9 Best Moz Alternatives and Their Pros and Cons

Written by
Katarzyna Rojewska
Jun 15, 2023
31 min read

Moz is a widely recognized all-in-one SEO software catering to small businesses, agencies, and large enterprises. It provides comprehensive monitoring of site parameters and aims to enhance visibility in search results. Its core functionalities include keyword analysis and position tracking across multiple search engines, as well as site crawling and auditing capabilities to detect errors, optimize web pages, and improve link architecture.

Moz offers three options to suit different needs:

  • Moz Local – Designed for businesses with physical premises or service areas.
  • Moz Pro – Ideal for businesses with websites seeking high-quality traffic and quantifiable outcomes.
  • Stat – Geared towards businesses that require large-scale keyword tracking for their websites.

In this article, we will primarily focus on the most popular option, which is Moz Pro.

While Moz is a popular choice when it comes to SEO tools, it has several drawbacks that may prompt users to look for the best Moz alternatives out there. We’ll review nine of them from different angles so that you can make an informed choice:

  • SE Ranking
  • Raven Tools
  • Mangools
  • Semrush
  • Spyfu
  • Ahrefs
  • SEO PowerSuite
  • Seobility
  • Ubersuggest

9 of the best Moz alternatives and why they excel

We reviewed some popular Moz competitors and what they have to offer. All nine all-in-one SEO tools were hand picked based on their ability to meet our selection criteria. Let’s take a look at each of them in greater detail.

G2 rating

Moz Pro

4.4

SE Ranking

Winner!

4.8

Raven Tools

4.2

Mangools

4.6

Semrush

4.5

SpyFu

4.6

Ahrefs

4.5

SEO PowerSuite

4.5

Seobility

4.5

Ubersuggest

4.2
Capterra rating

Moz Pro

4.5

SE Ranking

Winner!

4.7

Raven Tools

4.4

Mangools

4.7

Semrush

4.7

SpyFu

4.5

Ahrefs

4.7

SEO PowerSuite

4.4

Seobility

4.7

Ubersuggest

4.4
TrustRadius rating

Moz Pro

8.1

SE Ranking

Winner!

8.9

Raven Tools

7.7

Mangools

Not enough ratings and reviews to provide an overall score

Semrush

8.8

SpyFu

8.1

Ahrefs

8.7

SEO PowerSuite

8.7

Seobility

9.1

Ubersuggest

8.1
Minimum pricing plan cost

Moz Pro

$99/month

SE Ranking

Winner!

$55/month

Raven Tools

$49/month

Mangools

$29/month

Semrush

$129.95/month

SpyFu

$39/month

Ahrefs

$99/month

SEO PowerSuite

$299/year

Seobility

$50/month

Ubersuggest

$12/month
Number of projects you can add

Moz Pro

3-50

SE Ranking

Winner!

10 – Unlimited

Raven Tools

2-320

Mangools

1 – Unlimited

Semrush

5-40

SpyFu

Unlimited

Ahrefs

5-100 unverified projects

SEO PowerSuite

20-400

Seobility

1-15

Ubersuggest

1-15

Number of manager seats included in subscription plans

Moz Pro

1-5, $49/month per extra seat

SE Ranking

Winner!

1-5, $20/month per extra seat

Raven Tools

2-40

Mangools

1-5

Semrush

1, $45-100/month per extra seat

SpyFu

1-5

Ahrefs

1, $20-50/month per extra seat

SEO PowerSuite

1

Seobility

1-custom

Ubersuggest

1-5

Core SEO tools

Moz Pro

  • Rank Tracker
  • Keyword Explorer
  • Website Audit
  • Backlink Analysis

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Checker and Monitor
  • Content Marketing Module
  • Local Marketing Module

Raven Tools

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitor Research
  • Backlink Tracker
  • Link Spy (link-building)
  • Content Management Tools

Mangools

  • Keyword Research
  • SERP Analysis
  • Rank Tracking
  • Backlink Analysis
  • Website Analysis

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

SpyFu

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Analysis
  • PPC Research
  • Backlink Research

Ahrefs

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Research
  • Content Explorer
  • Backlink Checker

SEO PowerSuite

  • Keyword Rank Tracker
  • Website Auditor
  • SpyGlass (Backlink analysis)
  • LinkAssistant (Link-building)

Seobility

  • Rank Tracker
  • Site Audit
  • Competitor Research
  • Backlink Research

Ubersuggest

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Analysis
  • Backlink Analysis
Advanced SEO tools & integrations

Moz Pro

  • API
  • Google Analytics

SE Ranking

Winner!

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

Raven Tools

  • API
  • Google Analytics
  • Google Search Console
  • Google Ads

Mangools

  • API

Semrush

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

SpyFu

  • API

Ahrefs

  • API
  • Looker Studio
  • Google Search Console

SEO PowerSuite

  • API
  • Google Analytics
  • Google Keyword Planner

Seobility

  • API

Ubersuggest

  • Google Analytics
  • Google Search Console
Agency-first tools & features

Moz Pro

  • White labeled, scheculed reports

SE Ranking

Winner!

  • White Label SEO Tools
  • Lead Generator
  • Branded, scheduled reports
  • Additional user seats
  • Agency Catalog

Raven Tools

  • White Label SEO Tools
  • Branded SEO reports
  • Task Manager (Light CRM)

Mangools

  • Scheduled reports

Semrush

  • Branded, scheduled reports
  • Lead Generator
  • CRM & Client Portal
  • Agency Partners Directory

SpyFu

  • White labeled reports
  • Business Leads

Ahrefs

  • SEO Agencies Directory

SEO PowerSuite

  • White labeled, scheduled reports

Seobility

  • White labeled reporting

Ubersuggest

  • Reporting Tool
Free Trial

Moz Pro

✅ 30 days

SE Ranking

Winner!

✅ 14 days

Raven Tools

✅ 7 days

Mangools

✅ 10 days

Semrush

✅ 7 days

SpyFu

☑️ free version

Ahrefs

SEO PowerSuite

☑️ forever-free plan

Seobility

☑️ free account + 14-day free trial for Premium subscription

Ubersuggest

✅ 7 days

Name
Moz Pro
SE Ranking
Winner!
Raven Tools
Mangools
Semrush
SpyFu
Ahrefs
SEO PowerSuite
Seobility
Ubersuggest
G2 rating
4.4
4.8
4.2
4.6
4.5
4.6
4.5
4.5
4.5
4.2
Capterra rating
4.5
4.7
4.4
4.7
4.7
4.5
4.7
4.4
4.7
4.4
TrustRadius rating
8.1
8.9
7.7

Not enough ratings and reviews to provide an overall score

8.8