10+ Ahrefs Alternatives: Features, Pricing, Pros, and Cons

Written by
Svitlana Shchehel
Reviewed by
Ivanna Vashyst
Dec 24, 2024
34 min read

Ahrefs is one of the most popular and widely-utilized SEO tools with a massive dataset of 28.7 billion keywords and over 380 billion indexed pages. Extensive backlink databases make Ahrefs top the list of the best SEO link building software. However, this tool sits on the pricier side of SEO solutions, and recent updates to its pricing policy make Ahrefs even less appealing for businesses looking for the most extensive data insights.

So if you’re on a mission to explore the best Ahrefs alternatives, this article is for you. Let’s dive into these options together.

Best Ahrefs alternatives to try in 2025

To hand-pick the best alternatives to Ahrefs, we evaluated multiple popular SEO tools paying attention to their functional capabilities, usability, user feedback on popular review platforms, and pricing plans. And here come the winners. 

  1. SE Ranking
  2. SpyFu
  3. Semrush
  4. Majestic
  5. Mangools
  6. Moz Pro
  7. SEO PowerSuite
  8. Raven Tools
  9. Seobility
  10. cognitiveSEO
  11. Ubersuggest

They all vary by the amount of features offered, and the price range is also broad to let you choose the perfect match for your SEO needs.

G2 rating

Ahrefs

4.5

SE Ranking

Winner!

4.8

SpyFu

4.6

Semrush

4.5

Majestic

4.3

Mangools

4.7

Moz Pro

4.3

SEO PowerSuite

4.6

Raven Tools

4.2

Seobility

4.6

cognitiveSEO

4.4

Ubersuggest

4.2
Capterra rating

Ahrefs

4.7

SE Ranking

Winner!

4.7

SpyFu

4.5

Semrush

4.7

Majestic

4.4

Mangools

4.8

Moz Pro

4.5

SEO PowerSuite

4.5

Raven Tools

4.4

Seobility

4.6

cognitiveSEO

4.5

Ubersuggest

4.4
Trust Radius rating

Ahrefs

9.1

SE Ranking

Winner!

9.5

SpyFu

7.7

Semrush

8.5

Majestic

8.4

Mangools

No data

Moz Pro

8.1

SEO PowerSuite

8.7

Raven Tools

7.6

Seobility

7.6

cognitiveSEO

7.7

Ubersuggest

8.8
Minimum pricing plan cost

Ahrefs

$29/month

SE Ranking

Winner!

$65/month

SpyFu

$39/month

Semrush

$139.95/month

Majestic

$49.99/month

Mangools

$49/month

Moz Pro

$49/month

SEO PowerSuite

$349/year

Raven Tools

$49/month

Seobility

$50/month

cognitiveSEO

$129.99/month

Ubersuggest

$12/month
Number of projects you can add

Ahrefs

5-100 Unverified projects

SE Ranking

Winner!

5 – Unlimited

SpyFu

Unlimited

Semrush

5-40

Majestic

Unlimited

Mangools

1 – Unlimited

Moz Pro

3-50

SEO PowerSuite

20-400

Raven Tools

2-320

Seobility

1-15

cognitiveSEO

5-25

Ubersuggest

1-15

Number of manager seats included in subscription plans

Ahrefs

1, $20-80/month per extra seat

SE Ranking

Winner!

1-5, $20/month per extra seat

SpyFu

1-5

Semrush

1, $45-100/month per extra seat

Majestic

1-5

Mangools

1, $19/month per extra seat

Moz Pro

1-5, $49/month per extra seat

SEO PowerSuite

1

Raven Tools

2-40

Seobility

Unlimited

cognitiveSEO

2-10

Ubersuggest

1-5

Core SEO tools

Ahrefs

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Research
  • Content Explorer
  • Backlink Checker

SE Ranking

Winner!

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Checker and Monitor
  • Content Marketing Module
  • Local Marketing Module

SpyFu

  • Keyword Rank Tracker
  • Keyword Research
  • Competitive Analysis
  • PPC Research
  • Backlink Research

Semrush

  • Keyword Rank Tracker
  • Keyword Research Tools
  • Website Audit
  • On-Page SEO Checker
  • Competitive Research
  • Backlink Analytics and Audit
  • Content Marketing Tools
  • Local SEO Tools

Majestic

  • Site Explorer
  • Site Comparator
  • Bulk Backlink Checker
  • Author Explorer
  • Keyword Generator
  • Keyword Checker

Mangools

  • Keyword Research
  • SERP Checker
  • Rank Tracker
  • Backlink Analysis
  • SiteProfile

Moz Pro

  • Rank Tracker
  • Keyword Explorer
  • Website Audit
  • Backlink Analysis

SEO PowerSuite

  • Keyword Rank Tracker
  • Website Auditor
  • SpyGlass (Backlink analysis)
  • LinkAssistant (Link-building)

Raven Tools

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Auditor
  • Competitor Research
  • Backlink Tracker
  • Link Spy (Link Building)
  • Content Management Tools

Seobility

  • Site Audit
  • Website Rankings
  • Backlink Analysis
  • TF*IDF Tool
  • Keyword Research Tool
  • SEO Checker
  • Ranking Checker
  • Backlink Checker

cognitiveSEO

  • Keyword Rank Tracker
  • Site Audit
  • Backlink Analysis
  • Content Optimization Tool

Ubersuggest

  • Keyword Rank Tracker
  • Keyword Research Tool
  • Website Audit
  • Competitive Analysis
  • Backlink Analysis
Advanced SEO tools & integrations

Ahrefs

  • API
  • Looker Studio
  • Google Search Console

SE Ranking

Winner!

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Console
  • Google Business Profile

SpyFu

  • API

Semrush

  • API
  • Looker Studio
  • Google Analytics
  • Google Search Concole
  • Google Business Profile

Majestic

  • API
  • Google Search Console

Mangools

  • API
  • Browser extension

Moz Pro

  • API
  • Google Analytics

SEO PowerSuite

  • API
  • Google Analytics
  • Google Keyword Planner

Raven Tools

  • API
  • Google Analytics
  • Google Search Console
  • Google Ads

Seobility

  • API

cognitiveSEO

  • API
  • Google Analytics

Ubersuggest

  • Google Analytics
  • Google Search Console
Agency-first tools & features

Ahrefs

  • Reporting Tool
  • Agencies directory listing
  • Additional users

SE Ranking

Winner!

  • White Label SEO Tools
  • Lead Generator
  • Branded, scheduled reports
  • Additional user seats
  • Agency Catalog

SpyFu

  • Sales leads & domain contacts
  • Custom branded reports

Semrush

  • Scheduled PDF reports
  • Lead Finder
  • CRM & Client Portal
  • Agency Partners Directory

Majestic

  • Custom reports

Mangools

  • Keyword ranking reports
  • Additional seats

Moz Pro

  • White labeled, scheduled reports

SEO PowerSuite

  • White labeled, scheduled reports

Raven Tools

  • White Label SEO Tools
  • Branded SEO reports
  • Task Manager (Light CRM)

Seobility

  • White labeled reports

cognitiveSEO

  • White labeled, scheduled reports

Ubersuggest

  • Reporting Tool
Free Trial

Ahrefs

☑️ free version for users granting access to their sites

SE Ranking

Winner!

✅ 14 days

SpyFu

Semrush

✅ 7 days

Majestic

☑️ free account

Mangools

☑️ free account

Moz Pro

✅ 30 days

SEO PowerSuite

☑️ forever-free plan

Raven Tools

✅ 7 days

Seobility

✅ 14 days and forever-free plan

cognitiveSEO

✅ 7 days

Ubersuggest

✅ 7 days

Name
Ahrefs
SE Ranking
Winner!
SpyFu
Semrush
Majestic
Mangools
Moz Pro
SEO PowerSuite
Raven Tools
Seobility
cognitiveSEO
Ubersuggest
G2 rating
4.5
4.8
4.6
4.5
4.3
4.7
4.3
4.6
4.2
4.6
4.4
4.2
Capterra rating
4.7
4.7
4.5
4.7
4.4