Irina Weber
May 05, 2017 | 5 min read

The first chinese iPhone copy has been released on the same day as the original device. How so? Only if you are using advanced spying skills as Chinese factories do. Or by following 5 simple steps outlined in our blog.

Tool #1. Monitor changes on the websites

How? Track changes on the website pages.

The majority of the websites are never static. To increase the conversion, marketers and project managers constantly change their structure, design, the number of fields in the registration form and CTA on the pricing pages. What is working for your competitors, what hypotheses they test and accept, what content add and modify? You can learn about this by monitoring the changes using the tools like  Page Changes Monitoring.

What to do?

Тools for tracking website page changes are usually used to keep the resource under control. For example, to get alerts about unauthorized changes in the content, to keep the team up to date with these changes or to stay abreast the modifications for the PPC purposes.  

However, you can also monitor the changes that take place on your competitors’ sites. Using SE Ranking’ page changes monitoring you can do the following settings:

page change monitoring se rankingComparing the changes for the different periods of time, you can track whether the hypothesis is proven, whether the competitors left the changes on the page, returned to the original version or are testing something new.

se ranking toolThis tool will help test your hypotheses, develop new ideas and use the methods proven to be workable in your niche.

Tool #2: Use URL shortener to discover valuable stats about any site

How? Via rebrandly.com

Many people use URL shorteners to generate short links for posting in social media. Not many know though you can use these tools to find the statistics on the clicks and understand which posts that competitors are sharing via their social networks are most effective, and what content in their newsletters is yielding the best engagement.

What to do?

It’s simple. If you see that your competitors are using branded links and their link stats are set to public, you can simply add a plus (+) symbol to the end of the URL string to see their complete link stats.

For example: https://Rebrandly.is/Public+

As a result, you’ll get the following picture:

Example of link statistics 

Tool #3. Look under the hood

How? Find out what technologies they use.

If we can find out what technologies webpages are using that may help us decide what technologies to implement ourselves.

Check out the BuiltWith service that shows you the infrastructure and technology stack a site uses including the advertising services, analytics and tracking services, JavaScript libraries, content delivery networks, and so on.

What to do?

Just go to builtwith.com, and enter the needed URL. In a few seconds you will receive a full list of technologies that your competitor is using to collect leads, get analytics, send mailings, post advertising banners, accept payments, and manage content.

teslaMoreover, you will find the data on the security technologies and website performance that will be useful for both SEO specialist and a programmer.

Wanna look under the SEO hood especially? Try SE Ranking On-page SEO audit. It will show you the detailed analysis of how your competitor’s webpage is optimized for a certain query. It contains major domain characteristics, backlinks analysis, content quality checker, evaluation of the UX, keywords, and other optimization factors. So, you will be aware of your competitor’s SEO errors and lifehacks.

Tool #4. Find out where and how they advertise

How? Any business plan, marketing plan and advertising strategy involves a competitor analysis. A lot of marketers monitor different sites themselves as well as subscribe to mailings, get into several remarketing lists and check out the competitors’ advertising. Thanks to the WhatRunWhere it can be much easier (though more expensive) to find out what, where and how the competitor’s brand is advertising.

What to do?

Enter your competitor’s domain into the search field, and you will get everything you need.

what run withAn advertising geography will show which markets your competitors are actively conquering, and which they’re testing in order to understand its potential. That will definitely help you in drawing up your own PPC strategy.

bannersAlso you can find all examples of the competitors’ banners for different periods that could be very useful for assessing the effect. Moreover, you can easily see all landings with links and tags.

Catch up with your rivals, using technologies that make them stronger!

Tool #5. Explore what products are the most popular

How? Use Wanelo. It’s a social network that is rapidly gaining popularity among clothing brands and their customers.

What to do?

Enter the brand’s name in the search field, then go to their page and click on the Trending tab. You will see the most purchased brand products, their prices as well as user comments.

waneloThese 5 powerful methods in combination with tools for competitor SEO/PPC research will help you spy on your competitors in the most efficient and complete manner.

Try SE Ranking’s tool for competitor research and get the things going!

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