Kristina Green
Aug 12, 2016 | 4 min read

As soon as you start a new blog, you want to gain top ranking positions in SERP. However, you have to remember that does not happen overnight. You should build a certain amount of quality links before you’ll start seeing first results of your activities. 

It is a well-known fact that not all links are equal. There is much difference between getting an Abel Prize and just getting a bonus at work. Don’t you think so? I mean that some backlinks can give more value in Google search.

As you’ve already known, all links are divided into Dofollow and Nofollow. I will cover the basic things about each one and whether they are really worthy for SEO activities.

SEO value of Dofollow links

Dofollow links are an HTML attribute that is used to allow search bots to follow the links. If a webmaster is link to your site with dofollow link, search engine bots and people can follow you. They pass on link juice and really benefit your website to get a high Page Rank.

Google takes notes of Dofollow links and figures how many users are linking to your page in order to get how really good the page is. The more Dofollow links you have, the more points you will get. The best way to give the follow link is to use the keyword as the anchor text. Here is an example:

<a href=“https://seranking.com/”>SE Ranking</a>

It is important not only to get Dofollow link from anywhere, but to gain a follow link from a reputable website. If you can post a link on New Your Times or CNN, you will cut a melon!

Dofollow links are links that can help you to increase Page Rank, gain more SEO points and boost link juice what makes your site highly ranked in SERP. Dofollow links are real votes of credibility by Google.

Nofollow links without SEO value

Nofollow links don’t allow search engine bots to follow your links. These links don’t pass on link juice. Only people can follow these links. They don’t help you to boost Page Rank, website rankings and have no SEO value. It is a notice for search engine not to count a link.

 

As we know Nofollow links don’t pass any link juice but it can help to get traffic on your website. I guess you’ve noticed many times the Nofollow rel tag. If you use the Nofollow link HTML tag, you won’t do any harm for your website. Search engines even respect this tag. Here is the example of this tag:

<a rel=”nofollow  href=”https://seranking.com/”>SE Ranking</a>

The Nofollow tag can be good for SEO – most webmasters use this tag not to follow untrusted content. These links belong in paid links, forums, blog comments and some untrusted content.

Google have recently noticed that they will count Nofollow links to boost PR for your page. But it depends on where the link is placed and the quality of it. If you place it at the begging of your text, it will give more impact than if you post it at the bottom of the page.

The Benefits of Nofollow links for SEO

You should follow the principle of diversity. I mean it is important to use Nofollow links for your inbound link profile. It will look suspicious if all inbound links are Dofollow and it is not natural. Don’t you think so? Therefore, you need to balance your links and use both Dofollow and Nofollow links. A healthy mix of Nofollow links can even give a good influence on Dofollow links.

I guess with any link you can get much traffic. Good and quality link is a gateway in your website that shows your content and can give a good amount of traffic. If you have Nofollow links on Wikipedia or Google blog it doesn’t mean the link is not valuable, vice versa, sites with a lot of traffic can give many benefits.

That sort of traffic will allow you to deal with conversions, leads and even get a Dofollow link. Getting links on social media is what you should lead to creative awareness about your content. It is really good to get links on authoritative websites and social media, forums and blogs that can attract good traffic to your websites.

 

The moral of the story: Don’t think what links will be valuable for SEO, think about links that can be worthy for your business, product, brand or service. Think about links that can increase your brand authority. Try to build website trust!

 

How to check whether a link is Nofollow or Dofollow

There are a few ways how to check the type of links: Dofollow or Nofollow.

  1.   Right-click on a page and click “view source. You will see a screenshot. In the source code, you need to press Ctrl+F and search for your site name and comments in the screenshot. Now you can check the type of a link.
  2.   There are many useful extensions you can download for Firefox or Chrome automatically that will define whether a link is Dofollow or Nofollow.

Seranking nofollow

For Firefox you can use:

  1. SEO Quake
  2. Nodofollow

For Chome browser you can try out:

  1. NofollowSimple

For Worpress blog, you can use the Robots meta plugin to define noindex, nofollow and noarchive tags on a post. If you want to remove all Nofollow links from comments, you can try Dofollow plugin.

 

Conclusion

It is a well-know fact that everyone wants to get Dofollow links. The best way is to create epic and original content that will attract traffic and makes it shared and linked in a natural way.

When you focus on creating an awesome link profile, try to get a healthy balance of Dofollow and Nofollow links. Both links can deserve a good place in SEO.

Share article
60 comments
  1. Hello and thanks for the information shared.

    My question is regarding the negative impact of “no follow links”. We are currently having 99% no follow links that are most likely spammy post and would like to improve our backlinking. Before doing this however, I would like to know whether or not no follow spam links might affect our rankings and how they can do that? In such a case, do you recommend to disavow no follow links or only do follow links with low quality?

    1. Google says that IN GENERAL they do not follow the nofollow links. That means, that still there is a chance that some links may be crawled and possibly counted https://support.google.com/webmasters/answer/96569? hl = en. Also, pay attention to your entire link profile. If your site has a majority of nofollow links (means that these links do not define your site as a reliable source), it’s highly unlikely you will get a boost from such a backlink profile. In addition, 99% of nofollow links may indicate an unnatural profile – usually, this percentage is much lower for other sites. Note that the disavow document can play a role for manual actions, so I would recommend still adding nofollow links there. It is better to use all available methods to prevent the sanctions for a bad link profile.

      And remember that disavow tool should be an extreme measure when dealing with link spam. Google first recommends removing the maximum number of low-quality links from such sites manually. https://support.google.com/webmasters/answer/2648487?hl=en
      It’s also important to get rid of such links if they harm your brand.

  2. The problem with testing it is that you need nofollows from great sites – Wikipedia is just one example – and you can’t really get those without earning follow links as well. Still, my guess is that a link from a Wikipedia article will boost rankings.

  3. I’m reading through your article about follow and nofollow links because I’m starting to notice that Google doesn’t seem to work the way everybody interprets the loss of “link juice” on follow links.

    While I agree that nofollow links might not be followed by bots, I don’t agree that follow links make you loose ranking by loosing link juice. At least not anymore.

    I’m aware that this goes against everything we learned about dofollow links. But that dofollow links make your site loose “link juice” and hurt your ranking has become an urban myth.

    I strongly believe that Google gives more empathy to follow links, because Google doesn’t want “dead end” posts and pages, than it gives on follow or nofollow links.

    A clear indicator that this is true, is medium.com. If you’re publishing on Medium, you will find every link accounted for in your Google search console. They are all follow links. Does that hurt Medium? Not at all! all the opposite. medium posts are top ranked for a billion keywords.

    The logic behind this pretty clear. If you add 5 external links to your post or page and make them all nofollow to preserve that “precious” link juice, you’re creating dead end pages. Whereas if you make follow links to related content, you’re actually getting rewarded with better ranking and more page impressions.

    The only place I recommend to use nofollow, are cloaked/redirected affiliate links, because these are anyway a bit of ‘gray hat’ links, so I’d rather not have bots to follow those links.

More Articles
SEO Insights
Unpacking SEO for the Google Local Pack
Nov 20, 2018 9 min read

The Local Pack appears in almost 30 percent of all the first page SERPs, making it one of the most frequently displayed SERP feature. Given the presence of the Local Finder on the first SERP, we tend to skip the organic results since the block gives us all the info we need right away. This post explains what the Local 3-Pack is and how to get ranked in it.

Stasia Avetysian
SEO Insights
All you need to know about the new SE Ranking API
Nov 08, 2018 5 min read

We've launched a new version of our API, and it’s ready for you to test it out. Actually, this is the fourth and currently the most updated version of our API. Find out what is really cool about this version in this article and set up the API customization process with ease.

Julia Torchynska
SEO Insights
GDPR: The whats and how-tos
Nov 07, 2018 6 min read

In May of 2018, the GDPR, or General Data Protection Regulation was put into action in the European Union. This regulation has tightened Europe's already strict laws about what businesses can and can’t do with people’s data. In return, it gives people more control over how their information is collected and used as companies have to make sure that all of their actions with it are justified.

Julia Karnaukh