Top 13 Best SEO Reporting Tools to Enhance Agency Efficiency and Boost Client Satisfaction
Do you send your clients multiple Excel or Google Sheets files with a long list of different metrics, numbers, graphs, and comments? If you do, that’s not the best way to spend your time as an SEO specialist. Creating a data-rich and nice-looking SEO report using an automated solution would be a much more effective option.
We’ve searched for the best SEO reporting tools out there and narrowed down the list to those instruments that are worth your attention. What you need to do now is read our review and choose the tool that matches your needs best.
Played around with these SEO reporting tools? We want your feedback! Rate the ones you used, whether it was a single tool or the full set.
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13 best SEO reporting tools to try in 2024
- SE Ranking – A top-notch solution that includes all core SEO tools with built-in reporting for agencies and in-house teams.
- SEO PowerSuite – A complete toolkit for in-depth SEO analysis and reporting.
- AgencyAnalytics – Great for agencies looking for customizable dashboards.
- Semrush – A comprehensive SEO platform rife with functionalities and a reporting solution.
- Moz – A popular SEO tool known for its domain authority checker.
- SpyFu – Well-known for uncovering competitor keyword strategies.
- Raven Tools – A cost-effective search engine optimization tool with unique reporting features.
- Coupler.io – Offers reporting automation to gather and visualize SEO data in live dashboards and reports.
- DashThis – A reliable reporting tool known for its impressive visuals.
- Databox – An SEO agency reporting software that integrates data from multiple marketing platforms.
- Reportz – Offers dynamic SEO reporting solutions for clients with real-time, client-centric dashboards.
- Looker Studio – An ideal free tool for integrating different data points into cohesive reports.
- Google Analytics – A must-have free software for foundational web traffic and user behavior insights.
SE Ranking
Winner!
SEO PowerSuite
AgencyAnalytics
Semrush
Moz
SpyFu
Raven Tools
Coupler.io
DashThis
Databox
Reportz
Looker Studio
Google Analytics
SE Ranking
Winner!
SEO PowerSuite
AgencyAnalytics
Semrush
Moz
SpyFu
Raven Tools
Coupler.io
DashThis
Databox
Reportz
Looker Studio
Google Analytics
SE Ranking
Winner!
Unlimited
SEO PowerSuite
Available only in the Enterprise plan at $499 per year
AgencyAnalytics
Unlimited
Semrush
Unlimited
Moz
Unlimited
SpyFu
10-unlimted, depends on pricing plan and domain size
Raven Tools
Unlimited
Coupler.io
Unlimited
DashThis
Unlimited
Databox
Unlimited in the Starter pricing plan and higher
Reportz
Unlimited
Looker Studio
Unlimited
Google Analytics
Unlimited
SE Ranking
Winner!
5-50, unlimited with the Agency Pack
SEO PowerSuite
Available only in the Enterprise plan at $499 per year
AgencyAnalytics
Unlimited
Semrush
5-50
Moz
Unlimited
SpyFu
10-unlimted, depends on pricing plan and domain size
Raven Tools
Unlimited
Coupler.io
Unlimited
DashThis
Unlimited
Databox
Unlimited in the Starter pricing plan and higher
Reportz
Unlimited
Looker Studio
One schedule per report. Up to 20 schedules per report with Looker Studio Pro
Google Analytics
Unlimited
SE Ranking
Winner!
12 ready-to-use templates
SEO PowerSuite
18 ready-to-use templates
AgencyAnalytics
25 ready-to-use templates
Semrush
12 ready-to-use templates
Moz
9 ready-to-use templates, available in the Medium pricing plan and higher
SpyFu
5 templates for different audiences
Raven Tools
⛔, you can turn your reports into templates yourself
Coupler.io
60 ready-to-use templates
DashThis
40 ready-to-use templates
Databox
33 ready-to-use templates
Reportz
16 ready-to-use templates
Looker Studio
✅, wide range of pre-build templates
Google Analytics
⛔
SE Ranking
Winner!
✅
SEO PowerSuite
✅, in app
AgencyAnalytics
✅
Semrush
✅
Moz
⛔
SpyFu
✅
Raven Tools
✅
Coupler.io
✅
DashThis
✅
Databox
✅
Reportz
✅
Looker Studio
✅
Google Analytics
⛔
SE Ranking
Winner!
✅, abailable in Agency Pack
SEO PowerSuite
✅, available in the Enterprise pricing plan, at $499 per year
AgencyAnalytics
✅
Semrush
✅, available in the Agency Growth Kit
Moz
✅
SpyFu
✅, available in Pro and Team pricing plans
Raven Tools
✅
Coupler.io
✅
DashThis
✅
Databox
✅, comes as add-on for $250 per month
Reportz
✅
Looker Studio
⛔
Google Analytics
⛔
SE Ranking
Winner!
- XLS
- HTML
SEO PowerSuite
- HTML
AgencyAnalytics
Semrush
Moz
- CSV
SpyFu
Raven Tools
- CSV
- HTML
Coupler.io
- HTML
- XLXS
- TWBX
- PBIT
DashThis
- HTML
Databox
- Slides
Reportz
Looker Studio
- HTML
Google Analytics
- HTML
SE Ranking
Winner!
- Rankings
- Analytics & traffic
- Competitors
- Website technical health
- SMM
- Local Marketing
- Backlinks
- Keywords
SEO PowerSuite
- Rankings
- Traffic
- Keywords
- Backlinks
- Website technical health
AgencyAnalytics
- SEO
- PPC
- Emails
- Call tracking
- SMM
- Ecommerce
Semrush
- Rankings
- Backlinks
- Website technical health
- Analytics
- Competitors
- PPC
- SMM
Moz
- Rankings
- Competitors
- Campaigns
- Links
- Website technical health
SpyFu
- Rankings
- Keywords
- Competitors
- PPC
- Sales
Raven Tools
- Rankings
- Traffic & analytics
- Backlinks
- PPC
- SMM
- Emails
- Call tracking
Coupler.io
- Web performance
- Conversion funnels
- Technical SEO check-up
- PPC
- SMM
- Sales
DashThis
- Rankings
- Traffic & analytics
- Backlinks
- PPC
- SMM
- Ecommerce
- Local Marketing
- SEM
Databox
- Web performance
- Traffic & analytics
- SEO
- Sales
- Ecommerce
- SMM
- Ads
Reportz
- Rankings
- Traffic & analytics
- Backlinks
- PPC
- SMM
- Ecommerce
Looker Studio
- Website performance
- Traffic & analytics
- And more, depending on the sources and tools you integrate
Google Analytics
- Website traffic
- Users
- Sessions
- Events
- Analytics metrics
- Etc.
SE Ranking
Winner!
- Google Search Console
- Google Analytics
- Google Business Profile
- Looker Studio
- Reportz
- And more
SEO PowerSuite
- Google Analytics
- Google Keyword Planner
AgencyAnalytics
- Google Search Console
- Google Analytics
- Google Business Profile
- And more
Semrush
- Google Search Console
- Google Analytics
- Google Business Profile
- Looker Studio
Moz
- Google Analytics
SpyFu
⛔
Raven Tools
- Google Search Console
- Google Analytics
- Google Ads
- And more
Coupler.io
- Google Search Console
- Google Analytics
- Google Ads
- And more
DashThis
- Google Search Console
- Google Analytics
- Google Ads
- And more
Databox
- Google Search Console
- Google Analytics
- Google Ads
- And more
Reportz
- Google Search Console
- Google Analytics
- Google Ads
- And more
Looker Studio
Unlimited integrations
Google Analytics
Integrates with almost any tool on the market
SE Ranking
Winner!
- Keyword Rank Tracker
- Keyword Research
- Website Audit
- On-Page SEO Checker
- Competitive Research
- Backlink Checker and Monitor
- Content Marketing Module
- Local Marketing Module
SEO PowerSuite
- Keyword Rank Tracker
- Website Auditor
- SpyGlass (Backlink analysis)
- LinkAssistant (Link-building)
AgencyAnalytics
- Rank Tracker (available as add-on)
- Backlink Monitor
- Site Auditor (available as add-on)
Semrush
- Keyword Rank Tracker
- Keyword Research Tools
- Website Audit
- On-Page SEO Checker
- Competitive Research
- Backlink Analytics and Audit
- Content Marketing Tools
- Local SEO Tools
Moz
- Rank Tracker
- Keyword Explorer
- Website Audit
- Backlink Analysis
- Moz Local
- Moz STAT
SpyFu
- Keyword Rank Tracker
- Keyword Research
- Competitive Analysis
- PPC Research
- Backlink Research
Raven Tools
- Keyword Rank Tracker
- Keyword Research Tool
- Website Auditor
- Competitor Research
- Backlink Tracker
- Link Spy (link-building)
- Content Management Tools
Coupler.io
⛔
DashThis
⛔
Databox
⛔
Reportz
⛔
Looker Studio
⛔
Google Analytics
⛔
SE Ranking
Winner!
- Additional client seats
- Lead Generator
- Agency Catalog
- White label SEO tools
SEO PowerSuite
⛔
AgencyAnalytics
- CRM
- Project Management Tool
Semrush
- Agency Directory
- Semrush CRM
- Client Portal
Moz
⛔
SpyFu
⛔
Raven Tools
- Task Manager (Light CRM)
Coupler.io
- White-label reporting in all plans
- Blending SEO data from various sources
DashThis
Full white-labeling is available in Professional pricing plan and higher
Databox
- Partner Directory
- Certifications
Reportz
⛔
Looker Studio
⛔
Google Analytics
- Unlimited user access
SE Ranking
Winner!
SEO PowerSuite
AgencyAnalytics
Semrush
Moz
SpyFu
Raven Tools
Coupler.io
DashThis
Databox
Reportz
Looker Studio
Google Analytics