Semrush has a lot of advantages. It offers a generous range of tools and solutions that produce a diverse set of data. However, there is a steep learning curve and the lack of a more affordable monthly plan may be an impediment for some companies.

What is the best alternative to Semrush?

While there are so many options available, SE Ranking is the best alternative to Semrush. It’s a comprehensive solution that’s also user-friendly and streamlined, all at a reasonable price.

Is there a free alternative to Semrush?

Yes! Ubersuggest has a free plan with limited access, whereas other SEO platforms provide free trials. If you’re an SMB, agency, or bigger, you should already be planning to upgrade to gain access to more features.

Which is better, Ahrefs or Semrush?

It depends on your needs and goals, but in terms of cost, Ahrefs has the potential to be a more affordable solution. It’s also better for backlink analysis, whereas Semrush is better for content and local marketing.

Which is better, Semrush or Ubersuggest?

Again, it depends on your needs and goals! Semrush is better suited for bigger companies that have the budget and manpower to stomach its hefty price tag. Ubersuggest is better suited for individual SEOs looking for a free or cost-efficient tool that gets the job done.

Blog / Best Marketing Tools / 10 Semrush Alternatives and Their Pros and Cons

10 Semrush Alternatives and Their Pros and Cons

Written by

Megan Grant

Reviewed by

Anastasia Kotsiubynska

May 31, 2024

31 min read

SEO is one of the most potent marketing channels for generating fantastic ROI, but building and executing a powerful SEO strategy is no easy feat. That’s where tools like Semrush come into play. Semrush is a robust, all-in-one platform that empowers you to conduct keyword research, explore website traffic and keyword rankings, and thoroughly analyze backlink profiles, all while optimizing a site’s technical performance.

Semrush is known for how powerful it is, but powerful doesn’t mean perfect. Let’s discuss some attention-worthy Semrush alternatives.

Did you test out any of these SEO tools? We’d love your opinion! Rate the tools you used, whether it was one platform or several.

Rank Semrush alternatives and see how others voted!

SE Ranking

Ahrefs

Moz

SpyFu

Ubersuggest

SEO PowerSuite

Raven Tools

cognitiveSEO

Sistrix

Mangools

Results are based on 62 votes

Brand	Rating
1 Moz	4.4
2 Ahrefs	4.2
3 SE Ranking	4
4 Raven Tools	3.8
5 Sistrix	3.6
6 cognitiveSEO	3.2
7 SEO PowerSuite	3
8 Ubersuggest	2.7
9 Mangools	2.3
10 SpyFu	2

Only 1 vote is allowed* Vote for at least one option

Wait, why would people look for alternatives to Semrush?

You might be thinking, “If Semrush is so great, why would people look elsewhere?” Well, there are a few points explaining why you might look for Semrush alternatives.

Harder to use. Sometimes, the more robust an SEO suite is, the higher the learning curve. Some users have too difficult a time navigating Semrush and finding what they need, so they go to a competitor instead.
Not budget-friendly. Depending on your budget, the subscription packages might be too expensive. The limits can be fairly low unless you’re willing to pay more, and they often increase their prices.
Additional add-ons mean additional costs. If you need to pay for every add-on along the way, the cost of the tool gets pretty pricey, pretty quickly.
You don’t always get what you pay for. Users have expressed concern over the accuracy of Semrush’s data — namely the rank tracker and backlink data. Identifying toxic links is often a challenge, and its website audit isn’t of great quality.

Now, let’s dive into top Semrush competitors!

10 of the best Semrush alternatives and why they excel

We sifted through a multitude of powerful SEO tools and handpicked the ones we thought measured up the most. Here’s the list of the most worthy Semrush competitors:

SE Ranking
Ahrefs
Moz Pro
SpyFu
Ubersuggest
SEO Power Suite
Raven Tools
cognitiveSEO
Sistrix
Mangools

We’ve also put together a comparison table to make it easier for you to evaluate Semrush alternative tools.

G2 rating

Capterra rating

TrustRadius rating

Minimum pricing plan cost

Number of projects you can add

Number of manager seats included in subscription plans

Core SEO tools

Advanced SEO tools & integrations