Looking for a worthy alternative to Semrush?

SE Ranking is the preferred choice for 800,000 users. Find out why marketers, agencies and businesses pick SE Ranking for their SEO needs.

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​​What sets SE Ranking apart

Generous subscription plans designed for teams
Semrush is one of the least affordable solutions in the market. Even its high-end subscriptions only ​​include 1 user seat.
Clients are charged $45-$100 for every additional user.
The Semrush Pro plan offers a limited feature set that forces you to upgrade.
SE Ranking packages are X% more affordable. Pro and Business plans include 3-5 user seats.
Extra seats can be purchased at a flat rate of $20 per user.
Every SE Ranking plan includes unlimited reports, Looker Studio integration and more.
Unique datasets and cutting-edge functionality
Semrush offers extensive databases, but its traffic estimates and search volume estimates can be inaccurate.
Semrush offers limited AI tools despite the rapid development of this technology.
SE Ranking keeps expanding its dataset and refining algorithms, it’s now 15% more accurate than Semrush in estimating traffic.
SE Ranking released 4 AI-powered tools over the past 18 months, including its esteemed On-Page Checker and Content Editor.
Easy takeoff with user-friendly app and personal onboarding
The amount of data provided by Semrush can get overwhelming.
The learning curve is steep. It takes a while to get the hang of Semrush.
Learning the basics of SE Ranking takes less than 5 minutes.
SE Ranking offers custom team training with its Pro and Business plans.
*All the data presented above is based on G2 reviews by Semrush users, coupled with insights from SE Ranking clients gathered during product interviews.

Customer feedback is the driving force behind SE Ranking’s growth and development

SE Ranking
4.8
out of
5
4.6
4.6
4.4
9.3
Ease of Use
SEO Average:
8.9
9.4
Quality of Support
SEO Average:
8.8
9.3
Ease of Setup
SEO Average:
9.0
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How SE Ranking subscriptions stack up against Semrush

Pro
$ 129.95 /mo
Essential
$ 55 /mo
Pro
$ 129.95 /mo
Essential
$ 55 /mo
Guru
$ 249.95 /mo
Pro
$ 189 /mo
Business
$ 449.95 /mo
Business
$ 380 /mo

Pricing plan options

Price
$129.95/month
$55/month
$249.95/month
$189/month
$449.95/month
$380/month
Annual cost
$1299.96i
Get 17% discount with annual subscription
$528i
Get 20% discount with annual subscription
Save 20%
$2499.66i
Get 17% discount with annual subscription
$1814i
Get 20% discount with annual subscription
Save 20%
$4999.92i
Get 17% discount with annual subscription
$3648i
Get 20% discount with annual subscription
Save 20%
Number of users
1i
+$45/ month per additional user
1i
$20/ month per additional user
1i
+$80/ month per additional user
3i
$20/ month per additional user
1i
+$100/ month per additional user
5i
$20/ month per additional user
Number of projects
5
10
15
Unlimited
40
Unlimited
Free trial
7 daysi
With limited access to some tools and functions
14 days
7 days
14 days
7 days
14 days
Onboarding session
Personal assistant

Rank Tracker

SE Ranking provides 100% accurate data across five search engines, paired with flexible filtering options. You can also receive more features for less with custom-made subscription plans in Keyword Rank Tracker.
Number of keywords
500
750
5 nominations
1500
3500
5 nominations
5000
10000
5 nominations
Mobile rankings
Show more features
Show less features
Visibility rating
Ranking dynamics
SERP features
Estimated traffic
SERP competitors analysis
Keyword cannibalization
Grouping and tagging

Сompetitor Research

With SE Ranking’s Competitive Research tool, you can get any site's top-level metrics, including traffic, domain authority, and backlink count. It identifies keyword gaps, delivers historical data, and provides PPC insights.
Number of countries
120
190
120
190
120
190
Account limits
3000 domains/day
100 domains/day
5000 domains/day
5000 domains/day
10,000 domains/day
10,000 domains/day
Show more features
Show less features
Competitor finder
Competitor comparison
Organic traffic analysis
PPC traffic analysis
Traffic cost analysis
Subdomain analysis

Keyword Research

SE Ranking's keyword database is one of the biggest and most reliable on the market. It is backed by SE Ranking's own crawlers and keyword processing algorithm. Keyword Research also offers cross-tool integrations with Keyword Manager, Content Editor, and Rank Tracker.
Number of countries
142
190
142
190
142
190
Show more features
Show less features
Keyword grouper
Account limit
3000 keywords/day
1000 keywords/day
5000 keywords/day
5000 keywords/day
10,000 keywords/day
10,000 keywords/day
Traffic insights
Long-tail keywords
Bulk keyword analysis
Keyword manager
Keyword suggestions
SERP features
Ads for the analyzed keyword
Historical data and SERP history
i
Three previous month
i
Any previous month

Backlink Analysis

SE Ranking scans over 7 billion pages per day to manage and update its Backlink Checker database of over 3 trillion backlinks. It offers numerous parameters for in-depth link analyses and a Backlink Monitor to help you keep track of backlinks that are important to your project.
Analyzed parameters
7
15
7
15
7
15
Show more features
Show less features
Backlink gap analysis
Backlink import
Backlink monitoring
Unlimited
17500 backlinks/month
Unlimited
60,000 backlinks/month
Unlimited
175,000 backlinks/month

Website Audit

With SE Ranking’s Website Audit, you can identify every crucial and minor site-wide issue in a matter of minutes. Just follow actionable website optimization recommendations and track your progress to assess SEO impact.
Account limit
100,000 pages/month
100,000 pages/month
300,000 pages/month
400,000 pages/month
1 million pages/month
1,250,000 pages/month
Analyzed parameters
140
120
140
120
140
120
Show more features
Show less features
Project limit
20,000 pages /month
15000 pages /month
20,000 pages /month
40,000 pages /month
100,000 pages/month
80,000 pages/month
Crawlability
Site performance
Core Web Vitals
Page changes monitoring
Sitemap generator

On-page SEO Checker

SE Ranking’s On-Page SEO Checker analyzes 94 parameters on any page and suggests tips for optimizing page elements for better SEO. This tool relies on AI-based technology that analyzes the top SERP results and calculates recommended values for various page parameters.
Account limit
500 keywords/month
20 pages/month
800 keywords/month
40 pages/month
2000 keywords/month
200 pages/month
Analyzed parameters
26
94
26
94
26
94
Show more features
Show less features
Page quality score
Tips on fixing issues
Niche recommendations
To-do list and SEO tasks
Start free trialView demo account

Other tools

Marketing plan generator
SERP analysis
Brand monitoring tool

Content Marketing

Account limit
Not available in Pro plan
up to $29/month for 15 articles
20,000 pages/month
up to $29/month for 15 articles
20,000 pages/month
up to $29/month for 15 articles
Content brief generator
Content analysis
Content ideas finder
AI assistant

Local SEO

Account limit
$20 /month for 1 location
up to $7/month for 1 location
$20 /month for 1 location
up to $7/month for 1 location
$20 /month for 1 location
up to $7/month for 1 location
Position tracking
Local listings management
Customer review analysis
Local citations finder
Google Business Profile Audit

Business features

Scheduled PDF Reports
5
Unlimited
20
20
50
50
Integrations
Google Search Console, Google Analytics, Google Business Profile
Google Search Console, Google Analytics, Google Data Studio, Google Business Profile
Google Search Console, Google Analytics, Google Business Profile, Looker Studio
Google Search Console, Google Analytics, Looker Studio, Google Business Profile (coming soon)
Google Search Console, Google Analytics, Google Business Profile, Looker Studio
Google Search Console, Google Analytics, Looker Studio, Google Business Profile (coming soon)
White Label reporting
$150/month
+ $50/month
$149/month
+ $50/month
$149/month
+ $50/month
Lead generator
Agency pack
$150/month
+ $50/month
$149/month
+ $50/month
$149/month
+ $50/month
API
Start free trialView demo account
Rank tracker

Rank tracker

Both tools have similar features with vast keyword research and tracking capabilities. Semrush is a solid tool for rank tracking: positions are updated within minutes and the visibility index is very efficient. It also analyzes search intent for every keyword and offers customizable reporting. SE Ranking provides highly-accurate data with a cached SERP copy for every check. It supports more search engines and offers more flexible settings and filtering options. SE Ranking also comes with a friendly pricing policy and generous limits for every project, making it a formidable contender on the SEO market.

Competitor research

Competitor research

Semrush and SE Ranking offer similar competitor research capabilities: traffic analytics, organic and paid research. The main difference between the tools is that Semrush provides brand monitoring and social media tracking tools, which is useful for large businesses. On the other hand, SE Ranking’s competitive research provides highly accurate and complete data and boasts a more attractive price range for what you get.

Keyword research

Keyword research

Semrush's keyword research database is the biggest on the market with over 22 billion keywords. But SE Ranking offers a powerful Keyword Grouper tool and covers more countries than Semrush. It also has a large and precise US database with top-quality high-volume keywords. No matter which one you use, tools like SE Ranking and Semrush are great for finding the right keywords to target for both SEO and PPC campaigns.

Backlink analysis and monitoring

Backlink analysis and monitoring

Both SEO platforms are useful for in-depth backlink analysis and monitoring. Semrush appears unbeatable with over 43 trillion backlinks and 1.6 billion referring domains in its database. But SE Ranking is keeping up, regularly crawling over 220 million domains. Besides, it offers more features for in-depth link analysis with additional tools that can help improve backlink profiles.

Website audit

Website audit

SE Ranking is a worthy Semrush alternative in terms of its website audit capabilities. Both tools offer similar features that allow users to check any website for more than 100 common SEO issues, including on and off-page SEO elements, content, technical issues, internal and external linking and more. SE Ranking has a simple, user-friendly dashboard that provides users with accurate data and detailed analytical reporting. Users can study detailed reports of every problem backed by easy-to-follow quick-fix suggestions. They can also measure their progress and share audit reports with clients or coworkers.

On-Page SEO

On-Page SEO

SE Ranking recently updated its On-Page SEO Checker, making it the top solution on the market. This tool can scan any page for 94 parameters and uses powerful AI-based technology to analyze the competitors and calculate recommended values of various page parameters. Semrush’s On-Page SEO Checker is a handy tool, but SE Ranking is an AI-powered solution for on-page optimization, integrated with your SEO project. You also get more bang for your buck, making it better than Semrush.

Content marketing

Content marketing

Semrush offers a full-cycle content marketing platform that offers valuable insights for every step of the workflow: from researching ideas and outlining your content plan to creating well-optimized content and measuring results. SE Ranking just released its new Content Marketing tool. Unlike other tools, this one uses Google NLP to find and offer the most relevant and top-performing keywords. This way, the user’s content structure is centered around real parameters and mirrors that of SERP leaders. SE Ranking provides suggestions on keyword density, grammar and readability. It also supports joint access to the text editor so several team members can collaborate with it.

Reporting tools and white label

Reporting tools and white label

Semrush offers automated customizable reports using data from 20+ marketing sources. With SE Ranking, most reporting features (including white-label) are already included in the selected subscription plan. This means users don’t have to pay extra. Unlike Semrush, SE Ranking doesn't limit users to the number of reports available in their subscription. Users get an unlimited number of reports. SE Ranking’s Agency Pack is a uniquely exceptional plan that opens unlimited opportunities for marketers and SEO professionals.

Rank tracker

Both tools have similar features with vast keyword research and tracking capabilities. Semrush is a solid tool for rank tracking: positions are updated within minutes and the visibility index is very efficient. It also analyzes search intent for every keyword and offers customizable reporting. SE Ranking provides highly-accurate data with a cached SERP copy for every check. It supports more search engines and offers more flexible settings and filtering options. SE Ranking also comes with a friendly pricing policy and generous limits for every project, making it a formidable contender on the SEO market.

trustpilot
4.5 rating

4.2

g2-crowd
5.0 rating

4.8

get-app
5.0 rating

4.7

capterra
5.0 rating

4.6

Faq

Is there a better SEO tool than Semrush?
Semrush has long been a market leader in SEO. Today, there are other platforms similar to Semrush that offer the same set of tools and even unique additional features. SE Ranking’s Rank Tracker, Website Audit and On-Page SEO Checker are top-notch tools on the market and are the preferred choice for business owners, agencies and individual marketers. With its ultra-friendly and customizable pricing policy, SE Ranking boasts a potpourri of happy users who are making use of the tools they need without breaking the bank.
How do competitors compare to Semrush?
Semrush is not the only solution on the market. There are many Semrush alternatives. Many of them are all-in-one SEO platforms like SE Ranking that can boost your site’s search performance. Read reviews and compare various tools to find the one that works best for you.
SE Ranking vs Semrush: which is better?
SE Ranking and Semrush have similar features and capabilities, but they aren’t entirely the same. For example, Semrush has a bigger keyword database and enjoys more advanced backlink analysis tools. Alternatively, SE Ranking’s rank tracker provides more accurate data, supports more search engines and lets you track both desktop and mobile rankings. Also, SE Ranking offers friendlier account limits, unlimited reports, and offer its white label feature at no extra cost.
Which tool is cheaper?
SE Ranking is overall cheaper than other SEO tools, like Semrush. If you compare similar pricing plans, you'll see that SE Ranking provides more features for a considerably lower cost, sometimes up to 55% less. With a flexible and friendly pricing policy, SE Ranking allows users to tailor their subscription plans, adjust them for their actual SEO needs, and save money by paying just for the features and data they need.
Is SE Ranking accurate?
SE Ranking uses dedicated crawlers to collect data provided across the platform. We are particularly proud of our 100% accurate and up-to-date ranking data. Our search engine data is updated in real-time to provide users with precise insights. To prove how accurate our rankings are, we save a cached copy of the SERPs.
Is SE Ranking integrated with GA4?
SE Ranking is fully compatible with Google Analytics 4. Go to the Analytics and Traffic section to connect Google analytics and statistics services and get detailed information about your website. Find out how to connect GA4 to your project.
Can I track desktop and mobile in one project?
With SE Ranking, you can track five search engines simultaneously, including Google Mobile. We made it easy for you to track both desktop and mobile in one project.
Can I add or remove tasks in the marketing plan?
You can add or remove custom tasks in the Marketing Plan or On-Page SEO Checker. SE Ranking is user-friendly and can be customized according to your needs.
Can I tell Website Audit to scan specific pages?
Yes, If you need to scan particular pages for possible issues in Website Audit, go to Source of pages for website audit and toggle the My list of pages button. After that, you can upload a doc with a list of pages you need to check. Alternatively, you can use SE Ranking’s On-Page SEO Checker to scan pages not only for issues but also for possible optimizations.
Does SE Ranking support other social media platforms?
Currently, SE Ranking supports only Twitter and Facebook. We may add extra social media platforms in the future. Sign up for our newsletter to stay informed about our newest updates.
Can I get a discount?
It’s possible to get up to 60% in discounts with SE Ranking. Just set the ranking check frequency to weekly for a 40% discount and then get an extra 20% by signing up for the annual subscription.