per extra seat
WooRank
1, custom number with the Enterprise plan
SE Ranking
Winner!
10 clients seats are included in the Agency Pack, $4/month per extra client seat
AgencyAnalytics
Unlimited
Screaming Frog
1 seat per one licence
Semrush
$45-100/month per extra seat
Ahrefs
$20-50/month per extra seat
WebCEO
$5/month per extra user
Mangools
$19/month per seat in Premium and Agency Plans
Moz Pro
$49/month per extra seat
WooRank
1, custom number with the Enterprise plan
SE Ranking
Winner!
- Keyword Rank Tracker
- Keyword Research
- Competitive Research
- Website Audit
- On-page SEO Checker
- Content Marketing Module
- Backlink Checker and Gap Analyzer
- Local Marketing Module
- And more
AgencyAnalytics
- Rank Tracker
- Backlink Monitor
- Site Auditor
- Automated Reporting
Screaming Frog
- SEO Spider
- Log File Analyzer
Semrush
- Keyword Rank Tracker
- Keyword Research Tools
- Website Audit
- On-Page SEO Checker
- Competitive Research
- Backlink Analytics and Audit
- Content Marketing Tools
- Local SEO Tools
Ahrefs
- Keyword Rank Tracker
- Keyword Research Tool
- Website Audit
- Competitive Research
- Content Explorer
- Backlink Checker
WebCEO
- Rank Tracking Tool
- Keyword Research Tool
- Technical Audit Tool
- Backlink Checker Tool
- Traffic Analysis SEO Tools
- SEO Content Assistant
Mangools
- KWFinder
- SERPChecker
- SERPWatcher
- LinkMiner
- SiteProfiler
Moz Pro
- Site Audit
- Rank Tracker
- Backlink Analysis
- Keyword Research
WooRank
- Keyword Tracking Tool
- Competitive Analysis Tool
- Complete Technical Analysis Tool
SE Ranking
Winner!
5-50, unlimited with the Agency Pack
AgencyAnalytics
Unlimited
Screaming Frog
Crawl scheduling
Semrush
5-50
Ahrefs
WebCEO
Mangools
available only for SERPWatcher tool
Moz Pro
Unlimited
WooRank
SE Ranking
Winner!
AgencyAnalytics
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Moz Pro
WooRank
SE Ranking
Winner!
Unlimited in the Agency Pack
AgencyAnalytics
Full white label with unlimited cabalilities comes with higher plans
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Available only for SERPWatcher tool
Moz Pro
WooRank
SE Ranking
Winner!
Included in the Agency Pack
AgencyAnalytics
Full white label with unlimited cabalilities comes with higher plans
Screaming Frog
Semrush
Ahrefs
WebCEO
Opens with the Agency Unlimited plan and costs an additional $20/month
Mangools
Available only for SERPWatcher tool
Moz Pro
WooRank
SE Ranking
Winner!
- Looker Studio
- Google Analytics
- Google Search Console
- Google Business Profile
AgencyAnalytics
- Google Analytics
- Google Search Console
Screaming Frog
- Google Analytics
- Search Console
- PageSpeed Insights
Semrush
- Looker Studio
- Google Analytics
- Google Search Console
- Google Business Profile
Ahrefs
- Looker Studio
- Google Analytics
- Google Search Console
WebCEO
- Google Analytics
- Google Search Console
- Google Business Profile
Mangools
- Google Suggest
Moz Pro
- Google Analytics
- Google Business Profile
WooRank
- Google Analytics
- Google Search Console
SE Ranking
Winner!
AgencyAnalytics
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Available upon request
Moz Pro
WooRank
SE Ranking
Winner!
- Lead Generator
- Agency Catalog
AgencyAnalytics
Screaming Frog
Semrush
- Agency Partners platform
- CRM
Ahrefs
WebCEO
- Lead Generator
Mangools
Moz Pro
WooRank
- Lead Generator
SE Ranking
Winner!
✅ 14 days
AgencyAnalytics
✅ 14 days
Screaming Frog
Free version is available
Semrush
✅ 7 days
Ahrefs
WebCEO
✅ 14 days
Mangools
✅ 10 days
Moz Pro
✅ 30 days
WooRank
✅ 3 days
SE Ranking
Winner!
AgencyAnalytics
Screaming Frog
Semrush
Ahrefs
WebCEO
Mangools
Moz Pro
WooRank