8 Semrush Alternatives and Their Pros and Cons

Written by
Megan Grant
Apr 10, 2023
25 min read

SEO is one of the most potent marketing channels for generating fantastic ROI, but building and executing a powerful SEO strategy is no easy feat. That’s where tools like Semrush come into play. Semrush is a robust, all-in-one platform that empowers you to conduct keyword research, explore website traffic and keyword rankings, and thoroughly analyze backlink profiles, all while optimizing a site’s technical performance.

Semrush is known for how powerful it is, but powerful doesn’t mean perfect. Let’s discuss some attention-worthy Semrush alternatives.

Did you test out any of these SEO tools? We’d love your opinion! Rate the tools you used, whether it was one platform or several.

Rank Semrush alternatives and see how others voted!
SE Ranking
Ahrefs
Moz
SpyFu
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
Only 1 vote is allowed* Vote for at least one option

Wait, why would people look for alternatives to Semrush?

You might be thinking, “If Semrush is so great, why would people look elsewhere?” Well, there are a few points explaining why you might look for Semrush alternatives.

  • Harder to use. Sometimes, the more robust an SEO suite is, the higher the learning curve. Some users have too difficult a time navigating Semrush and finding what they need, so they go to a competitor instead.
  • Not budget-friendly. Depending on your budget, the subscription packages might be too expensive. The limits can be fairly low unless you’re willing to pay more, and they often increase their prices.
  • Additional add-ons mean additional costs. If you need to pay for every add-on along the way, the cost of the tool gets pretty pricey, pretty quickly.
  • You don’t always get what you pay for. Users have expressed concern over the accuracy of Semrush’s data — namely the rank tracker and backlink data. Identifying toxic links is often a challenge, and its website audit isn’t of great quality.

Now, let’s dive into top Semrush competitors!

8 of the best Semrush alternatives and why they excel

We sifted through a multitude of powerful SEO tools and handpicked the ones we thought measured up the most.  Here’s the list of the most worthy Semrush competitors:

  1. SE Ranking
  2. Ahrefs
  3. Moz Pro
  4. SpyFu
  5. Ubersuggest
  6. SEO Power Suite
  7. Raven Tools
  8. cognitiveSEO

We’ve also put together a comparison table to make it easier for you to evaluate Semrush alternative tools.

G2 rating

Semrush

4.6

SE Ranking

Winner!

4.8

Ahrefs

4.6

Moz Pro

4.4

SpyFu

4.6

Ubersuggest

4.2

SEO PowerSuite

4.5

Raven Tools

4.2

cognitiveSEO

4.5
Capterra rating

Semrush

4.7

SE Ranking

Winner!

4.7

Ahrefs

4.7

Moz Pro

4.5

SpyFu

4.5

Ubersuggest

4.4

SEO PowerSuite

4

Raven Tools

4.4

cognitiveSEO

4.5
TrustRadius rating

Semrush

8.9

SE Ranking

Winner!

8.9

Ahrefs

8.7

Moz Pro

8.2

SpyFu

8.2

Ubersuggest

8.3

SEO PowerSuite

9

Raven Tools

7.6

cognitiveSEO

10
Minimum pricing plan cost

Semrush

$129.95/month

SE Ranking

Winner!

$55/month

Ahrefs

$99/month

Moz Pro

$99/month

SpyFu

$39/month

Ubersuggest

$12/month

SEO PowerSuite

$299/year

Raven Tools

$39/month

cognitiveSEO

$129.00/month
Number of projects you can add

Semrush

5-40

SE Ranking

Winner!

10 – Unlimited

Ahrefs

5-100 Unverified projects

Moz Pro

3-50

SpyFu

Unlimited

Ubersuggest

1-15

SEO PowerSuite

20-400

Raven Tools

2-320

cognitiveSEO

5-25

Number of manager seats included in subscription plans

Semrush

1, $45-100/month per extra seat

SE Ranking

Winner!

1-5, $20/month per extra seat

Ahrefs

1, $20-50/month per extra seat

Moz Pro

1-5, $49/month per extra seat

SpyFu

1-5

Ubersuggest

1-5

SEO PowerSuite

1

Raven Tools

2-40

cognitiveSEO

2-10

Core SEO tools

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Checker and Monitor
  • Content Marketing Module
  • Local Marketing Module

Ahrefs

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Research
  • Content Explorer
  • Backlink Checker

Moz Pro

  • Rank Tracker
  • Keyword Explorer
  • Website Audit
  • Backlink Analysis

SpyFu

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Analysis
  • PPC Research
  • Backlink Research

Ubersuggest

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Analysis
  • Backlink Analysis

SEO PowerSuite

  • Keyword Rank Tracker
  • Website Auditor
  • SpyGlass (Backlink analysis)
  • LinkAssistant (Link-building)

Raven Tools

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Auditor
  • Competitor Research
  • Backlink Tracker
  • Link Spy (link-building)
  • Content Management Tools

cognitiveSEO

  • Keyword Rank Tracker
  • Site Audit
  • Backlink Analysis
  • Content Optimization Tool
Advanced SEO tools & integrations

Semrush

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

SE Ranking

Winner!

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

Ahrefs

  • API
  • Looker Studio
  • Google Search Console

Moz Pro

  • API
  • Google Analytics

SpyFu

  • API

Ubersuggest

  • Google Analytics
  • Google Search Console

SEO PowerSuite

  • API
  • Google Analytics
  • Google Keyword Planner

Raven Tools

  • API
  • Google Analytics
  • Google Search Console
  • Google Ads

cognitiveSEO

  • API
  • Google Analytics
Agency-first tools & features

Semrush

  • Branded, scheduled reports
  • Lead Generator
  • CRM & Client Portal
  • Agency Partners Directory

SE Ranking

Winner!

  • White Label SEO Tools
  • Lead Generator
  • Branded, scheduled reports
  • Additional user seats
  • Agency Catalog

Ahrefs

  • Reporting Tool
  • SEO Agencies Directory

Moz Pro

  • White labeled, scheculed reports

SpyFu

  • White labeled reports
  • Business Leads

Ubersuggest

  • Reporting Tool

SEO PowerSuite

  • White labeled, scheduled reports

Raven Tools

  • White Label SEO Tools
  • Branded SEO reports
  • Task Manager (Light CRM)

cognitiveSEO

  • White labeled, scheduled reports
Free Trial

Semrush

✅ 7 days

SE Ranking

Winner!

✅ 14 days

Ahrefs

Moz Pro

✅ 30 days

SpyFu

☑️ free version

Ubersuggest

✅ 7 days

SEO PowerSuite

☑️ forever-free plan

Raven Tools

✅ 7 days

cognitiveSEO

✅ 7 days

SE Ranking

Winner!

Ubersuggest

SEO PowerSuite

Raven Tools

cognitiveSEO

Name
Semrush
SE Ranking
Winner!
Ahrefs
Moz Pro
SpyFu
Ubersuggest
SEO PowerSuite
Raven Tools
cognitiveSEO
G2 rating
4.6
4.8
4.6
4.4
4.6
4.2
4.5
4.2
4.5
Capterra rating
4.7
4.7
4.7
4.5
4.5