Read our collection of SEO and marketing failures to learn from other people’s experience and avoid some devastating mistakes. Changes to website structure, little errors in the robots.txt file, or lack of unique content—these can negatively impact search engines rankings without you even knowing.
The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.
With Black Friday & Cyber Monday just around the corner, awesome deals and sales are already starting to pop up everywhere you look. To save you the hassle of going through all of them yourself, we want to give you a hand-picked list of the top marketing and SEO offers that you can use!
We continue expanding the platform's functionality. In October, we redesigned the My Competitors module and improved the UX of the Rankings tool. Filter presets, new SERP feature, your own favicon in White Label, and 4 new keyword databases are also among our latest updates.
We invite all the SE Ranking users to play a Halloween game. Many spooky guests have broken loose in SE Ranking and are lurking across the platform’s pages. Help us find them all before midnight November 1st. Three winners will be chosen in the end from all the participants who get the maximum number of points. If you win, we will prolong your SE Ranking subscription for a month. If you lose, your website will be haunted 👻
Learn why you need a robots.txt file, which pages should be excluded from crawling with its help, and how to configure the file properly. Here, you'll find general robots.txt file contents requirements, information on the directives supported by popular search engines as well as some examples of robots.txt files.
We added bulk analysis to the Keyword Research tool, expanded filtering options in Rankings, and integrated keyword ranking data into Analytics & Traffic. Also, there are more customization options for White Label users and new opportunities for managing backlink building processes.
Quality guest blogging is time-consuming, and still, marketers are eager to invest their time into crafting guest articles. In this blog post, we’ve outlined the benefits that guest posting can bring along with some pitfalls you need to be aware of. Learn whether guest blogging is the right thing for you and if so, build your own impactful guest posting strategy based on the practical tips from SE Ranking team and SEO experts we reached out to.
Keyword clustering gives you a clearer picture of what content to create and how to organize it across pages, what phrases to rank for, and how to promote different segments of your site. When done automatically in SE Ranking, it saves you time and allows you to group and analyze your semantics quickly and efficiently.