SEO Insights
SSL/TLS errors and ways of fixing them
Mar 18, 2021 13 min read

Website security should always be among your top priorities, and SSL/TLS protocols are what ensures the safe connection and data exchange. In this article, we explain how SSL/TLS technologies work, how to get a trusted certificate, and what versions of protocol and encryption to use.

Anastasia Osypenko
SEO Insights
Website speed and page experience: what actually matters for SEO
Feb 26, 2021 20 min read

How much does a loading speed matter for your website and how to measure it? Google switches its focus to user-centric performance metrics, making Core Web Vitals and other page experience signals an actual ranking factor. In this article, we explain how to check and improve your website’s performance and speed.

Anastasia Osypenko
SEO Insights
How to do keyword research for your website
Feb 25, 2021 46 min read

Knowing the basic principles of keyword research and being aware of the tools that can help you put it together, you’ll be able to streamline the entire website promotion process and make it more efficient. What is your approach to putting together a list of keywords to target on your website?

Andrew Zarudnyi
SEO Insights
5 Ways AI-Powered Email Marketing Can Skyrocket Your Campaigns
Feb 24, 2021 7 min read

Email marketing is among the most profitable digital marketing channels, and to get the most out of it, you need to use the power of AI. Learn how AI-fueled email marketing can help you boost customer engagement, increase conversions and improve the relationship with your clients.

John Desyllas
SEO Insights
Duplicate pages: how they affect SEO and how to avoid them
Feb 19, 2021 12 min read

Duplicate pages may appear on your website without you even knowing. They negatively affect rankings and can lead to keyword cannibalization. Learn how to spot duplication issues on time, what actions to take to deal with existing duplicates, and how to avoid them in the future.

Alexander Lushin
SEO Insights
How to write great customer reviews and why you need them
Feb 05, 2021 14 min read

People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!

Andrew Zarudnyi
SEO Insights
How to create a well-structured SEO-friendly URL
Jan 28, 2021 17 min read

Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.

Maria Yefimenko
SE Ranking News
SE Ranking’s big plans for 2021
Jan 26, 2021 9 min read

Every year in January we go through the list of your wishes and decide, which of them will make it to our roadmap. And while it may seem like New Year resolutions are no longer relevant in today's ever-changing landscape, we at SE Ranking stick to our traditions. Learn which new tools we'll be developing in 2021 and which modules will get an upgrade.

Svetlana Shchehel