Digital Marketing
Nov 07, 2018

GDPR: The whats and how-tos

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.
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Digital Marketing
Oct 26, 2018

Understanding and using the bounce rate and exit rate

Google Analytics can be a very powerful tool in helping you understand your website’s overall performance. But if you don’t know what the metrics mean, you won’t be able to understand the data that’s right in front of you and take advantage of it. In this post, we take a close look at the bounce rate and exit rate.
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