In this guide, you’ll learn what link building is and why it is vital for SEO. We’ll go over how to get started with link building and how to measure its impact.
By default, links are followed, which means that search engines can crawl, index, and take them into consideration when distributing rankings. Sometimes, you don’t need to endorse the page you’re citing, and there’s when nofollow comes in handy. In this article, we discuss how dofollow and nofollow values matter in SEO, whether in the context of backlink profiles or internal linking.
It’s been a while since Google’s PageRank algorithm was introduced. Is it still relevant? In this post, we explain the original and updated PageRank formula and analyze how backlink profiles correlated with web authority and search engine rankings.