SEO Insights
Google’s featured snippets: the biggest slice of the SERP pie?
Jul 31, 2021 22 min read

A featured snippet is a block of content pulled from a web page as it’s most relevant to the query and is placed in the zero position in the SERP. Do featured snippets help grow organic traffic and should you optimize for them? Learn all about their types and benefits from our article.

Anastasia Osypenko
SEO Insights
Semantic SEO: What it is and how it can boost your rankings
Jul 30, 2021 21 min read

Semantic SEO provides better results for businesses and customers in all areas: from better consistency between requests and results to a deeper understanding of what language your clients are using. Here is the overview of what semantic SEO is, how it works, and how to optimize for semantic search.

Maria Yefimenko
SE Ranking News
SE Ranking Updates: April-June 2021
Jul 09, 2021 8 min read

Over the past 3 months, we have added new filters to Rankings, new checks to Website Audit, introduced new competitor comparison opportunities, made updates to Analytics & Traffic, Backlink Checker and Report Builder, Competitive Research and Keyword Research tool updates, added historical data on domains and keywords, and updated the pricing plans and their limits.

Andrew Zarudnyi
SEO Insights
Why are your existing customers more valuable than new ones?
Jun 30, 2021 9 min read

In e-commerce marketing, the focus always falls on new customer acquisition. However, to keep growing in a sustainable way, a business should be focusing on the clients who already have ordered from you. In this post, we explore why existing customers are so important to e-commerce businesses and offer practical tips on how you can work with them.

Svetlana Shchehel
SEO Insights
Google’s PageRank: does it still matter and how
Jun 29, 2021 13 min read

It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.

Anastasia Osypenko