SEO Insights
Everything you need to know about image optimization
Jan 21, 2021 22 min read

Image optimization will help your web pages become more engaging to visitors and get rich snippets in the SERPs. In the article, we’re going through all the aspects of image SEO, explaining what matters most for search engines and what techniques will make your images most helpful for searchers.

Anastasia Osypenko
SEO Insights
SEO metrics and KPIs: what to track and why
Jan 18, 2021 18 min read

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?

Julia Torchynska
SEO Insights
Why every website needs a custom 404 page
Jan 11, 2021 9 min read

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

Alexander Lushin
SE Ranking News
SE Ranking updates: November-December 2020
Jan 06, 2021 8 min read

Over the past two months, we have enhanced our Competitive Research tool and Rankings module, made several features more accessible, improved Google service integrations, and made plenty of less significant updates. And, of course, more databases. Check out what else is new in SE Ranking in our monthly blog post!

Andrew Zarudnyi
SEO Insights
Finding out what keywords your website ranks for
Jan 04, 2021 21 min read

Anyone working with a website—from agencies servicing clients to SEO professionals—has asked or been asked one big question: What keywords do I rank for? In this blog post, we’ll look at how you can find out what keywords your site ranks for and plan your next move with the help of Google Analytics, Google Search Console, and our very own SE Ranking.

Andrew Zarudnyi
SEO Insights
How to create perfect SEO reports for your clients
Dec 30, 2020 24 min read

When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.

Andrew Zarudnyi
SEO Insights
Summing up 2020: how the shift toward local and online shopping transformed SEO
Dec 29, 2020 1 min read

2020 has turned our world upside down. To understand exactly how all of the changes we faced impacted SEO, SE Ranking reached out to 10 experts and asked them to answer 5 questions about 2020’s SEO trends. Find out how the shift toward local and online shopping impacted SEO, which new Local Pack features we can expect according to our experts, and which SERM best practices can help you win over the customers.

Svetlana Shchehel
SEO Insights
How to set up Google Search Console
Dec 21, 2020 13 min read

In this article, you will learn how to add your website to Google Search Console using five methods, how to add users and manage permissions, connect GSC to different CMS, and more.

Maria Yefimenko