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10+ Semrush alternatives: Top picks by feature set, usability, and pricing

Written by

Writer, Editor, YouTuber and Founder of Spark Content Agency. Megan specializes in creating high-impact and SEO-driven content

Reviewed by

Ivanna Vashyst

SEO Specialist at SE Ranking. Ivanna has experience in content marketing, technical SEO, building and performing successful SEO strategies

Feb 24, 2026

36 min read

SEO remains one of the most effective marketing channels for driving long-term ROI. But with the rise of AI search, staying visible is more challenging than ever. Traditional SEO tactics are no longer enough—AI Overviews, AI Mode, ChatGPT, and other generative search experiences are changing how users discover content and how websites get traffic.

That’s where tools like Semrush can help. It’s a robust all-in-one platform for keyword research, traffic and ranking analysis, backlink audits, and technical optimization. Semrush also offers AI search visibility features, allowing you to track how your brand appears in AI-generated results. However, access to these AI tools comes at an additional cost.

In November 2025, Adobe announced its acquisition of Semrush. This raises questions about Semrush’s future pricing strategy, given Adobe’s history of enterprise-focused pricing. And we’re already seeing some changes, such as the introduction of the Semrush One plan with a starting price of $199/mo for basic SEO and GEO.

This is just the first step, and post-acquisition price adjustments are likely to continue, so now is an ideal time to explore alternatives.

Did you test out any of these SEO tools? We’d love to hear your opinion! Rate the tools you used, whether it was one platform or more.

Results are based on 129 votes

Brand	Rating
1 SE Ranking	4.8
2 Ahrefs	3
3 Ubersuggest	2.8
4 Similarweb	2.5
5 Raven Tools	2.5
6 Moz	2.3
7 SEO PowerSuite	2.3
8 cognitiveSEO	2.3
9 SpyFu	2.1
10 Sistrix	2.1
11 Mangools	2

Rank Semrush alternatives and see how others voted!

SE Ranking

Ahrefs

Moz

SpyFu

Similarweb

Ubersuggest

SEO PowerSuite

Raven Tools

cognitiveSEO

Sistrix

Mangools

Only 1 vote is allowed* Vote for at least one option Your vote has been counted.

Wait, why would people look for alternatives to Semrush?

You might be thinking, “If Semrush is so great, why would people look elsewhere?” Well, we’ve got a few reasons why you might look for Semrush alternatives.

Harder to use. Sometimes, the more robust an SEO suite is, the higher the learning curve. Some users have expressed difficulty navigating Semrush and locating what they need, so they turn to a competitor instead.
Not budget-friendly. Depending on your budget, Semrush’s subscription packages might be too expensive. Its limits can also be quite low unless you’re willing to pay more. Semrush prices also frequently increase.
Additional add-ons mean additional costs. If you need to pay for every add-on, the cost of the tool gets pretty pricey—and quick.
You don’t always get what you pay for. Users have expressed concern over Semrush’s data accuracy, namely its keyword search volume and backlink data. Identifying toxic links is often a challenge, and the quality of its website audits isn’t great.
Semrush’s cancellation policy creates real friction for users. You can only cancel via a special form while logged in, and cancellation takes effect only at the end of your billing term. Their “money-back guarantee” is extremely narrow: just a one-time, 7-day refund for initial annual subscriptions or the first add-on license—and they don’t offer refunds for month-to-month plans. On top of that, getting a refund requires a written request with billing details, and any currency conversion or bank fees are passed to you. This issue is especially concerning now that Adobe has acquired Semrush, which may lead to a higher number of subscription cancellations.

Let’s move on to reviewing some of Semrush’s top competitors!

10+ of the best Semrush alternatives and why they excel

I went through several powerful SEO tools and picked the best based on several criteria (outlined in the table below). Here are the most worthy Semrush competitors:

SE Ranking
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO Power Suite
Raven Tools
cognitiveSEO
Sistrix
Mangools

I put together a comparison table to make it easier to evaluate each Semrush alternative.

Ratings, pricing, limits, and AI features are current as of February 2026 and may change.

G2 rating

Capterra rating

TrustRadius rating

Minimum pricing plan cost

Number of projects you can add

Number of manager seats included in subscription plans

Core SEO tools in the starter plan

AI Search tools

Advanced SEO tools & integrations

Agency-first tools & features

Free Trial

Name

Semrush

SE Ranking

Winner!

Ahrefs

Moz Pro

SpyFu

Similarweb

Ubersuggest

SEO PowerSuite

Raven Tools

cognitiveSEO

Sistrix

Mangools

G2 rating

4.5

4.8

4.5

4.3

4.6

4.5

4.2

4.5

4.2

4.4

4.7

Capterra rating

4.6

4.7

4.5

4.6

4.4

4.5

4.4

4.5

4.8

TrustRadius rating

8.5

9.4

9.1

8.1

8.8

9.5

7.6

9.6

–

Minimum pricing plan cost

$199/month. Classic SEO-only plans start at $139.95/month but lack AI features ($99/mo per domain)

$129/month

$49/month

$39/month

$125/month

$29/month

$349/year

$49month

$129.99/month

€119/month

$61/month

Number of projects you can add

5-40

10-30, more with Enterprise plan

5-100 Unverified projects

1-25

Unlimited

1-10

1-15

20-400

2-320

5-25

3-100, €5.90-9.90 for each additional project

Unlimited

Number of manager seats included in subscription plans

1, $45-100/month per extra seat, $99/month per extra AI Visibility toolkit user

1-3, $20 to add more manager seats

1-3, $40-100/month per extra seat

1-3, $49/month per extra seat

1, $15-30/month per extra seat

1-10

1-5

2-40

2-10

1-12, €24.90/month per extra seat

1-6, $12/month per extra seat

Core SEO tools in the starter plan

Keyword Rank Tracker
Keyword Research Tools
Website Audit
Competitive Research
Backlink Analytics and Audit
Solutions for content marketing, local SEO, etc., are available as add-ons

Keyword Rank Tracker
Keyword Research Tool
Website Audit
On-Page SEO Checker
Competitive Research
Backlink Checker and Monitor
Content Marketing Module
Local Marketing Module

Rank Tracker
Keyword Research
Site Audit
Competitor Analysis
On-Site Search Optimization
Backlink Analysis

Rank Tracker
Keyword Explorer
Website Audit
Backlink Analysis

Keyword Rank Tracker
Keyword Research
Competitive Analysis
PPC Research
Backlink Research

Digital Research Intelligence
Digital Marketing Intelligence
Sales Intelligence
Stock Intelligence
Shopper Intelligence

Keyword Rank Tracker
Keyword Research Tool
Website Audit
Traffic Estimation
Backlink Analysis

Keyword Rank Tracker
Website Auditor
SpyGlass (Backlink analysis)
LinkAssistant (Link-building)

Keyword Rank Tracker
Keyword Research Tool
Website Auditor
Competitor Research
Backlink Tracker
Link Spy (link-building)
Content Management Tools

Keyword Rank Tracker
Competitor Analysis
Backlink Analysis
Content Optimization Tool
Keyword Research
Site Explorer
OnPage Audit

Rank Tracker
Keyword Research
Competitor Analysis
Domain Analysis

Keyword Research
Rank Tracker
SERP Checker
Backlink Analysis
SiteProfiler

AI Search tools

AI Toolkit supporting ChatGPT, AIOs, AI Mode, Gemini, Perplexity

AI Results Tracker and AI Competitor Research, both supporting ChatGPT, Perplexity, Gemini, AI Mode, and AIOs

Brand Radar supporting ChatGPT, Perplexity, AI Overviews, Microsoft Copilot, Gemini

AI Overviews feature in Keyword Research

AI search toolset is limited to CharGPT

AI search intelligence data with acompetitive analysis, AI brand visibility, sentiment analysis, and citation analysis.

AI Search Visibility tool

AI Overviews monitoring

AI Prompt Tracker

AI Search Watcher supporting ChatGPT, Gemini, Claude, DeepSeek, Mistral ans Llama

Advanced SEO tools & integrations

API
Looker Studio
Google Analytics
Google Search Console
Google Business Profile

API
Looker Studio
Google Analytics
Google Search Console
Google Business Profile

API
Looker Studio
Google Search Console

API
Google Analytics

Google Analytics
Google Search Console

API
Google Analytics
Google Keyword Planner

API
Google Analytics
Google Search Console
Google Ads
Moz
Majestic

API
Google Analytics

API
Google Analytics
Google Search Console

API
SEO browser extension

Agency-first tools & features

Branded, scheduled reports
Lead Finder
CRM & Client Portal
Agency Partners Directory

White Label SEO Tools
Lead Generator
Branded, scheduled reports
Additional user seats
Agency Catalog

Reporting Tool
Agencies directory listing
Additional users

White labeled, scheduled reports

Sales leads & domain contacts
Custom branded reports

Custom insights and reporting

Reporting Tool

White labeled, scheduled reports

White Label SEO Tools
Branded SEO reports
Task Manager (Light CRM)

White labeled, scheduled reports

White labeled, scheduled reports
Additional credits

Keyword ranking reports
Additional seats

Free Trial

✅ 7 days

✅ 14 days

⛔

✅ 7 days

⛔

✅ 7 days

☑️ forever-free plan

✅ 7 days

✅ 14 days

☑️ limited test version

Visit website

1. SE Ranking

SE Ranking strikes the perfect balance between functionality, data quality, and ease of use, making it my top Semrush alternative. Unlike Semrush, which now charges separately for AI search tools or requires upgrading to Semrush One, SE Ranking includes powerful SEO and AI Search tracking in every plan.

Look at this side-by-side table-view comparison of SE Ranking vs Semrush to learn how both tools stack up.

Functionality

SE Ranking started as one of the best rank tracking tools, but over the years evolved into a comprehensive toolset for every imaginable SEO and GEO task.

SE Ranking gives you plenty of keyword opportunities, audits your whole website, helps you optimize individual pages and snoop on your competitors’ SEO and PPC campaigns (both current and historical). As for site audits, the Core plan includes JavaScript rendering. To get such an option in Semrush, you’ll have to upgrade and pay $299/month.

You can also build a healthy backlink profile and monitor key backlinks. SE Ranking even offers local (and grid) rank tracking, and reputation and citation management. This, as well as content marketing tools, comes with your subscriptions, not as add-ons like in Semrush.

Recently, SE Ranking launched its AI Search Toolkit, designed to help you track and improve your visibility in AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini.

With it, you can:

See where your site appears in AIOs, AI Mode, ChatGPT, Perplexity, and Gemini
Benchmark performance against competitors
Track brand mentions, links, and quoted snippets
Set up daily tracking to monitor SERP changes

Moreover, SE Ranking’s API now offers an MCP server that delivers keyword, competitor research, and backlink data directly inside AI assistants like ChatGPT, Claude, and Gemini. Just type a prompt, and the assistant instantly fetches the data for you. This integration makes it easy to connect SE Ranking with your SEO workflows.

AI algorithms are at the core of many SE Ranking tools. They turn your raw SEO data into actionable insights, make accurate traffic forecasts, and generate texts for you in one click. Because of its powerful content creation feature, many even consider SE Ranking one of the best Surfer SEO alternatives.

SE Ranking also caters to marketing and SEO agencies by offering unlimited reporting, White labeling and Looker Studio integration, additional client seats, access to Lead Generator, and a spot in the exclusive agency catalog. Teams can access these features with SE Ranking’s Agency Pack starting from $69/mo. For comparison, just one Lead Generator in Sermush will cost $99 per month.

Interface

SE Ranking provides a smooth user experience thanks to its simple navigation. The left-hand menu displays all the project tools and features. The top menu features your favorite tools that you use more often. This makes it easy to find everything in just one click.

User reviews

On G2, SE Ranking has an overall rating of 4.8/5 stars, higher than any other Semrush alternative on this list. It also has 4.7/5 stars on Capterra (retrieved Feb 2026). Users praise its wide range of features, data accuracy, and fair pricing.

One user wrote that after experimenting with Ahrefs, Moz, and Semrush, they found SE Ranking the most intuitive one.

Another user calls SE Rankinh a “time-saver with impressive report customization.” They mention that automated reports save them a lot of time each month, and the platform makes it “easy to see progress clearly on the dashboard.”

Price

SE Ranking’s plans start from $129 monthly. SE Ranking also offers a 20% discount for annual subscriptions.

SE Ranking’s plans already include 1-3 user seats, and you can add more at $20 per month per seat. Semrush, for instance, makes you pay $45-$100 for every additional user with access to SEO features. If your team needs more seats to work with AI search visibility, get ready to pay $99/month for one user.

SE Ranking’s plans include core SEO features, access to historical data, Looker Studio integration, and AI search tracking capabilities with different limits to suit teams of any size. With higher plans, you also get more projects, manager seats, extra limits, API access, personalized onboarding and training, and dedicated support.

In terms of reporting, SE Ranking subscriptions include 10-30 scheduled full-featured reports, whereas Semrush only offers 5, regardless of your pricing plan. If you need reports beyond basic data, with integration of GSC and GA4, custom scheduling and branding, get ready to pay $10-20 per report.

SE Ranking’s pricing and features make it a great fit for in-house SEO professionals from mid-sized businesses and mid-sized SEO agencies looking for robust software that will support their growth.

Moreover, SE Ranking offers a far more user-friendly cancellation policy than Semrush: when you cancel, the unused portion of your monthly payment is refunded.

If you’re interested in the SE Ranking platform, you can easily migrate all your data from Semrush with free migration on annual plans.

2. Ahrefs

Ahrefs is another worthy alternative to Semrush. It has a lot of the same SEO features and functionalities.

Functionality

If you’re looking for a wealth of data, Ahrefs doesn’t disappoint. Ahrefs is a powerful all-in-one SEO tool, with in-depth backlink analysis and extensive opportunities to research competitors and their top pages. You can also explore paid traffic, discover the best PPC keywords, and identify broken links. Ahrefs also gives you a competitive edge by showing you where your competitors outrank you.

It also offers Brand Radar—a tool that shows how AI presents your brand in search results, if you pay extra $199 per month. The tool lets you compare your brand’s visibility against competitors, and helps identify key topics driving AI search traffic to your site. It supports all major AI search engines, including ChatGPT, Perplexity, AI Overviews, AI Mode, Microsoft Copilot, and Gemini.

Ahrefs has the largest backlink database with top-quality link data, but some users complain that its keyword search volumes and traffic estimates are a bit off. It also lacks full-scale local SEO tools, meaning you’ll need to pay extra to get your local SEO needs covered. Ahrefs only offers the Google Business Profile monitoring feature. Another option is to consider Ahrefs alternatives that offer these features.

Interface

Ahrefs has a steeper learning curve. It’s certainly not as intuitive as Ubersuggest, but it’s easier on the eyes than Semrush. Ahrefs has tons of nooks and crannies: just take a look at the left-hand side navigation menus.

Also, Ahrefs’s interface and user experience are only marginally smoother than Semrush’s.

User reviews

The crowd has spoken, and they love Ahrefs. On Capterra, it has 4.7 out of 5 stars. It also sits at 4.5 out of 5 stars on G2. And on TrustRadius, it averages 9.1 out of 10 stars. One recent review called it the “one-stop shop for SEO insights, analysis, and actionable recommendations.” Not bad!

Price

Ahrefs isn’t cheap, but it can be more affordable than Semrush. Its prices also tend to increase as its limit usage decreases, meaning you’ll pay more for less access.

Ahrefs’ Starter plan, priced at $29 per month, is the most affordable option and operates on a credit-based system. It provides 100 monthly credits that get used up after generating reports or retrieving new data from key tools. This plan offers limited access to Site Explorer, Keywords Explorer, Rank Tracker and Site Audit. However, the credit allowance is minimal, making it suitable for beginners with basic needs.

For more comprehensive features, the Lite plan at $129 per month is a better fit for freelancers and small businesses. It includes 750 keywords for tracking with weekly updates, six months of historical data, and 500 credits. Additionally, this plan supports unlimited verified projects and up to five unverified ones.

If you want access to more features and higher limits, Ahrefs’s next plans are $249 and $449 per month and $14,990 per year for the enterprise subscription. Users can sign up for free, but using the tools will cost credits. Be ready to pay $40-100/month for every additional user and at least $200 to update your ranking data daily instead of weekly. Plus, if you want to track your website mentions in AI search engines, you’ll need to pay an additional $199 per month. In contrast, SE Ranking includes 1-3 manager seats, daily rank tracking, and AI search tools in its subscriptions.

3. Moz Pro

This all-in-one SEO tool suite is another common Semrush alternative. Moz Pro is easy to use because it simplifies the SEO process. This helps users spend less time on complex spreadsheets and more time making smart, data-driven decisions.

Functionality

Moz Pro offers all the standard tools of a professional SEO platform. Its Keyword Explorer tool, for example, helps you understand how people find you online while showing you which keywords to target. This tool also includes an AI Overviews feature that lets you track and monitor the presence of AIOs in the SERPs for your target keywords.

This is why I put this tool on our best keyword se arch software list. Moz Pro also lets you track local and national rankings in Google (US and international, plus mobile), Yahoo and Bing; crawl and audit your site to identify errors or bugs; find opportunities to optimize your web pages further; create custom reports; and improve your overall linking architecture. Unfortunately, Moz Pro isn’t as flexible as SE Ranking and other Semrush alternatives. Moz Pro’s developers are also not actively developing or expanding it.

Interface

While Moz Pro is robust, its user interface isn’t as smooth. It’s also difficult to customize its views and reports. Plus, its data isn’t always all that fresh and accurate. Because of this, Moz alternatives like SE Ranking or Semrush may be more suitable for some users.

User reviews

Moz Pro currently has 4.3 out of 5 stars on G2. On Capterra, it has 4.5 out of 5 stars. It also has 8.1 out of 10 stars on TrustRadius. This means Moz Pro takes a back seat to other Semrush alternatives on this list.

Price

Moz Pro’s most basic plan (Starter) is super affordable—just $49 per month. With it, you get 1 user seat, 1 tracked site, 50 tracked keywords per month, and 5,000 pages crawled per week. However, this plan’s limited data allowances make it best for small businesses or single-website startups.

The Standard plan, priced at $99 per month, offers slightly higher limits, including backlink analysis and unlimited scheduled reports.

Businesses with more complex needs typically opt for the Medium plan, which costs $179 per month. With this plan, users can track up to 10 websites, manage more keywords (1,500 across four search engines, totaling 6,000, versus Semrush’s 1,500 and 5,000). Additionally, Moz’s Medium plan includes site crawls of up to 500,000 pages per week, whereas Semrush’s Pro+ plan supports only 300,000.

4. Spyfu

Founded in 2005, SpyFu has steadily improved its suite of ‘spy’ tools to become a well-rounded keyword research and competitor analysis platform for the budget-conscious. SpyFu makes website optimization easy with its user-friendly interface and smart PPC features. Its affordable pricing ensures you get great value without overspending. That’s why it’s also one of the best alternatives to Semrush.

Functionality

Spyfu is an all-in-one SEO suite with a focus on competitor analysis. Praised by SMBs and agencies for its Ad History feature, Spyfu provides tons of data on a competitor’s PPC ads, including ad copy, landing pages, and estimated ad spend. You can use this feature to turn your competitors into your greatest advisors by discovering how your rivals’ ad copy changed over time. You can also conduct in-depth SEO content analysis with SpyFu’s Rival Flow AI feature, which compares, contrasts, and rewrites top-ranking content.

But if you require brand monitoring and social media features to monitor your competitors, Semrush is the better choice. SpyFu does not include them.

Also, SpyFu doesn’t have technical and on-page optimization tools. Its rank-tracking capabilities are also quite basic, and its backlink databases are not as extensive as those of Semrush and Ahrefs.

It does offer an AI search toolset, but it’s limited to CharGPT.

SpyFu also has robust keyword research features, providing users with information on cost-per-click, search volume, and historical data. Keep in mind, however, that SpyFu’s strength lies in its competitor-based keyword research capabilities, so you won’t get as much information on long-tail keywords as you would if you were to use Semrush. SE Ranking is also a great alternative to SpyFu if you’d rather have a keyword grouping feature to organize and optimize your content.

Interface

Both agencies and SMBs will enjoy how SpyFu conveniently lays out its navigation bar across the top of the dashboard. Consider this SpyFu’s welcome mat to its easy-to-use interface, which was designed to provide users with quick and easy access to all of its data. SpyFu’s dashboard’s design is also intuitive: its color scheme and type font are easy on the eyes.

User Reviews

Although SpyFu doesn’t have as many reviews as some of the larger competitors on this list, it caters well to its smaller user base. SpyFu currently sits at 4.6 out of 5 stars on G2. It also has 4.5 out of 5 stars on Capterra, and 7 out of 10 stars on TrustRadius.

Many reviews on G2 praise SpyFu for its ease of use and pricing, highlighting its ability to quickly and easily track competitors as a major advantage. This sounds promising for SMBs and agencies that care most about competitor analysis.

Price

SpyFu’s subscription plans are way more affordable than Semrush’s. Its Basic plan starts at $39/month versus Semrush’s $199/month, rising to $119/month for its Pro + AI plan (first month costs $59) and to $249/month for the Team/Agency plan. Still, it’s nowhere near as expensive as Semrush’s equivalent (Advanced plan), which is $549.

With the Pro + AI plan, you get over 10 years of historical data, 15k weekly tracked keyword rankings, API access, and more. Also, unlike Semrush, all SpyFu plans give you unlimited access to its US and international data.

5. Similarweb

Next up is Similarweb, a platform similar to Semrush but with a stronger focus on web traffic analysis and market research over traditional SEO metrics.

Functionality

Similarweb provides SEO features for keyword research, rank tracking, site auditing, and backlink analysis, which make up only a fraction of its broader suite of tools.

Unlike Semrush, which focuses more on SEO and content marketing, Similarweb leans more on web traffic analysis and market research.

This is because Similarweb is a digital intelligence platform. It keeps track of market changes and benchmark performance, automates sales workflows at every funnel stage, and gives you access to unified cross-retail analytics, among other capabilities.

However, Similarweb does not currently offer tools for local SEO, content optimization, or social media management—features that SEO tools like Semrush provide.

It offers AI search intelligence data as a separate product. It includes competitive analysis, AI brand visibility, sentiment analysis, and citation analysis. The list of features, limits, and pricing varies based on subscription.

While Similarweb is a great choice for market research and high-level competitive analysis (which also includes SEO), it may not be the best option for those seeking a more SEO-focused solution like Semrush.

Interface

Similarweb’s interface is generally well-organized with a clear layout. Major features are accessible via a navigation menu that allows users to quickly switch between different data (e.g., website analysis, search tracking, keyword research, etc.).

Still, many user reviews point out its outdated interface compared to other SEO tools. Users often say it could be more intuitive, with a better-developed UX.

User reviews

Users appreciate the platform’s simplicity and heavy focus on features like traffic analysis and competitor research. The platform has a rating of 4.5 out of 5 stars on G2 and a 4.6 out of 5 stars on Capterra.

But users often mention the platform’s data accuracy as a major drawback. Specifically, data accuracy for smaller websites can be inconsistent, resulting in less reliable insights for niche markets or lower-traffic sites.

Pricing

SimilarWeb’s web intelligence comes with three plans:

Competitive Intel, SEO & AEO & Ads at $540 per month
Competitive Intelligence at $125 per month
Competitive Intel & SEO & AEO at $335 per month

In comparison, these key features are included in all standard plans from Semrush. Other leading SEO tools like SE Ranking, Ahrefs, and Moz also have them.

SimilarWeb also lets you try out its features using its 7-day free trial.

6. Ubersuggest

Ubersuggest, created by Neil Patel, quickly grew from a simple keyword tool into a powerful SEO platform—all while staying easy to use. It is often regarded as one of the best SEO tools for those with limited SEO knowledge.

Functionality

With its help, you can track rankings, conduct keyword research, perform site audits, analyze competitors and backlinks, and more. Most of these features are pretty basic—you won’t find Ubersuggest on lists like best site audit tools or best link building solutions.

But even though it’s not as comprehensive as Semrush, Ubersuggest gets the job done and can sometimes do it better.

The AI tools offered by Ubersuggest are also noteworthy. It features an AI Writer (for generating full-length article drafts), AI SEO Meta Tags, AI Social (for creating SEO-friendly posts on Instagram, LinkedIn, Twitter, and other social media platforms), and AI Paid Ads (for crafting ad titles and copies). It also launched its AI Search Visibility tool, designed to help you track and optimize visibility on AI platforms.

Interface

Ubersuggest has a minimalist aesthetic, but still has all the information you’ll ever want or need. On the dashboard, for example, it immediately gives you site optimization ideas.

It’s straightforward to use and easy to navigate.

User reviews

On G2, users gave Ubersuggest 4.2 out of 5 stars. On Capterra, it scored 4.4 out of 5 stars. It also currently has 8.8 out of 10 stars on TrustRadius. Ubersuggest is a newer tool and isn’t the most well-known Semrush alternative, but it’s quickly evolving and giving Semrush a run for its money.

One user says that Ubersuggest offers some of “the best mix of useful tools, ease of use, built-in training materials, support and value for money on the market.” And it’s hard to argue with that.

Price

Patel isn’t scared to take on his competitors. He’s also pretty blunt about how much cheaper Ubersuggest is than alternatives like Semrush.

Make one Ubersuggest payment and spend a fraction of what you would with Semrush.

You can also choose one of Patel’s monthly plans. Ubersuggest subscriptions range from $29 to $99 a month, significantly cheaper than Semrush’s cheapest plan. With the Individual plan (the most affordable), you get 1 project, 1 user, 10 AI prompts per project monthly, 1,000 page scans, 125 tracker keywords, and so much more. Check out the full details of each plan on the Ubersuggest website.

While Ubersuggest might not have all the bells and whistles that Semrush has, it still provides comprehensive data while being a cost-effective solution. Unsurprisingly, one user said, “Earlier, we used to use Semrush, which was way too costly. Since the start of 2022, we switched to Ubersuggest, which does the job well and at a reasonably low price.”

7. SEO PowerSuite

SEO PowerSuite is an all-in-one SEO tool. It is consistently ranked among the G2 leaders in SEO software. It’s great for automating, customizing, and branding SEO reports. The downside is that it requires installation.

Functionality

SEO PowerSuite comes complete with a rank tracker, website auditor, SpyGlass (for analyzing backlinks), and LinkAssistant (for link-building and management). It also helps you optimize content for search engines. But while you get custom white labeling and Google Analytics integration, it falls short in data analysis and practical suggestions. This can be a drawback for SMBs, agencies, and enterprises that rely on data-driven insights. Moreover, it lacks comprehensive AI search tools for tracking visibility, offering only AI Overviews monitoring. This suggests the software isn’t fully equipped to meet the demands of modern SEO.

Interface

User reviews suggest that navigating this SEO tool is challenging. While it’s powerful and feature-rich, there’s a steeper learning curve if you don’t already know how to find what you need. But Semrush isn’t all that user-friendly, either.

User reviews

It has 4.5 out of 5 stars on Capterra, 9.5 out of 10 on TrustRadius, and 4.5 out of 5 on G2, making SEO PowerSuite widely consistent based on reviews. It’s a good (but not great) alternative to Semrush—unless you’re willing to pay a premium.

Pricing

SEO PowerSuite has a forever-free plan, which gives you 500 URLs to crawl and audit, and up to 1,100 backlinks to track and analyze, 1 project and 1 competitor to track, and AIO monitoring. However, you won’t have access to additional features like scheduled reports, data exporting, and the ability to save projects. If you need those, you’ll have to upgrade to the Enterprise plan at $49.95/month, but it’s billed annually, which will cost you $599.

8. Raven Tools

Although this SEO and reporting tool has flown under the radar, don’t ignore it. It integrates your marketing and advertising data to help you consolidate your efforts (and its results) under one roof.

Functionality

Raven Tools has tons of tools and features, including reporting, competitor research, a website auditor, rank tracker, backlink tracker, keyword research, and social media reporting. It also offers a tool called “Link Spy”, which helps you check up on your competitors and find new opportunities to get links back to your website. It also has several integrations, including Google Search Console, Google Analytics, and Google/Bing/Facebook ads.

Raven Tools aggregates data from major online marketing authorities like Google, Moz, IBM Watson, and Majestic. Some of the metrics obtained through these third-party providers include:

External Backlinks (from Moz and Majestic)
Citation Flow (via Majestic)
Trust Flow (from Moz)
Domain Authority (Moz)
mozRank
mozTrust

But the reviews indicate that if you’re looking to scale and need something more comprehensive, Semrush is the better option. The fact that RavenTools lacks essential AI search tools for today’s SEO is clear proof of that.

Interface

Raven Tools is easy to use. Its left-hand menu provides quick access to key features and data, which are displayed on the right side of the screen when selected.

But some users say that the interface feels outdated.

User reviews

Raven Tools is a worthy contender, with 4.4 out of 5 stars on Capterra and 4.2 out of 5 stars on G2. But on TrustRadius it only has 7.6 out of 10 stars. Note that Raven Tools has much fewer reviews than Semrush, so it wouldn’t be appropriate to compare them.

Reviews say that Raven Tools (surprisingly) doesn’t provide basic data, not even from Google Ads (a major drawback for SMBs and agencies). Users have also reported bugs and glitches when trying to integrate additional third-party software into Raven Tools, which is a major drawback for all users.

Pricing

Raven Tools’ monthly plans range from $49 to $479 per month. Even their cheapest plan gives you access to everything; it’s just more limited compared to its pricier options. You get two domains/projects, two users, some data storage, and a “light” CRM. The plan also includes unlimited automated client reports, 50,000 monthly page crawls for website audits, limited white labeling features, and 1,500 trackable keywords per month.

9. cognitiveSEO

While cognitiveSEO is a lesser-known Semrush alternative, it provides top-notch digital marketing strategy analysis with brand growth insights.

Functionality

It offers a built-in content optimization tool, on-page auditing, backlink analysis, rank tracking, keyword research, competitor analysis, a fully customizable SEO dashboard, marketing reports, and an SEO API. You can also take cognitiveSEO’s free tools for a test drive. But it lacks an AI search tool, which Semrush does offer.

Interface

Users have said that the interface, especially for the keyword research tool, is slow and not very intuitive. Some also note cognitiveSEO’s limited suitability for agencies and large enterprises. Smaller companies and solopreneurs may not benefit as much from it. (CognitiveSEO rates higher for its quality of support, which makes sense given that it’s a much smaller tool/company.)

User reviews

Users have rated it 4.4 out of 5 stars on G2, 9.6 out of 10 stars on TrustRadius, and 4.5 out of 5 stars on Capterra. Like Raven Tools, it’s a lesser-known Semrush competitor, which puts it at a disadvantage compared to well-established brands like Semrush.

Pricing

It’s not the most budget-friendly Semrush alternative. Cogniti veSEO’s cheapest plan is $129.99 a month. You can track 1,500 keywords, analyze 200,000 inbound links, get 150 content audit credits, and analyze 50,000 links per site in the on-page audit. You’ll also get two user seats and five campaigns. All three plans have Google Analytics integration included. Upgrading is required if you want to white-label the tool, use JavaScript crawling, get API access, or work with a customer success manager. Its price might also not be suitable for solopreneurs or small businesses operating on tight budgets.

10. Sistrix

Sistrix is an all-in-one SEO suite that offers powerful insights and data to help boost your website’s search rankings. Beyond the platform’s wide range of tools for Google SEO are its tools for Amazon SEO and influencer marketing. Sistrix caters to a broad range of users, including small businesses, SEO freelancers, digital marketing agencies, and larger brands.

Functionality

Sistrix offers a comprehensive suite of SEO tools, focusing primarily on visibility tracking and competitor analysis. Much like Semrush’s Visibility Score, Sistrix offers a Visibility Index that measures domains’ overall search engine visibility. Users can access the visibility of over 100 million domains and compare their website’s performance with competitors.

Sistrix earns its position among SE Ranking’s top competitor analysis tools in 2025 due to its ability to help you observe competitors’ keyword choices, identify their best-performing content types, and examine their traffic sources.

Sistrix also provides extensive keyword research capabilities, with the largest keyword database in Europe (over 450 million cross-continent keywords and over 50 million in the UK alone). The platform’s Content Planner lets users organize keywords by core topics and guides them through the entire keyword research and content creation process. The SISTRIX Optimizer identifies technical issues that could hurt your SEO performance and offers tips to fix them.

However, Sistrix’s feature range is not as broad as Semrush’s, particularly in areas like social media management and AI visibility. The latter is in beta. Sistrix’s AI Prompt Tracker is in beta and available to customers for testing.

Interface

Sistrix’s interface is designed to be user-friendly and intuitive, with a navigation menu that enables easy access to various tools and features. The search bar has an autocomplete functionality to help users quickly analyze any domain or keyword. On the other hand, some reviewers mention that the interface includes unnecessary steps. Its UI elements also misalign sometimes by moving to the right instead of staying centered. This makes it more challenging to navigate than Semrush’s interface.

User reviews

Sistrix’s user reviews are mostly positive, with users praising it for its accurate visibility tracking, competitor analysis features, and helpful customer support. It has a rating of 4.4 out of 5 stars on G2 and 4.5 out of 5 stars on Capterra, although its review count is significantly less than Semrush’s. Some users have noted that its free tools provide limited insights. Some of its features also have slower speeds, and it’s priced high compared to similar services.

Pricing

Sistrix’s pricing falls within the same ballpark as Semrush’s plans. Sistrix’s cheapest plan starts at €119 per month. This plan includes user access for one account, the ability to analyze up to 10,000 results per analysis, and a 3-month data history. You can also work on 3 projects, crawl 30,000 URLs, and receive 2,500 SERP updates.

Prices for higher-tier plans range from €239/month to €799/month, offering more generous data allowances, additional user seats, and extra features like API access, content marketing tools, and white-label reporting. While Sistrix’s pricing is comparable to Semrush’s, its customization options are less flexible.

11. Mangools

The last tool on our list is Mangools, a user-friendly Semrush alternative with a powerful SEO toolkit. It offers five core tools for keyword research, SERP analysis, rank tracking, backlink analysis, and competitor analysis. Mangools is a good choice, especially for pricing and ease of use.

Functionality

Mangools has a very creative team. Each of their tools has a unique and memorable name that sticks with you.

For example, their KWFinder tool helps uncover valuable, high-potential keywords to target. To analyze SERPs and gain valuable insights into their competitors’ strategies, you can use SERPChecker. To monitor site rankings and identify improvement opportunities, make use of SERPWatcher. To uncover link-building opportunities and assess backlink profile quality, use LinkMiner. Another exceptional tool is SiteProfiler, which provides users with comprehensive overviews of website authority, trustworthiness, and backlink profiles. It pulls this data from Moz and Majestic.

The software also includes the AI Search Watcher Pro, which offers a comprehensive view of how your brand performs across ChatGPT, Gemini, Claude, DeepSeek, Mistral and Llama.

Note that Semrush still has a few more bells and whistles. Mangools does not currently provide tools for crawl analysis and website audits. Plus, while Mangools is featured in SE Ranking’s list of the best keyword research tools, it also ranks among the top in keyword database size.

Interface

Mangools’ user-friendliness is one of its greatest strengths. You don’t need to be a tech guru to figure it out, as the interface is clean, modern, and intuitive.

Plus, everything is laid out sensibly, making it easy to focus on pulling relevant data and insights. Mangools’ users often leave reviews saying it is the “easiest SEO tool”, and “easy to use and easy to manage”.

User reviews

Users appreciate the platform’s ease of use, affordable pricing, responsive customer support, and well-balanced features for beginners and advanced users. The platform has a rating of 4.7 out of 5 stars on G2 and 4.8 out of 5 stars on Capterra.

Pricing

Mangools’ less expensive plans are up to 3x cheaper than Semrush’s. Their basic plan starts at just $61 per month (against Semrush’s $199). It includes access to all tools with limited usage allowances. For example, it provides 100 keyword lookups and 100 SERP lookups every 24 hours, 200 tracked keywords daily, and 100,000 backlink rows monthly.

Mangools’ higher-tier plans will cost you as follows: $81/month for Mangools Premium, and $141/month for Mangools Agency. These plans offer more generous usage limits, and extra seats for team members.

All plans include AI Search Watcher PRO.

Mangools has a free plan, plus a 35% discount to yearly subscribers.

How did I evaluate the Semrush alternatives in this list?

To properly evaluate Semrush alternatives, I considered a range of key factors:

Functionality: What features does the SEO tool offer? Do they have AI search tools to keep up with modern search trends? Do they give you detailed insights? And how much can you customize the tool and the data it shows?
Interface: How long and how many clicks does it take a user to get where they want to go? Is the user experience seamless and streamlined, or cluttered and nonsensical? Is it intuitive enough even for beginners to navigate?
User reviews: What are people saying about the tool? Does it have a positive reputation? Why or why not?
Price: Does the SEO tool offer pricing options for different budgets without significantly limiting access or functionality?

Here’s how I evaluated Semrush:

Functionality

Its functionality is both its biggest strength and biggest downfall. Semrush is a top-to-bottom solution, with tools for AI search, keyword research, on-page SEO, local SEO, competitor analysis, content marketing, rank tracking, link building, social media management, paid advertising, and beyond. But this huge range of tools also makes it difficult to navigate. It’s too easy to get lost and too hard find what you need.

Interface

If you’re already familiar with Semrush—or don’t mind taking the time to learn—it’s a great tool. Just keep its steep learning curve in mind. The interface is clunky and it isn’t always easy to find what you need.

User reviews

Semrush has a solid reputation, with 4.5 out of 5 stars on G2, 4.6 out of 5 stars on Capterra, and 8.6 out of 10 stars on TrustRadius. Users frequently complain about Semrush’s unintuitive navigation interface.

Price

Semrush isn’t the nicest to your wallet (despite having a free trial and a limited free version). Semrush One offers Stater plan for $199 and gives you five projects (meaning sites), 500 keywords and 50 prompts to track. For more access and features, including JavaScript rendering, historical data, multi-location and multi-device tracking, you will have to upgrade. Semrush’s next two plans are $299 and $549 per month. Each of its plans only allows one user to be logged in at a time, meaning you have to purchase additional seats ($49-100/user). Moreover, additional users with access to AI search data will cost you $99 per user.

FAQs

Is Semrush the best?

Semrush has many advantages, offering a wide range of tools and solutions that generate diverse data. However, its steep learning curve and lack of a more affordable monthly plan may be drawbacks for some companies.

What is the best alternative to Semrush?

While there are so many options available, SE Ranking is the best alternative to Semrush. It’s a comprehensive solution that’s also user-friendly and streamlined, all at a reasonable price.

What is a cheaper alternative to Semrush?

If you’re looking for more budget-friendly alternatives to Semrush, there are several options available. For example, Ahrefs is a highly recommended choice for those seeking a reputable SEO tool with a vast database. SEO professionals looking for reliable insights and managing multiple client projects will find SE Ranking an efficient solution. Beginners in the field of SEO may benefit from using Ubersuggest or Mangools, both of which offer affordable and user-friendly tools.

Is there a free alternative to Semrush?

Yes! SEO PowerSuite and Mangools offer free plans with limited access, while other SEO platforms provide free trials. If you’re an SMB, agency, or larger, it’s a good idea to plan for an upgrade to unlock more features.

Which is better, Ahrefs or Semrush?

It depends on your needs and goals, but in terms of cost, Ahrefs can be a more affordable solution. It’s also better than Semrush for backlink analysis, but Semrush performs better for content and local marketing.

Which is better, Semrush or Ubersuggest?

It depends on your needs and goals! Semrush is better suited for bigger companies with the budget and manpower to stomach its hefty price tag. Ubersuggest is better suited for individual SEOs looking for a free or cost-efficient tool that gets the job done.

Summary: Which Semrush alternative is the best choice?

Our review covered eleven alternatives to Semrush (findings current as of November 2025), each offering a core set of essential SEO tools.

If you’re looking for a good SEO tool that won’t break the bank, Ahrefs, SE Ranking, and Mangools offer a unique mix of features depending on your needs and experience level.

Consider switching to Ahrefs if you need a reputable tool known for its extensive datasets.

SE Ranking offers powerful tools for agencies managing multiple clients at fair prices.

For SEO newcomers seeking affordable, easy-to-use tools, Ubersuggest and Mangools are worth considering.

If you’re looking for a tool that goes beyond SEO and offers a comprehensive suite of features, including market research, traffic analysis, sales engagement, and consumer behavior insights, Similarweb is the ideal option.

And remember that there is no a right or wrong choice. The best Semrush alternative for you will depend on your unique needs and budget.

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Written by

Megan Grant

Megan is a Writer, Editor, YouTuber and Founder of Spark Content Agency. She has been writing and editing professionally since 2011. She specializes in creating high-impact, SEO-driven content that ranks and resonates. Writing is, hands down, her favorite thing to do. Her chihuahua, Peanut, often steps in to help with edits.