Irina Weber
Jul 04, 2017 | 4 min read

In order to offer more personalized results to the queries, search engines deeply analyze users’ behavior. In their turn SEO-pros use traffic analysis tools to meet the search engines requirements. For marketing and sales, such information is extremely valuable. This kind of intelligence helps to establish a truly personalized communication with the prospects that eventually lead to a better conversion rate and increased revenue. If you give the users what they are searching for, they will find you.
Data miningStatistically businesses see 42% higher conversion rate and 19% uplift in sales when using account-based approach at dealing with leads and customers. Here is how it works in real life.

Intelligence for planning and prediction

To its credit, Google is making some of its enormous cache of data available to marketers via a variety of services: Google Trends, Google Trends for Websites, Google Insights for Search, as well as an array of search tools like the Wonder Wheel. Before developing promo strategies and plans check these trends to identify what topics grab your prospects attention during some specific periods of time.

For example, you’re selling custom T-shirts with different prints online. By checking Google Trends you will see what topic or a query are the most popular at certain times so you can modify your next offering based on this information. So taking in account Pokemon Go boom* in July you could benefit from it in August by selling T-Shirts with Pokemon images.
* Pokemon Go was launched in July 2016 and saw some of the most amazing growth of the video game in history. The downloads reached nearly 750 million times.
google trends example A note to remember: If you are not listening to your customers, they will go elsewhere.

Get 3D view of your customers to sell more using SEO data

Why is it so important to know where your customers are coming from, what attracts them and stimulates to make purchases online? Digital market research first of all helps you get to know your target audience, follow the market trends, and develop a successful brand strategy. The better you know your customers, the more effectively you can create and promote the content to increase sales. How to know your audience better?

  • Keyword research helps to determine the most frequent queries related to your business. Analyzing this data (keyword volume, for example) helps marketers decode their audience’s most urgent concerns.
  • Data and engagement metrics found in Google Analytics such as what pages the lead visited and how much time he or she spent on the site, could tell sales managers what are their customers’ pain points which help to win their trust in the early stages of customer acquisition.
  • In the AdWords location reports you can see the places where your customers are physically located, or the locations they showed an interest in. This data helps marketing managers to segment their offline and online ads better. Sales pros can personalize their communications with the prospects with a more targeted approach. 

For example, “Near Me” campaigns are one of the most neglected technique for increasing conversions and improving account performance. Moreover, people are getting more and more localized day by day. Whole Foods used location data and geo-conquesting tools to improve post-click conversion rates for its mobile ads, while edging out local competitors. By the end of the campaign, Whole Foods had a 4.69% post-click conversion rate — more than three times the national average of 1.43%.  
whole foods A note to remember: Marketing success often depends on the “right”: right audience, right place, right time, right message.

Work with HOT leads

Today Internet technology is broadly employed to acquire leads from the website visitors that seek to access helpful information, articles, or downloads. The website may post an interesting report, but require the user to register with their contact information before accessing the promised content. Essentially, contact information collection may also help you get closer to your customers. This way you can empower your lead generation and focus your sales team only on the sales-ready (hot) leads, not all of your website visitors.  

For example, SE Ranking lead generator helps the digital agencies to get qualified leads by using On-page SEO audit widget installed on their websites. All they need is to choose color scheme, add logo and choose the data they want to present to the client. Visitors that are ready to give the agency their contact details in exchange for a free on-page SEO audit have a higher chance of converting into paying customers.
lead generator A note to remember: Your offers need to be relevant for the prospect’s place in the buying cycle.

Share article
6 comments
    1. Hello, Patrick! Thank you for your attention and thoughtful reading. It deserves respect! Can you please point out a specific error? Cause we DO check it twice.

  1. Hi Kristina, Patrick was spam commenting. There are no grammatical errors. I am new and just launched my site and I am not that good in blogging . How would you suggest i handle the issue especially since I should be updating content frequently?

    Regards

    1. What I can suggest – create a content plan (start from short posts with a topic that you know better) and make your posts easy to share. And write, write, and once more – write!

More Articles
SEO Insights
Unpacking SEO for the Google Local Pack
Nov 20, 2018 9 min read

The Local Pack appears in almost 30 percent of all the first page SERPs, making it one of the most frequently displayed SERP feature. Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away. This post explains what the Local 3-Pack is and how to get ranked in it.

Stasia Avetysian
SEO Insights
All you need to know about the new SE Ranking API
Nov 08, 2018 5 min read

We've launched a new version of our API, and it’s ready for you to test it out. Actually, this is the fourth and currently the most updated version of our API. Find out what is really cool about this version in this article and set up the API customization process with ease.

Julia Torchynska
SEO Insights
GDPR: The whats and how-tos
Nov 07, 2018 6 min read

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.

Julia Karnaukh