SEO Insights
Smart way to use external links
Dec 18, 2020 23 min read

What sources to link out to and how to do it right? Learn what makes a helpful external link, how they influence your SEO, and what to consider when putting them on your website. We explain all the stages from finding relevant websites to monitoring outbound links, as well as all major link details such as attributes and anchor texts.

Anastasia Osypenko
SE Ranking News
How your wishes transformed SE Ranking in 2020
Dec 14, 2020 13 min read

‘Tis the season to look back at everything we crossed off of our to-do list for the year, and ask you to make a holiday wish telling us what new tools, features and databases you’d like to see in SE Ranking next year! Take a look back at all the updates we released in 2020 based on the holiday wishes you made last year.

Andrew Zarudnyi
SEO Insights
How to directly connect SEO and sales
Dec 04, 2020 14 min read

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.

Kelly Breland
SE Ranking News
Failing Successfully: SEO failure stories to learn from
Nov 27, 2020 7 min read

Read our collection of SEO and marketing failures to learn from other people’s experience and avoid some devastating mistakes. Changes to website structure, little errors in the robots.txt file, or lack of unique content—these can negatively impact search engines rankings without you even knowing.

Anastasia Osypenko
SEO Insights
What does it mean to canonicalize a page and when do you need canonical tags?
Nov 26, 2020 14 min read

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.

Alexander Lushin
SE Ranking News
SE Ranking updates: October 2020
Nov 03, 2020 5 min read

We continue expanding the platform's functionality. In October, we redesigned the My Competitors module and improved the UX of the Rankings tool. Filter presets, new SERP feature, your own favicon in White Label, and 4 new keyword databases are also among our latest updates.

Anastasia Osypenko
SE Ranking News
Halloween Party at SE Ranking
Oct 30, 2020 1 min read

We invite all the SE Ranking users to play a Halloween game. Many spooky guests have broken loose in SE Ranking and are lurking across the platform’s pages. Help us find them all before midnight November 1st. Three winners will be chosen in the end from all the participants who get the maximum number of points. If you win, we will prolong your SE Ranking subscription for a month. If you lose, your website will be haunted 👻

Svetlana Shchehel
SEO Insights
Robots.txt file: What it is, how to set it up, how to check it
Oct 23, 2020 13 min read

Learn why you need a robots.txt file, which pages should be excluded from crawling with its help, and how to configure the file properly. Here, you'll find general robots.txt file contents requirements, information on the directives supported by popular search engines as well as some examples of robots.txt files.

Kelly Breland
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