Title and Meta Description Checker
Analyze your page by 90+ parameters to determine how it stacks up against the competition
This title and description length checker has two modes:
- One page check mode: provides data on the title and description of one entered page.
- Bulk check mode: allows you to check up to 10 URLs at once.
To check one page, enter the page’s URL and its target keyword if you have one. After clicking the Analyze button, you’ll see all the necessary details of the title and description. If you don’t have a URL, choose the “I have no URL” option and enter your title and meta description manually.
Title & Meta Description Checker provides data on:
- Length of title and description (characters and pixel count). If the title and meta description exceed the optimal length, the tool will highlight the value and provide recommendations.
- The entry of the target keyword in the title and description. If the text contains a target keyword, this meta description and title tag checker provides data on how close the term is to the beginning of the title and description.
- Snippet preview for mobile or desktop SERP, depending upon what type you’ve selected before.
To check several pages at once, enter a list of URLs (one per line) and push the Analyze button. You’ll see results in the table providing the title and description length (character and pixel count) for all entered pages. Our title and meta description tester will let you know if they have length issues.
Title tags and meta descriptions are HTML elements in the header of every web page. As a rule, they are the main part of a snippet. The title and description summarize the main idea of the content and help people and search engines understand whether or not the page meets users’ search queries and intent.
The title tag defines the name of your web page that shows up as a blue link on a SERP. It explains to users what they should expect to see after they click. It is wrapped inside the <title> tags and always goes inside the <head> element of a page’s HTML code. Here is how it looks in the page’s code:
<title>Your SEO title</title>
According to Google, the title is one of the primary ways people determine which search results might be relevant to their query.
The meta description tag is the descriptive text in snippets right under the title. It’s a longer text that summarizes the content of your page in one or two sentences. Its goal is to clarify exactly what visitors will find on the page and to entice them to click through from the SERP to your site.
It always goes inside the <head> element of a page’s HTML code and starts with <meta name='description' tag. Here is what your meta description looks like in the HTML code:
<meta name='description' content='Your description.'/>
A well-written title and description can raise the CTR of your organic search results, increase traffic to your website, and improve engagement with your potential customers. For all of the above points, the length of a text plays a significant role. The fact is that Google wants the user to immediately understand what is on a page. It provides a limited number of characters in the snippet so that you can read the text in just a few seconds.
For this reason, you must keep your titles and descriptions under the right number of characters. Otherwise, they will appear cut off in the SERP. Meta description and title tag length checkers can help with this.
The official statement from Google is that there is no length limit to the title and description. All that the search engine advises is to be descriptive and concise.
But most SEO specialists recommend keeping your title length under or approximately 55-60 characters. It’s also ideal to keep your meta description length at around 120-160 characters.
These character limits are based on how the titles and descriptions display on desktop and mobile devices. Characters can vary in width since there is technically a pixel limit: for desktop, titles max out at 600 pixels (px), and descriptions max out under 920 px. The mobile limits are around 620 px and 680 px, accordingly.
To make your title great, you need to follow the advice below:
- Keep it concise and informative.
The title should concisely and accurately reveal the main topic of the page. You should always write for people. They will be able to understand if your title offers a solution to their problem. To do this, find a way to pique your readers’ interest, and give them enough useful information to keep them reading.
- Incorporate important keywords.
Most readers come to an article or product page from SERPs. So, if you want users to find your page, you must include the most important keywords in your title. Determine which of your content will be most interesting to your audience and get users to click. Plus, try to use the primary keyword close to the beginning of the title tag. Many SEOs believe that titles like this have more weight with search engines.
- Make a unique title.
If your website’s pages have the same title tag, Google will be confused. Duplicated titles will make it much harder for the search engine to decide which is more relevant to a user’s specific search intent. These kinds of pages are also notorious for causing cannibalization issues.
- Add competitive advantage to the title.
If you’re creating a title for a page with commercial intent, add this info to the title so it stands out in the search results and gets more people to click on your offer.
- Describe what the page is about in 1-3 sentences.
The information provided in the description should supplement what was written in the title. The main purpose of the description tag is to advertise your content and convince users to click your link on the SERP. Just get creative with your CTAs and write attention-grabbing texts.
- Include your target keyword.
It’s good practice to add keywords to the description but try not to go overboard. The best way to do this is to use long-tail variations of your focus keyword. Plus, target keywords (TKWs) may be highlighted in the SERPs. TKWs attract your users’ attention by letting them know they’ve found what they were looking for.
- Add your business’s phone number and other useful data.
Incorporating the phone number, location and price of your business increases the clickability of the snippet. Plus, you can include important product information, such as who the manufacturer is, the product’s characteristics, and its specifications. Just make sure you give users everything they need to make a decision in your favor.
- Add a call to action.
While the main task of the title is to pique the user’s interest, the meta description must convince a user to click. Therefore, a call to action in your meta description is a must. For ecommerce stores, focus on trigger words as well as other motivations behind their search.
Many of the snippets are dynamic and not pulled from your HTML code. Here are a few reasons why Google won't display your title tag:
- The title does not accurately reflect what your page is about (or it does but Google believes there is an even better option).
- The title isn't relevant to the page content.
- The title is too short or too long.
Google’s primary goal is to satisfy a user's intent as quickly and efficiently as possible. So if the search engine sees that the page snippet can be improved to simplify the user's selection, it will do so.