Although it may seem like PPC and SEO don’t have much in common, they are actually more like two sides of the same coin. We’ve outlined 8 ways you can use SEO tools to achieve PPC goals and ultimately run campaigns that convert well.
A featured snippet is a block of content pulled from a web page as it’s most relevant to the query and is placed in the zero position in the SERP. Do featured snippets help grow organic traffic and should you optimize for them? Learn all about their types and benefits from our article.
Semantic SEO provides better results for businesses and customers in all areas: from better consistency between requests and results to a deeper understanding of what language your clients are using. Here is the overview of what semantic SEO is, how it works, and how to optimize for semantic search.
Structured data is a common language for communicating with search engines and explaining what kind of information your website contains. From this article, you will learn how to use structured data and how to check if your markup is working.
What are the main rules essential to creating a solid website structure? And why it's important for both SEO and UX? In this article, you will find some simple but crucial actions you have to take to build a good basis for SEO while developing your site.
Over the past 3 months, we have added new filters to Rankings, new checks to Website Audit, introduced new competitor comparison opportunities, made updates to Analytics & Traffic, Backlink Checker and Report Builder, Competitive Research and Keyword Research tool updates, added historical data on domains and keywords, and updated the pricing plans and their limits.
In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.
It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.