See what’s next in Search, Social & AI
Dec 8 online event In partnership with 
Foresight 2027 puts next year's strategies and uncomfortable questions on the table, with fresh data and the experts to debate them live.
- Speakers from Wix, Foundation, Orainti, Search Engine Roundtable, and The Marketing Meetup
- Original research revealed live — registrants get it first
- Live debates, lightning rounds, and myth-busting with real data
Meet the people placing the bets
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Mordy Oberstein Head of Brand at SE Ranking -
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Andreea Stefan Growth & Search Lead at Planable -
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Janine Anderson Senior Web Marketing Manager at Zapier -
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Crystal Carter Head of SEO Communications at Wix -
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Ross Simmonds Founder & CEO at Foundation Marketing -
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Kevin Indig Growth Advisor, Founder of Growth Memo -
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Graham Todd Co-Founder at Spaghetti Agency -
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Kiera Carter Editorial director at Wix -
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Peter Mollins CMO at SE Ranking -
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Alex Wright Managing Director of Earned & Owned Media at IDHL -
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Scott Hircombe Co-Founder at Parameter Marketing -
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Kaleigh Moore AEO Strategist for B2B SaaS Companies -
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Nick LeRoy Owner at Nick LeRoy Consulting & SEOJobs.com -
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Garrett Sussman Director of Marketing at iPullRank -
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Barry Schwartz CEO at RustyBrick, Founder of Search Engine Roundtable -
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Cyrus Shepard Founder at Zyppy SEO -
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Dayana Collazos Ibarra Community Council Host at Pretty Little Marketer -
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Jillian Ryan Senior Content Strategy Manager at Intuit Mailchimp -
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Joe Glover Co-Founder at The Marketing Meetup -
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Aleyda Solís Founder at Orainti -
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Anthony Barone Co-Founder at StudioHawk UK -
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Filipa Canelas Co-Founder at MKTK -
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Yoel Israel Founder & CEO at WadiDigital
Foresight Agenda What's on the table for 2027
Nobody knows exactly what’s coming. But you can pay attention to the signals.
4:00 PM CET / 10:00 AM EST
Welcome & housekeeping
- Mordy Oberstein Head of Brand at SE Ranking
- Andreea Stefan Growth & Search Lead at Planable
4:10 PM CET / 10:10 AM EST
Keynote : What happens if the rift between publishers and Google (and LLMs in general) widens exponentially?
- Why publishers blocking crawlers and signing licensing deals changes what AI answers know and cite
- What search and AI answers could look like in 2027 if the freshest content sits behind blocks
- Which parts of your content and distribution plan still hold up if the rift keeps widening
- Janine Anderson Senior Web Marketing Manager at Zapier
- Crystal Carter Head of SEO Communications at Wix
4:30 PM CET / 10:30 AM EST
Discovery and the customer journey in 2027 — where discovery actually happens now, and whether channel order still matters
- Where people actually start their search in 2027: ChatGPT, Google, TikTok, or Reddit
- Is the linear funnel broken after a year of shifting platforms, and what replaced it
- How to identify the touchpoints that influence consideration, trust, and purchase decisions across different audiences.
- How to stop chasing every channel and prioritize the moments that shape your customer’s final decision.
- Ross Simmonds Founder & CEO at Foundation Marketing
- Kevin Indig Growth Advisor, Founder of Growth Memo
- Graham Todd Co-Founder at Spaghetti Agency
4:55 PM CET / 10:55 AM EST
Brand visibility in 2027: What winning looks like
- Why traffic stops being the headline number, and what leadership teams ask for instead
- What a modern brand dashboard includes beyond clicks
- How to connect search, social, influencer activity, and AI visibility signals to meaningful business outcomes
- How in-house teams measure creator and influencer programs when there’s no clean attribution trail
- Which metrics to retire in 2027, and how to explain the change to your stakeholders
- Kiera Carter Editorial director at Wix
- Peter Mollins CMO at SE Ranking
5:15 PM CET / 11:15 AM EST
Agentic for production vs agentic for insights
- Why agentic production without an insight layer turns into volume built on guesses and hallucinations
- What an agentic insight layer looks like: audience signals, competitor moves, and search and social data
- How to build agentic workflows with reliable data, clear instructions, quality checks, and meaningful human oversight
- Alex Wright Managing Director of Earned & Owned Media at IDHL
- Scott Hircombe Co-Founder at Parameter Marketing
5:40 PM CET / 11:40 AM EST
What’s really coming if the AI bubble pops: your stack, your budget, your job
- Why the money behind AI matters to marketers
- How to build a 2027 plan that holds up whether AI spending keeps climbing or pulls back
- Which skills and channels keep their value either way, and where to stop overinvesting now
- Kaleigh Moore AEO Strategist for B2B SaaS Companies at Kaleigh Moore
- Nick LeRoy Owner at Nick LeRoy Consulting & SEOJobs.com at Nick LeRoy Consulting LLC
- Garrett Sussman Director of Marketing at iPullRank
6:00 PM CET / 12:00 PM EST
Research reveal: Which content formats are most cited by LLMs?
- Which content formats AI answers cite most, and how the mix shifts by platform
- How format preferences change by intent, from early research questions to buying decisions
- How to apply the findings to your 2027 content strategy without blindly chasing the format with the most citations
- Barry Schwartz CEO at RustyBrick, Founder of Search Engine Roundtable
6:10 PM CET / 12:10 PM EST
“Less traffic overall” from search and social, with less engagement to boot – what’s the game plan?
- Why shrinking referrals and declining engagement don’t always mean audiences are losing interest in your brand or content.
- How to measure content that people read, watch, and act on without ever visiting your site
- Which traffic goals to drop in 2027, and what to promise leadership instead
- Cyrus Shepard Founder at Zyppy SEO
- Dayana Collazos Ibarra Community Council Host at Pretty Little Marketer
- Jillian Ryan Senior Content Strategy Manager at Intuit Mailchimp
6:30 PM CET / 12:30 PM EST
Panel — “Same thing, different day”: what’s actually changing in 2027, and what just got a new name
- Which 2027 shifts are genuinely new, and which are familiar work with a new acronym
- What GEO, AEO, and AI visibility actually change in daily SEO and content work, and what they don’t
- Which habits experienced practitioners kept through 2026 because they still work, whatever they’re called now
- Joe Glover Co-Founder at The Marketing Meetup
- Aleyda Solís Founder at Orainti
- Anthony Barone Co-Founder at StudioHawk UK
- Filipa Canelas Co-Founder at MKTK at mktk
- Yoel Israel Founder & CEO at WadiDigital
Hosted by the team that connects the dots across search, social, and AI
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Search, tracked
with contextResearch keywords, track rankings, audit your site, see what competitors are doing to drive your own search visibility.
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Social, planned
with intentionContent collaboration, approvals, publishing, and social analytics for teams who treat every post as part of a bigger strategy.
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Visibility, for when AI answers come first
See where ChatGPT, Gemini, Perplexity, AI Mode, and AI Overviews mention your brand, which sources they cite, and how they describe you.
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2027 is here. Set your agenda before it sets yours
Dec 8. Online. Free. 15 speakers who'd rather debate than present. The predictions, the data, and the arguments, everything live.
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