SEO Basics
The course is hosted byYour smooth introduction to the world of SEO, designed to teach you every essential aspect of site optimization. Make any site SEO-friendly and see how your efforts boost website traffic.
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Skill level
Beginner
Video lessons
6+ hours
Practice
278 test questions
Certificate
Free on completion
For everyone aspiring to master the essentials of SEO
Who will benefit from this course?
Digital Marketers & SEO Enthusiasts
Content Creators & Bloggers
Website Developers & Managers
Entrepreneurs & Business Owners
How can this SEO Basics course enhance your skills?
SEO Basics Course Structure
41 lessons 278 test questions
Introduction to SEO
- The mechanics of search engines and their evolution
- The goals and benefits of digital marketing
- The major channels of website promotion
- What is SEO and why it's so important
- How search engines crawl, index, and rank web pages
- What is a SERP and how it appears on desktop and mobile
- The major SERP features in Google
Keyword Research
- Keywords and their role in SEO
- Search intent and types of search queries
- The importance of keyword research
- Tools for collecting a website's keyword list
- Analyzing competitors' keywords
- Expanding a keyword list with additional queries
- Eliminating unnecessary keywords
- The mechanics of keyword grouping
- Putting collected keywords into action
Content Creation
- Types of website content and their purposes
- High-quality and low-quality content
- Content marketing and content strategy
- The project specification document in SEO
Website Setup
- How to create a website and how much money and time it takes
- Choosing the right domain and web hosting provider
- Types and functions of Content Management Systems
- Website structure and navigation
- 5. Mobile optimization and responsive design
Technical SEO
- The role of technical SEO
- Website indexing
- The robots.txt file and instructions for search bots
- Creating a sitemap
- The robots meta tag and indexing limitations
- Page Experience and Core Web Vitals
On-Page SEO
- The basics of on-page SEO
- Structured data, clean URLs, and internal linking
- Page structure and essential navigation elements
- Additional page elements
- Good and bad page title and description tags
Link Building
- The major aspects of link building and backlink parameters
- Distribution of link juice and ways to get quality backlinks
SEO Analytics
- Google Search Console and its reports
- Google Analytics and its reports
- SEO reports and types of data to include in them
SEO Basics Course lecturer
Jason Barnard
SEO Basics Course lecturer
Jason Barnard
Digital marketing consultant who specializes in Brand SERPs and knowledge panels
Founder and CEO at Kalicube—a groundbreaking digital marketinag agency
Regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land
Speaker at worldwide marketing conferences
Podcast host
How do I get started?
Anyone who currently has a subscription to the SE Ranking SEO platform can start the course right away! You will have access to the Academy for the entire period of your subscription. If you are not yet familiar with the SE Ranking platform, you must first sign up.
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Who we are
SE Ranking is a robust SEO toolkit that combines unique datasets with advanced features to help SEO pros build and execute effective strategies. Trusted by 1,000,000 users worldwide, the platform offers flexible subscription plans with generous data limits to support client growth.
We designed our academy SEO courses, blog, online events and YouTube tutorials to assist the SE Ranking community at every step of their journey. We equip our users with all the guidance they need to succeed in the SEO industry.
SE Ranking is best suited for small to mid-sized agencies and in-house teams seeking a robust SEO toolkit with extensive collaboration features. Most SE Ranking subscription plans offer extra user seats for team members unlimited projects to meet your clients’ needs.
