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MCP

Plan SEO and social

together with Claude

just like agencies do

October 21, 2026
 at 
4:00 pm

CET: Berlin, Madrid, Paris, Rome

-11 : Midway Island, Samoa

-10 : Hawaii

-09 : Aleutian Islands

-08 : Alaska

-07 : Pacific Time - US & Canada

-06 : Mountain Time - US & Canada

-05 : Central Time - US & Canada, Mexico City

-04 : Eastern Time - US & Canada, New York

-04 : Atlantic Time - Canada, Caracas, La Paz

-03 : Brazil, Buenos Aires, Georgetown

-02 : Mid-Atlantic

-01 : Cape Verde Islands

+00 : GMT, Azores

+01 : London

+02 : Berlin, Madrid, Paris, Rome

+02 : Egypt, South Africa

+03 : Tel Aviv, Baghdad, Riyadh

+04 : Abu Dhabi, Muscat, Baku, Tbilisi

+05 : Tashkent, Islamabad, Karachi

+06 : Almaty, Dhaka, Colombo

+07 : Bangkok, Hanoi, Jakarta

+08 : Beijing, Perth, Singapore, Hong Kong

+09 : Tokyo, Seoul, Osaka, Sapporo, Yakutsk

+10 : Guam, Vladivostok

+10 : Sydney

+11 : Magadan, New Caledonia

+12 : Eniwetok, Kwajalein

+12 : Auckland, Wellington, Fiji, Kamchatka

1 hour

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Scheduled speakers
Mordy Oberstein
Head of Brand Marketing at SE Ranking
Mordy Oberstein is a prominent figure in the SEO and digital marketing industry, currently serving as the Head of Brand at SE Ranking. During his five-year tenure at Wix, Mordy served as the Head of SEO Branding. He played a pivotal role in one of the most successful brand turnarounds in the tech space—shifting Wix’s reputation from being "bad for SEO" to being recognized as an industry leader.
Antony Barone
Co-Founder & Managing Director at StudioHawk UK
Anthony learned SEO from the ground up as the second hire at StudioHawk in Australia, and became its longest-serving employee. He opened the London office in 2019 and has grown it to nearly twenty specialists. StudioHawk does SEO and nothing else — which is why the workflows he'll show are built for depth, not breadth. He runs the sales briefer in this session every single day.
Scott Hircombe
Co-Founder at Parameter
Scott co-founded Parameter, a London social growth agency, and built it from freelancing out of a bedroom to an office and a team; he and Dan Kraines took Young Entrepreneur of the Year at the Work Avenue Business Awards. Parameter works with McLaren, adidas, Selfridges and Optimum Nutrition, and runs strategy, creative and distribution as one system rather than three services — the same argument this session makes about search and social.
About the webinar

Search results now mix written pages with YouTube, TikTok, Reddit and Instagram. So an agency’s SEO plan and social plan have to come from the same data.

StudioHawk (SEO) and Parameter (social) connected SE Ranking and Planable to Claude and use it for two jobs. First: right after the intro call with a lead, they turn the call transcript, SEO data and social listening into one brief to build the proposal from. Second: for a signed client, they turn ranking gaps, social listening and recent performance into content concepts for the next 1–3 months.

Both workflows are built live on a real client account, nothing pre-recorded, including the parts the connectors can’t do yet.

Join to learn
  • How to turn a first call into a proposal-ready brief. Call transcript plus SEO & social data in one table: keyword targets, competitor gaps, technical issues, AI visibility and what people say about the brand.
  • How to plan the next 1–3 months of client content. Ranking gaps, social listening and the client’s last 30–90 days of performance, turned into concepts and scripts.
  • Why one brand needs one picture, not two. SEO and social have long worked on the same ground: the questions people ask, the competitors they compare, the topics a brand wants to own. You’ll see what search data and social listening each show that the other can’t, and what gets missed when the two teams plan separately.
  • How to make it a standing job instead of a prompt. Set the briefer up once with your agency’s own context and criteria, and it runs on schedule for every new lead without anyone opening it. You’ll see how that’s set up.
  • What still needs your hands. Which parts the connectors don’t cover yet and what’s still manual.
Who should attend
  • Agency founders and directors who sell and deliver both SEO and social
  • SEO specialists who keep being asked “so what should we post?” and want an answer backed by data
  • Social and content strategists who want search demand behind the plan instead of a calendar built on instinct
  • Anyone who has connected an MCP server and wants to see a full client workflow, not a one-off prompt
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