Even if you are a happy SEO pro with an unlimited budget, the only backlinks on Forbes aren’t enough to boost your rankings. A good link profile should be diverse so several additional resources for link building are worth to look at, especially if they are free. Here’s our list!
Links from blog aggregator websites
We live in the world overloaded with information making it difficult to keep track of what news is important and what blogs to read. It’s no surprise that a popularity of content aggregators has been sufficiently increasing in last few years.
You can add a link to your entire blog or the relevant article so you get both: a link, and a traffic.
Online review sites
Online reviews are thought to make up 10% of how Google and other search engines decide to rank search results (according to MOZ’s Local Search Ranking Factors Survey). Moreover, user-generated content provides sites with fresh content, quality backlinks, and tools to influence the consumers purchasing decisions.
- Reddit. Everything goes on Reddit. Fortunately, it has sub-categories like /r/testing, /r/marketing, /r/design_critiques, /r/userexperience, so you can add your link reaching the circle of people interested in the subject.
- Webmasterforums.com and other forums for webmasters, SEO pro, designers.
Links from the customer reviews
All companies are eager to post the customer reviews on the main and other pages of their sites. If you manage to put a link next to your name, buy a product and leave a good review.
Links from the job sites
You can (and we strongly recommend to!) add your links on the job sites – nobody will ban you for this. Even if you need an intern in case you don’t look for a full-time employee. Don’t miss an opportunity to put the links to your main page, product landing and “About Us” page.
Links from government and educational domains
Links from .edu domains are very important for search engines, but it’s difficult to get them. As an option, you can run a contest among students with a $1000 prize or create a scholarship. Many universities will definitely post such news with your link on their websites. In fact, Chris Dreyer recently used scholarships to build 90 .edu links to his client’s website. What to do?
- Create a scholarship page that describes how people can apply etc.
- Find university pages that link to scholarships and ask them to add yours to the page so their students can apply for it.
It is better to contact the educational departments directly then via info email. Also you can try to find the contacts of people responsible for the edu website updates. It will take much longer, but you will get the desired result.
Instead of a conclusion
Wherever you add the backlinks, do not forget to monitor them using the special tools such as SE Ranking, Linkpad, Megaindex, Google Search Console. If they suddenly become Nofollow or fall out of the index, you will need to react quickly to keep your rankings high.