Real strategies, no fluff
Walk away with proven frameworks and tactics from practitioners who've already built what they're teaching — ready to implement the same week.
Stop thinking
in channels.
Start building ecosystems.
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Meet Event Headliners
Brand strategists, growth leaders, and ecosystem builders who stopped thinking in channels — and started building visibility systems.
Mordy Oberstein
Head of Brand, SE Ranking
Miruna Dragomir
CMO at Planable
Bogdan Babiak
CMO at SE Ranking
Eli Schwartz
Author of Product-Led SEO
Sarah Whittle
Founder of Unicorn Social
Ross Simmonds
CEO at Foundation Marketing
Rand Fishkin
Co-Founder & CEO at SparkToro
Dana DiTomaso
President at Kick Point Playbook
Alli Berry
SEO Director at MarketWise
Crystal Carter
Head of AI Search & SEO Communications at Wix
Erika Varangouli
Head of SEO & AI Search at Riverside
From the stage to your strategy doc.
Real practitioners. Proven frameworks. Zero vendor pitches. Built for marketing leaders who need a real strategy — not another webinar telling you to "embrace AI."
Learn from the builders
Get insights from brand strategists and marketing leaders actively building brand visibility ecosystems across channels, AI, and social.
All channels, one system
Learn how to align your SEO, social, content, and AI signals into a single, unified brand visibility strategy — not a set of competing priorities.
Every hour, a different angle.
From brand architecture to live myth-busting to a full panel debate — each session attacks brand visibility from a different corner of the ecosystem. The day moves fast and every hour adds a new layer.
4:00 PM CEST / 10:00 AM EDT
Welcome & housekeeping
Mordy Oberstein Head of Brand, SE Ranking
Miruna Dragomir CMO at Planable
Bogdan Babiak CMO at SE Ranking
4:05 PM CEST / 10:05 AM EDT
Stop faking the funk: Build genuine brand visibility that echoes across LLMs
Details
- Why manufactured brand signals get filtered out — and sometimes penalized — by AI systems
- The anatomy of genuine brand visibility: what it looks like when it actually echoes across LLMs
- How to audit your current brand-building activities against the signals AI actually trusts
- What brands with outsized AI citation rates are doing differently — and why it’s harder to copy than you think
- How to shift your brand strategy from channel optimization to authentic, cross-platform authority building
Eli Schwartz Author of Product-Led SEO
4:25 PM CEST / 10:25 AM EDT
How to turn “handle our socials” into brand work
Details
- Why “handle our socials” is the wrong brief — and how to change the conversation
- What separates social as channel execution from social as brand strategy
- The content-social feedback loop that tells AI systems which brands have real authority
- Which types of social engagement actually influence AI citation rates — and which don’t
- What doing it right looks like in practice — from a brand that’s already there
Sarah Whittle Founder of Unicorn Social
4:45 PM CEST / 10:45 AM EDT
The new agency pitch: How to sell ecosystem strategy to clients who still think in channels
Details
- Why the channel-by-channel pitch is holding agencies back — even when clients keep asking for it
- The reframe that shifts client conversations from executional briefs to ecosystem strategy
- Real data and language for convincing sceptical CMOs and CFOs to think in systems, not channels
- What the new agency engagement model looks like when you stop selling deliverables and start selling outcomes
- How to handle the pushback — and what to do when a client wants to revert to channel thinking mid-engagement
Ross Simmonds CEO at Foundation Marketing
5:20 PM CEST / 11:20 AM EDT
If discovery is everywhere, why isn’t your brand strategy? Leaving the channel and leaning into the ecosystem
Details
- Why discovery has splintered across 20+ channels while most brand strategies still prioritize 2–3
- What audience intelligence tells us about where discovery actually happens in your niche — and what brands winning in AI figured out first
- How to design a brand strategy that works across the full discovery ecosystem, not just where you’re comfortable measuring
- The specific discovery patterns Rand is seeing in 2026 that are making channel-first strategies obsolete
- Why ‘ecosystem’ isn’t a buzzword — and what it actually requires from your team structure and budget
Rand Fishkin Co-Founder & CEO at SparkToro
5:30 PM CEST / 11:30 AM EDT
Mythbusting: We tested 12 AI visibility claims — here’s what’s actually true
Details
- 12 AI visibility claims you’ve definitely heard — tested against SE Ranking’s large-scale dataset
- Live audience polling before each reveal: vote myth or fact, then see what the data says
- The technical “best practices” that have zero correlation with actual AI citation rates
- The signals that produce 3–4× lifts in AI visibility that most teams aren’t prioritizing
- Dana DiTomaso on what these findings mean for your measurement framework and reporting to stakeholders
Dana DiTomaso President at Kick Point Playbook
5:55 PM CEST / 11:55 AM EDT
[Panel debate] Channel vs. ecosystem: Why the real budget war isn’t SEO vs. social — it’s silos vs. strategy
Details
- Why the channel budget war is a symptom — and what the real structural problem is
- How the silo plays out differently depending on where you sit: SEO, social, brand, or agency
- What ‘strategy-first’ budget allocation actually looks like in an organization that’s broken the silo
- The organizational signals that tell you you’re still siloed — even when you think you’re not
- What to do on Monday if you’re in a siloed org and don’t have the authority to change the structure
Alli Berry SEO Director at MarketWise
Crystal Carter Head of AI Search & SEO Communications at Wix
Erika Varangouli Head of SEO & AI Search at Riverside
Three tools.
One ecosystem.
Breaking Silos is brought to you by the teams building the stack underneath it
The SEO platform for the AI era.
Rank tracking, competitor research, and on-page audits — now with AI Overviews and answer-engine coverage built in.
Social, planned with intention.
Content collaboration, approvals, publishing, and social analytics for teams who treat every post as part of a bigger strategy.
Visibility, for when answers replace links.
Track how ChatGPT, Perplexity, Gemini and Google AI answer the questions that matter — and what they cite.
Bringing the marketing ecosystem together.
Our events aren’t just talks—they’re where insights turn into action.
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