Blog / Best Marketing Tools / 13 best SEO reporting tools for agencies tracking multi-channel brand visibility

13 best SEO reporting tools for agencies tracking multi-channel brand visibility

Written by

B2B Marketing Manager and Freelance Senior Copywriter. Katarzyna is skilled in SEO copywriting and building comprehensive marketing strategies

Reviewed by

Olena Karpova

SEO Specialist at SE Ranking. Olena has expertise in market research, website performance improving, investigating and fixing technical SEO issues

Jun 25, 2026

23 min read

SEO reporting used to be relatively straightforward. You tracked rankings, pulled website health data, reported on backlinks. Clients knew what they were looking at, and agencies knew how to deliver it.

In 2026, that’s changed. Brand visibility now spans organic search, LLM results, and social channels. Naturally, clients are asking harder questions: why traffic is changing when rankings are stable, whether their brand appears in AI responses, and how any of it connects to business outcomes.

A traditional SEO report can’t answer any of that. Neither can a single-channel tool.

That’s the reporting gap agencies are dealing with now.

So we reviewed 13 tools based on what agencies actually need for client reporting today: data depth across organic, AI, and social channels; white-label and automation capabilities; and integration flexibility. The goal is to identify which platforms can help agencies explain performance clearly, prove value, and keep reporting scalable.

Played around with these SEO reporting tools? We want your feedback! Rate the ones you used, whether it was a single tool or the full set.

Results are based on 26 votes

Brand	Rating
1 SE Ranking	4.8
2 DashThis	4.3
3 Looker Studio	4
4 Google Analytics	4
5 Reportz	3.9
6 Semrush	3.6
7 AgencyAnalytics	3.4
8 Moz	3.4
9 Databox	3.3
10 SpyFu	3
11 Raven Tools	3
12 SEO PowerSuite	2.4

Rank SEO reporting tools and see how others voted!

SE Ranking

SEO PowerSuite

AgencyAnalytics

Semrush

Moz

SpyFu

Raven Tools

DashThis

Databox

Reportz

Looker Studio

Google Analytics

Only 1 vote is allowed* Vote for at least one option Your vote has been counted.

13 best SEO reporting tools to try in 2026

SE Ranking – SEO and GEO platform with built-in reporting that connects classic search, AI visibility, and traffic data into one ecosystem-level view.
SEO PowerSuite – A complete toolkit for in-depth SEO analysis and reporting.
AgencyAnalytics – Great for agencies looking for customizable dashboards.
Semrush – A comprehensive SEO platform rife with functionalities and a reporting solution.
Moz – A popular SEO tool known for its domain authority checker.
SpyFu – Well-known for uncovering competitor keyword strategies.
Raven Tools – A cost-effective search engine optimization tool with unique reporting features.
Coupler.io – Offers reporting automation to gather and visualize SEO data in live dashboards and reports.
DashThis – A reliable reporting tool known for its impressive visuals.
Databox – An SEO agency reporting software that integrates data from multiple marketing platforms.
Reportz – Offers dynamic SEO reporting solutions for clients with real-time, client-centric dashboards.
Data Studio – An ideal free tool for integrating different data points into cohesive reports.
Google Analytics – A must-have free software for foundational web traffic and user behavior insights.

G2 rating

Capterra rating

Manual reports

Scheduled reports

Pre-built report templates

Customizing report templates

White-label SEO reports

Report format

What you can report on

Integrations for reports

Other SEO Tools

Extra features for agencies

SE Ranking

Winner!

SEO PowerSuite

AgencyAnalytics

Semrush

Moz

SpyFu

Raven Tools

Coupler.io

DashThis

Databox

Reportz

Data Studio

Google Analytics

G2 rating

4.8

4.5

4.8

4.6

4.4

4.6

4.2

4.8

4.4

4.8

2.4

1.5

Capterra rating

4.7

4.4

4.8

4.7

4.5

4.4

4.9

4.4

4.7

4.6

4.7

Manual reports

10-30

Available in paid plans

Unlimited

10-unlimited, depends on pricing plan and domain size

Unlimited

Unlimited in the Starter pricing plan and higher

Unlimited

Scheduled reports

10-30, unlimited with the Agency Pack

Available in Enterprise at $599/year and Max+ at $899/year

Unlimited

Depends on the plan and My Reports setup

Unlimited

10-unlimited, depends on pricing plan and domain size

Unlimited

Unlimited in the Starter pricing plan and higher

Unlimited

One schedule per report. Up to 20 schedules per report with Data Studio Pro

Unlimited

Pre-built report templates

12 ready-to-use templates

18 ready-to-use templates

25 ready-to-use templates

12 ready-to-use templates

9 ready-to-use templates, available in the Medium pricing plan and higher

5 templates for different audiences

⛔, you can turn your reports into templates yourself

200+ ready-to-use templates

50+ ready-to-use templates

300+ preset dashboard templates

16 ready-to-use templates

✅, wide range of pre-built templates

⛔

Customizing report templates

✅

✅, in app

✅

⛔

✅

⛔

White-label SEO reports

✅, available in Agency Pack

✅, available in Enterprise at $599/year and Max+ at $899/year

✅

✅, available in My Reports Pro

✅

✅, available in Pro + AI and Team/Agency plans

✅

✅, comes as add-on for $200/month and included in Agency Premium plan for $999/month

✅

⛔

Report format

PDF
XLS
HTML

PDF
HTML

PDF
CSV
HTML

PDF
HTML
XLSX
TWBX
PBIT

PDF
HTML

PDF
Slides

PDF
HTML

HTML

What you can report on

Rankings
Analytics & traffic
Competitors
Website technical health
SMM
Local Marketing
Backlinks
Keywords

Rankings
Traffic
Keywords
Backlinks
Website technical health

SEO
PPC
Emails
Call tracking
SMM
Ecommerce

Rankings
Backlinks
Website technical health
Analytics
Competitors
PPC
SMM

Rankings
Competitors
Campaigns
Links
Website technical health

Rankings
Keywords
Competitors
PPC
Sales

Rankings
Traffic & analytics
Backlinks
PPC
SMM
Emails
Call tracking

Web performance
Conversion funnels
Technical SEO check-up
PPC
SMM
Sales

Rankings
Traffic & analytics
Backlinks
PPC
SMM
Ecommerce
Local Marketing
SEM

Web performance
Traffic & analytics
SEO
Sales
Ecommerce
SMM
Ads

Rankings
Traffic & analytics
Backlinks
PPC
SMM
Ecommerce

Website performance
Traffic & analytics
And more, depending on the sources and tools you integrate

Website traffic
Users
Sessions
Events
Analytics metrics
Etc.

Integrations for reports

Google Search Console
Google Analytics
Google Business Profile
Data Studio
Reportz
And more

Google Analytics
Google Keyword Planner

Google Search Console
Google Analytics
Google Business Profile
And more

Google Search Console
Google Analytics
Google Business Profile
Data Studio

Google Analytics

⛔

Google Search Console
Google Analytics
Google Ads
And more

Google Search Console
Google Analytics
Google Ads
And more

Google Search Console
Google Analytics
Google Ads
And more

Google Search Console
Google Analytics
Google Ads
And more

Google Search Console
Google Analytics
Google Ads
And more

Unlimited integrations

Integrates with almost any tool on the market

Other SEO Tools

Keyword Rank Tracker
AI Search Toolkit
Keyword Research
Website Audit
On-Page SEO Checker
Competitive Research
Backlink Checker and Monitor
Content Marketing Module
Local Marketing Module

Keyword Rank Tracker
Website Auditor
SpyGlass (Backlink analysis)
LinkAssistant (Link-building)

Rank Tracker (available as add-on)
Backlink Monitor
Site Auditor (available as add-on)

Keyword Rank Tracker
Keyword Research Tools
Website Audit
On-Page SEO Checker
Competitive Research
Backlink Analytics and Audit
Content Marketing Tools
Local SEO Tools

Rank Tracker
Keyword Explorer
Website Audit
Backlink Analysis
Moz Local
Moz STAT

Keyword Rank Tracker
Keyword Research
Competitive Analysis
PPC Research
Backlink Research

Keyword Rank Tracker
Keyword Research Tool
Website Auditor
Competitor Research
Backlink Tracker
Link Spy (link-building)
Content Management Tools

⛔

Extra features for agencies

Additional client seats
Lead Generator
Agency Catalog
White label SEO tools
AI summaries in reports

⛔

CRM
Project Management Tool

Agency Directory
Semrush CRM
Client Portal

⛔

Task Manager (Light CRM)

White-label reporting in all plans
Blending SEO data from various sources

Full white-labeling is available in Professional pricing plan and higher

Partner Directory
Certifications

⛔

Unlimited user access

Visit website

Our criteria for choosing the best SEO reporting tools

To select the best SEO reporting tools for 2025, we considered several essential factors, including:

Reporting depth: Can you report on what your clients are actually asking about — rankings, AI visibility, backlinks, traffic, competitive share — or just a subset?
White-label functionality: Is it included in the plan you’d realistically use, or gated behind an enterprise tier?
Automation and scheduling: How well does the tool streamline the reporting process? What tasks can it automate?
Integration breadth: Does the tool connect to the data sources your clients’ reporting depends on (GSC, GA4)?
Custom report templates: Can users modify templates to create personalized SEO reports for their clients?
Agency-specific workflows: Does the tool support multi-client management, client access controls, and team collaboration at scale?
Pricing transparency: Are limits and plan differences clearly stated, or buried?

1. SE Ranking

SE Ranking is an SEO and GEO platform built for agencies and mid-market marketing teams tracking visibility across both traditional search and LLM results. It supports different reporting scenarios depending on what each team or client needs.

For agencies that need ready-to-send client reports, the built-in Report Builder includes 12+ templates, scheduled delivery, and white-label options. Reports pull from SE Ranking’s in-house data on keywords, rankings, backlinks, technical health, and AI visibility across five AI search engines — with GA4 and GSC data folded in alongside native metrics.

For teams that prefer building their own views, SE Ranking connects to Data Studio, Whatagraph, AgencyAnalytics, and Reports.io.

The Data Studio integration is particularly useful for agencies running multi-client dashboards: SE Ranking offers eight pre-built templates powered by its custom connectors, covering keyword rankings, competitor performance, backlink profiles, technical health, traffic acquisition, and e-commerce insights.

Advanced workflow and reporting features

Agencies can take advantage of SE Ranking’s API to pull every data point SE Ranking tracks directly into their own tools, dashboards, and reporting workflows.
With the MCP connector, agencies can query SE Ranking data inside AI assistants like Claude or ChatGPT and run correlation analysis inside their AI workflows.
Since Planable also has an MCP connector, agencies can pull organic search and AI visibility data from SE Ranking alongside social analytics from Planable into a single session. This makes it easier to connect performance across channels in ways that traditional reporting tools often don’t support.

Pricing

SE Ranking has different subscription options:

The Core package: Priced at $129/mo, includes 10 projects, 1 manager seat, and 10 reports that you can send either manually or automatically.
The Growth package: This option costs $279/mo and includes 30 projects, 3 manager seats, and 30 manual or automated reports monthly.
The Enterprise option: Had custom pricing and limits.

Agency Pack add-on costs $69/mo with yearly plans and includes unlimited scheduled reports, AI summaries, white-label features, and more.

The annual billing option gives you 20% off. The platform offers 14-day free trial.

Pros

✅ Combines traditional search, AI search visibility, and traffic data to give agencies a fuller picture of brand performance.
✅ Integrates with analytics platforms, including GA4, Google Search Console, and Matomo Analytics.
✅ Connects with reporting tools such as Data Studio, Whatagraph, AgencyAnalytics, and Reports.io.
✅ Includes API and MCP access on every plan, so that you can incorporate live SE Ranking data in any workflow you already use
✅ Supports white-label reporting with a scheduled email delivery through the Agency Pack.
✅ Offers unlimited reports with the Agency Pack, with 10–30 scheduled reports per month available on standard plans.
✅ Includes 12+ ready-to-use report templates across all plans.
✅ Provides a Lead Generator widget for agency websites, allowing teams to capture prospects through free SEO audits.

Cons

❌ The platform doesn’t yet automate cross-channel visibility correlations, but its MCP connector lets teams bring data from different channels into one session and analyze those relationships independently.
❌ It’s a more advanced solution built for experienced SEOs and mid-sized agencies, so it may not be the best fit for beginners or freelancers.

Verdict

SE Ranking is one of the best SEO software for agencies out there, particularly for those whose clients have moved past asking about rankings alone.

By combining classic SEO data, AI search visibility insights, and GA4 traffic metrics, the platform gives agencies a more connected view of performance. So when clients ask why traffic is growing despite limited ranking movement, agencies can answer with broader context — including whether AI search mentions or citations are contributing.

Its broad integration ecosystem also makes SE Ranking a strong fit for agency reporting workflows. The Data Studio integration is particularly useful for teams building multi-client dashboards, while API and MCP access make it easier to bring live SE Ranking data into BI systems, custom apps, and existing AI workflows.

2. SEO PowerSuite

SEO PowerSuite lets users create reports covering rankings, SEO audits, backlinks, link-building, and content optimization. The platform includes four desktop tools (Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant) and is especially useful for teams that need detailed SEO data and customizable reporting.

Pricing

SEO PowerSuite offers a free forever license with limited functionality. It lets users test the tools but does not include project saving, full export options, or complete reporting features.

The full SEO PowerSuite bundle now includes:

Professional: $349/year
Enterprise: $599/year
Max+: $899/year

The Professional plan is better for in-house use, while Enterprise is the main agency-oriented plan because it includes white-label reports, report saving in PDF/HTML, scheduled report delivery, and data export options. Max+ adds premium support, personalized onboarding, partner directory inclusion, first access to beta features, and other advanced perks.

SEO PowerSuite doesn’t have a standard monthly payment option. You can also buy individual tools separately at a lower price.

Pros

✅ Different reporting formats, including HTML and PDF, and delivery methods such as email, site upload, or saving files to your device
✅ Various templates and customization features, including white-label reports on higher plans
✅ Automated reporting based on user-defined schedules
✅ Access to four comprehensive SEO tools
✅ Google AI Overviews tracking

Cons

❌ Complete reporting capabilities are only available in Enterprise and higher plans
❌ No standard monthly payment option
❌ Desktop-based tools may be less convenient for teams that prefer cloud platforms
❌ Some new users may face a learning curve
❌ Extra setup may be needed for large-scale automated rank tracking

Verdict

SEO PowerSuite allows users to create reports covering essential SEO metrics, including rankings, technical audits, backlinks, link-building, and content optimization. The tool has pre-designed and customizable templates, white-label reporting, and scheduled report delivery. However, advanced reporting features are only available in the higher-priced Enterprise plan and above. By choosing this tool, you’ll also have to pay for the whole year ahead.

3. AgencyAnalytics

AgencyAnalytics is a strong solution for agencies that need detailed and visually appealing reports on rankings, website traffic, Google Ads, social media, email marketing, call tracking, ecommerce, and other marketing channels. It now has 85+ integrations, unlimited reports and dashboards, unlimited staff and client users, AI insights, white-label branding, and client portals.

Pricing

AgencyAnalytics now uses client-based pricing.

Core starts at $25 per client/month. It includes automated client reporting, AI insights and analysis, white-label branding, MCP access for ChatGPT and Claude, client portal, benchmarks, forecasting, goals, alerts, anomaly detection, custom metrics, API access, and unlimited reports and dashboards.
Enterprise pricing is custom and starts at 25 clients. It adds volume-based discounts, database connectors, prioritized integration requests, priority support, training, and enterprise-level controls.

A 14-day free trial is available.

Pros

✅ Automated reporting and custom dashboards
✅ White-label reporting
✅ 85+ marketing integrations
✅ Unlimited reports, dashboards, staff users, and client users
✅ AI insights and analysis
✅ Client portal and custom permissions
✅ Strong ease of use

Cons

❌ Pricing scales by client count
❌ Rank Tracker is a paid add-on
❌ Still more reporting-focused than full SEO-suite-focused
❌ Enterprise is required for some advanced support and integration options

Verdict

AgencyAnalytics is one of the best tools for SEO and marketing reporting. It offers many integrations, strong customization options, white-label dashboards, client portals, AI insights, and a user-friendly platform. However, agencies should calculate costs carefully because pricing scales by client, and some SEO features, such as Rank Tracker, may require add-ons.

4. Semrush

With Semrush solutions, you can create customized reports covering multiple marketing channels, including SEO, content marketing, competitor analysis, PPC, social media, and AI search visibility.

Extra features for agencies

Semrush’s former Agency Growth Kit has been discontinued. Agency features are now handled through separate products like My Reports, the Agency Partners platform, and Lead Generation. Agencies can use the Agency Partners platform to create a branded profile and generate leads, while My Reports helps create client-ready reports.

Pricing

Semrush has classic SEO plans and SEO + AI Search plans.

SEO-only plans:

Pro: $139.95/month
Guru: $249.95/month
Business: $499.95/month

Annual billing saves up to 17%.

SEO + AI Search plans:

Starter: $199/month
Pro+: $299/month
Advanced: $549/month

My Reports is priced separately. Base reports cost $10/month per report, while Pro reports cost $20/month per report and add white-labeling, branding, external integrations, custom domains, link sharing, and more advanced scheduling.

Additional users start at $45/month. Lead Generation through the Agency Partners platform costs $90/month.

Pros

✅ Automated SEO and marketing reports
✅ Variety of pre-made templates
✅ White-labeling through My Reports Pro
✅ Multiple integrations
✅ Comprehensive SEO, PPC, content, and competitor research toolset
✅ AI visibility tracking available
✅ MCP server available

Cons

❌ White-labeling applies mainly to reports, not the full platform
❌ High pricing
❌ Unlike many Semrush competitors, key capabilities like reports, extra users, AI visibility tracking, and agency features often come at an additional cost
❌ Learning curve for beginners

Verdict

Semrush has a lot to offer: powerful reporting, automation features, templates, integrations, white-label reporting, SEO analytics, and AI visibility tracking. However, high entry pricing and additional expenses can make it costly. Smaller and mid-size teams should carefully evaluate whether they need the full Semrush ecosystem.

5. Moz

Moz offers keyword analysis, rank tracking, site crawling, backlink analysis, and SEO reporting tools. It also has Moz Local for local SEO, Moz Pro for SEO workflows, and STAT for large-scale rank tracking.

Pricing

Moz Pro now includes these plans:

Starter: $49/month
Standard: $99/month
Medium: $179/month
Large: $299/month

Annual billing saves around 20%. Moz Pro also offers a 7-day free trial.

Moz Local is priced separately, starting at $20/month per location.

Moz API access is also sold separately through Moz API plans, starting at $250/month.

Pros

✅ Customized reporting
✅ Scheduled reports
✅ Keyword, backlink, and site audit data
✅ Free SEO tools available
✅ Moz Local and STAT available separately

Cons

❌ Moz competitors like SE Ranking and Semrush offer a broader feature set
❌ No full white-label platform option
❌ API access is priced separately
❌ Extra seats cost more
❌ Interface can feel less modern than newer SEO platforms
❌ Limited agency-specific workflow features

Verdict

Moz is a major player in the SEO industry, with useful keyword, backlink, site audit, and reporting tools. However, compared with platforms like SE Ranking, Semrush, or AgencyAnalytics, its value for agency reporting is less obvious. Agencies that need modern client dashboards, full white-labeling, or deeper workflow automation may want to compare Moz with other tools.

6. SpyFu

SpyFu has a powerful set of reporting tools. The reports cover competitor analysis, keyword research, rank tracking, and detailed SERP analysis.

Pricing

Basic: $39/month, or $29/month billed annually
Pro + AI: $119/month, or $89/month billed annually
Team/Agency: $249/month, or $187/month billed annually

The Basic plan is suitable for smaller projects. Pro + AI adds more historical data, API access, custom branded reporting, and AI features. Team/Agency adds more users, higher keyword tracking limits, and broader team access.

SpyFu also offers a 30-day money-back guarantee.

Pros

✅ Ready-made templates
✅ Easy-to-understand competitor insights
✅ White-label reporting on higher plans
✅ SEO and PPC reporting
✅ AI features on higher plans
✅ API access on higher plans

Cons

❌ Report formatting issues
❌ Outdated report design
❌ Broader SEO feature set is limited
❌ AI and white-label features require higher plans
❌ Not ideal for technical SEO audits

Verdict

SpyFu’s reporting templates help save time, while customization and white-label features let agencies tailor reports for clients. It is a strong choice if your primary focus is competitor monitoring, SEO/PPC research, and sales-stage reporting. But if you need broader technical SEO, backlink monitoring, or advanced client dashboards, other platforms may be a better fit.

7. Raven Tools

If you’re looking for an all-inclusive digital marketing reporting platform, Raven Tools can be a good choice. It combines SEO tools, rank tracking, link data, site audits, and marketing reports with integrations for client reporting.

Pricing

Raven Tools offers five pricing plans:

Small Business: $49/month
Start: $109/month
Grow: $199/month
Thrive: $299/month
Lead: $479/month

Annual prepaid billing lowers the effective monthly cost to $39, $79, $139, $249, and $399 respectively.

All plans include automated client reports, customizable dashboards, report templates, integrations, and shareable reports. Full white-label capabilities become available on higher-tier plans.

Raven Tools provides a 7-day free trial.

Pros

✅ WYSIWYG reporting for clear data presentation
✅ White-labeled reports
✅ Integrations with 30+ platforms
✅ Shareable URL and PDF reports
✅ Unlimited reports

Cons

❌ Despite automatic report scheduling function, manual corrections are required
❌ Advanced customization can take time
❌ Limited chart customization compared with some BI tools
❌ Interface may feel complex for new users
❌ Higher plans are required for full white-label capabilities

Verdict

Raven Tools remains a solid SEO reporting platform for agencies. It offers automated reports, white-label options, SEO data, integrations, and flexible report formats. The main downside is that the interface and customization workflow can feel less intuitive than newer reporting-first platforms.

8. Coupler.io

Coupler.io is a reporting automation and data integration platform. It allows users to create auto-updated dashboards in spreadsheets, data warehouses, and BI tools by gathering and combining data from hundreds of sources, including GA4, GSC, social media, ad platforms, CRMs, and ecommerce tools.

Pricing

Coupler.io offers a free plan and paid plans that scale based on data volume, refresh frequency, users, and connected accounts.
Current monthly pricing starts at $32/month for Starter. Annual billing lowers the starting price to $24/month. Higher plans include Active, Pro, and custom plans for larger teams.
All paid plans include access to data sources, destinations, data transformation, and dashboard automation.
Coupler.io also offers a 7-day free trial for paid features.

Pros

✅ 400+ data connectors
✅ Free dashboard templates
✅ Custom reporting
✅ Cross-platform reporting
✅ Report refresh automation
✅ Data transformation functionality
✅ Multiple destinations, including spreadsheets, BI tools, and data warehouses

Cons

❌ No native in-app visualization like dedicated dashboard tools
❌ SEO reporting may require setup work
❌ Learning curve complexities
❌ Costs depend on data volume and refresh needs
❌ No in-app visualization and reports
❌ Limited SEO data sources

Verdict

Coupler.io provides strong SEO and marketing reporting automation for teams that want to move data into spreadsheets, dashboards, or BI tools. It is especially useful for cross-channel reporting. However, building specific SEO dashboards may require more setup than using a dedicated SEO reporting platform.

9. DashThis

DashThis is a reporting-first platform with strong configuration capabilities. It lets users connect data from Google Analytics, Google Ads, Facebook, SEO tools, social platforms, and other marketing sources. The platform also offers specialized templates and customized reports covering SEO, PPC, SEM, SMM, and broader marketing performance.

Pricing

DashThis offers four pricing packages that differ by the number of dashboards provided.

Individual: $54/month, or $44/month billed annually, for 3 dashboards
Professional: $164/month, or $139/month billed annually, for 10 dashboards
Business: $329/month, or $279/month billed annually, for 25 dashboards
Standard: custom or higher-tier pricing for larger dashboard needs

White-label dashboards and access to all integrations are included across plans, though larger agencies will need higher tiers based on dashboard volume and source limits.

Pros

✅ Comprehensive dashboards
✅ Automated data retrieval and report scheduling
✅ Versatile KPI tracking
✅ High-level customization and white-labeling
✅ Pre-built SEO report templates
✅ User-friendly interface

Cons

❌ Pricing can be high for small teams
❌ Dashboard limits may restrict freelancers or small agencies
❌ Advanced features have a learning curve
❌ It is reporting-first, not a full SEO suite

Verdict

DashThis offers extensive reporting functionality and a user-friendly interface. Its white-label dashboards, templates, and automated reporting make it a strong option for agencies. However, if you need SEO tools as well as reporting, platforms like SE Ranking or Semrush may provide broader functionality for a similar or slightly higher price.

10. Databox

Databox offers data connection through 100+ native integrations. Users can fetch data from SQL databases or APIs and build dashboards for marketing, sales, ecommerce, software development, and SaaS performance.

Extra features for agencies

Agencies can use Databox to build client dashboards, automate reporting, set performance alerts, and manage client-facing reporting workflows. White-labeling is available through selected plans and add-ons.

Pricing

Databox offers separate plans for businesses and agencies.

Business plans include Free at $0/month, Analyst at $79/month, Pro at $199/month, Growth at $499/month, and Custom pricing.
Agency plans include Agency Starter at $99/month, Agency Pro at $199/month, Agency Growth at $499/month, and Agency Premium at $999/month.

Agency Starter includes 5 client accounts, while Agency Pro, Growth, and Premium include unlimited client accounts. All agency plans include unlimited users. Additional data sources cost $3/month each on agency plans, while business Pro and Growth plans charge $7/month per additional data source.

Pros

✅ 100+ one-click integrations
✅ Customizable dashboards
✅ Automated KPI alerts
✅ Scheduled reporting
✅ Custom and calculated metrics
✅ Collaboration and sharing
✅ White-labeling available as an add-on

Cons

❌ Pricing can increase quickly with add-ons and more data sources
❌ White-labeling costs extra
❌ Custom reporting can be complex
❌ Some users may find layout and visualization options restrictive
❌ Databoard layout, text editing, and data visualization options could be more robust
❌ Data connection issues

Verdict

Databox includes useful features for automated dashboards, KPI alerts, reporting, and integrations. However, its pricing can become challenging for agencies that need many data sources, client dashboards, and white-labeling. Agencies should calculate the total cost before committing.

11. Reportz

Reportz is a reporting platform for digital marketing professionals and agencies. It provides real-time data access and incorporates various marketing tools. Their offerings include PPC reports, social media reports, ecommerce reports, and SEO reports.

Pricing

Reportz uses dashboard-based pricing instead of fixed feature tiers. The price depends on how many dashboards you need.

Its pricing is commonly listed at around $9.90 per dashboard/month, with the total cost scaling based on the number of client dashboards.

Reportz also offers a 15-day free trial, so agencies can test the platform before committing.

Pros

✅ Dashboard customization
✅ Automated reporting
✅ White-label reporting
✅ Real-time data refresh
✅ Custom dashboard URLs and branding
✅ Simple dashboard-based pricing

Cons

❌ Limited integrations compared with larger reporting platforms
❌ Reduced functionality beyond reporting
❌ Interface may feel outdated
❌ Less suitable for teams that need built-in SEO tools

Verdict

Reportz is a reliable white-label reporting tool with dashboard customization and straightforward pricing. However, alternative options may be better for users who need broader functionality, deeper integrations, or built-in SEO tools beyond reporting.

The next two tools on our list (Data Studio and Google Analytics) differ from the previous 11 in that they are both provided by Google and can be called free tools. They are already widely used by agencies. But we still decided to include them in this list because these tools can be the foundation for valuable SEO insights.

12. Data Studio

Data Studio, previously known as Google Looker Studio, is a free tool from Google designed for bringing data together. This robust platform can handle everything from conventional metrics to nuanced ecommerce sales data.

Pricing

Data Studio offers a free standard version and a premium one called Data Studio Pro.

The free version provides core reporting and visualization tools. Data Studio Pro adds enterprise-oriented features such as team workspaces, Google Cloud project linking, and improved collaboration and asset management.

Data Studio Pro is commonly listed at $9 per user per project/month. Costs can increase when teams use multiple projects or rely on paid third-party connectors.

Pros

✅ Free standard version
✅ Strong Google ecosystem integrations
✅ Large template library
✅ Embedding capability
✅ Flexible dashboards
✅ Many third-party connectors available

Cons

❌ Third-party connectors can add costs
❌ Pro pricing can scale with users and projects
❌ Limited support for free users
❌ SEO performance reporting depends on connected data sources
❌ Setup can become complex for multi-client agency reporting

Verdict

Data Studio is a great place to start, especially for agencies using Google Search Console, Google Analytics, and Google Ads. Its free version makes it a strong reporting foundation. However, agencies should account for the cost of third-party connectors, templates, data blending, and Data Studio Pro if they need team workspaces, governance, or scaled client reporting.

13. Google Analytics

Google Analytics is one of the top web analytics tools, used by 86% of people. Its core strength is collecting data from websites and apps and turning it into insightful reports. Once set up, data starts populating in real time.

The platform categorizes its reports into two main types:

Overview Reports: Summaries that provide a bigger picture view of metrics like ecommerce sales and mobile ad performances.
Detailed Reports: These dive into specific areas and provide a more granular view of subjects like individual e-commerce purchase data.

Extra features for agencies

Google Analytics has no restrictions on the number of users, promoting collaborative analysis. With this tool, agencies don’t need to worry about buying additional user seats.

Pricing

Google Analytics has a free version that many people use. There’s also a fancy one called Google Analytics 360. For a recurring subscription fee, this version provides enriched functionalities, such as Unsampled Reports, BigQuery Export, and Data-Driven Attribution.

The pricing for Google Analytics 360 isn’t publicly listed on Google’s site.

Pros

✅ Comprehensive website and app analytics
✅ Real-time and historical reporting
✅ Broad integration capabilities
✅ Free version available
✅ Role-based access for teams
✅ Strong connection with other Google products

Cons

❌ Not a dedicated SEO reporting tool
❌ Limited native SEO metrics
❌ Complexity for beginners
❌ Potential attribution and sampling/modeling limitations
❌ No white-label reporting
❌ GA360 pricing is quote-based and expensive

Verdict

Google Analytics isn’t just one of the best SEO reporting tools on our list but a fundamental asset for any site owner. This platform provides foundational data and offers insights into important metrics. But it can’t completely replace other SEO reporting solutions. Make sure your other tools integrate well with GA.

Conclusion

With so many high-quality options on the market, your best SEO reporting tool is somewhere out there. You only need to find it. We hope that our reviews have given you a general understanding of instruments to consider and their strong and weak sides.

If you’re looking for a harmonious blend of functionality and user-friendliness, SE Ranking is a prime pick. It goes far beyond reporting, offering a robust suite of other search engine optimization tools. If you need advanced reporting capabilities and integrations, Databox is a strong option. And don’t forget about Google’s free tools like Google Analytics and Data Studio.

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Written by

Katarzyna Rojewska

Katarzyna is a seasoned content marketer specializing in B2B marketing, rooted in the AI and IT industries since 2016. Capitalizing on the benefits of remote work, she travels worldwide and currently resides in picturesque Iceland.