Google SERP
Sep 22, 2021

What are rich snippets and will they help you get richer?

Rich snippets changed SERPs forever. Now, if you successfully optimize your website for rich results you get a significant advantage over your competitors that don’t. Yet, the thing is quite technical and requires investments. So are rich snippets worth the hype and do you truly need them? Let’s figure it out together.
3430 views
4 comment
Digital Marketing
Aug 07, 2020

Setting up ads on Google Maps

You don’t have to spend a dime to add your company to Google Maps, and in the modern age, people may be standing right in front of your office or store and not know that it’s there because they’re glued to their phones. But with Google Maps, you can get the foot traffic you need. Here we look at everything you need to know to advertise your business on Google Maps.
5173 views
3 comment
Google SERP
Mar 26, 2020

Getting ready to chase Google sitelinks

Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.
9059 views
6 comment
Google SERP
Nov 20, 2018

Unpacking SEO for the Google Local Pack

The Local Pack appears in almost 30 percent of all the first page SERPs, making it one of the most frequently displayed SERP feature. Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away. This post explains what the Local 3-Pack is and how to get ranked in it.
40190 views
15 comment
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