10 Ahrefs Alternatives and Their Pros and Cons

Written by
Svetlana Shchehel
Jun 14, 2024
27 min read

Ahrefs is one of the most popular and widely-utilized SEO tools with a massive dataset of 12 billion keywords and over 500 billion indexed pages. Extensive backlink databases make Ahrefs top the list of the best SEO link building software. However, this tool sits on the pricier side of SEO solutions, and recent updates to its pricing policy make Ahrefs even less appealing for businesses looking for the most extensive data insights.

So if you’re on a mission to explore best Ahrefs alternatives, this article is for you. Let’s dive into these options together.

Have you put any of these top SEO tools to the test? If so, we want your expertise! Rate all the tools from the list you’ve ever tried, whether it’s just one or all the listed alternatives.

Rank Ahrefs alternatives and see how others voted!
SE Ranking
SpyFu
Semrush
Mangools
Moz
SEO PowerSuite
Raven Tools
Seobility
cognitiveSEO
Ubersuggest
Only 1 vote is allowed* Vote for at least one option
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Best Ahrefs alternatives to try in 2024

To hand-pick the best alternatives to Ahrefs, we evaluated multiple popular SEO tools paying attention to their functional capabilities, usability, user feedback on popular review platforms, and pricing plans.

And here come the winners. They all vary by the amount of features offered, and the price range is also broad to let you choose the perfect match for your SEO needs.

G2 rating

Ahrefs

4.5

SE Ranking

Winner!

4.8

SpyFu

4.6

Semrush

4.5

Mangools

4.6

Moz Pro

4.4

SEO PowerSuite

4.5

Raven Tools

4.2

Seobility

4.5

cognitiveSEO

4.4

Ubersuggest

4.2
Capterra rating

Ahrefs

4.7

SE Ranking

Winner!

4.7

SpyFu

4.5

Semrush

4.7

Mangools

4.7

Moz Pro

4.5

SEO PowerSuite

4.5

Raven Tools

4.4

Seobility

4.7

cognitiveSEO

4.5

Ubersuggest

4.4
Trust Radius rating

Ahrefs

8.7

SE Ranking

Winner!

8.8

SpyFu

8.1

Semrush

8.7

Mangools

No data

Moz Pro

8

SEO PowerSuite

8.7

Raven Tools

7.7

Seobility

9.1

cognitiveSEO

6.2

Ubersuggest

8.2
Minimum pricing plan cost

Ahrefs

$129/month

SE Ranking

Winner!

$65/month

SpyFu

$39/month

Semrush

$129.95/month

Mangools

$29/month

Moz Pro

$99/month

SEO PowerSuite

$299/year

Raven Tools

$49/month

Seobility

$200/month

cognitiveSEO

$129.99/month

Ubersuggest

$29/month
Number of projects you can add

Ahrefs

5-100 Unverified projects

SE Ranking

Winner!

5 – Unlimited

SpyFu

Unlimited

Semrush

5-40

Mangools

1 – Unlimited

Moz Pro

3-50

SEO PowerSuite

20-400

Raven Tools

2-320

Seobility

1-15

cognitiveSEO

5-25

Ubersuggest

1-15

Number of manager seats included in subscription plans

Ahrefs

1, $20-80/month per extra seat

SE Ranking

Winner!

1-5, $20/month per extra seat

SpyFu

1-5

Semrush

1, $45-100/month per extra seat

Mangools

1, $19/month per extra seat

Moz Pro

1-5, $49/month per extra seat

SEO PowerSuite

1

Raven Tools

2-40

Seobility

Unlimited

cognitiveSEO

2-10

Ubersuggest

1-5

Core SEO tools

Ahrefs

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Research
  • Content Explorer
  • Backlink Checker

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Checker and Monitor
  • Content Marketing Module
  • Local Marketing Module

SpyFu

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Analysis
  • PPC Research
  • Backlink Research

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

Mangools

  • Keyword Research
  • SERP Checker
  • Rank Tracker
  • Backlink Analysis
  • SiteProfile

Moz Pro

  • Rank Tracker
  • Keyword Explorer
  • Website Audit
  • Backlink Analysis

SEO PowerSuite

  • Keyword Rank Tracker
  • Website Auditor
  • SpyGlass (Backlink analysis)
  • LinkAssistant (Link-building)

Raven Tools

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Auditor
  • Competitor Research
  • Backlink Tracker
  • Link Spy (Link Building)
  • Content Management Tools

Seobility

  • Site Audit
  • Website Rankings
  • Backlink Analysis
  • TF*IDF Tool
  • Keyword Research Tool
  • SEO Checker
  • Ranking Checker
  • Backlink Checker

cognitiveSEO

  • Keyword Rank Tracker
  • Site Audit
  • Backlink Analysis
  • Content Optimization Tool

Ubersuggest

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Analysis
  • Backlink Analysis
Advanced SEO tools & integrations

Ahrefs

  • API
  • Looker Studio
  • Google Search Console

SE Ranking

Winner!

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

SpyFu

  • API

Semrush

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Concole
  • Google Business Profile

Mangools

  • API
  • Browser extension

Moz Pro

  • API
  • Google Analytics

SEO PowerSuite

  • API
  • Google Analytics
  • Google Keyword Planner

Raven Tools

  • API
  • Google Analytics
  • Google Search Console
  • Google Ads

Seobility

  • API

cognitiveSEO

  • API
  • Google Analytics

Ubersuggest

  • Google Analytics
  • Google Search Console
Agency-first tools & features

Ahrefs

  • Reporting Tool
  • SEO Agencies Directory

SE Ranking

Winner!

  • White Label SEO Tools
  • Lead Generator
  • Branded, scheduled reports
  • Additional user seats
  • Agency Catalog

SpyFu

  • White labeled reports
  • Business Leads

Semrush

  • Scheduled PDF reports
  • Lead Generator
  • CRM & Client Portal
  • Agency Partners Directory

Mangools

  • White labeled, scheduled reports (in SERPWatcher only)

Moz Pro

  • White labeled, scheduled reports

SEO PowerSuite

  • White labeled, scheduled reports

Raven Tools

  • White Label SEO Tools
  • Branded SEO reports
  • Task Manager (Light CRM)

Seobility

  • White labeled reports

cognitiveSEO

  • White labeled, scheduled reports

Ubersuggest

  • Reporting Tool
Free Trial

Ahrefs

☑️ free version for users granting access to their sites

SE Ranking

Winner!

✅ 14 days

SpyFu

☑️ free version

Semrush

✅ 7 days