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Svetlana Shchehel

Blog with the latest news and best practices from SEO world
Svetlana Shchehel
36 Articles
Svetlana is a content marketer and editor at SE Ranking. Her interests span across digital marketing, SEO, and translation. She regularly shares her expertise on the SE Ranking blog and across various marketing media. Svetlana believes that complex notions can be explained in plain words and loves creating immersive stories. Svetlana spends most of her evening hours learning new languages, planning memorable trips, and petting her cat.
SE Ranking News
Jan 26, 2021

SE Ranking’s big plans for 2021

Every year in January we go through the list of your wishes and decide, which of them will make it to our roadmap. And while it may seem like New Year resolutions are no longer relevant in today's ever-changing landscape, we at SE Ranking stick to our traditions. Learn which new tools we'll be developing in 2021 and which modules will get an upgrade.
2678 views
14 comment
SE Ranking News
Oct 30, 2020

Halloween Party at SE Ranking

We invite all the SE Ranking users to play a Halloween game. Many spooky guests have broken loose in SE Ranking and are lurking across the platform’s pages. Help us find them all before midnight November 1st. Three winners will be chosen in the end from all the participants who get the maximum number of points. If you win, we will prolong your SE Ranking subscription for a month. If you lose, your website will be haunted ?
745 views
4 comment
SE Ranking News
Aug 04, 2020

SE Ranking updates: July 2020

Over the past month, we’ve been working on upgrading the Rankings and Analytics & traffic modules that now boast a new metric and new ways of analyzing graphs. We've also enabled manual reports editing and made some UX changes. Find out everything about what’s new in our monthly SE Ranking update blog post!
2605 views
4 comment
Technical SEO
Jul 30, 2020

Website security 101: keeping your website safe from hackers

Website security is not just a buzzword. Cyberattacks can do real harm to your website especially if hackers get their hands on your customers' data since massive data breaches are always associated with both financial and reputational losses. Taking website security lightly can also cost you rankings and traffic. In this guide, we've put together website security best practices that will help you protect your website.
2071 views
4 comment
Digital Marketing
May 25, 2020

Packing a marketing toolkit to efficiently promote your website

With plenty of ways to promote your website in the modern digital landscape, the question is which techniques can help you get quick results and then maintain visibility online. In this post, you'll find two promotion plans to pick from depending on your goals and available resources. Every suggested strategy comes with actionable tips, so you'll surely know where to start.
2625 views
9 comment
Technical SEO
May 21, 2020

Moving to HTTPS in 5 steps

HTTPS is a secure transfer protocol that every website needs to protect users' data. Learn why you should switch to HTTPS with no further delay, why you need an SSL certificate, and where to get one. We'll also share some insights on setting up your website and Google Search Console after moving to HTTPS that will help you keep your rankings and traffic.
3836 views
4 comment
Link Building
Apr 15, 2020

Understanding the value of referring domains for SEO

When you analyze your own backlink profile or those of your competitors, make sure to pay attention to the referring domain metric. If interpreted properly, it can help you save some time, understand the true value of a backlink profile and even find new partnering opportunities. All you need is the necessary data at hand.
11316 views
4 comment
Google SERP
Mar 26, 2020

Getting ready to chase Google sitelinks

Sitelinks help users navigate to important sections of a website right from the SERP. They are out of the webmaster's control and appear automatically based on Google's algorithms, but there's still a lot you can do to encourage Google to show a set of sitelinks below your website's search results.
9045 views
6 comment
Technical SEO
Mar 16, 2020

How to keep your SEO afloat during website redesign

Website redesign is a complex process that transforms a website both outward and within. Many things can go wrong SEO-wise as you A/B test, tweak the layout of website pages, revamp the website structure and modify the content. Learn how to handle all the changes you make to get through the redesign scot-free.
6323 views
8 comment