Although it may seem like PPC and SEO don’t have much in common, they are actually more like two sides of the same coin. We’ve outlined 8 ways you can use SEO tools to achieve PPC goals and ultimately run campaigns that convert well.
Andrew is a content marketer, writer, editor, and webinar host at SE Ranking, plus a guest contributor across various marketing media. He is passionate about content, marketing, social media, and SEO best practices and leverages his experience to help companies reach their global audiences more effectively. When he’s not writing about SEO and marketing, he can be found spending time with his cat, enjoying a video game, watching too much soccer or playing the guitar (in that order).