SEO Insights
Why every website needs a custom 404 page
Jan 11, 2021 9 min read

Visitors usually see a 404 page when a URL is no longer accessible. The error informs users that the page they have been searching for is missing. In this article you will find out why webmasters need a custom 404 page, what features it should have, and how to avoid mistakes when creating a 404 page.

Alexander Lushin
SEO Insights
Finding out what keywords your website ranks for
Jan 04, 2021 21 min read

Anyone working with a website—from agencies servicing clients to SEO professionals—has asked or been asked one big question: What keywords do I rank for? In this blog post, we’ll look at how you can find out what keywords your site ranks for and plan your next move with the help of Google Analytics, Google Search Console, and our very own SE Ranking.

Andrew Zarudnyi
SEO Insights
How to create perfect SEO reports for your clients
Dec 30, 2020 24 min read

When it comes to creating useful SEO reports for clients, it can be tough to decide what information should ultimately be included and how it should be presented. One thing is certain, show your clients that what you’re doing is bringing in positive results. Here we take a look at what it takes to create the perfect SEO report for clients.

Andrew Zarudnyi
SEO Insights
Summing up 2020: how the shift toward local and online shopping transformed SEO
Dec 29, 2020 1 min read

2020 has turned our world upside down. To understand exactly how all of the changes we faced impacted SEO, SE Ranking reached out to 10 experts and asked them to answer 5 questions about 2020’s SEO trends. Find out how the shift toward local and online shopping impacted SEO, which new Local Pack features we can expect according to our experts, and which SERM best practices can help you win over the customers.

Svetlana Shchehel
SEO Insights
How to set up Google Search Console
Dec 21, 2020 13 min read

In this article, you will learn how to add your website to Google Search Console using five methods, how to add users and manage permissions, connect GSC to different CMS, and more.

Maria Yefimenko
SEO Insights
Smart way to use external links
Dec 18, 2020 23 min read

What sources to link out to and how to do it right? Learn what makes a helpful external link, how they influence your SEO, and what to consider when putting them on your website. We explain all the stages from finding relevant websites to monitoring outbound links, as well as all major link details such as attributes and anchor texts.

Anastasia Osypenko
SEO Insights
How to directly connect SEO and sales
Dec 04, 2020 14 min read

Popular analytics metrics give you an idea of how many potential customers can find you via search. But to correlate your SEO efforts with revenues, you need to also track individual organic leads. Learn how to track various optimization metrics and lead parameters to connect SEO and sales.

Kelly Breland
SEO Insights
What does it mean to canonicalize a page and when do you need canonical tags?
Nov 26, 2020 14 min read

The proper use of canonical tags is a part of SEO basics. However, if set incorrectly, canonicalization may not bring the desired result and lead to lower rankings due to duplicate content issues. In this post, you'll find all the necessary tips and tricks that will help you properly use canonicals for various purposes and avoid all the possible pitfalls.

Alexander Lushin