Looking for a worthy alternative to Semrush?
SE Ranking is the preferred choice for 800,000 users. Find out why marketers, agencies and businesses pick SE Ranking for their SEO needs.




Pricing plans
Pricing plan options


Rank Tracker
Сompetitor Research
Keyword Research
Backlink Analysis
Website Audit
On-page SEO Checker
Other tools
Business features
Overview
Rank tracker
Both tools have similar features with vast keyword research and tracking capabilities. Semrush is a solid tool for rank tracking: positions are updated within minutes and the visibility index is very efficient. It also analyzes search intent for every keyword and offers customizable reporting. SE Ranking provides highly-accurate data with a cached SERP copy for every check. It supports more search engines and offers more flexible settings and filtering options. SE Ranking also comes with a friendly pricing policy and generous limits for every project, making it a formidable contender on the SEO market.
Competitor research
Semrush and SE Ranking offer similar competitor research capabilities: traffic analytics, organic and paid research. The main difference between the tools is that Semrush provides brand monitoring and social media tracking tools, which is useful for large businesses. On the other hand, SE Ranking’s competitive research provides highly accurate and complete data and boasts a more attractive price range for what you get.
Keyword research
Semrush's keyword research database is the biggest on the market with over 22 billion keywords. But SE Ranking offers a powerful Keyword Grouper tool and covers more countries than Semrush. It also has a large and precise US database with top-quality high-volume keywords. No matter which one you use, tools like SE Ranking and Semrush are great for finding the right keywords to target for both SEO and PPC campaigns.
Backlink analysis and monitoring
Both SEO platforms are useful for in-depth backlink analysis and monitoring. Semrush appears unbeatable with over 43 trillion backlinks and 1.6 billion referring domains in its database. But SE Ranking is keeping up, regularly crawling over 220 million domains. Besides, it offers more features for in-depth link analysis with additional tools that can help improve backlink profiles.
Website audit
SE Ranking is a worthy Semrush alternative in terms of its website audit capabilities. Both tools offer similar features that allow users to check any website for more than 100 common SEO issues, including on and off-page SEO elements, content, technical issues, internal and external linking and more. SE Ranking has a simple, user-friendly dashboard that provides users with accurate data and detailed analytical reporting. Users can study detailed reports of every problem backed by easy-to-follow quick-fix suggestions. They can also measure their progress and share audit reports with clients or coworkers.
On-Page SEO
SE Ranking recently updated its On-Page SEO Checker, making it the top solution on the market. This tool can scan any page for 94 parameters and uses powerful AI-based technology to analyze the competitors and calculate recommended values of various page parameters. Semrush’s On-Page SEO Checker is a handy tool, but SE Ranking is an AI-powered solution for on-page optimization, integrated with your SEO project. You also get more bang for your buck, making it better than Semrush.
Content marketing
Semrush offers a full-cycle content marketing platform that offers valuable insights for every step of the workflow: from researching ideas and outlining your content plan to creating well-optimized content and measuring results. SE Ranking just released its new Content Marketing tool. Unlike other tools, this one uses Google NLP to find and offer the most relevant and top-performing keywords. This way, the user’s content structure is centered around real parameters and mirrors that of SERP leaders. SE Ranking provides suggestions on keyword density, grammar and readability. It also supports joint access to the text editor so several team members can collaborate with it.
Reporting tools and white label
Semrush offers automated customizable reports using data from 20+ marketing sources. With SE Ranking, most reporting features (including white-label) are already included in the selected subscription plan. This means users don’t have to pay extra. Unlike Semrush, SE Ranking doesn't limit users to the number of reports available in their subscription. Users get an unlimited number of reports. SE Ranking’s Agency Pack is a uniquely exceptional plan that opens unlimited opportunities for marketers and SEO professionals.
Rank tracker
Both tools have similar features with vast keyword research and tracking capabilities. Semrush is a solid tool for rank tracking: positions are updated within minutes and the visibility index is very efficient. It also analyzes search intent for every keyword and offers customizable reporting. SE Ranking provides highly-accurate data with a cached SERP copy for every check. It supports more search engines and offers more flexible settings and filtering options. SE Ranking also comes with a friendly pricing policy and generous limits for every project, making it a formidable contender on the SEO market.