Keyword Rank Tracker

A rank tracker is an SEO tool that monitors where your site ranks for your target keywords over time. It gives you daily and historical data on positions, ranking changes, and SERP features on desktop and mobile, so you can measure SEO performance and spot issues like traffic drops or keyword cannibalization.

A top-tier rank tracker should include these essential features:

• Keyword position monitoring: Tracks your website’s rankings for selected keywords across multiple search engines, including the top 100 search results. This gives you the full picture of your performance, even if you are not in a top position.
• Historical data: Analyzes ranking fluctuations over time to identify patterns and measure SEO performance.
• SERP feature tracking: Monitors rich results like featured snippets, knowledge panels, and other Google SERP elements. Tracking these ensures you understand where your site appears beyond traditional listings and how it affects visibility and traffic.
• Local SEO support: Checks rankings by country, city, or region to optimize for local search. This is crucial for businesses targeting local markets and offering offline services or products.
• AI Overviews tracking: Shows whether an AI Overview appears for each keyword and whether it links to your site.
• Competitor analysis: Compares your rankings to your competitors to identify gaps, opportunities, and areas to outperform them.
• Keyword organization: Group and tag keywords, apply filters, and segment data for easier management and reporting.
• Reporting & alerts: Generates automated reports and sends notifications of ranking changes. Website position trackers with these features ensure timely insights, enabling quick responses to fluctuations and streamlined reporting for clients.
• API access: Provides programmatic access to ranking data, allowing integration with other tools, dashboards, or internal systems for advanced analysis, custom reporting, and workflow automation.

On this page, you can access the SEO Rank Tracking tool at no cost, checking up to 5 keywords daily for free. You can also sign up for a 14-day free trial to experience the full power of our Keywords Rank Tracker and other SEO tools. If you like the platform, choose a plan on our pricing page to get access to 30+ SEO tools.

To use the Rank Tracker API, start by setting up access with your Project API key. Then, trigger a position check for your keywords via the recheck endpoint. Once completed, use the positions endpoint to retrieve keyword statistics, including ranking positions, changes, landing pages, and SERP features for any search engine or date range. This allows you to integrate daily or historical ranking data directly into your dashboards or reporting tools. For more information, see our position checking and keyword statistics guides.

API access is available on every plan starting with the Core Plan, which automatically includes 100,000 API credits per month.

Yes. Connect SE Ranking via MCP, and your AI assistant can pull your positions, ranking history, and competitor data. This allows you to ask questions in plain language or build custom ranking dashboards and reports in AI chatbots. MCP works with Claude, ChatGPT, Cursor, and other MCP clients. It is included in every SE Ranking plan and runs on your plan’s API credits.

Our Rank Tracker lets you monitor 35+ SERP features, including AI Overviews, for all your added keywords. We’re constantly adding new features to keep your tracking current. To view these features, go to your project and check the keyword table under the Detailed report tab. You’ll find a special column with SERP features where your keywords appear in search results. Use filters to find organic keywords with SERP features. If an icon is highlighted in blue, it means your website has captured that feature for the selected keyword.

SE Ranking focuses on SEO. For AI visibility tracking and research, we offer SE Visible by SE Ranking, a dedicated companion platform built by the same team. It shows how ChatGPT, Gemini, AI Mode, and AI Overviews mention your brand and your competitors. Your SE Ranking subscription includes starting limits for SE Visible.

Yes! SE Ranking lets you connect your SEO keyword rank tracking data to platforms like Data Studio, Reportz, and other BI or reporting tools. After a simple setup, you can create customized reports showing desktop and mobile rankings, top position distribution, search visibility, cross-engine comparisons, and other key keyword metrics. For Data Studio, we provide a pre-built rank tracking template, along with additional templates for website audits, backlinks, competitor analysis, traffic acquisition, e‑commerce, and core SEO metrics.

SE Ranking updates rankings every day on every plan, while Ahrefs updates them weekly. On the Core plan you track 2,000 keywords daily for $129/mo, compared with 750 keywords on Ahrefs Lite at the same price.

SE Ranking Core tracks 2,000 keywords daily for $129/mo. The Semrush SEO plan tracks 500 keywords daily for $139/mo. You can also try SE Ranking free for 14 days without a credit card.