10+ Semrush alternatives: Compared by features and data coverage
Semrush is a powerful platform. No question about that. But is it the right fit for every team?
Maybe you’re paying for features you rarely use. Maybe you need more flexibility in managing multiple projects, analyzing data, or reporting results. Or maybe you’re simply curious whether another platform could serve your team’s needs better.
Whatever your reason for exploring Semrush alternatives, the decision goes beyond comparing feature lists. It’s about finding a platform that gives you the data you need, helps you figure out what to do next, and fits the way your team actually works.
So, which alternatives are worth your attention? I compared the leading options across SEO capabilities, data quality, workflows, reporting, and overall value. Here’s what I found.
I tested the solutions that move beyond SEO-only data and toward layered insights. And here’s my top list!
Did you test out any of these SEO tools? We’d love to hear your opinion! Rate the tools you used, whether it was one platform or more.
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How did I evaluate the Semrush alternatives in this list?
To properly evaluate Semrush alternatives, I considered a range of key factors:
- Functionality and data sets: What features the tool covers and how well it handles visibility across channels: traditional search, LLM results, traffic, and social signals.
- Interface: How quickly can a team get to what it needs? Is the workflow intuitive for day-to-day use across projects and clients, or does navigation get in the way?
- User reviews: What are people saying about the tool? Does it have a positive reputation? Why or why not?
- Price: What do you actually get at each plan level?
10+ of the best Semrush alternatives and why they excel
I went through several powerful SEO tools and picked the best based on several criteria (outlined in the table below). Here are the most worthy Semrush competitors:
- SE Ranking
- Ahrefs
- Moz Pro
- SpyFu
- Similarweb
- Ubersuggest
- SEO PowerSuite
- Raven Tools
- cognitiveSEO
- Sistrix
- Mangools
I put together a comparison table to make it easier to evaluate each Semrush alternative.
Ratings, pricing, limits, and AI features are current as of February 2026 and may change.
SE Ranking
Winner!
Semrush
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
Sistrix
Mangools
SE Ranking
Winner!
Semrush
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
Sistrix
Mangools
SE Ranking
Winner!
Semrush
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
Sistrix
Mangools
–
SE Ranking
Winner!
Semrush
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
Sistrix
Mangools
SE Ranking
Winner!
10-30, more with the Agency Pack or with the custom Enterprise plan
Semrush
5-40
Ahrefs
5-100 Unverified projects
Moz Pro
1-25
SpyFu
1-10 to unlimited
Similarweb
1-10
Ubersuggest
1-15
SEO PowerSuite
20-400
Raven Tools
2-320
cognitiveSEO
5-25
Sistrix
3-100, €5.99-9.90 for each additional project
Mangools
Unlimited
SE Ranking
Winner!
1-3, with additional seats from $20/month each ($16 on annual billing)
Semrush
1, $45-100/month per extra seat
Ahrefs
1-3, $40-100/month per extra seat
Moz Pro
1-3, $49/month per extra seat
SpyFu
1-5, $15-30/month per extra seat
Similarweb
1-10
Ubersuggest
1-5
SEO PowerSuite
1
Raven Tools
2-40
cognitiveSEO
2-10
Sistrix
1-12, €24.90/month per extra seat
Mangools
1-6, $12/month per extra seat
SE Ranking
Winner!
- Keyword Rank Tracker
- Keyword Research Tool
- Website Audit
- On-Page SEO Checker
- Competitive Research
- Backlink Checker and Monitor
- Content Marketing Module
- Local Marketing Module
Semrush
- Keyword Rank Tracker
- Keyword Research Tools
- Website Audit
- Competitive Research
- Backlink Analytics and Audit
- Solutions for content marketing, local SEO, etc., are available as add-ons
Ahrefs
- Rank Tracker
- Keyword Research
- Site Audit
- Competitor Analysis
- On-Site Search Optimization
- Backlink Analysis
Moz Pro
- Rank Tracker
- Keyword Explorer
- Website Audit
- Backlink Analysis
SpyFu
- Keyword Rank Tracker
- Keyword Research
- Competitive Analysis
- PPC Research
- Backlink Research
Similarweb
- Digital Research Intelligence
- Digital Marketing Intelligence
- Sales Intelligence
- Stock Intelligence
- Shopper Intelligence
Ubersuggest
- Keyword Rank Tracker
- Keyword Research Tool
- Website Audit
- Traffic Estimation
- Backlink Analysis
SEO PowerSuite
- Keyword Rank Tracker
- Website Auditor
- SpyGlass (Backlink analysis)
- LinkAssistant (Link-building)
Raven Tools
- Keyword Rank Tracker
- Keyword Research Tool
- Website Auditor
- Competitor Research
- Backlink Tracker
- Link Spy (link-building)
- Content Management Tools
cognitiveSEO
- Keyword Rank Tracker
- Competitor Analysis
- Backlink Analysis
- Content Optimization Tool
- Keyword Research
- Site Explorer
- OnPage Audit
Sistrix
- Rank Tracker
- Keyword Research
- Competitor Analysis
- Domain Analysis
Mangools
- Keyword Research
- Rank Tracker
- SERP Checker
- Backlink Analysis
- SiteProfiler
SE Ranking
Winner!
SE Visible by SE Ranking covering ChatGPT, AIOs, AI Mode, Gemini, with Claude and Copilot coming soon
Semrush
AI Toolkit supporting ChatGPT, AIOs, AI Mode, Gemini, Perplexity
Ahrefs
Brand Radar supporting ChatGPT, Perplexity, AI Overviews, AI Mode, Claude Copilot, Gemini
Moz Pro
AI Visibility Dashboards tracking ChatGPT, Gemini, AI Mode, and Perplexity; AI Overviews by keyword
SpyFu
ChatGPT integration and AI Brand Monitoring (ChatGPT only)
Similarweb
AI search intelligence data with a competitive analysis, AI brand visibility, sentiment analysis, and citation analysis.
Ubersuggest
AI Search Visibility across ChatGPT, Gemini, and Google AI Overviews
SEO PowerSuite
AI Overviews monitoring
Raven Tools
cognitiveSEO
Sistrix
AI Check and Prompt Tracking (beta, included in all packages)
Mangools
AI Search Watcher PRO supporting ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Llama, Mistral
SE Ranking
Winner!
- API & MCP
- Data Studio
- Google Analytics
- Google Search Console
- Google Business Profile
- n8n
- Make.com
Semrush
- API & MCP
- Data Studio
- Google Analytics
- Google Search Console
- Google Business Profile
Ahrefs
- API & MCP
- Data Studio
- Google Search Console
Moz Pro
- API
- Google Analytics
SpyFu
- API
- Google Search Console
Similarweb
- API
Ubersuggest
- Google Analytics
- Google Search Console
SEO PowerSuite
- API
- Google Analytics
- Google Keyword Planner
Raven Tools
- API
- Google Analytics
- Google Search Console
- Google Ads
- Moz
- Majestic
cognitiveSEO
- API
- Google Analytics
Sistrix
- API
- Google Analytics
- Google Search Console
Mangools
- API & MCP
- SEO browser extension
SE Ranking
Winner!
- White Label SEO Tools
- Lead Generator
- Branded, scheduled reports with AI summaries
- Additional user seats
- Agency Catalog
Semrush
- Branded, scheduled reports
- Lead Finder
- CRM & Client Portal
- Agency Partners Directory
Ahrefs
- Reporting Tool
- Agencies directory listing
- Additional users
Moz Pro
- White labeled, scheduled reports
SpyFu
- Sales leads & domain contacts
- Custom branded reports
Similarweb
- Custom insights and reporting
Ubersuggest
- Reporting Tool
SEO PowerSuite
- White labeled, scheduled reports
Raven Tools
- White Label SEO Tools
- Branded SEO reports
- Task Manager (Light CRM)
cognitiveSEO
- White labeled, scheduled reports
Sistrix
- White labeled, scheduled reports
- Additional credits
Mangools
- Keyword ranking reports
- Additional seats
SE Ranking
Winner!
✅ 14 days
Semrush
✅ 7 days, limited free plan
Ahrefs
⛔ no free trial, limited free account
Moz Pro
✅ 7 days
SpyFu
⛔
Similarweb
✅ 7 days
Ubersuggest
✅ 7 days
SEO PowerSuite
☑️ forever-free plan
Raven Tools
✅ 7 days
cognitiveSEO
✅ 7 days
Sistrix
✅ 14 days
Mangools
☑️ 10-day free account
SE Ranking
Winner!
Semrush
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
Sistrix
Mangools
–
10-30, more with the Agency Pack or with the custom Enterprise plan
5-40
5-100 Unverified projects
1-25
1-10 to unlimited
1-10
1-15
20-400
2-320
5-25
3-100, €5.99-9.90 for each additional project
Unlimited
1-3, with additional seats from $20/month each ($16 on annual billing)
1, $45-100/month per extra seat
1-3, $40-100/month per extra seat
1-3, $49/month per extra seat
1-5, $15-30/month per extra seat
1-10
1-5
1
2-40
2-10
1-12, €24.90/month per extra seat
1-6, $12/month per extra seat
- Keyword Rank Tracker
- Keyword Research Tool
- Website Audit
- On-Page SEO Checker
- Competitive Research
- Backlink Checker and Monitor
- Content Marketing Module
- Local Marketing Module
- Keyword Rank Tracker
- Keyword Research Tools
- Website Audit
- Competitive Research
- Backlink Analytics and Audit
- Solutions for content marketing, local SEO, etc., are available as add-ons
- Rank Tracker
- Keyword Research
- Site Audit
- Competitor Analysis
- On-Site Search Optimization
- Backlink Analysis
- Rank Tracker
- Keyword Explorer
- Website Audit
- Backlink Analysis
- Keyword Rank Tracker
- Keyword Research
- Competitive Analysis
- PPC Research
- Backlink Research
- Digital Research Intelligence
- Digital Marketing Intelligence
- Sales Intelligence
- Stock Intelligence
- Shopper Intelligence
- Keyword Rank Tracker
- Keyword Research Tool
- Website Audit
- Traffic Estimation
- Backlink Analysis
- Keyword Rank Tracker
- Website Auditor
- SpyGlass (Backlink analysis)
- LinkAssistant (Link-building)
- Keyword Rank Tracker
- Keyword Research Tool
- Website Auditor
- Competitor Research
- Backlink Tracker
- Link Spy (link-building)
- Content Management Tools
- Keyword Rank Tracker
- Competitor Analysis
- Backlink Analysis
- Content Optimization Tool
- Keyword Research
- Site Explorer
- OnPage Audit
- Rank Tracker
- Keyword Research
- Competitor Analysis
- Domain Analysis
- Keyword Research
- Rank Tracker
- SERP Checker
- Backlink Analysis
- SiteProfiler
SE Visible by SE Ranking covering ChatGPT, AIOs, AI Mode, Gemini, with Claude and Copilot coming soon
AI Toolkit supporting ChatGPT, AIOs, AI Mode, Gemini, Perplexity
Brand Radar supporting ChatGPT, Perplexity, AI Overviews, AI Mode, Claude Copilot, Gemini
AI Visibility Dashboards tracking ChatGPT, Gemini, AI Mode, and Perplexity; AI Overviews by keyword
ChatGPT integration and AI Brand Monitoring (ChatGPT only)
AI search intelligence data with a competitive analysis, AI brand visibility, sentiment analysis, and citation analysis.
AI Search Visibility across ChatGPT, Gemini, and Google AI Overviews
AI Overviews monitoring
AI Check and Prompt Tracking (beta, included in all packages)
AI Search Watcher PRO supporting ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Llama, Mistral
- API & MCP
- Data Studio
- Google Analytics
- Google Search Console
- Google Business Profile
- n8n
- Make.com
- API & MCP
- Data Studio
- Google Analytics
- Google Search Console
- Google Business Profile
- API & MCP
- Data Studio
- Google Search Console
- API
- Google Analytics
- API
- Google Search Console
- API
- Google Analytics
- Google Search Console
- API
- Google Analytics
- Google Keyword Planner
- API
- Google Analytics
- Google Search Console
- Google Ads
- Moz
- Majestic
- API
- Google Analytics
- API
- Google Analytics
- Google Search Console
- API & MCP
- SEO browser extension
- White Label SEO Tools
- Lead Generator
- Branded, scheduled reports with AI summaries
- Additional user seats
- Agency Catalog
- Branded, scheduled reports
- Lead Finder
- CRM & Client Portal
- Agency Partners Directory
- Reporting Tool
- Agencies directory listing
- Additional users
- White labeled, scheduled reports
- Sales leads & domain contacts
- Custom branded reports
- Custom insights and reporting
- Reporting Tool
- White labeled, scheduled reports
- White Label SEO Tools
- Branded SEO reports
- Task Manager (Light CRM)
- White labeled, scheduled reports
- White labeled, scheduled reports
- Additional credits
- Keyword ranking reports
- Additional seats
✅ 14 days
✅ 7 days, limited free plan
⛔ no free trial, limited free account
✅ 7 days
⛔
✅ 7 days
✅ 7 days
☑️ forever-free plan
✅ 7 days
✅ 7 days
✅ 14 days
☑️ 10-day free account
1. SE Ranking
SE Ranking has grown well past its rank-tracker origins. Today, it’s a search visibility platform built for agencies and in-house marketing teams managing SEO across multiple clients, websites, and markets. It brings keyword and competitor research, rank tracking, technical audits, backlink analysis, content optimization, and reporting into one place, helping teams manage ongoing SEO work without relying on a collection of separate tools.
Functionality
SE Ranking covers the core SEO capabilities you’d expect from a Semrush alternative, but its strength goes beyond checking off a list of features. It’s designed to help teams turn search data into decisions, organize recurring SEO tasks, and communicate results to clients or stakeholders.
The platform combines research, monitoring, optimization, and reporting, with several capabilities worth highlighting:
- SEO research and performance analysis: SE Ranking brings keyword research, competitive analysis, rank tracking, backlink analysis, and technical audits into one workflow. You can investigate competitors’ search strategies, spot keyword and content gaps, monitor ranking changes, and identify issues that need attention. Instead of examining individual metrics in isolation, teams can use these insights to understand what’s changing in search and decide where to focus their efforts
- Agent-native workflows via API, MCP, and no-code integrations: SE Ranking’s MCP server connects SEO data directly to AI assistants like Claude and ChatGPT, giving teams another way to work with SEO data. It provides access to 180+ tools through MCP, making it possible to incorporate its data into AI-assisted analysis and workflows. Teams can also bring SEO data into their own systems through APIs, integrations, and automation platforms like Make, n8n, and Zapier.
- AI search visibility with SE Visible: For teams that also need to understand how their brands appear in AI-generated answers, there’s SE Visible by SE Ranking. It’s a dedicated GEO platform for monitoring brand visibility across AI search systems like ChatGPT, AI Mode, AI Overviews, Gemini, (with Claude and Copilit coming soon). Users can track visibility trends, share of voice, sentiment, competitor performance, and the sources AI engines cite. SE Ranking focuses on SEO performance in traditional search, while SE Visible covers brand visibility in AI answers. Used together, they give teams a broader view of visibility across channels.
- GA4 and GSC integration: SE Ranking connects with Google Analytics 4, bringing traffic and user behavior data into the same workflow. That means you can look at how changes in your visibility translate to actual shifts in traffic and on-site behavior. GSC integration brings in search performance data and impressions from AI Overviews and AI Mode.
- Social media management with Planable: Planable by SE Ranking covers another part of a marketing team’s work: planning social campaigns, collaborating on content, managing approvals, scheduling posts, and analyzing social performance. Teams working across search and social can use both products to manage their respective channels. Since Planable also supports MCP, teams can connect SE Ranking’s data with Planable’s social analytics inside the same AI workflows. This gives teams a way to access performance signals from each channel in one view.
The platform also offers white labeling, scheduled client reports, a Lead Generator, and a listing in SE Ranking’s agency catalog as a part of its Agency Pack.
Interface
SE Ranking’s interface is structured around a left-hand project menu for tools and features, with a customizable top menu for quick access to the ones you use most. The navigation is clean and consistent, which keeps the day-to-day workflow from becoming a friction point.
From the same workspace, you can also reach SE Visible for AI visibility analysis and Planable for social media management. No separate logins needed.
User reviews
On G2, SE Ranking has an overall rating of 4.7/5 stars, from more than 1,600 reviews, level with the highest G2 score on this list. It also has 4.7/5 stars on Capterra (retrieved Oct 2026).
Brad Smith, Founder and Director at Succeed Digital, describes how SE Ranking changed their client work:
Will Melton, CEO at Xponent21, puts it in operational terms:
For teams coming from Semrush specifically, Tanmay Sarkar, Senior Manager of Demand Generation at Airbyte, describes the migration:
Price
SE Ranking’s plans start from $129 monthly. Included manager seats vary by plan (1–3), with additional seats from $20/month each ($16 on annual billing).
All plans include core SEO features, historical data access, Data Studio integration, API and MCP, with limits that scale up across tiers. Higher plans add more projects, larger data allowances, personalized onboarding, and dedicated support.
Reporting is included at 10–30 scheduled reports per plan, with GSC and GA4 integration and automated or manual delivery built in, not gated behind an additional fee.
For agencies needing white labeling, lead generation, and expanded client management, the Agency Pack is available from $69/month.
AI Search tracking features live in SE Visible platform with pricing starting from $99/month for 200 prompts and 3 projects.
Best for
Agencies and in-house teams managing SEO across multiple clients, websites, or markets that want research, tracking, audits, and white-label reporting in one subscription, with MCP and API access on every plan.
If you’re interested in the SE Ranking platform, you can easily migrate all your data from Semrush with free migration on annual plans.
2. Ahrefs
Ahrefs is another worthy alternative to Semrush for teams whose strategy relies heavily on backlink analysis. While it shares many core SEO functionalities with Semrush, its approach is built for the technical specialist rather than the ecosystem strategist.
Functionality
If you’re looking for a wealth of data, Ahrefs doesn’t disappoint. Ahrefs is a powerful all-in-one SEO tool, with in-depth backlink analysis and extensive opportunities to research competitors and their top pages. You can also explore paid traffic, discover the best PPC keywords, and identify broken links. Ahrefs also gives you a competitive edge by showing you where your competitors outrank you.
It also offers Brand Radar (a tool that shows how AI presents your brand in search results). Every paid plan includes a small Brand Radar prompt-tracking allowance (5 to 20 prompts), while full research starts at $199/month. The tool lets you compare your brand’s visibility against competitors, and helps identify key topics driving AI search traffic to your site. It supports all major AI search engines, including ChatGPT, Perplexity, AI Overviews, AI Mode, Microsoft Copilot, and Gemini.
Ahrefs describes its crawler as the second most active on the web, and that shows in the depth of its backlink data, but some users complain that its keyword search volumes and traffic estimates are a bit off. It also lacks full-scale local SEO tools, meaning you’ll need to pay extra to get your local SEO needs covered. Ahrefs only offers the Google Business Profile monitoring feature. Another option is to consider Ahrefs alternatives that offer these features.
Interface
Ahrefs has a steeper learning curve. It’s certainly not as intuitive as Ubersuggest, but it’s easier on the eyes than Semrush. Ahrefs has tons of nooks and crannies: just take a look at the left-hand side navigation menus.
Also, Ahrefs’s interface and user experience are only marginally smoother than Semrush’s.
User reviews
The crowd has spoken, and they love Ahrefs. On Capterra, it has 4.7 out of 5 stars. It also sits at 4.5 out of 5 stars on G2. And on TrustRadius, it averages 9.1 out of 10 stars. One recent review called it the “one-stop shop for SEO insights, analysis, and actionable recommendations.” Not bad!
Price
Ahrefs isn’t cheap, but it can be more affordable than Semrush. Its prices also tend to increase as its limit usage decreases, meaning you’ll pay more for less access.
Ahrefs’ Starter plan, priced at $29 per month, is the most affordable option and operates on a credit-based system. It provides 100 monthly credits that get used up after generating reports or retrieving new data from key tools. This plan offers limited access to Site Explorer, Keywords Explorer, Rank Tracker and Site Audit. However, the credit allowance is minimal, making it suitable for beginners with basic needs.
For more comprehensive features, the Lite plan at $129 per month is a better fit for freelancers and small businesses. It includes 750 tracked keywords with weekly updates, six months of historical data, and 1,000 credits per user. Additionally, this plan supports unlimited verified projects and up to five unverified ones.
If you want access to more features and higher limits, Ahrefs’s next plans are $249 and $449 per month and $1,499/month for Enterprise (annual commitment required). Users can sign up for free, but using the tools will cost credits. Be ready to pay $40-100/month for every additional user and at least $200 to update your ranking data daily instead of weekly. Plus, if you want to your team to use Ahrefs as well, you’ll need to pay at least $40 for anadditional user and the price can rise to $80/month per use based on your plan. In contrast, SE Ranking includes 1-3 manager seats, and additional ones will cost you $20 per seat per month.
Best for
Teams whose SEO work centers on backlink research and competitor content analysis, and who have the budget for extra users and Brand Radar AI on top of the base plan.
3. Moz Pro
This all-in-one SEO tool suite is another common Semrush alternative. Moz Pro is easy to use because it simplifies the SEO process. This helps users spend less time on complex spreadsheets and more time making smart, data-driven decisions.
Functionality
Moz Pro offers all the standard tools of a professional SEO platform. Its Keyword Explorer tool, for example, helps you understand how people find you online while showing you which keywords to target. Moz now ships prompt tracking with sentiment and citation data on all plans. Its AI Visibility Dashboard tracks 150 to 600 prompts weekly across ChatGPT, Gemini, AI Mode, and Perplexity; and you can also see AI Overviews by keyword.
This is why I put this tool on our best keyword search software list. Moz Pro also lets you track local and national rankings in Google (US and international, plus mobile), Yahoo and Bing; crawl and audit your site to identify errors or bugs; find opportunities to optimize your web pages further; create custom reports; and improve your overall linking architecture. Unfortunately, Moz Pro isn’t as flexible as SE Ranking and other Semrush alternatives.
Interface
While Moz Pro is robust, its user interface isn’t as smooth. It’s also difficult to customize its views and reports. Plus, its data isn’t always all that fresh and accurate. Because of this, Moz alternatives like SE Ranking or Semrush may be more suitable for some users.
User reviews
Moz Pro currently has 4.3 out of 5 stars on G2. On Capterra, it has 4.5 out of 5 stars. It also has 8.1 out of 10 stars on TrustRadius. This means Moz Pro takes a back seat to other Semrush alternatives on this list.
Price
Moz Pro’s most basic plan (Starter) is super affordable—just $49 per month. With it, you get 1 user seat, 1 tracked site, 50 tracked keywords per month, and 5,000 pages crawled per week. However, this plan’s limited data allowances make it best for small businesses or single-website startups.
The Standard plan, priced at $99 per month, offers slightly higher limits, including backlink analysis and unlimited scheduled reports.
Businesses with more complex needs typically opt for the Medium plan, which costs $179 per month. With this plan, users can track up to 10 websites, manage more keywords (1,500 across four search engines, totaling 6,000, versus Semrush’s 1,500 and 5,000). Additionally, Moz’s Medium plan includes site crawls of up to 500,000 pages per week, whereas Semrush’s Pro+ plan supports only 300,000.
Best for
Smaller in-house teams that want a straightforward SEO workflow built around Moz’s Domain Authority metrics, with weekly AI prompt tracking included in every plan.
4. SpyFu
Founded in 2005, SpyFu has steadily improved its suite of ‘spy’ tools to become a well-rounded keyword research and competitor analysis platform for the budget-conscious. SpyFu makes website optimization easy with its user-friendly interface and smart PPC features. Its affordable pricing ensures you get great value without overspending. That’s why it’s also one of the best alternatives to Semrush.
Functionality
SpyFu is an all-in-one SEO suite with a focus on competitor analysis. Praised by SMBs and agencies for its Ad History feature, Spyfu provides tons of data on a competitor’s PPC ads, including ad copy, landing pages, and estimated ad spend. You can use this feature to turn your competitors into your greatest advisors by discovering how your rivals’ ad copy changed over time. You can also conduct in-depth SEO content analysis with SpyFu’s Rival Flow AI feature, which compares, contrasts, and rewrites top-ranking content.
But if you require brand monitoring and social media features to monitor your competitors, Semrush is the better choice. SpyFu does not include them.
SpyFu recently added a Site Audit tool (50,000 to 2 million crawled pages per month, depending on plan), but its rank tracking is still basic and updates weekly, and its backlink databases are not as extensive as those of Semrush and Ahrefs.
Its AI tools, a ChatGPT integration and AI Brand Monitoring, cover ChatGPT only.
SpyFu also has robust keyword research features, providing users with information on cost-per-click, search volume, and historical data. Keep in mind, however, that SpyFu’s strength lies in its competitor-based keyword research capabilities, so you won’t get as much information on long-tail keywords as you would if you were to use Semrush. SE Ranking is also a great alternative to SpyFu if you’d rather have a keyword grouping feature to organize and optimize your content.
Interface
Both agencies and SMBs will enjoy how SpyFu conveniently lays out its navigation bar across the top of the dashboard. Consider this SpyFu’s welcome mat to its easy-to-use interface, which was designed to provide users with quick and easy access to all of its data. SpyFu’s dashboard’s design is also intuitive: its color scheme and type font are easy on the eyes.
User Reviews
Although SpyFu doesn’t have as many reviews as some of the larger competitors on this list, it caters well to its smaller user base. SpyFu currently sits at 4.6 out of 5 stars on G2. It also has 4.5 out of 5 stars on Capterra, and 7 out of 10 stars on TrustRadius.
Many reviews on G2 praise SpyFu for its ease of use and pricing, highlighting its ability to quickly and easily track competitors as a major advantage. This sounds promising for SMBs and agencies that care most about competitor analysis.
Price
SpyFu’s subscription plans are way more affordable than Semrush’s. Its Basic plan starts at $39/month versus Semrush’s $139/month, rising to $119/month for its Pro + AI plan (first month costs $59) and to $249/month for the Team/Agency plan. Still, it’s nowhere near as expensive as Semrush’s equivalent (Advanced plan), which is $549.
With the Pro + AI plan, you get over 10 years of historical data, 15k weekly tracked keyword rankings, API access, and more. Also, unlike Semrush, all SpyFu plans give you unlimited access to its US and international data.
Best for
PPC-focused teams and agencies that want years of competitors’ ad history and keyword data for less than a full SEO suite costs.
5. Similarweb
Next up is Similarweb, a platform similar to Semrush but with a stronger focus on web traffic analysis and market research over traditional SEO metrics.
Functionality
Similarweb provides SEO features for keyword research, rank tracking, site auditing, and backlink analysis, which make up only a fraction of its broader suite of tools.
Unlike Semrush, which focuses more on SEO and content marketing, Similarweb leans more on web traffic analysis and market research.
This is because Similarweb is a digital intelligence platform. It keeps track of market changes and benchmark performance, automates sales workflows at every funnel stage, and gives you access to unified cross-retail analytics, among other capabilities.
However, Similarweb does not currently offer tools for local SEO, content optimization, or social media management—features that SEO tools like Semrush provide.
It offers AI Search Intelligence as a separate product, starting at $99/month billed annually ($129 monthly). It includes competitive analysis, AI brand visibility, sentiment analysis, and citation analysis. The list of features, limits, and pricing varies based on subscription.
While Similarweb is a great choice for market research and high-level competitive analysis (which also includes SEO), it may not be the best option for those seeking a more SEO-focused solution like Semrush.
Interface
Similarweb’s interface is generally well-organized with a clear layout. Major features are accessible via a navigation menu that allows users to quickly switch between different data (e.g., website analysis, search tracking, keyword research, etc.).
Still, many user reviews point out its outdated interface compared to other SEO tools. Users often say it could be more intuitive, with a better-developed UX.
User reviews
Users appreciate the platform’s simplicity and heavy focus on features like traffic analysis and competitor research. The platform has a rating of 4.5 out of 5 stars on G2 and a 4.6 out of 5 stars on Capterra.
But users often mention the platform’s data accuracy as a major drawback. Specifically, data accuracy for smaller websites can be inconsistent, resulting in less reliable insights for niche markets or lower-traffic sites.
Pricing
SimilarWeb’s web intelligence comes with three plans:
- Competitive Intel, SEO & AEO & Ads at $540 per month
- Competitive Intelligence at $125 per month
- Competitive Intel & SEO & AEO at $335 per month
In comparison, these key features are included in all standard plans from Semrush. Other leading SEO tools like SE Ranking, Ahrefs, and Moz also have them.
SimilarWeb also lets you try out its features using its 7-day free trial.
Best for
Marketing and strategy teams researching markets, competitor traffic, and digital benchmarks, where SEO is one input among several.
6. Ubersuggest
Ubersuggest, created by Neil Patel, quickly grew from a simple keyword tool into a powerful SEO platform—all while staying easy to use. It is often regarded as one of the best SEO tools for those with limited SEO knowledge.
Functionality
With its help, you can track rankings, conduct keyword research, perform site audits, analyze competitors and backlinks, and more. Most of these features are pretty basic—you won’t find Ubersuggest on lists like best site audit tools or best link building solutions.
But even though it’s not as comprehensive as Semrush, Ubersuggest gets the job done and can sometimes do it better.
The AI tools offered by Ubersuggest are also noteworthy. It features an AI Writer (for generating full-length article drafts), AI SEO Meta Tags, AI Social (for creating SEO-friendly posts on Instagram, LinkedIn, Twitter, and other social media platforms), and AI Paid Ads (for crafting ad titles and copies). It also launched its AI Search Visibility tool, designed to help you track and optimize visibility on AI platforms.
Interface
Ubersuggest has a minimalist aesthetic, but still has all the information you’ll ever want or need. On the dashboard, for example, it immediately gives you site optimization ideas.
It’s straightforward to use and easy to navigate.
User reviews
On G2, users gave Ubersuggest 4.2 out of 5 stars. On Capterra, it scored 4.4 out of 5 stars. It also currently has 8.8 out of 10 stars on TrustRadius. Ubersuggest is a newer tool and isn’t the most well-known Semrush alternative, but it’s quickly evolving and giving Semrush a run for its money.
One user says that Ubersuggest offers some of “the best mix of useful tools, ease of use, built-in training materials, support and value for money on the market.” And it’s hard to argue with that.
Price
Patel isn’t scared to take on his competitors. He’s also pretty blunt about how much cheaper Ubersuggest is than alternatives like Semrush.
Make one Ubersuggest payment and spend a fraction of what you would with Semrush.
You can also choose one of Patel’s monthly plans. Ubersuggest subscriptions range from $29 to $99 a month, significantly cheaper than Semrush’s cheapest plan. With the Individual plan (the most affordable), you get 1 project, 1 user, 10 AI prompts per project monthly, 1,000 page scans, 125 tracker keywords, and so much more. Check out the full details of each plan on the Ubersuggest website.
While Ubersuggest might not have all the bells and whistles that Semrush has, it still provides comprehensive data while being a cost-effective solution. Unsurprisingly, one user said, “Earlier, we used to use Semrush, which was way too costly. Since the start of 2022, we switched to Ubersuggest, which does the job well and at a reasonably low price.”
Best for
Solo site owners and small businesses that need basic keyword research, site audits, and rank tracking from $29 a month.
7. SEO PowerSuite
SEO PowerSuite is an all-in-one SEO tool. It is consistently ranked among the G2 leaders in SEO software. It’s great for automating, customizing, and branding SEO reports. The downside is that it requires installation.
Functionality
SEO PowerSuite comes complete with a rank tracker, website auditor, SpyGlass (for analyzing backlinks), and LinkAssistant (for link-building and management). It also helps you optimize content for search engines. But while you get custom white labeling and Google Analytics integration, it falls short in data analysis and practical suggestions. This can be a drawback for SMBs, agencies, and enterprises that rely on data-driven insights. Moreover, it lacks comprehensive AI search tools for tracking visibility, offering only AI Overviews monitoring. This suggests the software isn’t fully equipped to meet the demands of modern SEO.
Interface
User reviews suggest that navigating this SEO tool is challenging. While it’s powerful and feature-rich, there’s a steeper learning curve if you don’t already know how to find what you need. But Semrush isn’t all that user-friendly, either.
User reviews
It has 4.5 out of 5 stars on Capterra, 9.5 out of 10 on TrustRadius, and 4.5 out of 5 on G2, making SEO PowerSuite widely consistent based on reviews. It’s a good (but not great) alternative to Semrush—unless you’re willing to pay a premium.
Pricing
SEO PowerSuite has a forever-free plan, which gives you 500 URLs to crawl and audit, and up to 1,100 backlinks to track and analyze, 1 project and 1 competitor to track, and AIO monitoring. However, you won’t have access to additional features like scheduled reports, data exporting, and the ability to save projects. Saving projects starts with the Professional license ($349/year). Scheduled reports, white label, and data exports need Enterprise ($599/year).
Best for
SEO specialists who prefer desktop software and annual licenses, and want unlimited projects and keywords without per-project limits.
8. Raven Tools
Although this SEO and reporting tool has flown under the radar, don’t ignore it. It integrates your marketing and advertising data to help you consolidate your efforts (and its results) under one roof.
Functionality
Raven Tools has tons of tools and features, including reporting, competitor research, a website auditor, rank tracker, backlink tracker, keyword research, and social media reporting. It also offers a tool called “Link Spy”, which helps you check up on your competitors and find new opportunities to get links back to your website. It also has several integrations, including Google Search Console, Google Analytics, and Google/Bing/Facebook ads.
Raven Tools aggregates data from major online marketing authorities like Google, Moz, IBM Watson, and Majestic. Some of the metrics obtained through these third-party providers include:
- External Backlinks (from Moz and Majestic)
- Citation Flow (via Majestic)
- Trust Flow (from Moz)
- Domain Authority (Moz)
- mozRank
- mozTrust
But the reviews indicate that if you’re looking to scale and need something more comprehensive, Semrush is the better option. The fact that Raven Tools lacks essential AI search tools for today’s SEO is clear proof of that.
Interface
Raven Tools is easy to use. Its left-hand menu provides quick access to key features and data, which are displayed on the right side of the screen when selected.
But some users say that the interface feels outdated.
User reviews
Raven Tools is a worthy contender, with 4.4 out of 5 stars on Capterra and 4.2 out of 5 stars on G2. But on TrustRadius it only has 7.6 out of 10 stars. Note that Raven Tools has much fewer reviews than Semrush, so it wouldn’t be appropriate to compare them.
Reviews say that Raven Tools (surprisingly) doesn’t provide basic data, not even from Google Ads (a major drawback for SMBs and agencies). Users have also reported bugs and glitches when trying to integrate additional third-party software into Raven Tools, which is a major drawback for all users.
Pricing
Raven Tools’ monthly plans range from $49 to $479 per month. Even their cheapest plan gives you access to everything; it’s just more limited compared to its pricier options. You get two domains/projects, two users, some data storage, and a “light” CRM. The plan also includes unlimited automated client reports, 50,000 monthly page crawls for website audits, limited white labeling features, and 1,500 trackable keywords per month.
Best for
Small agencies whose main need is automated, white-label client reporting that combines SEO, ads, and social data, and who don’t need AI search tracking.
9. cognitiveSEO
While cognitiveSEO is a lesser-known Semrush alternative, it provides top-notch digital marketing strategy analysis with brand growth insights.
Functionality
It offers a built-in content optimization tool, on-page auditing, backlink analysis, rank tracking, keyword research, competitor analysis, a fully customizable SEO dashboard, marketing reports, and an SEO API. You can also take cognitiveSEO’s free tools for a test drive. But it lacks an AI search tool, which Semrush does offer.
Interface
Users have said that the interface, especially for the keyword research tool, is slow and not very intuitive. Some also note cognitiveSEO’s limited suitability for agencies and large enterprises. Smaller companies and solopreneurs may not benefit as much from it. (CognitiveSEO rates higher for its quality of support, which makes sense given that it’s a much smaller tool/company.)
User reviews
Users have rated it 4.4 out of 5 stars on G2, 9.6 out of 10 stars on TrustRadius, and 4.5 out of 5 stars on Capterra. Like Raven Tools, it’s a lesser-known Semrush competitor, which puts it at a disadvantage compared to well-established brands like Semrush.
Pricing
It’s not the most budget-friendly Semrush alternative. CognitiveSEO’s cheapest plan is $129.99 a month. You can track 1,500 keywords, analyze 200,000 inbound links, get 150 content audit credits, and analyze 50,000 links per site in the on-page audit. You’ll also get two user seats and five campaigns. All three plans have Google Analytics integration included. Upgrading is required if you want to white-label the tool, use JavaScript crawling, get API access, or work with a customer success manager. Its price might also not be suitable for solopreneurs or small businesses operating on tight budgets.
Best for
Teams doing link audits and backlink cleanup, such as unnatural link detection and disavow work, that don’t need AI search tracking.
10. Sistrix
Sistrix is an all-in-one SEO suite that offers powerful insights and data to help boost your website’s search rankings. Beyond the platform’s wide range of tools for Google SEO are its tools for Amazon SEO and influencer marketing. Sistrix caters to a broad range of users, including small businesses, SEO freelancers, digital marketing agencies, and larger brands.
Functionality
Sistrix offers a comprehensive suite of SEO tools, focusing primarily on visibility tracking and competitor analysis. Much like Semrush’s Visibility Score, Sistrix offers a Visibility Index that measures domains’ overall search engine visibility. Users can access the visibility of over 100 million domains and compare their website’s performance with competitors.
Sistrix earns its position among SE Ranking’s top competitor analysis tools in 2025 due to its ability to help you observe competitors’ keyword choices, identify their best-performing content types, and examine their traffic sources.
Sistrix also provides extensive keyword research capabilities, with the largest keyword database in Europe (over 450 million cross-continent keywords and over 50 million in the UK alone). The platform’s Content Planner lets users organize keywords by core topics and guides them through the entire keyword research and content creation process. The SISTRIX Optimizer identifies technical issues that could hurt your SEO performance and offers tips to fix them.
However, Sistrix’s feature range is not as broad as Semrush’s, particularly in areas like social media management and AI visibility. Sistrix’s AI features, AI Check and Prompt Tracking, are still in beta and are currently included in all packages at no extra cost.
Interface
Sistrix’s interface is designed to be user-friendly and intuitive, with a navigation menu that enables easy access to various tools and features. The search bar has an autocomplete functionality to help users quickly analyze any domain or keyword. On the other hand, some reviewers mention that the interface includes unnecessary steps. Its UI elements also misalign sometimes by moving to the right instead of staying centered. This makes it more challenging to navigate than Semrush’s interface.
User reviews
Sistrix’s user reviews are mostly positive, with users praising it for its accurate visibility tracking, competitor analysis features, and helpful customer support. It has a rating of 4.4 out of 5 stars on G2 and 4.5 out of 5 stars on Capterra, although its review count is significantly less than Semrush’s. Some users have noted that its free tools provide limited insights. Some of its features also have slower speeds, and it’s priced high compared to similar services.
Pricing
Sistrix’s pricing falls within the same ballpark as Semrush’s plans. Sistrix’s cheapest plan starts at €119 per month. This plan includes user access for one account, the ability to analyze up to 10,000 results per analysis, and a 3-month data history. You can also work on 3 projects, crawl 30,000 URLs, and receive 2,500 SERP updates.
Prices for higher-tier plans range from €239/month to €799/month, offering more generous data allowances, additional user seats, and extra features like API access, content marketing tools, and white-label reporting. While Sistrix’s pricing is comparable to Semrush’s, its customization options are less flexible.
Best for
Teams focused on European markets that track performance with a visibility index and want to try AI prompt tracking while it’s still in beta.
11. Mangools
The last tool on our list is Mangools, a user-friendly Semrush alternative with a powerful SEO toolkit. It offers five core tools for keyword research, SERP analysis, rank tracking, backlink analysis, and competitor analysis. Mangools is a good choice, especially for pricing and ease of use.
Functionality
Mangools has a very creative team. Each of their tools has a unique and memorable name that sticks with you.
For example, their KWFinder tool helps uncover valuable, high-potential keywords to target. To analyze SERPs and gain valuable insights into their competitors’ strategies, you can use SERPChecker. To monitor site rankings and identify improvement opportunities, make use of SERPWatcher. To uncover link-building opportunities and assess backlink profile quality, use LinkMiner. Another exceptional tool is SiteProfiler, which provides users with comprehensive overviews of website authority, trustworthiness, and backlink profiles. It pulls this data from Moz and Majestic.
The software also includes the AI Search Watcher Pro, which offers a comprehensive view of how your brand performs across ChatGPT, Gemini, Claude, DeepSeek, Mistral ans Llama.
Note that Semrush still has a few more bells and whistles. Mangools does not currently provide tools for crawl analysis and website audits. Plus, while Mangools is featured in SE Ranking’s list of the best keyword research tools, it also ranks among the top in keyword database size.
Interface
Mangools’ user-friendliness is one of its greatest strengths. You don’t need to be a tech guru to figure it out, as the interface is clean, modern, and intuitive.
Plus, everything is laid out sensibly, making it easy to focus on pulling relevant data and insights. Mangools’ users often leave reviews saying it is the “easiest SEO tool”, and “easy to use and easy to manage”.
User reviews
Users appreciate the platform’s ease of use, affordable pricing, responsive customer support, and well-balanced features for beginners and advanced users. The platform has a rating of 4.7 out of 5 stars on G2 and 4.8 out of 5 stars on Capterra.
Pricing
Mangools’ entry plan costs less than half of Semrush’s ($61 vs. $139 per month). It includes access to all tools with limited usage allowances. For example, it provides 100 keyword lookups and 100 SERP lookups every 24 hours, 200 tracked keywords (weekly updates on Basic; daily updates start on Agency), and 100,000 backlink rows monthly.
Mangools’ higher-tier plans will cost you as follows: $81/month for Mangools Premium, and $141/month for Mangools Agency. These plans offer more generous usage limits, and extra seats for team members.
All plans include AI Search Watcher PRO.
Mangools has a free plan, plus a 35% discount to yearly subscribers.
Best for
Beginners and small teams that mainly need keyword and SERP research in a simple interface, with AI search monitoring included in every plan.
FAQs
Semrush offers one of the widest toolsets in the category, and since April 2026 it has been part of Adobe. Plans start at $139/month, SEO + AI Search plans start at $199/month, and extra users cost from $45/month each, so costs rise quickly for teams. Whether it fits depends on how many of its tools you actually use.
SE Ranking is our recommendation for agencies and mid-market teams. Every plan combines rank tracking, keyword and competitive research, with MCP and API access included. The Agency Pack adds white label and client management. For broader coverage you can use SE Visible for AI search and Planable for social analytics.
Yes! SEO PowerSuite and Mangools offer free plans with limited access, while other SEO platforms provide free trials. If you’re an SMB, agency, or larger, it’s a good idea to plan for an upgrade to unlock more features.
It depends on your needs and goals, but in terms of cost, Ahrefs can be a more affordable solution. It’s also better than Semrush for backlink analysis, but Semrush performs better for content and local marketing.
It depends on your needs and goals! Semrush is better suited for bigger companies with the budget and manpower to stomach its hefty price tag. Ubersuggest is better suited for individual SEOs looking for a free or cost-efficient tool that gets the job done.
Summary: Which Semrush alternative is the best choice?
Our review covered eleven alternatives to Semrush, each with a different set of strengths depending on what you need the tool to do.
SE Ranking is the strongest option for tracking search visibility, and building client reporting workflows around that data. Pairing it with SE Visible for AI search and Planable for socials, and you have visibility ecosustem covered.
Ahrefs is worth considering if backlink analysis and competitive research depth are the priority.
Similarweb covers the broadest intelligence scope, including market research, traffic analysis, digital benchmarking. Though it operates across separate products rather than a connected platform.
Mangools and Ubersuggest are solid choices for smaller teams or those starting out with SEO who need a clean, focused toolset without the complexity of a full platform.
The right choice depends on what your team actually needs to track, and that means thinking beyond rankings alone.
