SEO Insights
Duplicate pages: how they affect SEO and how to avoid them
Feb 19, 2021 12 min read

Duplicate pages may appear on your website without you even knowing. They negatively affect rankings and can lead to keyword cannibalization. Learn how to spot duplication issues on time, what actions to take to deal with existing duplicates, and how to avoid them in the future.

Alexander Lushin
SEO Insights
How to write great customer reviews and why you need them
Feb 05, 2021 14 min read

People who write reviews help improve consumer culture, and help us learn about a product’s nuances that the manufacturer does not tell us about. So how do you write a great product/service review? What needs to be mentioned in it? And what best-practice examples should you aim for? Read all about it here!

Andrew Zarudnyi
SEO Insights
How to create a well-structured SEO-friendly URL
Jan 28, 2021 17 min read

Clean and concise URLs have the right structure that describes what is on the page. Does your website have many of those? Learn what are SEO-friendly URLs, how to create them, and why they should be a part of your SEO strategy.

Maria Yefimenko
SE Ranking News
SE Ranking’s big plans for 2021
Jan 26, 2021 9 min read

Every year in January we go through the list of your wishes and decide, which of them will make it to our roadmap. And while it may seem like New Year resolutions are no longer relevant in today's ever-changing landscape, we at SE Ranking stick to our traditions. Learn which new tools we'll be developing in 2021 and which modules will get an upgrade.

Svetlana Shchehel
SEO Insights
Everything you need to know about image optimization
Jan 21, 2021 22 min read

Image optimization will help your web pages become more engaging to visitors and get rich snippets in the SERPs. In the article, we’re going through all the aspects of image SEO, explaining what matters most for search engines and what techniques will make your images most helpful for searchers.

Anastasia Osypenko
SEO Insights
SEO metrics and KPIs: what to track and why
Jan 18, 2021 18 min read

Have you ever wondered why is it so important to evaluate SEO performance by monitoring a customer-oriented set of metrics? Firstly, you’ll be able to show the results of your work; and, secondly, you will know for yourself whether you’re going in the right direction. Therefore, we’ve come close to a stumbling point – how to measure SEO, what should we track and why?

Julia Torchynska
SEO Insights
Why every website needs a custom 404 page
Jan 11, 2021 9 min read

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

Alexander Lushin