10 Ahrefs Alternatives and Their Pros and Cons

Written by
Svetlana Shchehel
Nov 15, 2023
28 min read

Ahrefs is one of the most popular and widely-utilized SEO tools valued for its extensive set of features. With over 11 billion keywords and over 400 billion indexed pages, it is rightfully admired for its reliable datasets. Extensive backlink databases make Ahrefs top the list of the best SEO link building software.

But Ahrefs might not be the best fit for everyone. It sits on the pricier side of SEO solutions, and with updates to its pricing policy, fewer and fewer businesses can afford to have as many power users and credits as they need to deliver quality results. Instead of focusing on getting the job done, Ahrefs users have to worry about not going over their credit limits. 

Also, while Ahrefs already offers a wealth of features, new releases are slow to come. Report sharing feature, which is essential for agency folks, has been marked as coming soon on their Plans & pricing page for quite a while. Recently, AI Content Grader tool popped up on the same page, but it’ll only be available with the super costly Advanced plan, and, let’s be honest, the feature is unlikely to be released in the near future. 

So if you’re on a mission to explore feasible Ahrefs alternatives, this article is for you. Let’s dive into these options together.

Best Ahrefs alternatives to try in 2024

To hand-pick the best alternatives to Ahrefs, we evaluated multiple SEO tools paying attention to their functional capabilities, usability, user feedback on popular review platforms, and pricing plans.

And here come the winners. They all vary by the amount of features offered, and the price range is also broad to let you choose the perfect match for your SEO needs.

  1. SE Ranking
  2. Spyfu
  3. Semrush
  4. Mangools
  5. Moz Pro
  6. SEO PowerSuite
  7. Raven Tools
  8. Seobility
  9. cognitiveSEO
  10. Ubersuggest
G2 rating

Ahrefs

4.5

SE Ranking

Winner!

4.8

SpyFu

4.6

Semrush

4.5

Mangools

4.6

Moz Pro

4.4

SEO PowerSuite

4.5

Raven Tools

4.2

Seobility

4.5

cognitiveSEO

4.4

Ubersuggest

4.2
Capterra rating

Ahrefs

4.7

SE Ranking

Winner!

4.7

SpyFu

4.5

Semrush

4.7

Mangools

4.7

Moz Pro

4.5

SEO PowerSuite

4.5

Raven Tools

4.4

Seobility

4.7

cognitiveSEO

4.5

Ubersuggest

4.4
Trust Radius rating

Ahrefs

8.7

SE Ranking

Winner!

8.8

SpyFu

8.1

Semrush

8.7

Mangools

No data

Moz Pro

8

SEO PowerSuite

8.7

Raven Tools

7.7

Seobility

9.1

cognitiveSEO

6.2

Ubersuggest

8.2
Minimum pricing plan cost

Ahrefs

$99/month

SE Ranking

Winner!

$55/month

SpyFu

$39/month

Semrush

$129.95/month

Mangools

$29/month

Moz Pro

$99/month

SEO PowerSuite

$299/year

Raven Tools

$39/month

Seobility

$50/month

cognitiveSEO

$129.99/month

Ubersuggest

$12/month
Number of projects you can add

Ahrefs

5-100 Unverified projects

SE Ranking

Winner!

10 – Unlimited

SpyFu

Unlimited

Semrush

5-40

Mangools

1 – Unlimited

Moz Pro

3-50

SEO PowerSuite

20-400

Raven Tools

2-320

Seobility

1-15

cognitiveSEO

5-25

Ubersuggest

1-15

Number of manager seats included in subscription plans

Ahrefs

1, $20-50/month per extra seat

SE Ranking

Winner!

1-5, $20/month per extra seat

SpyFu

1-5

Semrush

1, $45-100/month per extra seat

Mangools

1, $19/month per extra seat

Moz Pro

1-5, $49/month per extra seat

SEO PowerSuite

1

Raven Tools

2-40

Seobility

Unlimited

cognitiveSEO

2-10

Ubersuggest

1-5

Core SEO tools

Ahrefs

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Research
  • Content Explorer
  • Backlink Checker

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Checker and Monitor
  • Content Marketing Module
  • Local Marketing Module

SpyFu

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Analysis
  • PPC Research
  • Backlink Research

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

Mangools

  • Keyword Research
  • SERP Checker
  • Rank Tracker
  • Backlink Analysis
  • SiteProfile

Moz Pro

  • Rank Tracker
  • Keyword Explorer
  • Website Audit
  • Backlink Analysis

SEO PowerSuite

  • Keyword Rank Tracker
  • Website Auditor
  • SpyGlass (Backlink analysis)
  • LinkAssistant (Link-building)

Raven Tools

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Auditor
  • Competitor Research
  • Backlink Tracker
  • Link Spy (Link Building)
  • Content Management Tools

Seobility

  • Site Audit
  • Website Rankings
  • Backlink Analysis
  • TF*IDF Tool
  • Keyword Research Tool
  • SEO Checker
  • Ranking Checker
  • Backlink Checker

cognitiveSEO

  • Keyword Rank Tracker
  • Site Audit
  • Backlink Analysis
  • Content Optimization Tool

Ubersuggest

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Analysis
  • Backlink Analysis
Advanced SEO tools & integrations

Ahrefs

  • API
  • Looker Studio
  • Google Search Console

SE Ranking

Winner!

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

SpyFu

  • API

Semrush

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Concole
  • Google Business Profile

Mangools

  • API
  • Browser extension

Moz Pro

  • API
  • Google Analytics

SEO PowerSuite

  • API
  • Google Analytics
  • Google Keyword Planner

Raven Tools

  • API
  • Google Analytics
  • Google Search Console
  • Google Ads

Seobility

  • API

cognitiveSEO

  • API
  • Google Analytics

Ubersuggest

  • Google Analytics
  • Google Search Console
Agency-first tools & features

Ahrefs

  • Reporting Tool
  • SEO Agencies Directory

SE Ranking

Winner!

  • White Label SEO Tools
  • Lead Generator
  • Branded, scheduled reports
  • Additional user seats
  • Agency Catalog

SpyFu

  • White labeled reports
  • Business Leads

Semrush

  • Scheduled PDF reports
  • Lead Generator
  • CRM & Client Portal
  • Agency Partners Directory

Mangools

  • White labeled, scheduled reports (in SERPWatcher only)

Moz Pro

  • White labeled, scheduled reports

SEO PowerSuite

  • White labeled, scheduled reports

Raven Tools

  • White Label SEO Tools
  • Branded SEO reports
  • Task Manager (Light CRM)

Seobility

  • White labeled reports

cognitiveSEO

  • White labeled, scheduled reports

Ubersuggest

  • Reporting Tool
Free Trial

Ahrefs

SE Ranking

Winner!

✅ 14 days

SpyFu

☑️ free version

Semrush

✅ 7 days

Mangools

✅ 10 days

Moz Pro

✅ 30 days

SEO PowerSuite

☑️ forever-free plan

Raven Tools

✅ 7 days

Seobility

✅ 14 days and forever-free plan

cognitiveSEO

✅ 7 days

Ubersuggest

✅ 7 days

Name
Ahrefs
SE Ranking
Winner!
SpyFu
Semrush
Mangools
Moz Pro
SEO PowerSuite
Raven Tools
Seobility
cognitiveSEO
Ubersuggest
G2 rating
4.5
4.8
4.6
4.5
4.6
4.4
4.5
4.2
4.5
4.4
4.2
Capterra rating
4.7
4.7
4.5
4.7
4.7
4.5
4.5
4.4
4.7
4.5