Google is a right place to find anything you want, provided, however, that you know how to search. That’s why we’ve decided to get the most useful Google search operators together to show you how to use them in the search bar and get more refined results. Also, you will find several examples of how these commands can be used. Click through our guide to check out how you can get the most out of Google search.
Shows the most recent cache of a specific webpage.
cache:seranking.com/blog/ returns Google’s cached version of SE Ranking blog page.
Allows to search only for results within a specific domain.
site:seranking.com affiliate turns back results relevant to the term “affiliate” from the seranking.com web pages.
Searches the exact match for the term within the quotation marks.
“se ranking” shows results that contain the terms “se” and “ranking” in the specified order.
Returns documents that contain either the first word, the second word or both words. The OR search operator is case sensitive and must be uppercase.
keyword OR query returns web pages that contain at least one of the following terms: “keyword”, “query”.
Excludes the web pages with the term that directly follows the minus.
trial -credit returns search results relevant to the term “trial” as long as they do not contain the term “credit”.
Allows to find a substitution for any unknown word within a search term. Google treats this wildcard operator as a placeholder for 1 or more words.
best * tool gives back search results that are relevant to the terms “best” and “tool”, with any wildcard terms positioned between them.
Returns search results for any number with the specified range. The minimum and maximum values of the range must be separated by two dots.
seo blog 2010..2018 shows web pages relevant for the terms “seo” and “blog” that have numbers between “2010” and “2018”.
Brings up the pages that contain the specified term within the title. The word after the search operator will be in the title, and the rest of the words – in any part of the page.
intitle:2018 seo software turns back search results that are relevant for the terms “2018”, “seo”, “software” and include the term “2018” within the title element.
Finds the web pages that contain all of the specified terms within the page’s title element.
allintitle:best seo software returns search results that contain “best”, “seo” and “software” within the title element.
Finds the web pages that contain the specified word or phrase in their URLs.
best tool inurl:seo returns search results that are relevant for the terms “best”, “tool” and contain the term “seo” within their URL.
Finds the web pages and files that contain all of the specified words within their URLs.
allinurl:seo tips 2018 gives back search results that contain “seo”, “tips”, and “2018” within their URLs.
Returns the web pages that contain the specified word or phrase somewhere within the page’s text.
lead generation intext:widget returns web pages that are relevant for the terms “lead” and “generation” that contain the term “widget” within their text.
Finds the web pages that contain the specified terms within the page’s text.
allintext:discover competitors shows web pages that contain “discover” and “competitors” within the page’s text.
Returns the search results matching the specific file type. Some examples include PDF, DOC, XLS, PPT, and TXT.
bloggers filetype:xls gives back xls files relevant to the terms “bloggers”.
Returns the websites that are related to the specified domain.
related:searchenginejournal.com turns back web pages that Google deems similar to the Search Engine Journal web pages.
You can combine almost all the Google search operators together to get the advanced search results.
For example, site:google.com intitle:”FAQ OR help” -site:directory.google.com -site:answers.google.com returns the web pages at google.com (but not at answers.google.com and directory.google.com subdomains) that contain the words “FAQ” or “help” within their titles.
When search robots scan your website, they start with a sitemap. So if you want your content to be explored, crawled and indexed, it's better to have the right sitemap on your website. Let’s review all the benefits of having a sitemap, find out how to satisfy your needs and comply with search engine rules.
Not all of the backlinks that are oh so hard to get are actually valuable – some of them (or a lot!) Google will simply disregard. Which ones are those? Are you focusing your effort on the right type of backlinks? Let’s dive deeper and see what types of backlinks are not worth your while.
Videos have become essential to our society. Many businesses have added videos to their marketing strategies to communicate with their target audience in a convenient, but effective way. But videos aren’t just great for engagement — they can also improve your SEO and, ultimately, website rankings.