Kelly Breland
Jan 09, 2018 | 6 min read

While some articles get thousands of views and shares, others go unnoticed. Why? To make our posts shareable sometimes we have to sacrifice sophisticated phrases we were working on for hours. It hurts to waste another hour on reducing word count or re-writing things over and over. But the result is worth the while. Let’s go over a few rules that might boost the chances of your post to go viral.

Write practical posts


Don’t make your readers wondering why they’ve read your post. You shouldn’t turn your blog into an uncontrollable Hamlet-like stream of thoughts. Instead, your texts must solve readers’ problems or provide practical advice. A business newcomer would find it useful to read a case study or a success story. A marketer would enjoy getting the insights from an interview with a niche colleague. So consult the experts, ask them about their experience and provide your audience with the real-world examples.

Follow the trends


Check what your competitors and large media are writing about at the moment as well as what engages and excites people today. In advertising, media, IT, and fashion everything changes with a lightning speed, so convert your thoughts into a text as they occur. Besides, nothing annoys more than outdated jokes and memes. So if you haven’t caught the wave in time – let it go.

Get to know your reader


Answer the question: Who are you writing for? Learn what post structure your readers like or what bloggers they follow. Track the analytics of your blog and check which posts get bigger reach. Define why these articles appealed to the audience, and use it in your further posts.

Collect insights

collect-insightsEven professional marketers are pressing that share button when they see posts with strong insights that ring the bell for us. We all had these moments of hating the world for a need to get up, or when our kids make a huge mess in the kitchen right before you need to leave for a long-desired job interview. We are human and sharing that kind of experiences make us feel like we are not alone and can relate. Look for such small truths everywhere you can. Eavesdrop on conversations of random people and write down the most curious observations. If you prepare an article on business, ask experts for insights from their area of expertise.

We feel excited while reading an article that reveals a small secret we thought was only ours. Everybody loves being understood.

Write well


There is no reachable point of perfection when it comes to a beauty of a text. However, you should aspire to present ideas in a clear and smooth way. The obscure text is never good. Use special apps to leave out vague expressions but don’t accept their corrections blindly. They can deprive the content that reflects your unique voice and style. Don’t cut off the text uniqueness with an editorial knife, keep a balance between simplicity and beauty of the words.

Be meticulous


Be scrupulous about proofreading and choosing synonyms, keep a dictionary at hand and use it not only as an element of room decor. If it’s hard for you to create a right metaphor, then explain your idea in simple words and avoid clichés. Your grammar must be immaculate, so read more books and always double-check your texts. Every time you write something, imagine that you do it with a quill and all your mistakes would remain apparent.

Take time to work out powerful headlines


Large media have special employees dedicated solely to creating headlines. But most of the bloggers and journalists have to do it on their own. A good way is to think up a rule for titles. For instance, you can use popular song lyrics or memes, or paraphrase the famous saying to make the headline catchy. If your editor does not favor such approach, work out a concise sentence that expresses the main idea of the article. Also, you can simply quote a person you’ve interviewed. The headline should inspire readers to read further, so your task is to lead them from the first steps to the top of the ladder.

Feel free to joke


Write as if you tell a story to a friend. Don’t try to choose the right words, just tell the story as it is. At the stage of proofreading, you will remove the phrases that seem inappropriate, but while writing, bring in a feeling of lively conversation. Thus, your text will sound natural and inspire readers’ trust.



Just like inexperienced drivers squeeze the wheel, we tensely push buttons on a keyboard when preparing our first articles. Your own text shouldn’t terrify you. Do not meditate over an empty document before starting to type the first sentence. You have all the time in the world to proofread, edit, cut, and re-write your content. So just start.

Services to come in handy for the authors  

  • Use Grammarly (the app and the browser extension) to avoid inadvertent misspellings and grammar errors. It will help you put all the articles and commas in the right places. With premium options, you’ll see suggestions for replacement of repetitive words and how awfully you overuse a passive voice.
  • The Hemingway app highlights complicated sentences needed to be split. Besides, it shows difficult words, indicates unnecessary adverbs and passive voice. Use it to make your texts easy to understand.
  • Ask your editor for feedback. There is nothing better for your article than a fresh look of a pro editor. If you write for a personal blog, ask friends to read your materials before publishing.

Final thoughts

If you want readers to share your article, you should first share something with them. Tell about your experiences or about people whose experience will be interesting for your audience. Don’t be afraid that thoughts and ideas that are important for you can be stolen, ruined or misinterpreted by the readers. You lose nothing when you share knowledge, – in fact, you’ll gain a whole lot more. The more you give – the more you get. Happy writing!

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