Top 12 SEO Reporting Tools You Need to Know in 2024

Written by
Katarzyna Rojewska
Reviewed by
Olena Karpova
Jan 31, 2024
25 min read

Do you send your clients multiple Excel files with a long list of different metrics, values, and comments? If you do, that’s not the best way to show the value of your services. Creating a data-rich and nice-looking SEO report would be a much more effective option. 

Now, the new question arises: What SEO reporting tool to use? 

We’ve searched for the best SEO reporting tool out there and narrowed down the list to those instruments that are worth your attention. So, half of the mission’s been accomplished. What you need to do now is read our review and choose the tool that matches your needs best.

Played around with these SEO reporting tools? We want your feedback! Rate the ones you used, whether it was a single tool or the full set.

Rank SEO reporting tools and see how others voted!
SE Ranking
SEO PowerSuite
AgencyAnalytics
Semrush
Moz
SpyFu
Raven Tools
DashThis
Databox
Reportz
Looker Studio
Google Analytics
Only 1 vote is allowed* Vote for at least one option

12 best SEO reporting tools to try in 2024

  • SE Ranking – A top-notch SEO solution with built-in reporting for agencies and in-house teams.
  • SEO PowerSuite – A complete toolkit for in-depth SEO analysis.
  • AgencyAnalytics – Great for agencies looking for customizable dashboards. 
  • Semrush – A comprehensive SEO platform rife with functionalities. 
  • Moz – A popular SEO tool known for its domain authority metric. 
  • SpyFu – Well-known for uncovering competitor keyword strategies. 
  • Raven Tools – A cost-effective SEO tool with unique reporting features. 
  • DashThis – A reporting tool known for its impressive visuals. 
  • Databox – An SEO agency reporting software that integrates data from multiple marketing platforms. 
  • Reportz – Offers dynamic SEO reporting for clients with real-time, client-centric dashboards. 
  • Looker Studio – Ideal for integrating different data points into cohesive reports. 
  • Google Analytics – A must-have for foundational web traffic and user behavior insights.
G2 rating

SE Ranking

Winner!

4.8

SEO PowerSuite

4.5

AgencyAnalytics

4.8

Semrush

4.6

Moz

4.4

SpyFu

4.6

Raven Tools

4.2

DashThis

4.8

Databox

4.4

Reportz

4.8

Looker Studio

2.4

Google Analytics

1.5
Capterra rating

SE Ranking

Winner!

4.7

SEO PowerSuite

4.4

AgencyAnalytics

4.8

Semrush

4.7

Moz

4.5

SpyFu

4.5

Raven Tools

4.4

DashThis

4.4

Databox

4.7

Reportz

4.6

Looker Studio

4.6

Google Analytics

4.7
Manual reports

SE Ranking

Winner!

Unlimited

SEO PowerSuite

Available only in the Enterprise plan at $499 per year

AgencyAnalytics

Unlimited

Semrush

Unlimited

Moz

Unlimited

SpyFu

10-unlimted, depends on pricing plan and domain size

Raven Tools

Unlimited

DashThis

Unlimited

Databox

Unlimited in the Starter pricing plan and higher

Reportz

Unlimited

Looker Studio

Unlimited

Google Analytics

Unlimited

Scheduled reports

SE Ranking

Winner!

5-50, unlimited with the Agency Pack

SEO PowerSuite

Available only in the Enterprise plan at $499 per year

AgencyAnalytics

Unlimited

Semrush

5-50

Moz

Unlimited

SpyFu

10-unlimted, depends on pricing plan and domain size

Raven Tools

Unlimited

DashThis

Unlimited

Databox

Unlimited in the Starter pricing plan and higher

Reportz

Unlimited

Looker Studio

One schedule per report. Up to 20 schedules per report with Looker Studio Pro

Google Analytics

Unlimited

Pre-build report templates

SE Ranking

Winner!

12 ready-to-use templates

SEO PowerSuite

18 ready-to-use templates

AgencyAnalytics

25 ready-to-use templates

Semrush

12 ready-to-use templates

Moz

9 ready-to-use templates, available in the Medium pricing plan and higher

SpyFu

5 templates for different audiences

Raven Tools

⛔, you can turn your reports into templates yourself

DashThis

40 ready-to-use templates

Databox

33 ready-to-use templates

Reportz

16 ready-to-use templates

Looker Studio

✅, wide range of pre-build templates

Google Analytics

Customizing report templates

SE Ranking

Winner!

SEO PowerSuite

✅, in app

AgencyAnalytics

Semrush

Moz

SpyFu

Raven Tools

DashThis

Databox

Reportz

Looker Studio

Google Analytics

White-label SEO reports

SE Ranking

Winner!

✅, abailable in Agency Pack

SEO PowerSuite

✅, available in the Enterprise pricing plan, at $499 per year

AgencyAnalytics

Semrush

✅, available in the Agency Growth Kit

Moz

SpyFu

✅, available in Pro and Team pricing plans

Raven Tools

DashThis

Databox

✅, comes as add-on for $250 per month

Reportz

Looker Studio

Google Analytics

Report format

SE Ranking

Winner!

  • PDF
  • XLS
  • HTML

SEO PowerSuite

  • PDF
  • HTML

AgencyAnalytics

  • PDF

Semrush

  • PDF

Moz

  • PDF
  • CSV

SpyFu

  • PDF

Raven Tools

  • PDF
  • CSV
  • HTML

DashThis

  • PDF
  • HTML

Databox

  • PDF
  • Slides

Reportz

  • PDF

Looker Studio

  • PDF
  • HTML

Google Analytics

  • HTML
What you can report on

SE Ranking

Winner!

  • Rankings
  • Analytics & traffic
  • Competitors
  • Website technical health
  • SMM
  • Local Marketing
  • Backlinks
  • Keywords

SEO PowerSuite

  • Rankings
  • Traffic
  • Keywords
  • Backlinks
  • Website technical health

AgencyAnalytics

  • SEO
  • PPC
  • Emails
  • Call tracking
  • SMM
  • Ecommerce

Semrush

  • Rankings
  • Backlinks
  • Website technical health
  • Analytics
  • Competitors
  • PPC
  • SMM

Moz

  • Rankings
  • Competitors
  • Campaigns
  • Links
  • Website technical health

SpyFu

  • Rankings
  • Keywords
  • Competitors
  • PPC
  • Sales

Raven Tools

  • Rankings
  • Traffic & analytics
  • Backlinks
  • PPC
  • SMM
  • Emails
  • Call tracking

DashThis

  • Rankings
  • Traffic & analytics
  • Backlinks
  • PPC
  • SMM
  • Ecommerce
  • Local Marketing
  • SEM

Databox

  • Web performance
  • Traffic & analytics
  • SEO
  • Sales
  • Ecommerce
  • SMM
  • Ads

Reportz

  • Rankings
  • Traffic & analytics
  • Backlinks
  • PPC
  • SMM
  • Ecommerce

Looker Studio

  • Website performance
  • Traffic & analytics
  • And more, depending on the sources and tools you integrate

Google Analytics

  • Website traffic
  • Users
  • Sessions
  • Events
  • Analytics metrics
  • Etc.
Integrations for reports

SE Ranking

Winner!

  • Google Search Console
  • Google Analytics
  • Google Business Profile
  • Looker Studio
  • Reportz
  • And more

SEO PowerSuite

  • Google Analytics
  • Google Keyword Planner

AgencyAnalytics

  • Google Search Console
  • Google Analytics
  • Google Business Profile
  • And more

Semrush

  • Google Search Console
  • Google Analytics
  • Google Business Profile
  • Looker Studio

Moz

  • Google Analytics

SpyFu

Raven Tools

  • Google Search Console
  • Google Analytics
  • Google Ads
  • And more

DashThis

  • Google Search Console
  • Google Analytics
  • Google Ads
  • And more

Databox

  • Google Search Console
  • Google Analytics
  • Google Ads
  • And more

Reportz

  • Google Search Console
  • Google Analytics
  • Google Ads
  • And more

Looker Studio

Unlimited integrations

Google Analytics

Integrates with almost any tool on the market

Other SEO Tools

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Checker and Monitor
  • Content Marketing Module
  • Local Marketing Module

SEO PowerSuite

  • Keyword Rank Tracker
  • Website Auditor
  • SpyGlass (Backlink analysis)
  • LinkAssistant (Link-building)

AgencyAnalytics

  • Rank Tracker (available as add-on)
  • Backlink Monitor
  • Site Auditor (available as add-on)

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

Moz

  • Rank Tracker
  • Keyword Explorer
  • Website Audit
  • Backlink Analysis
  • Moz Local
  • Moz STAT

SpyFu

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Analysis
  • PPC Research
  • Backlink Research

Raven Tools

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Auditor
  • Competitor Research
  • Backlink Tracker
  • Link Spy (link-building)
  • Content Management Tools

DashThis

Databox

Reportz

Looker Studio

Google Analytics

Extra features for agencies

SE Ranking

Winner!

  • Additional client seats
  • Lead Generator
  • Agency Catalog
  • White label SEO tools

SEO PowerSuite

AgencyAnalytics

  • CRM
  • Project Management Tool

Semrush

  • Agency Directory
  • Semrush CRM
  • Client Portal

Moz

SpyFu

Raven Tools

  • Task Manager (Light CRM)

DashThis

Full white-labeling is available in Professional pricing plan and higher

Databox

  • Partner Directory
  • Certifications

Reportz

Looker Studio

Google Analytics

  • Unlimited user access

SE Ranking

Winner!

SEO PowerSuite

AgencyAnalytics

Raven Tools

Looker Studio

Google Analytics

SE Ranking
Winner!
SEO PowerSuite
AgencyAnalytics
Semrush
Moz
SpyFu
Raven Tools
DashThis
Databox
Reportz
Looker Studio
Google Analytics
G2 rating
4.8
4.5
4.8
4.6
4.4
4.6
4.2
4.8
4.4
4.8