Best software for marketing agencies in 2024

If you own a marketing agency, you know how important it is to operate at peak efficiency, especially when managing multiple client projects. The most successful agencies accomplish this through dedicated tools that help streamline workflows and keep clients happy.

But with so many options available on the market, finding software that truly delivers can be tricky.

To save you time and hassle, we researched 40+ of the best tools for digital marketing agencies and categorized them. You’ll find a quick overview of the best options in each category, their standout features, and pricing. 

While we have already covered the best digital marketing tools, agencies have unique needs. This list reviews advanced tools capable of meeting them.

So, without further ado, let’s get started!

Top software for marketing agencies

How to find the best tools for marketing agencies

​​There is no one-size-fits-all solution. Since marketing tools come in all shapes and sizes, the perfect software will depend on your agency’s individual needs.  

Before choosing one or more tools, consider your agency’s core specialty. Does it specialize in social media, SEO, content creation, or something else? Maybe your agency manages everything from organic marketing to paid advertising campaigns. Make sure you can answer these questions to more accurately define which categories of tools are most suitable for your business.

Next, reflect on the type of company you are. A small agency with a limited client base could thrive with fewer package limits. However, a larger firm would need marketing agency software with expansive package limits to handle multiple clients and complex projects. 

Price is also a decisive factor. Agencies with limited budgets should search for free tools or low-cost alternatives. This will help them maximize the value of every penny spent.

On the other hand, larger agencies require sophisticated tools with advanced features, even if they are costly. The increased capacity and functionality of these tools can streamline workflows and improve efficiency, justifying the investment.

Once you know your agency’s positioning, focus, size, and budget, go through our categorized list of tools for digital marketing agencies. For maximum impact, select options that align most with your unique needs.

Best marketing agency tools for analytics & reporting

Google Analytics 4 

Google Analytics 4 (GA4) is the search giant’s latest web analytics platform. It tracks website and app data to provide a complete overview of user behavior. Unlike its past version, GA4 uses an event-based measurement for in-depth user journey analysis. Plus, GA4 incorporates features like custom events and predictive capabilities for deeper customer insights and better marketing strategy optimization.

Core features:

Standout feature: Cross-domain tracking, event-based measurement, and predictive insights.

Why it’s useful for agencies: GA4 shows user behavior across websites and apps, helping agencies create better marketing campaigns by understanding the entire customer journey.

Price: GA4 is free to use. Google Analytics 360, on the other hand, starts at $50,000 per year.

Looker Studio

Looker Studio, formerly known as Google Data Studio, is a free tool that lets you turn your data into visualization dashboards. It connects to a wide variety of data sources like GA4, GSC, Google Ads, YouTube Analytics, and more. Looker Studio uses a drag-and-drop interface for easy visualization creation. It turns raw data from multiple sources into clear charts and graphs, helping users monitor projects effectively.

Core features:

Standout feature: Convenient integrations with tools like SE Ranking, GSC, GA4, BigQuery, Google Sheets, YouTube Analytics, and Google Ads.

Why it’s useful for agencies: Looker Studio allows agencies to create custom, data-rich reports to keep clients informed of progress and demonstrate why their investments are justified. 

Price: Looker Studio’s standard version is free. Prices for Looker Studio Pro, with support and expanded administrative features, start at $9 monthly per user per project.

AgencyAnalytics 

AgencyAnalytics lets you streamline your agency’s reporting processes and equip your team with practical insights. It automatically aggregates data from over 80 marketing channels, giving your agency a unified view of client campaign success. You can also consolidate metrics from Google Analytics, paid ads, social media, SEO tools, ecommerce, and more into beautiful, customizable reports. 

Plus, AgencyAnalytics helps you make data-driven decisions and prove your marketing impact to clients. It saves time for your team, letting them focus on developing and executing winning marketing strategies that deliver.

Core features:

Standout feature: The 11-Second Smart Reports & Dashboards feature automatically generates reports and dashboards showing key metrics from clients’ marketing channels, including PPC, SEO, social media, ecommerce, and more.

Why it’s useful for agencies: The ability to automate data collection of over 80 marketing channels allows for a comprehensive view of client campaign performance. This saves you time so you can focus on more strategic activities. You can also create branded, custom reports for each client to highlight campaign results, strengthen relationships and demonstrate your agency’s impact. 

Prices start at $79/month (if billed monthly) & $65/month (if billed annually).

Power BI

Power BI is a business intelligence tool developed by Microsoft. It allows users to connect to various data sources and visualize data. You can also create interactive reports and dashboards, then share them with other users in workspaces through Microsoft Teams or embed them in websites and apps. The tool’s AI features simplify data pattern recognition so you can instantly create reports, gain explanations for identified insights, and more.

Core features:

Standout feature: Power BI Desktops’s built-in Power Query Editor connects to various data sources, shapes and transforms that data, and ultimately prepares it for reports and visualizations.

Why it’s useful for agencies: Power BI centralizes data from various sources, visualizes it for easy comprehension, and tracks key metrics to measure campaign success.

Prices start at $10 per user/month. A free version is available with the Microsoft Fabric account. 

Hotjar

Hotjar is a powerful analytics tool for comprehending visitor interactions with your pages. Its heatmaps, recordings, and funnels provide insights into user behavior. More specifically, businesses can use Hotjar to identify areas of confusion, frustration, or abandonment, then take steps to create a more user-friendly experience. This leads to increased conversions and sales.

Core features:

Standout feature: Unlike traditional analytics that rely on numbers, Hotjar’s session recordings show you exactly how users interact with your site, providing unique insights on conversion funnel leaks and drop-off points.

Why it’s useful for agencies: Hotjar provides insights into user behavior on clients’ websites and apps. Agencies can collect and use this data to improve user experience and conversions.

Prices start at $39/month (if billed monthly) & $32/month (if billed annually). A free basic plan is available for up to 35 daily sessions.  

Best marketing agency tools for SEO

Google Search Console & Bing Webmaster Tools

No agency SEO tools list is complete without Google Search Console and Bing Webmaster Tools. These are free services, each providing comprehensive data for tracking and improving site performance in SERPs. 

Google Search Console (GSC) is a powerful tool offered by Google that helps website owners see how their site performs in SERPs. It provides valuable insights, including information on the keywords people use to find your site, Google’s ability to crawl and index your pages, and other errors that could hinder your performance. GSC also lets you perform tasks like submitting your sitemap for faster indexing, tracking your website’s clicks, and optimizing your content for higher rankings.

Core features:  

Standout feature: Google’s URL Inspection tool shows how it crawls, indexes, and displays your webpages.

Bing Webmaster Tools is a free service by Microsoft that helps website owners manage their presence on Bing’s SERPs. It offers tools to submit sitemaps, check website health, and track clicks, impressions, and average CTR. Combining Bing Webmaster Tools with a careful analysis of metrics can improve your website’s ranking and audience reach.

Core features:  

Standout feature: Bing’s Keyword Research tool shows popular keywords for websites like yours in Bing SERPs.

Why both tools are useful for agencies: Data provided by GSC and Bing Webmaster Tools can help agencies track their clients’ website performance, identify areas for improvement, and deliver better SEO results.

Price of both tools: Free.

SE Ranking

SE Ranking helps agencies and in-house SEO teams boost their website’s search rankings and online presence. It offers data on 5.4B keywords, 2.2B domain profiles, and 2.9T indexed backlinks across 188 countries. The platform also uses AI-powered algorithms to provide precise data insights.

SE Ranking provides some of the best SEO reporting tools in the industry. It offers features like white labeling, unlimited automatic reports, a lead generation tool, and even gives Agency Pack owners an exclusive opportunity to get listed in their agency catalog. 

Core features:

Standout feature: Keyword Rank Tracker shows precise, up-to-date rankings for any website across all major search engines, locations, and languages.

Why it’s useful for agencies: SE Ranking provides a suite of tools designed to automate routine SEO tasks for multiple clients. Its automated SEO reporting capabilities and client seats are especially useful for building trust with clients.

Prices start at $65/month or $52 per month (if billed annually). Pro and Business subscribers on an annual plan can access the Agency Pack add-on for $50 per month. 

Similarweb

Similarweb is a premium marketing intelligence tool with data and insights across audiences, industries, channels and competitors. From market research to competitive analysis, its in-depth data gives marketing agencies a full view of the digital landscape, helping them spot trends, identify threats and opportunities for clients, and discover working strategies. Complete with tactical SEO and PPC tools, Similarweb is a full-stack solution for agencies.

Core features:

Standout feature: The tool’s competitive intelligence feature provides accurate competitor (and competitive set) performance metrics, like traffic and engagement. It also offers granular competitor metrics like top-performing pages, keywords and channel breakdown and strategy.

Why it’s useful for agencies: Agencies can track competitive sets in geo-relevant markets to gauge client performance in the wider market. You can also conduct marketing analyses of your clients and their competitors to find strategic opportunities for growth.

Prices start at $149/month (if billed monthly) & $125/month (if billed annually). The tool also offers a free browser extension.

Screaming Frog

Screaming Frog SEO Spider is a valuable tool for performing in-depth SEO audits and identifying site performance issues and their causes. This can include broken links, missing or duplicated page titles and meta descriptions, and other technical problems. Its integration with Google Analytics, GSC, and PageSpeed Insights provides a comprehensive SEO view for each URL, making it a top choice among website audit tools.

Core features:

Standout feature: Screaming Frog SEO Spider goes beyond SEO audits and extracts specific website data using CSS Path, XPath, and regular expressions.

Why it’s useful for agencies: Screaming Frog SEO Spider enables agencies to efficiently crawl their clients’ websites so they can identify and fix technical SEO issues promptly.

Prices start at $259 per year. Its free plan allows crawling of up to 500 URLs.

Yoast SEO

Yoast SEO is a popular WordPress plugin for improving SEO. It offers features like on-page optimization suggestions, technical SEO configurations, and integration with other SEO tools. This helps websites rank higher in SERPs and drive more traffic.

Core features:

Standout feature: It offers real-time content analysis and suggestions for optimizing your website’s SEO and usability.

Why it’s useful for agencies: Yoast SEO offers features like on-page keyword optimization suggestions, technical SEO checks, and bulk editing tools, helping agencies manage SEO tasks across multiple client websites.

Prices start at $99/year (with advanced features and support). A free plan is available with basic SEO features.

Google Trends

Google Trends reveals search term popularity over time, showing user interests, emerging trends, and regional search differences, (e.g. varying search volumes). Businesses can analyze this data to understand consumer behavior and make informed decisions about their marketing strategies.

Core features:

Standout feature: Compare search terms to track popularity changes across niches, timeframes, and regions.

Why it’s useful for agencies: Google Trends offers audience insights and content trends to help agencies craft data-driven marketing strategies for their clients.

Price: Google Trends is free to use.

Best marketing agency tools for project & task management

Jira

Since its launch in 2002, Jira has evolved into a powerful project management tool trusted by teams across various sizes and industries. It allows users to assign tasks to team members, schedule the time for those tasks, and visualize progress through a timeline view. This helps project managers see which tasks are most important and urgent so they can allocate resources more efficiently. Jira integrates with thousands of widely known tools like Slack, Zoom, as well as software from industry leaders like Microsoft, Google and more. It serves as a central hub for your team’s tasks and ideas.

Core features:

Standout feature: Integrates with over 3000+ apps (e.g., Slack, Zoom, Figma, Confluence, Google Drive, etc.)

Why it’s useful for agencies: Agencies can use Jira to streamline project workflows, create SEO roadmaps, track bugs and issues, and manage development tasks for web and app projects. It’s best suited for agencies with software development teams, and complex projects with intricate detail and tracking needs.

Prices start at $7.16 per user each month. Smaller teams (10 or fewer people) can use Jira’s free plan without time constraints.

Trello

Trello is a versatile project management and collaboration tool used by teams to organize tasks and workflows. Its flexible and intuitive interface features boards, lists, and cards for creating, managing, and tracking tasks. Users can add due dates, attachments, labels, and checklists to cards. You can also use the tool’s comment and notification features to collaborate with team members. This intuitive approach makes Trello a great fit for teams that are new to project management software.  

Core features:

Standout feature: Trello’s simplicity and visual approach to project management.

Why it’s useful for agencies: Agencies can use a visual board to organize client campaigns, brainstorm creative ideas collaboratively, and manage social media content calendars. It’s best suited for smaller teams, creative agencies (design, marketing), and simple projects.

Prices start at $6 per user/month (if billed monthly) & $5 per user/month (if billed annually). Trello also offers a free plan with up to 10 boards.

Monday

Monday is a work operating system that allows businesses to create custom applications to manage projects, tasks, and workflows. It caters to various teams, including marketing, sales, customer service, and more. It streamlines everyday work by offering features like real-time dashboards, smart navigation & filtering, automation templates, convenient checklists, broad integration capabilities, and more.

Core features:

Standout feature: Monday can accommodate diverse needs, from sales management, lead tracking, and remote team coordination to video production management, client management, and beyond. 

Why it’s useful for agencies: Agencies can use Monday’s customizable and scalable platform to centralize project communication, manage client feedback and approvals, and track team deadlines.

Prices start at $12 per seat/month (if billed monthly) & $9 per seat/month (if billed annually). Monday also offers a free plan with up to 2 seats.

Miro

Miro is a digital collaboration platform designed to streamline work for remote teams. This visual workspace has over 70 million users worldwide, offering features like whiteboards, sticky notes, and mind maps. These features are great for brainstorming, project management, and product or service design. Team members can work on projects at their own pace, with all edits automatically synced and visible to everyone. 

Core features:

Standout feature: With its vast template library and advanced visualization features, Miro is a top solution for brainstorming, hosting meetings, strategizing, and planning.

Why it’s useful for agencies: Agencies can use Miro’s virtual whiteboard to set up brainstorming sessions with clients, create mind maps for project planning, and design user interfaces collaboratively.

Prices start at $10 per user/month (if billed monthly) & $8 per user/month (if billed annually). The platform also offers a free plan with 3 editable boards.

Best marketing agency tools for communication & file sharing

Google Workspace

Google Workspace is a suite of tools designed for cloud-based productivity and collaboration to help teams work together more effectively. It features applications like Gmail, Docs, Sheets, Slides, and Drive, along with tools for communication and scheduling like Calendar and Meet. With Google Workspace, teams can work together in real-time on documents, communicate through email and chat, and hold video meetings. Plus, Google Workspace integrates Gemini, an AI assistant that offers smart suggestions, automates tasks, and keeps you focused on what matters most. 

Core features:

Standout feature: AI-powered Gemini assistant, built directly into Gmail, Docs, Sheets, and more.

Why it’s useful for agencies: Google Workspace offers a suite of cloud-based tools for real-time communication, document sharing, and project management. It streamlines agency workflows and boosts collaboration across teams.

Prices start at $7.20 per user/month (if billed monthly) & $6 per user/month (if billed annually).

Slack

Slack is a popular collaboration platform used by businesses of all sizes. It keeps teams connected with its organized channels, which can be public or private depending on the project. Slack goes beyond just chat and integrates audio and video calls to bring real-time communication to distributed teams. It also integrates with many other apps and services, including Jira, Google Calendar, and Salesforce, making Slack a central hub for workplace communication.

Core features:

Standout feature: Slack’s Workflow Builder automates routine tasks. Just define the triggers (e.g., a specific message or time of day) and actions for it to perform (e.g., sending messages, creating tasks, or adding data to other apps).

Why it’s useful for agencies: Slack centralizes communication in channels. This reduces agencies’ reliance on emails and keeps project discussions organized and searchable.

Prices start at $8.75 per user/month (if billed monthly) & $7.25 per user/month (if billed annually). A free plan with 90 days of message history is also available.

Zoom

Zoom is a widely known video conferencing platform that allows users to connect with others virtually. It features high-quality video and audio, screen-sharing capabilities, and the ability to record meetings. Zoom is often used for business meetings, education, and social gatherings. Since the platform offers both free and billed plans, Zoom is ideal for individuals and businesses of all sizes.

Core features:

Standout feature: Zoom’s AI Companion acts like a virtual assistant for meetings. It can create a meeting agenda, provide summaries of key points, perform smart recordings with meeting highlights, and even share important action items.

Why it’s useful for agencies: Agencies can use Zoom for many different purposes, including brainstorming sessions, client meetings, project updates, and team discussions.

Prices start at $15.99 per user/month (if billed monthly) & $13.32 per user/month (if billed annually). A free plan is available for 1 user seat with limited functionalities.

Loom

Loom is a video messaging tool that lets you share recordings with others. You can use it to record your screen, yourself (using a web camera), or both at the same time. Agencies often use this tool to provide quick updates, share project feedback, or onboard new team members. If you work with clients, Loom can help you create explainer videos, product demos, or personalized support messages. It only takes a few clicks to share your Loom recordings. You can them through a link, email, or even embed them on a website.

Core features:

Standout feature: Loom’s AI is designed to automate tasks (auto-titling, summaries, and chapters; filler word and silence removal; smart suggestions; automatic captions, etc.)

Why it’s useful for agencies: You can use Loom videos to introduce your agency, showcase past work, and walk the client through proposed strategies. This tool is also useful for internal knowledge sharing and remote team communication.

Prices start at $15 per creator/month (if billed monthly) & $12.50 per creator/month (if billed annually). A free plan is available that allows up to 25 videos per person and up to 5 mins per video.  

Best marketing agency tools for outreach & PR

BuzzStream

BuzzStream is an outreach platform designed to streamline digital PR and link building. It helps users find relevant websites and influencers, automates tasks like email outreach, and tracks campaign performance. It acts as a centralized hub for managing outreach campaigns, helping businesses build relationships and get valuable links.

Core features: 

Standout feature: Manage your outreach efforts on the go with the BuzzMarker Chrome extension. Build your contact list, review outreach emails, and send them to web contacts from anywhere.

Why it’s useful for agencies: Buzzstream simplifies digital PR and link building for agencies by streamlining outreach, collaboration, reporting, and client management.

Prices start at $24/month.

Brand24

Brand24 is a social monitoring tool that can help you track online conversations about your brand, competitors, and industry. It monitors mentions across all public sources, including news, social media, blogs, videos, forums, podcasts, and more. This tool is great for enhancing your brand image, building trust with customers, and driving sales growth.

Core features: 

Standout feature: Brand24 uses AI-powered language detection to track mentions in 108 languages, perform advanced sentiment analysis, and create word clouds from phrases frequently associated with your brand.

Why it’s useful for agencies: Brand24 acts as a centralized hub for agencies to track online conversations about their clients, measure campaign success, and identify influencers. It also offers white-label reports containing every major KPI.

Prices start at $99 per month (if billed monthly) & $79 per month (if billed annually).

Determ

Determ is an AI-powered tool that tracks online channels to collect data on brand perception. From news articles and forums to social media and blogs, Determ tracks mentions from over 100 million online sources. Determ’s real-time alerting and comprehensive reporting features help businesses improve their brand reputation, track marketing campaigns, and make data-driven decisions.

Core features:

Standout feature: AI assistant Synthia.     

Why it’s useful for agencies: Determ monitors over 100 million sources, filtering results to show only relevant information. This helps prove PR effectiveness.

Prices vary depending on your needs (Determ’s team will discuss it with you over a free demo call).

SparkToro

SparkToro is designed for conducting in-depth audience research. It analyzes online data from websites, social media, podcasts, and press sources to identify where your target audience spends time online. This helps you target audiences better and discover new PR opportunities.

Core features:

Standout feature: The Lists feature creates customized, exportable spreadsheets with data (including emails) for PR, outreach, or advertising.

Why it’s useful for agencies: SparkToro provides comprehensive audience behavior data to help agencies understand target audience interests, online habits, and content preferences. You can use this data to create targeted marketing campaigns, social media strategies, and content that resonates with your audience.

Prices start at $50 per month (if billed monthly) & $38 per month (if billed annually). A free plan is available for up to 5 searches/month. 

Best marketing agency tools for content creation & marketing

Grammarly

Grammarly is an AI-powered writing assistant. It is also featured on our list of the best text quality checkers. It checks for grammar errors, typos, and plagiarism while suggesting improvements in clarity, conciseness, and word choice. It helps with various writing tasks, from emails to essays and reports.

Core features:

Standout feature: Full-sentence rewrites, custom style guide, and a plagiarism checker.

Why it’s useful for agencies: Grammarly helps agencies communicate consistently and professionally across all client interactions, including emails, proposals, social media posts, and website content. 

Prices start at $12 per month (if billed annually). The free plan offers 100 AI prompts per month.

SE Ranking’s Content Module

SE Ranking offers a powerful Content Marketing toolbox with built-in AI. This toolkit helps you create content that’s both SEO- and reader-friendly, all in less time. Apart from suggesting relevant NLP keywords and giving practical tips on how to improve your content for search engines, SE Ranking also allows you to monitor how content ranks in SERPs via a reliable Rank Tracker and Analytics & Traffic module. 

Core features:

Standout feature: Content Score outlines your content quality and search engine relevance by analyzing factors like word count, text structure, visuals, keyword integration, and so on. This metric shows you where you stack up against your competition and how to use this content piece to compete with (or even outperform) your rivals.

Why it’s useful for agencies: Content Idea Finder can help agencies generate data-driven, creative lists of content topics that attract their clients’ target audience. The AI-powered Content Editor helps create high-ranking, SEO-friendly content. You also can choose how you want to work: either follow the Content Editor’s suggestions for a more hands-on approach, or use the AI Writer for faster content creation.

Prices start at $29/month for 15 articles (if billed monthly) or $23.2/month for 15 articles (if billed annually).

Synthesia

Synthesia is an AI-powered tool that lets you create realistic videos with text alone. Synthesia uses your script to generate a video featuring an AI-generated spokesperson that delivers your lines with natural gestures and facial expressions. This makes it a versatile tool for creating marketing materials, educational content, and more.

Core features:

Standout feature: Build a personalized AI avatar of yourself that can speak in a voice that sounds just like you.

Why it’s useful for agencies: Synthesia helps agencies create multilingual video content with AI-powered avatars. It is effective for marketing campaigns, explainer videos, or even personalized outreach.

Prices start at $29 per month (if billed monthly) & $22 per month (if billed annually). It also offers a free plan with 6 AI avatars.

Paperflite

Paperflite is a sales enablement platform that helps businesses manage and share marketing collateral. Marketing teams can use it to create and organize a content hub, while sales reps can use it to find relevant materials for their prospects. Paperflite also tracks and evaluates content engagement, providing valuable insights into sales effectiveness.

Core features:

Standout feature: Paperflite uses AI tech to recommend top sales content for reps. It looks at the type of content that top-performing sellers use in a specific niche, high converting content, and more.

Why it’s useful for agencies: Paperflite streamlines content marketing for agencies by offering a central hub where you can find the perfect content and share it across channels (email, social media, etc.). You can also use it to track audience engagement.

Prices start at $50 per user/month.

Best marketing agency tools for email marketing

ActiveCampaign

ActiveCampaign is a software platform designed to help businesses automate their marketing and sales efforts. It offers features like email marketing, marketing automation, sales automation, and CRM. This helps businesses send targeted emails, track customer interactions, and nurture leads.

Core email marketing features:

Standout feature: AI-powered predictive sending feature that schedules emails for maximum engagement based on your contacts’ behaviors.

Why it’s useful for agencies: ActiveCampaign is a central hub for agencies to coordinate email, SMS, social media and ads messages. It also lets you design targeted campaigns to reach out to your target audience with the best content at the right time.

Prices start at $15/month. 

Selzy

Selzy is an email marketing platform for business that simplifies the creation of email blasts. Its AI-powered builder and pre-designed templates make it possible to create personalized emails in no time. Plus, Selzy provides insightful tracking on deliveries, opens, clicks, and unsubscribes to keep you informed about the impact of your email marketing campaigns.

Core features:

Standout feature: Generate emails with a multilingual role-based AI writing assistant and a built-in media gallery with AI image generation.

Why it’s useful for agencies: Selzy is an email marketing platform that helps agencies personalize campaigns based on diverse segmentation criteria, automate emails with AI, track customer interactions, and re-engage inactive users.

Prices depend on the selected approach: by contact list size (start from $7.5/month/500 contacts) or by email volume ($26/5,000 emails).

Moosend

Moosend is an email marketing platform for designing, sending, and automating personalized business emails. It has a user-friendly interface, powerful automation tools, and an affordable pricing structure, making it a good option for businesses of all sizes. Moosend also offers tools for building landing pages and subscription forms.

Core features:

Standout feature: The tool’s AI Writer allows you to generate high-converting subject lines and content with high engagement rates.

Why it’s useful for agencies: Moosend enables agencies to manage multi-client email marketing under their own brand with a user-friendly, customizable interface.

Prices start at $9/month 

Best AI tools for boosting productivity 

Claude

Claude is a powerful AI tool developed by Anthropic in 2023. It has many use cases, including conversation, content creation, and research. This AI assistant is particularly useful for generating creative ideas, headlines, and outlines. You can use it to summarize research, optimize existing drafts, and fix grammatical errors. With the tool’s recent upgrade in 2024, Claude can now understand and work with images (e.g., convert UI design to front-end code, transcribe handwritten notes, etc.)

Core features:

Standout feature: This tool lets you design your own AI assistants to perform a wider range of tasks. For instance, it can be useful for generating personalized product descriptions, answering customer questions based on previous experience, canceling orders, and much more.

Why it’s useful for agencies: Claude streamlines marketing workflows for agencies, from idea generation to SEO tracking. Its Team plan allows for collaborative content creation with citations, CRM integration, and co-editing features. Additionally, Claude tackles complex tasks like processing long documents (e.g., research papers), discussing complex topics (e.g., financial forecasting), and managing multi-step conversations (e.g., customer support inquiries, project planning discussions).

Prices start at $20 per person/month. A free plan is available with a limited number of prompts. 

Fireflies

Fireflies is an AI-powered meeting assistant for capturing and sharing what happens in your meetings. It automatically records and transcribes conversations across platforms like Zoom and Google Meet. It also summarizes key points, identifies action items, and lets you search through meeting transcripts to find targeted information.

Core features:

Standout feature: You can use the tool’s conversation intelligence capabilities to automatically generate summaries, transcripts, and actionable insights from your meetings.

Why it’s useful for agencies: Fireflies helps agencies analyze client meetings so they can identify client goals, pain points, and desired outcomes. Agencies can also use it to generate on-the-spot soundbites with essential insights for future marketing campaigns. You can also use Fireflies to boost internal efficiency within the team.

Prices start at $18 per seat/month (if billed monthly) & $10 per seat/month (if billed annually). A free plan with 800 mins of storage/seat is also available.

Chatfuel

Chatfuel is a chatbot development platform used by businesses to create chatbots on popular messaging apps like Facebook Messenger, Instagram, and WhatsApp. You can use Chatfuel’s drag-and-drop interface and pre-built blocks to design chatbots. Better yet, you don’t even need to how to write code. Chatfuel’s chatbots can answer customer questions, automate tasks, and even enhance sales. 

Core features:

Standout feature: This AI-powered bot answers client questions 24 hours a day, seven days a week, freeing up human agents to focus on more complex inquiries.

Why it’s useful for agencies: Chatfuel allows marketing agencies to capture leads, answer client questions 24/7, and use engaging chatbots to personalize onboarding experiences.

Prices start at $14.99 per month for Facebook and Instagram & $34.49 per month for WhatsApp.

Reclaim

Reclaim is an AI-powered scheduling assistant for Google Calendar. It helps you manage your time more effectively by automatically scheduling tasks, meetings, breaks, and even priority-related habits. Unlike traditional scheduling tools, Reclaim learns your preferences and adapts your schedule as things change. This promotes a healthy work-life balance while maintaining the same (or better) levels of productivity.

Core features:

Standout feature: Reclaim AI’s most distinctive feature is its adaptive scheduling. This feature goes beyond basic scheduling by automatically adjusting your calendar in real-time to account for changes and unexpected events.

Why it’s useful for agencies: Agencies can use Reclaim AI to manage client meetings, internal deadlines, and individual tasks with ease, thanks to its automated scheduling, smart rescheduling, and focus time blocking.

Prices start at $10 per month (if billed monthly) & $8 per month (if billed annually). It also offers a free plan with limited functionalities.

Midjourney

Midjourney is an AI research lab that uses artificial intelligence to create images from text descriptions. Describe your vision with text prompts and Midjourney’s machine learning will generate unique images based on those ideas. The results can be quite surprising and imaginative, often incorporating unexpected elements and artistic styles. It’s a great tool for sparking creativity and bringing ideas to life.

Core features:

Standout feature: Midjourney excels at generating incredibly realistic visuals that closely match your detailed descriptions.

Why it’s useful for agencies: Midjourney allows agencies to generate creative concepts for advertising campaigns or social media posts. It’s also a great way to quickly prototype visual ideas for client presentations.

Prices start at $10 per month.

Best marketing agency tools for SMM

Buffer

Buffer is a social media management tool for scheduling posts on platforms like Facebook, Twitter, and Instagram. Buffer also offers analytics for social media post-performance tracking and audience interest monitoring. Plus, its browser extension makes quickly discovering and sharing content easy.

Core features:

Standout feature: Buffer simplifies social media management by acting as a centralized hub for all major channels and platform profiles.

Why it’s useful for agencies: Buffer helps agencies manage multiple clients’ social media accounts. It streamlines scheduling, content creation, and performance tracking by consolidating everything into one platform.

Prices start at $6/month for one channel (if billed monthly) or $5/month for one channel (if billed annually). A free plan is also available (for up to 3 channels).

Hootsuite

Hootsuite is a social media management platform designed to help businesses and agencies manage their social media presence. Its central dashboard can schedule posts for various platforms simultaneously. This includes Twitter, Facebook, Instagram, and LinkedIn, and more. Users can also use Hootsuite to track social media mentions and engagement, analyze performance metrics, and collaborate with team members.

Core features:

Standout feature: This tool analyzes your historical performance data to identify optimal posting times and maximize the impact of your SMM efforts.

Why it’s useful for agencies: Hootsuite streamlines social media management for agencies managing multiple clients. Agencies can make practical use of Hootsuite’s comprehensive content calendar creation, bulk scheduling, and customizable reports.

Prices start at $99/month billed annually (10 social accounts).

BuzzSumo

BuzzSumo is a content marketing tool for finding high-performing content. It allows you to research trending topics, analyze well-performing content for specific keywords, and identify influencers to reach. By discovering which content resonates with audiences the most, BuzzSumo can inform your content strategy so you can create content that is more sharable and generates more leads.

Core features:

Standout feature: The tool’s ability to constantly scan billions of articles and social posts makes it easy to identify the most popular content in your niche and learn from it.

Why it’s useful for agencies: Agencies can use BuzzSumo to build data-driven content strategies for clients, identify key influencers for outreach, and monitor brand mentions to measure campaign success.

Prices start at $199/month (if billed monthly) or $159/month (if billed annually).

Best marketing agency tools for billing & invoicing

Zoho Invoice

Zoho Invoice is a free online invoicing software designed to help small businesses and freelancers create, send, and track invoices. It acts as a central hub for users to manage online payments, expense tracking, and time tracking. With Zoho Invoice, you can automate recurring invoices, send payment reminders, and get billed faster.

Core features:

Standout feature: Zoho Invoice eliminates the need to manually create invoices for frequent clients. Simply set up a profile, define the frequency (weekly, monthly, etc.), and Zoho Invoice will generate timely billing procedures and a more seamless experience for both you and your clients.

Why it’s useful for agencies: Agencies can use Zoho Invoice’s strengths for several purposes: to create customized invoices with project breakdowns for services rendered, to track billable hours for time-based projects, and to automate recurring invoices for frequent clients.

Prices: The tool is free to use.

Stripe

Founded in 2010, Stripe has since become a global leader in online payment processing. As of now, it’s a financial services company that offers a fully integrated suite of financial products. It also supports 135+ currencies and payment methods. More specifically, it allows businesses to accept credit cards, manage subscriptions, and send invoices in different markets. 

Core features:

Standout feature: Stripe stands out for its global payment processing, which is available in 195 countries across 135+ currencies. 

Why it’s useful for agencies: Stripe’s secure, customizable payment links help agencies with the client billing process. It also simplifies recurring payments with its subscription management functionalities. 

Prices start at 2.9% + 30 cents per successful credit card charge, with extra fees for specific situations.

PandaDoc

PandaDoc is a software platform that streamlines the process of creating, approving, and e-signing business documents. With PandaDoc, you can create proposals, contracts, quotes, and then easily share them with others to review and sign. The platform also offers features like real-time tracking, so you can see exactly who viewed your documents and when. Plus, PandaDoc integrates with many popular business applications, making it a versatile tool.

Core features:

Standout feature: By using PandaDoc’s electronic signature software (which is legally-binding, ESIGN, and UETA compliant), you can sign PDFs, DocX and other files securely from any device, anywhere.

Why it’s useful for agencies: Agencies can use PandaDoc to streamline client workflows. Its e-signatures and real-time collaboration features expedite approvals on proposals, contracts, and other documents, which saves time and boosts client satisfaction.

Prices start at $35/month (if billed monthly) or $19/month (if billed annually).

Final words on tools for digital marketing agency professionals

Agencies often manage multiple clients and projects, so finding dedicated tools for different marketing purposes is the uncontested key to success. 

This roundup highlighted some of the most valuable tools for marketing agencies when it comes to streamlining workflows, including project management, social media scheduling, SEO, and analytics. By understanding what each tool offers, you can make informed decisions that boost your agency’s efficiency and client satisfaction. 

So roll up your sleeves and explore these options. You will find the perfect kit for your agency soon enough!