Best SEO Tools for Agencies: Top Choices and Reviews

Written by
Yevheniia Khromova
Oct 26, 2023
39 min read

Running an SEO agency is a bit like juggling flaming torches while riding a unicycle — it requires impeccable balance. It isn’t just about optimizing websites, tracking rankings, and building links. You must also coordinate with teams, interact with diverse clients, and craft a unique SEO strategy, all with your clients’ goals and market in mind. On top of that, you need to keep abreast of industry trends and regularly report on achieving goals.

The good news? The right SEO solutions can make this so much easier. Good agency SEO tools are capable of automating the nitty-gritty, collecting crucial data, providing insights you might have missed, and helping you execute strategies more efficiently. 

In this article, we’re going to review the best SEO agency software to help you find the perfect assistant for your SEO tasks.

Did you get hands-on with any agency SEO tools from this list? We’d appreciate your ratings! You can rate just one tool or all that you’ve tried.

Rank SEO tools for agencies and see how others voted!
SE Ranking
AgencyAnalytics
Semrush
Ahrefs
WebCEO
Mangools
Moz
WooRank
Only 1 vote is allowed* Vote for at least one option

Top SEO tools for agencies for making your life easier

  • SE Ranking: An SEO platform for agencies that offers a unique balance of comprehensive features and affordability.
  • AgencyAnalytics: A reporting platform for marketing agencies that focuses on automation and customizable dashboards.
  • Semrush: An all-in-one solution for SEO, content marketing, competitor research, PPC, and SMM with additional agency workflow features.
  • Ahrefs: An SEO platform standing out as one of the best link building software solutions that can greatly assist agencies in their link building efforts.
  • WebCEO: A digital marketing platform that helps agencies automate their processes and collaborate.
  • Mangools: A simple SEO solution for start-up agencies with basic tracking and monitoring tools.
  • Moz: An all-inclusive platform for digital agencies. It offers core features for business promotion in both traditional and local search.
  • WooRank: An efficient tool for agencies in need of quick and comprehensive website audits.
G2 rating

SE Ranking

Winner!

4.8

AgencyAnalytics

4.8

Semrush

4.6

Ahrefs

4.6

WebCEO

4.6

Mangools

4.6

Moz Pro

4.4

WooRank

4.3
Capterra rating

SE Ranking

Winner!

4.7

AgencyAnalytics

4.8

Semrush

4.7

Ahrefs

4.7

WebCEO

4.8

Mangools

4.7

Moz Pro

4.5

WooRank

4.4
Trust Radius rating

SE Ranking

Winner!

8.9

AgencyAnalytics

8.4

Semrush

8.9

Ahrefs

8.7

WebCEO

9.9

Mangools

Unidentified

Moz Pro

8.2

WooRank

8.8
Minimum pricing plan cost

SE Ranking

Winner!

$55/month

AgencyAnalytics

$60/month

Semrush

$129.95/month

Ahrefs

$99/month

WebCEO

$99/month

Mangools

$29/month

Moz Pro

$99/month

WooRank

$89.99/month
Pricing options for agencies

SE Ranking

Winner!

✅ Agency Pack costs $50/month and can only be purchased with an annual subscription for Pro ($87.20/month) and Business ($191.20/month)

AgencyAnalytics

⛔ No special packages for agencies. Agencies can consider the Agency Plan at $180/month + Rank Tracker and Site Audit cost an additional $50/month each

Semrush

✅ Agency Growth Kit Start is only available with the Pro Plan ($129.95/ month) at extra $69/month. Agency Growth Kit Scale costs extra $149/month and is available for all three plans

Ahrefs

⛔ No special packages for agencies. Agencies can only consider plans with more limits and features but they come at higher price ($399/month or $999/month)

WebCEO

⛔ No special packages for agencies. Agencies can consider the Agency Unlimited Plan priced at $99/month + additional scanning fees

Mangools

⛔ No special packages for agencies. Agencies can consider the Mangools Agency Plan priced at $129/month

Moz Pro

⛔ No special packages for agencies. Agencies can consider the Large Plan at $299/month or Premium Plan at $599/month

WooRank

⛔ No special packages for agencies. Agencies can consider the Premium Plan at $199/month or Enterprise Plan at custom price

Number of projects you can add

SE Ranking

Winner!

10-unlimited

AgencyAnalytics

5-50

Semrush

5-40

Ahrefs

5-100 unverified projects

WebCEO

5-unlimited

Mangools

1-unlimited

Moz Pro

3-50

WooRank

1-5, custom number with the Enterprise plan

Number of manager seats included in subscription plans

SE Ranking

Winner!

1-5, $20/month per extra seat

AgencyAnalytics

5-unlimited

Semrush

1, $45-100/month per extra seat

Ahrefs

1, $20-50/month per extra seat

WebCEO

5-10, $5/month per extra user

Mangools

1-5, $19/month per seat in Premium and Agency Plans

Moz Pro

1-5, $49/month per extra seat

WooRank

1, custom number with the Enterprise plan

User seats availability and price

SE Ranking

Winner!

10 clients seats are included in the Agency Pack, $4/month per extra client seat

AgencyAnalytics

Unlimited

Semrush

$45-100/month per extra seat

Ahrefs

$20-50/month per extra seat

WebCEO

$5/month per extra user

Mangools

$19/month per seat in Premium and Agency Plans

Moz Pro

$49/month per extra seat

WooRank

1, custom number with the Enterprise plan

Tools for SEO analysis

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Research
  • Website Audit
  • On-page SEO Checker
  • Content Marketing Module
  • Backlink Checker and Gap Analyzer
  • Local Marketing Module
  • And more

AgencyAnalytics

  • Rank Tracker
  • Backlink Monitor
  • Site Auditor
  • Automated Reporting

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

Ahrefs

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Research
  • Content Explorer
  • Backlink Checker

WebCEO

  • Rank Tracking Tool
  • Keyword Research Tool
  • Technical Audit Tool
  • Backlink Checker Tool
  • Traffic Analysis SEO Tools
  • SEO Content Assistant

Mangools

  • KWFinder
  • SERPChecker
  • SERPWatcher
  • LinkMiner
  • SiteProfiler

Moz Pro

  • Site Audit
  • Rank Tracker
  • Backlink Analysis
  • Keyword Research

WooRank

  • Keyword Tracking Tool
  • Competitive Analysis Tool
  • Complete Technical Analysis Tool
Scheduled SEO reports

SE Ranking

Winner!

5-50, unlimited with the Agency Pack

AgencyAnalytics

Unlimited

Semrush

5-50

Ahrefs

WebCEO

Mangools

available only for SERPWatcher tool

Moz Pro

Unlimited

WooRank

Pre-build report templates

SE Ranking

Winner!

AgencyAnalytics

Semrush

Ahrefs

WebCEO

Mangools

Moz Pro

WooRank

White label SEO reports

SE Ranking

Winner!

Unlimited in the Agency Pack

AgencyAnalytics

Full white label with unlimited cabalilities comes with higher plans

Semrush

Ahrefs

WebCEO

Mangools

Available only for SERPWatcher tool

Moz Pro

WooRank

White label SEO software

SE Ranking

Winner!

Included in the Agency Pack

AgencyAnalytics

Full white label with unlimited cabalilities comes with higher plans

Semrush

Ahrefs

WebCEO

Opens with the Agency Unlimited plan and costs an additional $20/month

Mangools

Available only for SERPWatcher tool

Moz Pro

WooRank

Google integrations

SE Ranking

Winner!

  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

AgencyAnalytics

  • Google Analytics
  • Google Search Console

Semrush

  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

Ahrefs

  • Looker Studio
  • Google Analytics
  • Google Search Console

WebCEO

  • Google Analytics
  • Google Search Console
  • Google Business Profile

Mangools

  • Google Suggest

Moz Pro

  • Google Analytics
  • Google Business Profile

WooRank

  • Google Analytics
  • Google Search Console
API

SE Ranking

Winner!

AgencyAnalytics

Semrush

Ahrefs

WebCEO

Mangools

Available upon request

Moz Pro

WooRank

Other features for agencies

SE Ranking

Winner!

  • Lead Generator
  • Agency Catalog

AgencyAnalytics

Semrush

  • Agency Partners platform
  • CRM

Ahrefs

WebCEO

  • Lead Generator

Mangools

Moz Pro

WooRank

  • Lead Generator
Free trial

SE Ranking

Winner!

✅ 14 days

AgencyAnalytics

✅ 14 days

Semrush

✅ 7 days

Ahrefs

WebCEO

✅ 14 days

Mangools

✅ 10 days

Moz Pro

✅ 30 days

WooRank

✅ 3 days

SE Ranking
Winner!
AgencyAnalytics
Semrush
Ahrefs
WebCEO
Mangools
Moz Pro
WooRank
G2 rating
4.8
4.8
4.6
4.6
4.6
4.6
4.4
4.3
Capterra rating
4.7
4.8
4.7
4.7
4.8
4.7