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Best SEO Tools for Agencies

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Reviewed by

Oct 26, 2023

39 min read

Running an SEO agency is a bit like juggling flaming torches while riding a unicycle — it requires impeccable balance. It isn’t just about optimizing websites, tracking rankings, and building links. You must also coordinate with teams, interact with diverse clients, and craft a unique SEO strategy, all with your clients’ goals and market in mind. On top of that, you need to keep abreast of industry trends and regularly report on achieving goals. It’s a fast-paced and hyper-competitive industry, so you will need to reach these goals faster than other agencies.

That’s a lot, and even the most agile among us need help with keeping an eye on everything.

The good news? The right SEO solutions can make this so much easier. Good agency SEO tools are capable of automating the nitty-gritty, collecting crucial data, providing insights you might have missed, and helping you execute strategies more efficiently.

In this article, we’re going to review the best SEO agency software to help you find the perfect assistant for your SEO tasks.

Top SEO tools for agencies for making your life easier

SE Ranking: An SEO platform for agencies that offers a unique balance of comprehensive features and affordability.
AgencyAnalytics: A reporting platform for marketing agencies that focuses on automation and customizable dashboards.
Semrush: An all-in-one solution for SEO, content marketing, competitor research, PPC, and SMM with additional agency workflow features.
Ahrefs: An SEO platform standing out as one of the best link building software solutions that can greatly assist agencies in their link building efforts.
WebCEO: A digital marketing platform that helps agencies automate their processes and collaborate.
Mangools: A simple SEO solution for start-up agencies with basic tracking and monitoring tools.
Moz: An all-inclusive platform for digital agencies. It offers core features for business promotion in both traditional and local search.
WooRank: An efficient tool for agencies in need of quick and comprehensive website audits.

G2 rating

Capterra rating

Trust Radius rating

Minimum pricing plan cost

Pricing options for agencies

Number of projects you can add

Number of manager seats included in subscription plans

User seats availability and price

Tools for SEO analysis

Scheduled SEO reports

Pre-build report templates

White label SEO reports

White label SEO software

Google integrations

API

Other features for agencies

Free trial

G2 rating

4.8

4.6

4.4

4.3

Capterra rating

4.7

4.8

4.7

4.8

4.7

4.5

4.4

Trust Radius rating

8.9

8.4

8.9

8.7

9.9

Unidentified

8.2

8.8

Minimum pricing plan cost

$55/month

$60/month

$129.95/month

$99/month

$29/month

$99/month

$89.99/month

Pricing options for agencies

✅ Agency Pack costs $50/month and can only be purchased with an annual subscription for Pro ($87.20/month) and Business ($191.20/month)

⛔ No special packages for agencies. Agencies can consider the Agency Plan at $180/month + Rank Tracker and Site Audit cost an additional $50/month each

✅ Agency Growth Kit Start is only available with the Pro Plan ($129.95/ month) at extra $69/month. Agency Growth Kit Scale costs extra $149/month and is available for all three plans

⛔ No special packages for agencies. Agencies can only consider plans with more limits and features but they come at higher price ($399/month or $999/month)

⛔ No special packages for agencies. Agencies can consider the Agency Unlimited Plan priced at $99/month + additional scanning fees

⛔ No special packages for agencies. Agencies can consider the Mangools Agency Plan priced at $129/month

⛔ No special packages for agencies. Agencies can consider the Large Plan at $299/month or Premium Plan at $599/month

⛔ No special packages for agencies. Agencies can consider the Premium Plan at $199/month or Enterprise Plan at custom price

Number of projects you can add

10-unlimited

5-50

5-40

5-100 unverified projects

5-unlimited

1-unlimited

3-50

1-5, custom number with the Enterprise plan

Number of manager seats included in subscription plans

1-5, $20/month per extra seat

5-unlimited

1, $45-100/month per extra seat

1, $20-50/month per extra seat

5-10, $5/month per extra user

1-5, $19/month per seat in Premium and Agency Plans

1-5, $49/month per extra seat

1, custom number with the Enterprise plan

User seats availability and price

10 clients seats are included in the Agency Pack, $4/month per extra client seat

Unlimited

$45-100/month per extra seat

$20-50/month per extra seat

$5/month per extra user

$19/month per seat in Premium and Agency Plans

$49/month per extra seat

1, custom number with the Enterprise plan

Tools for SEO analysis

Keyword Rank Tracker
Keyword Research
Competitive Research
Website Audit
On-page SEO Checker
Content Marketing Module
Backlink Checker and Gap Analyzer
Local Marketing Module
And more

Rank Tracker
Backlink Monitor
Site Auditor
Automated Reporting

Keyword Rank Tracker
Keyword Research Tools
Website Audit
On-Page SEO Checker
Competitive Research
Backlink Analytics and Audit
Content Marketing Tools
Local SEO Tools

Keyword Rank Tracker
Keyword Research Tool
Website Audit
Competitive Research
Content Explorer
Backlink Checker

Rank Tracking Tool
Keyword Research Tool
Technical Audit Tool
Backlink Checker Tool
Traffic Analysis SEO Tools
SEO Content Assistant

KWFinder
SERPChecker
SERPWatcher
LinkMiner
SiteProfiler

Site Audit
Rank Tracker
Backlink Analysis
Keyword Research

Keyword Tracking Tool
Competitive Analysis Tool
Complete Technical Analysis Tool

Scheduled SEO reports

5-50, unlimited with the Agency Pack

Unlimited

5-50

available only for SERPWatcher tool

Unlimited

Pre-build report templates

White label SEO reports

Unlimited in the Agency Pack

Full white label with unlimited cabalilities comes with higher plans

Available only for SERPWatcher tool

White label SEO software

Included in the Agency Pack

Full white label with unlimited cabalilities comes with higher plans

Opens with the Agency Unlimited plan and costs an additional $20/month

Available only for SERPWatcher tool

Google integrations

Looker Studio
Google Analytics
Google Search Console
Google Business Profile

Google Analytics
Google Search Console

Looker Studio
Google Analytics
Google Search Console
Google Business Profile

Looker Studio
Google Analytics
Google Search Console

Google Analytics
Google Search Console
Google Business Profile

Google Suggest

Google Analytics
Google Business Profile

Google Analytics
Google Search Console

API

Available upon request

Other features for agencies

Lead Generator
Agency Catalog

Agency Partners platform
CRM

Lead Generator

Lead Generator

Free trial

✅ 14 days

✅ 7 days

✅ 14 days

✅ 10 days

✅ 30 days

✅ 3 days

Visit website

How we chose the best SEO tools for agencies

The SEO agency tools featured in this article were selected using the following criteria:

Comprehensive SEO analysis: We were on the hunt specifically for SEO software for agencies. Each platform had to be all-in-one and offer a comprehensive suite of tools for rank tracking, website audit, backlinks analysis, as well as top keyword research tools & competitor website analysis tools.
User management: We chose solutions that offer seamless user management capabilities. Each of the tools we found enables teams to collaborate efficiently and share data and tasks with colleagues and clients.
SEO reporting: We prioritized tools for customizable and comprehensive reporting. The SEO tools for agencies we found allow you to provide transparent and insightful updates to clients that showcase the work and results achieved.
SEO integrations and API: We looked for platforms that offer robust API capabilities and seamless integrations with other tools. It enables your agency to pull data from various sources and see it altogether on one dashboard. This quickens analyses and decision-making.
User-friendly interface and easy onboarding: We looked for solutions that offer intuitive interfaces, quick-start guides, and clear explanations. This reduces the learning curve for team members who are new to the platform.
Flexible pricing: Budgets vary from agency to agency, so we chose tools that offer various pricing options. This allows agencies to find a solution that meets their SEO needs and fits their budget.

Now, let’s look at how the SEO agency software we chose meets these criteria.

1. SE Ranking

SE Ranking is well-suited for small to mid-sized agencies and in-house teams who demand robust toolkits and reliable datasets. It helps agencies in achieving high-quality SEO by providing pro tracking tools and streamlining their workflows through features like White Label, unlimited automatic reporting, lead generation, and more, all available within its Agency Pack.

Core features for agencies

Сomprehensive SEO analysis

As an all-in-one SEO solution, SE Ranking brings everything an agency could ever wish for to the table:

Keyword Rank Tracker: This enables you to perform 100% accurate position monitoring for your clients across all major search engines, as well as in different countries and languages.
Keyword and Competitive Research Tools: These provide thousands of keyword suggestions and help you analyze the performance of your clients’ competitors in both organic and paid searches.
Website audit: This tool analyzes any website using 120+ parameters, detects technical errors, and offers performance improvement tips.
On-page SEO Checker: This helps with on-page optimization and provides custom recommendations for each issue.
Content Marketing Module: This tool helps you build content briefs based on competitive intelligence, while its AI Writer helps you craft SEO-friendly texts faster.
Backlink Checker and Gap Analyzer: These help agencies analyze the backlink profiles of their clients and competitors. They also assist in creating a better and more efficient workflow for in-house link-building.
Local Marketing Module: This tool makes local SEO easier for clients who have service areas or work as storefront businesses.
And much more!

SE Ranking has one of the fastest-growing databases, including:

Over 180 countries
Over 4B keywords
Over 2B domain profiles
3T indexed backlinks

SE Ranking regularly refines its algorithms, incorporating AI technologies for more accurate data. They ungroup search volume values for similar keywords and use an enhanced CTR calculation process to calculate more accurate organic traffic estimates for any keyword.

This integration ensures that agencies aren’t just working with large datasets but with precise and meaningful insights. With this platform, you can build realistic SEO strategies for your clients.

User management

SE Ranking’s manager and client seats keep everyone involved in sync. You can decide who gets to see what by setting up different access levels. You can also share specific results in report format.

You can have 1, 3, or 5 manager seats, all depending on your plan. Managers can access SE Ranking, view data, and create and edit projects. Additional manager seats are available at just $20 if you need more.

SE Ranking’s Agency Pack provides 10 client seats. This type of access allows your clients to review specific data, monitor SEO activities and progress, and track achievements. Extra client seats can be purchased for just $4 each.

As mentioned earlier, SE Ranking is an SEO agency software, which means you can find tons of other useful perks designed for agencies. For one, SE Ranking lets you send out guest links, offering view-only access. This is a quick and easy way to keep everyone in the loop.

SEO reporting

SE Ranking offers a robust SEO Report builder. This feature comes with over 12 ready-to-go SEO reporting templates. You can report on traffic, rankings, website technical health, competitors, and more. These reports can be used as is or customized to suit your client’s specific needs. You can even build a new report from scratch.

While it’s possible to send unlimited manual reports, its automatic scheduled reports come with some limits. Depending on your plan, you get 5, 20, or 50 automated reports per month. The Agency Pack offers unlimited automatic reporting to help you ensure that your clients stay constantly updated.

SEO integrations and API

SE Ranking lets you connect your clients’ projects with Google Search Console, Google Analytics, Google Business Profile, Zapier, Reportz, SEO Tools for Excel, etc. It also lets you connect to Looker Studio, making data gathering and analysis a breeze. If you plan on sending your SE Ranking data to third-party applications, you can use the API, but it’s only available through the SE Ranking’s Business pricing plan.

White label SEO software

SE Ranking’s White Label feature allows you to fully adapt the platform to your brand’s image and message. This means you can use the SE Ranking platform to provide clients with a seamless and professional experience.

Here’s how you can make the platform your own:

Use your agency’s domain name, removing all references to SE Ranking.
Customize the interface and login page with your agency’s colors, logos, and other brand elements.
Tailor the headers and footers to your brand’s style.
Customize service emails.
Set up white-label reporting with your agency’s branding.

All White Label SEO tools are available as part of SE Ranking’s Agency Success Kit. It costs $50 per month if you purchase an annual Pro or Business subscription.

Other features that agencies can benefit from

SE Ranking offers more than just tools for managing your current clients. It also helps you generate new SEO leads with its Lead Generator.

You can use it to embed an On-Page Checker widget on your website. After visitors fill in the form and input the webpage for an audit, they’ll receive a comprehensive on-page report, and you’ll get the same report plus their contact information.

This makes it possible for your agency to find quality leads who are already interested in SEO services. You can also use the information from the form to craft better SEO proposals and offer targeted solutions to their problems. The tool is included in SE Ranking’s Agency Pack.

In addition, SE Ranking has a catalog of top SEO agencies where you can be featured. This expands your reach and increases your agency’s visibility to potential clients.

User interface and convenience

SE Ranking prioritizes ease of use without sacrificing depth of analysis. It features easy-to-read charts, tables, and graphs that bring SEO data to life, all to make it more digestible for you and your clients.