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The best competitor analysis tools for outsmarting your SEO rivals in 2024

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Nov 21, 2023

44 min read

Competitive analysis is the cornerstone of a successful SEO strategy. By researching the market landscape and strategically pinpointing successful SEO techniques, you can shift from imitating ideas to using these findings in a comprehensive and unique way. This takes you miles ahead of your competitors so you don’t just have to keep up with them.

Specialized competitor analysis tools are the quickest way to discover more about your competitive landscape. With the help of tools like these, you can avoid wasting time, money, and resources on objectives that aren’t working for you. Instead, the data and insights you get will be of high quality and can become a tactical advantage in your SEO project.

We analyzed the best competitor analysis tools on the market and put together a detailed side-by-side comparison for you to use. While many of the features in these tools overlap, the additional SEO functionalities offered in each vary greatly. This list covers both all-in-one SEO suites like SE Ranking and Semrush, as well as dedicated competitor research tools, such as SpyFu and Similarweb. Read on to get a detailed review of each tool’s key features and benefits.

The Best Competitor Analysis Tools in 2024

SE Ranking: A market-leading SEO platform for agencies and in-house teams with various tools for competitive research, including keyword research, backlink analysis, and site analysis.
Ahrefs: A powerful SEO tool that offers a variety of features for competitive research, such as keyword research, backlink analysis, and competitor traffic analysis. This is a top-tier competitive research tool known for its extensive backlink database.
Semrush: A top all-in-one SEO platform that offers various features for competitive research. Semrush is known for its large databases, versatility, and social media and content marketing analysis tools.
Ubersuggest: An SEO research tool used for finding new keyword and backlink opportunities, and for analyzing your competitors’ keyword strategies. Ubersuggest is popular for its user-friendly interface and budget-friendly pricing.
SpyFu: A competitive research tool that focuses on keyword research and backlink analysis. It also allows you to spy on your competitors’ paid search campaigns and to track their ad history with historical data.
Raven Tools: An easy-to-use SEO suite that offers various tools for competitive research. It provides detailed insights into competitors’ backlinks, site performance, and SEO metrics.
Moz: A prominent SEO platform that offers plenty of features for competitive research. Moz offers a dedicated browser extension, which allows you to analyze competitors directly in Google.
SISTRIX: An SEO tool with a variety of features. It provides comprehensive data on keyword rankings, visibility, and organic search performance.
Similarweb: A competitive intelligence tool that provides insights into website traffic, its channel, audience, and competitors. Similarweb enables users to track competitors across various digital channels.

G2 Rating

Capterra Rating

Minimum Pricing Plan Cost

Reports limit

Domain overview

Traffic overview

Keywords analysis

Backlink analysis

Historical data

Other tools for competitor analysis

Other SEO tools

Tools for Agencies

User Seats

Free Trial

SE Ranking

Winner!

Ahrefs

Semrush

Ubersuggest

SpyFu

Raven Tools

Moz Pro

Sistrix

Similarweb

G2 Rating

4.8

4.6

4.2

4.6

4.2

4.4

4.5

Capterra Rating

4.7

4.4

4.5

Minimum Pricing Plan Cost

$65/month

$129/month

$129.95/month

$29/month

$39/month

$99/month

€99/month

$149/month

Reports limit

1000—10,000 per day

Unlimited

3000—10,000 per day

150—900 per day

10,000—Unlimited monthly