Top 12 SEO Reporting Tools You Need to Know in 2024

To truly understand how effective your SEO efforts are, you need detailed reports. This goes especially for SEO agencies who need to present clear results to their clients.

There are many SEO reporting tools out there, and choosing the right one can be daunting. That’s where we step in.

In this article, we’ve narrowed down the list to 12 top tools, each of which has earned our seal of approval. These include versatile SEO platforms with built-in reporting features and dedicated SEO reporting tools. We’ll discuss the advantages and drawbacks of each to help you make the most informed choice. Let’s dive in!

12 best SEO reporting tools to try in 2024

Our criteria for choosing the best SEO reporting tools

To select the best SEO reporting tools for 2024, we considered several essential factors, including:

• User friendliness: How intuitive is the tool? Can seasoned experts and beginners alike navigate its features without difficulty?
• White Label functionality: Does the tool allow agencies to brand their reports? Is this feature included in the basic pricing plan or at an additional cost?
• Automation: How well does the tool streamline the reporting process? What tasks can it automate?
• Integration with other services: Which other tools does it support, and is it easy to integrate them?
• Pre-built report templates: Does the tool provide any ready-made templates? If so, how many and which ones are available?
• Custom report templates: Can users modify templates to create personalized SEO reports for their clients?
• Additional services: What other functionalities and services does the tool offer besides reporting? Are they included in the standard package, or do they cost extra?
• Flexibility of pricing policy: Does the tool offer different pricing plans to suit different needs? Are custom billing models available? Is pricing information transparent, and is there a clear cancellation policy?

The 12 most effective SEO reporting tools in 2024

1. SE Ranking

SE Ranking SEO reporting tool overview

SE Ranking is a versatile SEO platform designed for seasoned SEOs in both in-house teams and marketing agencies. It offers a comprehensive SEO Report Generator as one of its many tools. With an intuitive dashboard and insightful tips, it’s a top SEO reporting software for automating your report creation process. Its real strength, though, is in serving SEO agencies by streamlining their client reporting process with customizable templates, efficient client communication, and various SEO data export options.

Here are the SEO metrics you can report on with this tool:

• Ranking progress: Use a variety of tables and graphs to showcase your agency’s progress in claiming top spots on the SERP for your target keywords.
• GSC and GA data: Add website traffic, conversions and other performance metrics to the report by syncing Google services with SE Ranking.
• Backlink analysis: Get insights into a website’s backlinks, including backlink count, newly acquired or lost links, and the dofollow/nofollow ratio.
• Website overview: Access important metrics for any site through the Competitor Research tool, including traffic estimates, domain trust, and the keywords it ranks for.
• Keyword metrics: Highlight keywords worth targeting for your client by looking at parameters like search volume and difficulty.
• Local marketing insights: Get comprehensive data on local SEO performance, including Google Business Profile statistics, local citations, review analytics, etc.

Pros

Great customization options: Its simple drag-and-drop builder lets users customize the appearance of their reports and choose which data points to include. Reports can be downloaded in PDF, CSV, XLS, or HTML format. Plus, you can define and compare different ranking periods. When it comes to report generation, one customer noted, “The platform’s professional reporting capabilities allow me to create customized reports with my branding, impress clients, and demonstrate the impact of my efforts through clear and data-driven results.”

White Label SEO reporting tools: Craft infinite SEO report templates that align with your brand identity, enhancing professionalism and client perception. In addition, set up scheduled reports sent from your corporate email address.

Seamless integrations with other tools: This includes platforms like Zapier, Bitrix24, SeoTools for Excel, Reportz.io, Looker Studio, and Google Analytics & Search Console. It not only enhances SEO data but also strengthens task automation, ensuring you’re always a step ahead.

Ready-to-use report templates: SE Ranking’s SEO report templates cover important areas like Traffic Overview, Rankings and competitors, and Website Audit issues. The best part? These must-have templates are accessible across all pricing tiers, ensuring optimized reporting no matter your plan.

Ease of use: SE Ranking stands out as one of the most modern and user-friendly SEO reporting software options on the market. Users have rated its Ease of Use at 9.3/10, surpassing the SEO Tools Average of 8.9. 

Comprehensive tool suite: SE Ranking offers more than just reporting. This robust SEO platform allows you to conduct thorough site audits, uncover profitable keywords, track your ranking progress, optimize your local presence, and use the best link building tools to enhance your website’s authority. In terms of tools for competitor analysis, the platform’s Competitive Research feature is particularly insightful. In fact, it allows you to see competitors’ organic and paid promotional approaches and uncover potentially useful strategies. Additionally, the platform features AI-driven tools like the On-Page SEO Checker, SERP Analyzer, AI Writer, and Content Editor, among others.

Cons

Limited flexibility within its automated reports: Although SE Ranking is great for customizing manually generated reports, the automated versions have less breadth than other options on the market. Some users say these automated reports aren’t as intuitive or as customizable as their manual counterparts.

Collaboration limitations: While users can craft detailed reports, the platform does not fully support collaborative editing and sharing of these templates among team members. As highlighted by a user review: “Big fan of the reports but working together on them as a team is still a bit tedious. Templates can’t be shared and changed by different team members.” It’s worth noting though that the team is already working on adding this feature.

Pricing

SE Ranking has three different subscription options:

• The Essential package: This is best for freelancers and anyone who is just getting started. It’s priced at $55 monthly and lets you deliver 5 scheduled reports per month.
• The Pro package: Aimed at small agencies and teams, this option costs $109 a month and allows you to send 20 scheduled reports monthly.
• The Business option: Made for mid-sized agencies and bigger businesses, this option is priced at $239 per month and lets you send up to 50 monthly reports.

Each of these plans includes unlimited manual reports, ready-to-use report templates, and guest links. White-label reports and other features for agencies are available in the Pro and Business plans, and the Agency Pack add-on costs $50 per month.

You can also save 20% if you choose the annual billing option, which covers the whole SEO toolkit. You’ll get way more than just the Report Builder feature, which is only one of many available tools. The platform’s 14-day free trial also allows users to test the tool before committing.

Extra features for agencies

• Collaborative access to the platform: SE Ranking simplifies data-sharing by enabling users to send guest links and grant clients access to essential tools. This facilitates the sharing of real-time SEO results, SERP breakdowns, on-page audits, and more. Additionally, data from keyword ranking reports can be shared through platforms like Looker Studio dashboards.
• Agency-centric capabilities: SE Ranking offers more than just SEO agency reporting tools. Its specialized Agency Pack provides various features specifically designed to enhance client engagement. For example, you can personalize the domain name according to your agency or add your company’s brand colors and logos for a personalized look. The Lead Generator tool ensures you acquire qualified leads by integrating the On-Page Checker widget on your website. You can also attract new clients by getting featured in SE Ranking’s curated Agency Catalog. Finally, the platform offers additional seats for your clients, allowing them access to specific SE Ranking features. It’s worth noting that the Agency Pack is an add-on that needs to be purchased separately.

Verdict

SE Ranking is one of the top SEO platforms available on the market. It comes with exceptional SEO reporting tools and suits a wide range of users. The platform’s pricing plans are diverse, and its dashboard is straightforward and user-friendly. This makes report generation easy and facilitates a range of other SEO tasks. Even with the basic package, you get comprehensive reporting options and tools that streamline your SEO efforts, giving you good value for your money.

For SEO agencies, there’s a special package that offers more than just white-labelу SEO reporting tools. It has an array of features to make client interactions smoother. By using this tool, you can assure your clients consistently receive well-presented reports on time.

However, it’s worth noting that since SE Ranking offers a variety of features, it’s not focused solely on reports. While versatile, SE Ranking may not be as specialized as platforms that are dedicated exclusively to reporting.

2. SEO PowerSuite

SEO PowerSuite reporting tool overview

SEO PowerSuite is a collection of four essential desktop-based SEO tools, each designed for specific SEO tasks. It also has a built-in reporting feature. 

This suite includes:

• Rank Tracker: Focuses on tracking keyword rankings and organic traffic insights.
• WebSite Auditor: Offers a comprehensive SEO audit of websites.
• SEO SpyGlass: Dives deep into backlink analysis, providing reports with varying levels of detail.
• LinkAssistant: Concentrates on link-building efforts and offers insights into your campaign’s success.

SEO PowerSuite was crafted to cater to a wide range of demands. It acknowledges the unique optimization requirements of different websites and search engines, underscoring the platform’s commitment to customization.

With SEO PowerSuite, users can craft reports suited to their specific needs and cover crucial SEO metrics. The platform’s adaptive features ensure report creation accuracy for search engines like Google, Bing, or other major search engines. This positions SEO PowerSuite as one of the best SEO reporting tools.

Pros

Diverse keyword reporting: The tool supports both PPC and organic search keyword tracking. Users can view how specific keywords perform across search engines and then monitor ranking changes.

Varied reporting formats: Users can choose between different reporting formats, such as HTML and PDF. They can decide on the delivery method, whether by email, website upload, or by saving files directly to their device.

Customizable templates: Depending on the optimization focus (e.g., Google, Bing, YouTube), users can pick from various templates and modify them to fit specific reporting needs.

Automated reporting: The platform can generate reports automatically based on user-defined schedules, reducing manual effort.

White-label reporting capabilities: The tool allows users to fully customize reports to match personal or client branding. This elevates the professionalism of the reports and ensures that clients receive data representations that resonate with their brand identity.

Comprehensive SEO solution: Users get more than just an SEO reporting software with their purchase, gaining access to four comprehensive SEO tools. However, for those seeking specific functionality, individual tools can be purchased separately.

Cons

Functionality constraints: Despite having a suite of four distinct SEO tools, its functionality isn’t as wide reaching and complex as some of its competitors. This limitation extends to both its reporting capabilities and other SEO functionalities.

Low value for money: While SEO PowerSuite’s pricing might appear competitive compared to other SEO tools on the market, it may not offer the best value for money. The number of features provided may underwhelm some users.

Restricted reporting access: The complete versions of each reporting tool are reserved exclusively for the Enterprise package, priced at $499/year. This makes it a more costly choice for anyone seeking robust reporting features.

Limited payment flexibility: There’s no monthly payment option. Users are obligated to pay upfront for the entire year, which may not be inconvenient.

Hard to use: Its user-friendliness lags slightly behind industry standards. With an Ease of Use rating of 8.6/10 on G2, it’s below the average rating of 8.9 for other SEO tools.

Unclear subscription renewal policy: Users have expressed concerns about SEO PowerSuite’s auto-renewal process. One user recounted an unexpected auto-renewal charge, even after enabling the “Notify me by email when a subscription is about to expire” option. 

Pricing

SEO PowerSuite offers a variety of pricing plans, each tailored to different needs. But consider that reporting features like printing reports on paper, saving reports as PDFs, scheduling and delivering reports, and exporting data in specific formats, are available only in the ENTERPRISE Plan.

• Free Plan: This is the basic version and is available indefinitely. It lacks some necessary features like scheduled reports, data exporting, and project saving.
• LITE Plan: Priced at $99/year, this plan is ideal for small SEO projects.
• PROFESSIONAL Plan: At $299/year, users get unlimited data for in-house use.
• ENTERPRISE Plan: At $499/year, designed for SEO professionals and agencies needing features like SEO reporting software for clients.

Each plan comes with a yearly subscription model and without a monthly payment option. While the prices cover all four tools within the suite, users have the option to purchase a specific tool of their choosing at a reduced price.

Verdict

SEO PowerSuite offers four powerful SEO tools, but it has notable constraints in functionality and ease of use compared to its competitors. Its advanced reporting features are exclusive to the higher-priced Enterprise version, and the yearly payment mandate may deter some potential users. The unclear renewal policy further complicates its positioning. While SEO PowerSuite has robust offerings, potential users should weigh its pros and cons to assess its overall value.

3. AgencyAnalytics

AgencyAnalytics SEO reporting tool overview

Another one of the best SEO reporting tools is AgencyAnalytics. This robust platform is made for marketing agencies to streamline and automate client reporting. It’s a comprehensive solution for marketing and SEO agencies to gather all their clients’ data and show the total value of their services. By seamlessly integrating a vast array of marketing tools and platforms, AgencyAnalytics makes reporting easier.

Pros

Automated reporting: Forget about spreadsheets and manual data entry. This platform offers fully automated reports and custom dashboards, ensuring efficiency, accuracy, and scalability for marketing agencies.

White-label branding: Strengthening agency branding with the 100% white-label reporting feature is easy. Agencies have access to powerful SEO reporting software for clients. This tool lets them upload their logo, select a color scheme, and even host on their own domain for a truly personalized platform.

Impressive integration capabilities: With over 75 marketing integrations, including major tools like Google Analytics, Facebook Ads, Shopify, and Mailchimp, agencies can easily centralize all their clients’ data. This vast number of integrations ensures that agencies can remain adaptable when extending or adjusting their toolset.

Customizable dashboards & reports: Personalization is at the heart of AgencyAnalytics. The platform offers a suite of customizable widgets and a drag-and-drop report builder, enabling agencies to tailor reports to each client’s unique needs.

Additional SEO tools: Beyond reporting, the platform provides tools for rank tracking, backlink monitoring, site auditing, and keyword research. These features help agencies monitor their SEO progress, pinpoint potential site issues, and identify new keyword opportunities.

Exceptional ease of use: With a score of 9.5/10 on G2, AgencyAnalytics significantly surpasses the average score of similar tools, which is 8.9. One customer even said, “After signing up, it literally took me about 15 minutes to get all of the basics of client reporting set up and configured.”

Multilingual platform: AgencyAnalytics supports a broad range of languages, including Czech, Danish, German, Greek, Chinese, and many more, accommodating global users and diverse clientele.

Cons

Limited accuracy: Some users find that some integrations, particularly Mailchimp, do not offer in-depth customization for specific date-related data. There have also been cases where particular fields presented inaccurate data, requiring double-checking for precision.

Limited number of features: Compared to comprehensive all-in-one SEO platforms like SE Ranking, AgencyAnalytics may not be as feature-rich or as capable of helping you automate every SEO process. It also lacks some of the more advanced features offered by tools designed solely for reporting. One customer mentioned, “There are a few features that the product is lacking. And a couple of times, it has required some workarounds to display data in the desired manner. However, they are continuously updating, and I believe most of the issues I’ve encountered will be addressed in time.”

Variable pricing structure: Instead of fixed pricing packages, AgencyAnalytics charges per customer campaign. This pricing model can be costly for agencies handling many campaigns.

Pricing

AgencyAnalytics has a unique pricing structure. It charges based on individual client campaigns and not the typical fixed package rate.

• Freelancer: At $12 per month for each client campaign, users must purchase at least 5 client campaigns. Expect to pay at least $60 per month with this plan.
• Agency: This plan is $18 per month per client campaign, and you are required to buy at least 10 client campaigns. This option will cost you a minimum of $180 per month in total.
• Enterprise: Pricing for this plan can be customized based on each user’s needs, with a minimum threshold set at 50 or more client campaigns.

The tool’s standard features are available across all plans, including Scheduled Reports, integrations with various tools, and the ability to grant clients access to campaigns. The White Label SEO reporting software is only available after purchasing the Agency and Custom packages.

Extra features for agencies

• Client management features: AgencyAnalytics isn’t just an SEO reporting tool for agencies. It also has a CRM tool for managing client contact details, as well as a project management tool to oversee tasks and deadlines. It acts as an all-in-one solution for agencies and smoothens the process of managing multiple clients.

Verdict

AgencyAnalytics is one of the best tools for SEO reporting. It helps marketing agencies keep clients in the loop. With tons of integrations, customization options, and a user-friendly platform, it scores pretty high on our list. But the platform has some pitfalls regarding data accuracy with specific integrations. Its feature set is also limited compared to SEO tools like SE Ranking and reporting tools like Databox. 

Before investing in this tool, make sure to carefully gauge the total cost of serving all your clients with its specific pricing model. While AgencyAnalytics offers compelling advantages, it’s important to evaluate if it suits your agency’s unique needs.

4. Semrush

Semrush SEO reporting tool overview

Semrush is a comprehensive online marketing platform known for its vast array of tools for almost every aspect of SEO. Its robust functionalities make Semrush a favored tool among large SEO agencies and digital marketers worldwide. 

When it comes to SEO reporting, Semrush empowers users to create customized reports that cover multiple marketing channels, including SEO, content marketing, competitor analysis, PPC advertising, social media marketing, and more.

Pros

Automated SEO reports: Users can set up, schedule, and send automated SEO reports with details on search engine ranking trends, competitor metrics, organic traffic, backlinks, and more.

Variety of pre-made templates: This includes an SEO Report, Organic Search Report, Technical SEO Report, and Competitor Research Report, among others.

White-labeling features: With the Agency Growth Kit subscription, agencies can fully personalize their reports by integrating their brand’s logos, colors, and other elements.

Multiple integrations: Semrush integrates seamlessly with platforms like Google Analytics, Google Search Console, Google Business Profile, Google Ads, and more, delivering an extensive and integrated user experience.

User-friendly report generation: Semrush offers drag-and-drop templates to help users customize and present relevant data.

Comprehensive offering: Semrush is one of the most extensive tools available. It has a wealth of rich features, in one package.

Cons

Limited report format: Unlike many Semrush competitors, this platform only offers reports in PDF format, restricting data editing flexibility.

Steep pricing: Semrush’s most basic package costs $129.95/month, which could be a deterrent for smaller businesses.

Additional costs for agencies: While Semrush offers an Agency Growth Kit with more specialized features, these options come at an additional expense, potentially increasing costs for agencies who want to utilize the platform fully.

High learning curve: On the G2 platform, Semrush’s Ease of Use rating stands at 8.4, below the average rating for SEO tools, which is 8.9.

Pricing

Semrush divides its pricing into three primary tiers to meet the varied needs of its user base:

1. Pro: Priced at $129.95 per month, this plan is geared towards SEO newcomers and smaller teams with a restricted budget. It provides five scheduled PDF reports, includes PDF template sharing, and offers provisions to share with both “edit” and “read-only” access.
2. Guru: Costing $249.95 monthly, this tier is tailored for small to medium-sized businesses (SMBs), as well as emerging marketing agencies. Beyond the Pro offerings, the Guru plan allows for 20 scheduled PDF reports and offers a Looker Studio Integration.
3. Business: With a monthly charge of $499.95, this plan is for well-established agencies. It’s great for e-commerce projects and businesses with a substantial web presence. It includes all the Guru features and permits users to generate up to 50 scheduled PDF reports.

Regardless of the chosen plan, users can secure a 17% discount if they opt for annual billing. It’s important to note that there might be additional expenses with Semrush, especially for extra functionalities. This could include adding more users or buying the additional Agency Growth Kit. These added expenses can range between $69 and $149 monthly.

Extra features for agencies

• Agency directory: With the Agency Growth Kit, you can get listed in Semrush’s agency directory. This expands your agency’s visibility and gives you more qualified leads. 
• Integration with the Semrush CRM: Semrush provides a CRM tool that allows users to organize and store reports by customer profile. This greatly enhances the multi-client management process.
• Client portal: This feature allows agencies to create a special environment for clients where they can monitor project progress, task implementation, and achieved results.

Verdict

Semrush is a prominent tool in the world of digital marketing. It has won the trust of countless SEO agencies and professionals around the globe. Its extensive toolset sets it apart, covering everything from SEO and content marketing to PPC and social media analysis.

Semrush is arguably one of the best tools for SEO reporting. It offers its users numerous pre-made templates and Integrates with tools like Google Analytics, Google Ads, and others to ensure a cohesive digital marketing journey. Its intuitive drag-and-drop feature and stellar data visualization mechanics make report generation and presentation a breeze.

But every rose has its thorns. Semrush’s PDF-exclusive report format and its somewhat high entry-level price may make smaller businesses or individual users think twice. 

While this platform is a boon to many, its rich feature set comes with a slightly steeper learning curve.

From an agency perspective, the automation, white-labeling, and CRM integration add obvious value. But it’s also important to consider the potential additional costs, especially when including specialized features from the Agency Growth Kit.

5. Moz

Moz SEO reporting tool overview

Moz is a well-known SEO software suite recognized by small businesses, agencies, and large enterprises.

It offers three main options:

• Moz Local: Designed specifically for businesses with physical locations or defined service areas.
• Moz Pro: The preferred choice for businesses aiming to attract quality website traffic and get measurable results.
• STAT: An ideal solution for businesses tracking website keywords on a large-scale.

Moz Pro is the most popular choice, offering features like keyword analysis, position tracking across various search engines, and site crawling and auditing. It also provides one of the best SEO reporting software on the market.

Pros

Customized reporting: Beyond generating and exporting reports in preferred formats like PDF or CSV, users can effortlessly modify these documents by integrating charts and graphs directly from Moz Pro and then add their unique insights and comments.

Engaging visuals: Moz Pro uses visuals to help users understand their successes, shortcomings, and potential opportunities.

White-labeling feature: Moz Pro allows users to replace the Moz emblem with their own brand logo in reports. This is perfect for both internal purposes and external client presentations.

Ready-made templates: Moz Pro features various report templates for quick sharing, whether the report is of an in-depth competitive analysis or a complex site audit.

Automated report scheduling: The platform offers an automatic report scheduling feature to help reduce users’ time on manual report dispatching. Moz Pro also allows users to seamlessly share data with teams and managers.

Cons

Value for money: Moz competitors like SE Ranking and Semrush can offer a broader feature set while being less expensive.

Integration issues: A common gripe about Moz is the insufficient integration between tools. This can hinder workflows, especially in client reporting.

Usability concerns: With a user rating of 8.7/10 for ease of use, Moz Pro lags behind. User feedback suggests difficulties in setting up and customizing reports.

Limited SEO reporting on basic plan: Features like report templates are not available on the cheapest plan, which may not suit budget-conscious users or smaller businesses.

Pricing

Moz Pro’s pricing model offers a tiered approach to suit varying budgets and needs:

• Standard: Priced at $99 per month, this is the entry-level offering. Certain SEO reporting features, such as white-labeling and specific report templates, aren’t included at this price point.
• Medium: Priced at $179 per month, it provides more comprehensive features for more advanced SEO tasks.
• Large: Designed for businesses with more extensive requirements, costing $299 monthly.
• Premium: The top-tier Premium plan costs $599 monthly, offering the broadest set of tools available on Moz.

A notable feature is that all pricing plans include unlimited scheduled PDF reports.

Moz Pro also offers an annual payment option that grants users a 20% discount compared to the cumulative monthly charges.

Verdict

Everyone knows that Moz is a major player in the SEO industry. It’s praised by a broad range of companies. But when comparing its cost-to-feature ratio to competitors like SE Ranking and Semrush, its overall value for reporting is far less obvious.

The platform’s issues with integration and feedback on usability indicate significant room for enhancement. From an agency perspective, Moz doesn’t necessarily outshine its rivals. Even though it offers standard features like white label SEO reporting tools and report scheduling, what it presents is nothing unique or game changing. Given its higher price point, potential users should carefully weigh their options before committing.

6. SpyFu

Spyfu SEO reporting tool overview

SpyFu is a helpful tool for competitive analysis in both SEO and PPC landscapes. It dives into competitor strategies for keywords, content, and backlinks. Its core goal is to empower users to refine their strategies by learning from their competitors, leading to better rankings, reduced costs, and more effective marketing.

One of its offerings is a powerful set of reporting tools. The reports cover competitor analysis, keyword research, rank tracking, and detailed SERP analysis. They can scan 7 billion results across 109 million domains to provide valuable insights for on