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10+ Semrush alternatives: Top picks by feature set, usability, and pricing

Written by

Writer, Editor, YouTuber and Founder of Spark Content Agency. Megan specializes in creating high-impact and SEO-driven content

Reviewed by

Ivanna Vashyst

SEO Specialist at SE Ranking. Ivanna has experience in content marketing, technical SEO, building and performing successful SEO strategies

Apr 09, 2025

33 min read

SEO is among the best marketing channels for driving top ROIs, but building a strong strategy isn’t always easy. That’s where tools like Semrush come in.

Semrush is a powerful all-in-one platform for finding the right keywords, analyzing website traffic and rankings, diving deep into backlink profiles, and optimizing your site’s technical performance.

Semrush is known for how powerful it is, but powerful doesn’t mean perfect. Let’s discuss some attention-worthy Semrush alternatives.

Did you test out any of these SEO tools? We’d love to hear your opinion! Rate the tools you used, whether it was one platform or more.

Rank Semrush alternatives and see how others voted!

SE Ranking

Ahrefs

Moz

SpyFu

Similarweb

Ubersuggest

SEO PowerSuite

Raven Tools

cognitiveSEO

Sistrix

Mangools

Results are based on 86 votes

Brand	Rating
1 Similarweb	4.7
2 Ahrefs	4.6
3 SE Ranking	4.5
4 Ubersuggest	4.2
5 Moz	4
6 Mangools	3.9
7 SpyFu	3.5
8 SEO PowerSuite	3.5
9 Raven Tools	3.5
10 cognitiveSEO	3.4
11 Sistrix	2.7

Only 1 vote is allowed* Vote for at least one option

Wait, why would people look for alternatives to Semrush?

You might be thinking, “If Semrush is so great, why would people look elsewhere?” Well, we’ve got a few reasons why you might look for Semrush alternatives.

Harder to use. Sometimes, the more robust an SEO suite is, the higher the learning curve. Some users have expressed difficulty navigating Semrush and locating what they need, so they turn to a competitor instead.
Not budget-friendly. Depending on your budget, Semrush’s subscription packages might be too expensive. Its limits can also be quite low unless you’re willing to pay more. Semrush prices also frequently increase.
Additional add-ons mean additional costs. If you need to pay for every add-on, the cost of the tool gets pretty pricey—and quick.
You don’t always get what you pay for. Users have expressed concern over Semrush’s data accuracy, namely its keyword search volume and backlink data. Identifying toxic links is often a challenge, and the quality of its website audits isn’t great.

Let’s move on to reviewing some of Semrush’s top competitors!

10+ of the best Semrush alternatives and why they excel

I went through several powerful SEO tools and picked the best based on several criteria (outlined in the table below). Here are the most worthy Semrush competitors:

SE Ranking
Ahrefs
Moz Pro
SpyFu
Similarweb
Ubersuggest
SEO Power Suite
Raven Tools
cognitiveSEO
Sistrix
Mangools

I put together a comparison table to make it easier to evaluate each Semrush alternative.

G2 rating

Capterra rating

TrustRadius rating

Minimum pricing plan cost

Number of projects you can add

Number of manager seats included in subscription plans

Core SEO tools

Advanced SEO tools & integrations

Agency-first tools & features

Free Trial

Name

Semrush

SE Ranking

Winner!

Ahrefs

Moz Pro

SpyFu

Similarweb

Ubersuggest

SEO PowerSuite

Raven Tools

cognitiveSEO

Sistrix

Mangools

G2 rating

4.5

4.8

4.5

4.3

4.6

4.5

4.2

4.5

4.2

4.4

4.7

Capterra rating

4.6

4.7

4.5

4.6

4.4

4.5

4.4

4.5

4.8

TrustRadius rating

8.5

9.4

9.1

8.1

8.8

9.5

7.6

9.6

–

Minimum pricing plan cost

$139.95/month

$65/month

$29/month

$49/month

$39/month

$199/month

$12/month

$349/year

$49month

$129.99/month

€119/month

$49/month

Number of projects you can add

5-40

5 – Unlimited

5-100 Unverified projects

1-25

Unlimited

1-10

1-15

20-400

2-320

5-25

3-100, €5.90-9.90 for each additional project

Unlimited

Number of manager seats included in subscription plans

1, $45-100/month per extra seat

1-5, $20/month per extra seat

1, $40-100/month per extra seat

1-3, $49/month per extra seat

1, $15-30/month per extra seat

1-10

1-5

2-40

2-10

1-12, €24.90/month per extra seat

1-6, $12/month per extra seat

Core SEO tools

Keyword Rank Tracker
Keyword Research Tools
Website Audit
On-Page SEO Checker
Competitive Research
Backlink Analytics and Audit
Content Marketing Tools
Local SEO Tools
AI Results Tracker
Insights

Keyword Rank Tracker
Keyword Research Tool
Website Audit
On-Page SEO Checker
Competitive Research
Backlink Checker and Monitor
Content Marketing Module
Local Marketing Module
Brand Radar

Rank Tracker
Keyword Research
Site Audit
Competitor Analysis
On-Site Search Optimization
Backlink Analysis

Rank Tracker
Keyword Explorer
Website Audit
Backlink Analysis

Keyword Rank Tracker
Keyword Research
Competitive Analysis
PPC Research
Backlink Research

Digital Research Intelligence
Digital Marketing Intelligence
Sales Intelligence
Stock Intelligence
Shopper Intelligence

Keyword Rank Tracker
Keyword Research Tool
Website Audit
Traffic Estimation
Backlink Analysis

Keyword Rank Tracker
Website Auditor
SpyGlass (Backlink analysis)
LinkAssistant (Link-building)

Keyword Rank Tracker
Keyword Research Tool
Website Auditor
Competitor Research
Backlink Tracker
Link Spy (link-building)
Content Management Tools

Keyword Rank Tracker
Competitor Analysis
Backlink Analysis
Content Optimization Tool
Keyword Research
Site Explorer
OnPage Audit

Rank Tracker
Keyword Research
Competitor Analysis
Domain Analysis

Keyword Research
Rank Tracker
SERP Checker
Backlink Analysis
SiteProfiler

Advanced SEO tools & integrations

API
Looker Studio
Google Analytics
Google Search Console
Google Business Profile

API
Looker Studio
Google Analytics
Google Search Console
Google Business Profile

API
Looker Studio
Google Search Console

API
Google Analytics

Google Analytics
Google Search Console

API
Google Analytics
Google Keyword Planner

API
Google Analytics
Google Search Console
Google Ads
Moz
Majestic

API
Google Analytics

API
Google Analytics
Google Search Console

API
SEO browser extension

Agency-first tools & features

Branded, scheduled reports
Lead Finder
CRM & Client Portal
Agency Partners Directory

White Label SEO Tools
Lead Generator
Branded, scheduled reports
Additional user seats
Agency Catalog

Reporting Tool
Agencies directory listing
Additional users

White labeled, scheduled reports

Sales leads & domain contacts
Custom branded reports

Custom insights and reporting

Reporting Tool

White labeled, scheduled reports

White Label SEO Tools
Branded SEO reports
Task Manager (Light CRM)

White labeled, scheduled reports

White labeled, scheduled reports
Additional credits

Keyword ranking reports
Additional seats

Free Trial

✅ 7 days

✅ 14 days

⛔

✅ 30 days

⛔

✅ 7 days

☑️ forever-free plan

✅ 7 days

✅ 14 days

☑️ limited test version

Visit website

1. SE Ranking

SE Ranking strikes the perfect balance between functionality and ease of use, making it my top Semrush alternative. It is an intuitive and user-friendly platform, making it easy for users to perform complex tasks.

Functionality

Rightfully considered one of the best rank tracking tools, SE Ranking offers position tracking (backed by its dedicated crawlers) for Google, Yahoo, Bing, and even YouTube. Its ranking data is also more accurate than other tools like it.

SE Ranking also recently launched its AI Results Tracker, which lets you track Google AI Overviews by keyword and monitor your presence in them.

But users aren’t just focusing on rank tracking when reviewing SE Ranking. It’s also praised for its constantly expanding range of features, usability, budget-friendly pricing plans, and generous data limits.

SE Ranking gives you plenty of keyword opportunities, audits your whole website, and helps you optimize individual pages and snoop on your competitors’ SEO and PPC campaigns (both current and historical). You can also build a healthy backlink profile and monitor key backlinks. SE Ranking even offers local (and grid) rank tracking, and reputation and citation management.

And all it takes is one click to create content briefs and articles, and perform various quality checks. You can even write SEO-friendly texts five times faster using SE Ranking’s AI-powered SEO tips and AI Writer. All these features combined make SE Ranking popular among users. Many even consider it one of the best Surfer SEO alternatives.

SE Ranking also caters to marketing and SEO agencies by offering unlimited reporting, White labeling and Looker Studio integration, additional client seats, access to Lead Generator, and a spot in the exclusive agency catalog.

Look at this side-by-side table-view comparison of SE Ranking vs Semrush to learn how both tools stack up.

Interface

SE Ranking provides a smooth user experience thanks to its simple navigation. The left-hand menu displays all the project tools and features. The top menu features your favorite tools that you use more often. This makes it easy to find everything in just one click.

User reviews

On G2, SE Ranking has an overall rating of 4.8/5 stars, higher than any other Semrush alternative on this list. It also has 4.7/5 stars on Capterra. Users praise its wide range of features, data accuracy, and fair pricing. One user even calls it the “perfect SEO tool” with a “reasonable price,” saying, “You can learn the basics in less than 5 minutes, especially when it comes to keyword rank tracking and competitor research.”

Price

While many of SE Ranking’s features are comparable to Semrush, it is a much more cost-efficient SEO solution. SE Ranking’s plans range from $65 monthly to $599 (compared to $139.95 for Semrush’s cheapest plan). SE Ranking also offers a 20% discount for annual subscriptions.

SE Ranking’s Pro and Business plans already include user seats, while Semrush makes you pay $45-$100 for every additional user.

Each of SE Ranking’s pricing plans offers different variations with higher and lower data limits. Its Pro plan, for example, lets you track the positions of 2000 keywords and audit 250k pages. Alternatively, you can track 3500 keywords and audit 400k pages.

The Essential pricing plan includes all core SEO tools, plus Google Analytics and Search Console integration. SE Ranking also offers advanced subscription plans for larger marketing businesses. These come with increased data limits and access to features like API access, Data Insights, historical keyword and domain data, Looker Studio integration, keyword database expansion, etc.

SE Ranking’s pricing and features make it a great fit for in-house SEO professionals, as well as teams looking for robust software for SEO agencies. Semrush, on the other hand, is costlier with a higher learning curve.

2. Ahrefs

Ahrefs is another worthy alternative to Semrush. It has a lot of the same SEO features and functionalities.

Functionality

If you’re looking for a wealth of data, Ahrefs doesn’t disappoint. Ahrefs is a powerful all-in-one SEO tool, with in-depth backlink analysis and extensive opportunities to research competitors and their top pages. You can also explore paid traffic, discover the best PPC keywords, and identify broken links. Ahrefs also gives you a competitive edge by showing you where your competitors outrank you.

Ahrefs has the largest backlink database with top-quality link data, but some users complain that its keyword search volumes and traffic estimates are a bit off. It also lacks local SEO tools, meaning you’ll need to pay extra to get your local SEO needs covered. Another option is to consider Ahrefs alternatives that offer these features.

Interface

Ahrefs has a steeper learning curve. It’s certainly not as intuitive as Ubersuggest, but it’s easier on the eyes than Semrush. Ahrefs has tons of nooks and crannies: just take a look at the left-hand side navigation menus.

Also, Ahrefs’s interface and user experience are only marginally smoother than Semrush’s.

User reviews

The crowd has spoken, and they love Ahrefs. On Capterra, it has 4.7 out of 5 stars. It also sits at 4.5 out of 5 stars on G2. And on TrustRadius, it averages 9.1 out of 10 stars. One recent review called it the “one-stop shop for SEO insights, analysis, and actionable recommendations.” Not bad!

Price

Ahrefs isn’t cheap, but it can be more affordable than Semrush. Its prices also tend to increase as its limit usage decreases, meaning you’ll pay more for less access.

Ahrefs’ Starter plan, priced at $29 per month, is the most affordable option and operates on a credit-based system. It provides 100 monthly credits that get used up after generating reports or retrieving new data from key tools. This plan offers limited access to Site Explorer, Keywords Explorer, Rank Tracker and Site Audit. However, the credit allowance is minimal, making it suitable for beginners with basic needs.

For more comprehensive features, the Lite plan at $129 per month is a better fit for freelancers and small businesses. It includes 750 keywords for tracking with weekly updates, six months of historical data, and 500 credits. Additionally, this plan supports unlimited verified projects and up to five unverified ones.

If you want access to more features and higher limits, Ahrefs’s next plans are $249 and $449 per month and $14,990 per year for the enterprise subscription. Users can sign up for free, but using the tools will cost credits. Be ready to pay $40-100/month for every additional user and at least $200 to update your ranking data daily instead of weekly.

3. Moz Pro

This all-in-one SEO tool suite is another common Semrush alternative. Moz Pro is easy to use because it simplifies the SEO process. This helps users spend less time on complex spreadsheets and more time making smart, data-driven decisions.

Functionality

Moz Pro offers all the standard tools of a professional SEO platform. Its Keyword Explorer tool, for example, helps you understand how people find you online while showing you which keywords to target. This is why I put this tool on our best keyword se arch software list. Moz Pro also lets you track local and national rankings in Google (US and international, plus mobile), Yahoo and Bing; crawl and audit your site to identify errors or bugs; find opportunities to optimize your web pages further; create custom reports; and improve your overall linking architecture. Unfortunately, Moz Pro isn’t as flexible as SE Ranking and other Semrush alternatives. Moz Pro’s developers are also not actively developing or expanding it.

Interface

While Moz Pro is robust, its user interface isn’t as smooth. It’s also difficult to customize its views and reports. Plus, its data isn’t always all that fresh and accurate. Because of this, Moz alternatives like SE Ranking or Semrush may be more suitable for some users.

User reviews

Moz Pro currently has 4.3 out of 5 stars on G2. On Capterra, it has 4.5 out of 5 stars. It also has 8.1 out of 10 stars on TrustRadius. This means Moz Pro takes a back seat to other Semrush alternatives on this list.

Price

Moz Pro’s most basic plan (Starter) is super affordable—just $49 per month. With it, you get 1 user seat, 1 tracked site, 50 tracked keywords per month, and 20,000 pages crawled per month. However, this plan’s limited data allowances make it best for small businesses or single-website startups.

The Standard plan, priced at $99 per month, offers slightly higher limits, including backlink analysis and unlimited scheduled reports.

Businesses with more complex needs typically opt for the Medium plan, which costs $179 per month. Compared to Semrush’s basic plan, which costs $40 less ($139.95 per month), the Medium plan offers significantly more value.

With this plan, users can track up to 10 websites (compared to 5 on Semrush), manage more keywords (1,500 across four search engines, totaling 6,000, versus Semrush’s 1,500). Additionally, Moz’s Medium plan includes site crawls of up to 2 million pages per month, whereas Semrush’s plan supports only 100,000 pages.

4. Spyfu

Founded in 2005, SpyFu has steadily improved its suite of ‘spy’ tools to become a well-rounded keyword research and competitor analysis platform for the budget-conscious. SpyFu makes website optimization easy with its user-friendly interface and smart PPC features. Its affordable pricing ensures you get great value without overspending. That’s why it’s also one of the best alternatives to Semrush.

Functionality

Spyfu is an all-in-one SEO suite with a focus on competitor analysis. Praised by SMBs and agencies for its Ad History feature, Spyfu provides tons of data on a competitor’s PPC ads, including ad copy, landing pages, and estimated ad spend. You can use this feature to turn your competitors into your greatest advisors by discovering how your rivals’ ad copy changed over time. You can also conduct in-depth SEO content analysis with SpyFu’s Rival Flow AI feature, which compares, contrasts, and rewrites top-ranking content.

But if you require brand monitoring and social media features to monitor your competitors, Semrush is the better choice. SpyFu does not include them.

Also, SpyFu doesn’t have technical and on-page optimization tools. Its rank-tracking capabilities are also quite basic, and its backlink databases are not as extensive as those of Semrush and Ahrefs.

SpyFu also has robust keyword research features, providing users with information on cost-per-click, search volume, and historical data. Keep in mind, however, that SpyFu’s strength lies in its competitor-based keyword research capabilities, so you won’t get as much information on long-tail keywords as you would if you were to use Semrush. SE Ranking is also a great alternative to SpyFu if you’d rather have a keyword grouping feature to organize and optimize your content.

Interface

Both agencies and SMBs will enjoy how SpyFu conveniently lays out its navigation bar across the top of the dashboard. Consider this SpyFu’s welcome mat to its easy-to-use interface, which was designed to provide users with quick and easy access to all of its data. SpyFu’s dashboard’s design is also intuitive: its color scheme and type font are easy on the eyes.

User Reviews

Although SpyFu doesn’t have as many reviews as some of the larger competitors on this list, it caters well to its smaller user base. SpyFu currently sits at 4.6 out of 5 stars on G2. It also has 4.5 out of 5 stars on Capterra, and 7 out of 10 stars on TrustRadius.

Many reviews on G2 praise SpyFu for its ease of use and pricing, highlighting its ability to quickly and easily track competitors as a major advantage. This sounds promising for SMBs and agencies that care most about competitor analysis.

Price

SpyFu’s subscription plans are way more affordable than Semrush’s. Its Basic plan starts at $39/month versus Semrush’s $139.95/month, rising to $79/month for its Professional plan. Still, it’s nowhere near as expensive as Semrush’s equivalent (Business plan), which is $499.95.

With the Professional plan, you get over 10 years of historical data, 15k weekly tracked keyword rankings, API access, and more. Also, unlike Semrush, all SpyFu plans give you unlimited access to its US and international data.

5. Similarweb

Next up is Similarweb, a platform similar to Semrush but with a stronger focus on web traffic analysis and market research over traditional SEO metrics.

Functionality

Similarweb provides SEO features for keyword research, rank tracking, site auditing, and backlink analysis, which make up only a fraction of its broader suite of tools.

Unlike Semrush, which focuses more on SEO and content marketing, Similarweb leans more on web traffic analysis and market research.

This is because Similarweb is a digital intelligence platform. It keeps track of market changes and benchmark performance, automates sales workflows at every funnel stage, and gives you access to unified cross-retail analytics, among other capabilities.

However, Similarweb does not currently offer tools for local SEO, content optimization, or social media management—features that SEO tools like Semrush provide.

While Similarweb is a great choice for market research and high-level competitive analysis (which also includes SEO), it may not be the best option for those seeking a more SEO-focused solution like Semrush.

Interface

Similarweb’s interface is generally well-organized with a clear layout. Major features are accessible via a navigation menu that allows users to quickly switch between different data (e.g., website analysis, search tracking, keyword research, etc.).

Still, many user reviews point out its outdated interface compared to other SEO tools. Users often say it could be more intuitive, with a better-developed UX.

User reviews

Users appreciate the platform’s simplicity and heavy focus on features like traffic analysis and competitor research. The platform has a rating of 4.5 out of 5 stars on G2 and a 4.6 out of 5 stars on Capterra.

But users often mention the platform’s data accuracy as a major drawback. Specifically, data accuracy for smaller websites can be inconsistent, resulting in less reliable insights for niche markets or lower-traffic sites.

Pricing

SimilarWeb offers three fixed-price plans: the Starter Plan at $199 per month, the Team Plan at $14,000 per year, and the Business Plan at $35,000 per year. However, only the latter two plans include essential SEO tools like rank tracking, backlink analytics, and site auditing.

In comparison, these key features are included in all standard plans from Semrush. Other leading SEO tools like SE Ranking, Ahrefs, and Moz also have them.

But the Starter plan has its perks. It helps you find your keyword competitors, see the top pages driving traffic to your website, deconstruct the audience journey (incoming/outgoing traffic), and so on.

SimilarWeb also lets you try out its features using its 7-day free trial.

6. Ubersuggest

Ubersuggest, created by Neil Patel, quickly grew from a simple keyword tool into a powerful SEO platform—all while staying easy to use. It is often regarded as one of the best SEO tools for those with limited SEO knowledge.

Functionality

With its help, you can track rankings, conduct keyword research, perform site audits, analyze competitors and backlinks, and more. Most of these features are pretty basic—you won’t find Ubersuggest on lists like best site audit tools or best link building solutions.

But even though it’s not as comprehensive as Semrush, Ubersuggest gets the job done and can sometimes do it better.

The AI tools offered by Ubersuggest are also noteworthy. It features an AI Writer (for generating full-length article drafts), AI SEO Meta Tags, AI Social (for creating SEO-friendly posts on Instagram, LinkedIn, Twitter, and other social media platforms), and AI Paid Ads (for crafting ad titles and copies).

Interface

Ubersuggest has a minimalist aesthetic, but still has all the information you’ll ever want or need. On the dashboard, for example, it immediately gives you site optimization ideas.

It’s straightforward to use and easy to navigate.

User reviews

On G2, users gave Ubersuggest 4.2 out of 5 stars. On Capterra, it scored 4.4 out of 5 stars. It also currently has 8.8 out of 10 stars on TrustRadius. Ubersuggest is a newer tool and isn’t the most well-known Semrush alternative, but it’s quickly evolving and giving Semrush a run for its money.

One user says that Ubersuggest offers some of “the best mix of useful tools, ease of use, built-in training materials, support and value for money on the market.” And it’s hard to argue with that.

Price

Patel isn’t scared to take on his competitors. He’s also pretty blunt about how much cheaper Ubersuggest is than alternatives like Semrush.

Make one Ubersuggest payment and spend a fraction of what you would with Semrush.

You can also choose one of Patel’s monthly plans. Ubersuggest subscriptions range from $12 to $40 a month, significantly cheaper than Semrush’s cheapest plan. With the Individual plan (the most affordable), you get 150 reports per day, one project, 150 searches on Chrome through their extension, 125 trackable keywords, a weekly site audit that’ll crawl 1,000 pages, 20,000 keyword suggestions per month, and so much more. Check out the full details of each plan on the Ubersuggest website.

While Ubersuggest might not have all the bells and whistles that Semrush has, it still provides comprehensive data while being a cost-effective solution. Unsurprisingly, one user said, “Earlier, we used to use Semrush, which was way too costly. Since the start of 2022, we switched to Ubersuggest, which does the job well and at a reasonably low price.”

7. SEO PowerSuite

SEO PowerSuite is an all-in-one SEO tool. It is consistently ranked among the G2 leaders in SEO software. It’s great for automating, customizing, and branding SEO reports. The downside is that it requires installation.

Functionality

SEO PowerSuite comes complete with a rank tracker, website auditor, SpyGlass (for analyzing backlinks), and LinkAssistant (for link-building and management). It also helps you optimize content for search engines. But while you get custom white labeling and Google Analytics integration, it falls short in data analysis and practical suggestions. This can be a drawback for SMBs, agencies, and enterprises that rely on data-driven insights.

Interface

User reviews suggest that navigating this SEO tool is challenging. While it’s powerful and feature-rich, there’s a steeper learning curve if you don’t already know how to find what you need. But Semrush isn’t all that user-friendly, either.

User reviews

It has 4.5 out of 5 stars on Capterra, 9.5 out of 10 on TrustRadius, and 4.5 out of 5 on G2, making SEO PowerSuite widely consistent based on reviews. It’s a good (but not great) alternative to Semrush—unless you’re willing to pay a premium.

Pricing

SEO PowerSuite has a forever-free plan, which gives you unlimited keywords to track, 500 URLs to crawl and audit, and up to 1,100 backlinks to track and analyze. However, you won’t have access to additional features like scheduled reports, data exporting, and the ability to save projects. If you decide to upgrade, note that the two yearly paid plans are $349 and $599.

8. Raven Tools

Although this SEO and reporting tool has flown under the radar, don’t ignore it. It integrates your marketing and advertising data to help you consolidate your efforts (and its results) under one roof.

Functionality

Raven Tools has tons of tools and features, including reporting, competitor research, a website auditor, rank tracker, backlink tracker, keyword research, and social media reporting. It also offers a tool called “Link Spy”, which helps you check up on your competitors and find new opportunities to get links back to your website. It also has several integrations, including Google Search Console, Google Analytics, and Google/Bing/Facebook ads.

Raven Tools aggregates data from major online marketing authorities like Google, Moz, IBM Watson, and Majestic. Some of the metrics obtained through these third-party providers include:

External Backlinks (from Moz and Majestic)
Citation Flow (via Majestic)
Trust Flow (from Moz)
Domain Authority (Moz)
mozRank
mozTrust

But the reviews indicate that if you’re looking to scale and need something more comprehensive, Semrush is the better option.

Interface

Raven Tools is easy to use. Its left-hand menu provides quick access to key features and data, which are displayed on the right side of the screen when selected.

But some users say that the interface feels outdated.

User reviews

Raven Tools is a worthy contender, with 4.4 out of 5 stars on Capterra and 4.2 out of 5 stars on G2. But on TrustRadius it only has 7.6 out of 10 stars. Note that Raven Tools has much fewer reviews than Semrush, so it wouldn’t be appropriate to compare them.

Reviews say that Raven Tools (surprisingly) doesn’t provide basic data, not even from Google Ads (a major drawback for SMBs and agencies). Users have also reported bugs and glitches when trying to integrate additional third-party software into Raven Tools, which is a major drawback for all users.

Pricing

Raven Tools’ monthly plans range from $49 to $479 per month. Even their cheapest plan gives you access to everything; it’s just more limited compared to its pricier options. You get two domains/projects, two users, some data storage, and a “light” CRM. The plan also includes unlimited automated client reports, 50,000 monthly page crawls for website audits, limited white labeling features, and 1,500 trackable keywords per month.

9. cognitiveSEO

While cognitiveSEO is a lesser-known Semrush alternative, it provides top-notch digital marketing strategy analysis with brand growth insights.

Functionality

It offers a built-in content optimization tool, on-page auditing, backlink analysis, rank tracking, keyword research, competitor analysis, a fully customizable SEO dashboard, marketing reports, and an SEO API. You can also take cognitiveSEO’s free tools for a test drive.

Interface

Users have said that the interface, especially for the keyword research tool, is slow and not very intuitive. Some also note cognitiveSEO’s limited suitability for agencies and large enterprises. Smaller companies and solopreneurs may not benefit as much from it. (CognitiveSEO rates higher for its quality of support, which makes sense given that it’s a much smaller tool/company.)

User reviews

Users have rated it 4.4 out of 5 stars on G2, 9.6 out of 10 stars on TrustRadius, and 4.5 out of 5 stars on Capterra. Like Raven Tools, it’s a lesser-known Semrush competitor, which puts it at a disadvantage compared to well-established brands like Semrush.

Pricing

It’s not the most budget-friendly Semrush alternative. Cogniti veSEO’s cheapest plan is $129.99 a month. You can track 1,500 keywords, analyze 200,000 inbound links, get 150 content audit credits, and analyze 50,000 links per site in the on-page audit. You’ll also get two user seats and five campaigns. All three plans have Google Analytics integration included. Upgrading is required if you want to white-label the tool, use JavaScript crawling, get API access, or work with a customer success manager. Its price might also not be suitable for solopreneurs or small businesses operating on tight budgets.

10. Sistrix

Sistrix is an all-in-one SEO suite that offers powerful insights and data to help boost your website’s search rankings. Beyond the platform’s wide range of tools for Google SEO are its tools for Amazon SEO and influencer marketing. Sistrix caters to a broad range of users, including small businesses, SEO freelancers, digital marketing agencies, and larger brands.

Functionality

Sistrix offers a comprehensive suite of SEO tools, focusing primarily on visibility tracking and competitor analysis. Much like Semrush’s Visibility Score, Sistrix offers a Visibility Index that measures domains’ overall search engine visibility. Users can access the visibility of over 100 million domains and compare their website’s performance with competitors.

Sistrix earns its position among SE Ranking’s top competitor analysis tools in 2025 due to its ability to help you observe competitors’ keyword choices, identify their best-performing content types, and examine their traffic sources.

Sistrix also provides extensive keyword research capabilities, with the largest keyword database in Europe (over 450 million cross-continent keywords and over 50 million in the UK alone). The platform’s Content Planner lets users organize keywords by core topics and guides them through the entire keyword research and content creation process. The SISTRIX Optimizer identifies technical issues that could hurt your SEO performance and offers tips to fix them.

However, Sistrix’s feature range is not as broad as Semrush’s, particularly in areas like social media management.

Interface

Sistrix’s interface is designed to be user-friendly and intuitive, with a navigation menu that enables easy access to various tools and features. The search bar has an autocomplete functionality to help users quickly analyze any domain or keyword. On the other hand, some reviewers mention that the interface includes unnecessary steps. Its UI elements also misalign sometimes by moving to the right instead of staying centered. This makes it more challenging to navigate than Semrush’s interface.

User reviews

Sistrix’s user reviews are mostly positive, with users praising it for its accurate visibility tracking, competitor analysis features, and helpful customer support. It has a rating of 4.4 out of 5 stars on G2 and 4.5 out of 5 stars on Capterra, although its review count is significantly less than Semrush’s. Some users have noted that its free tools provide limited insights. Some of its features also have slower speeds, and it’s priced high compared to similar services.

Pricing

Sistrix’s pricing falls within the same ballpark as Semrush’s plans. Sistrix’s cheapest plan starts at €119 per month. This plan includes user access for one account, the ability to analyze up to 10,000 results per analysis, and a 3-month data history. You can also work on 3 projects, crawl 30,000 URLs, and receive 2,500 SERP updates.

Prices for higher-tier plans range from €239/month to €799/month, offering more generous data allowances, additional user seats, and extra features like API access, content marketing tools, and white-label reporting. While Sistrix’s pricing is comparable to Semrush’s, its customization options are less flexible.

11. Mangools

The last tool on our list is Mangools, a user-friendly Semrush alternative with a powerful SEO toolkit. It offers five core tools for keyword research, SERP analysis, rank tracking, backlink analysis, and competitor analysis. Mangools is a good choice, especially for pricing and ease of use.

Functionality

Mangools has a very creative team. Each of their tools has a unique and memorable name that sticks with you.

For example, their KWFinder tool helps uncover valuable, high-potential keywords to target. To analyze SERPs and gain valuable insights into their competitors’ strategies, you can use SERPChecker. To monitor site rankings and identify improvement opportunities, make use of SERPWatcher. To uncover link-building opportunities and assess backlink profile quality, use LinkMiner. Another exceptional tool is SiteProfiler, which provides users with comprehensive overviews of website authority, trustworthiness, and backlink profiles. It pulls this data from Moz and Majestic.

Note that Semrush still has a few more bells and whistles. Mangools does not currently provide tools for crawl analysis and website audits. Plus, while Mangools is featured in SE Ranking’s list of the best keyword research tools, it also ranks among the top in keyword database size.

Interface

Mangools’ user-friendliness is one of its greatest strengths. You don’t need to be a tech guru to figure it out, as the interface is clean, modern, and intuitive.

Plus, everything is laid out sensibly, making it easy to focus on pulling relevant data and insights. Mangools’ users often leave reviews saying it is the “easiest SEO tool”, and “easy to use and easy to manage”.

User reviews

Users appreciate the platform’s ease of use, affordable pricing, responsive customer support, and well-balanced features for beginners and advanced users. The platform has a rating of 4.7 out of 5 stars on G2 and 4.8 out of 5 stars on Capterra.

Pricing

Mangools’ less expensive plans are up to 3x cheaper than Semrush’s. Their basic plan starts at just $49 per month (against Semrush’s $139.95). It includes access to all tools with limited usage allowances. For example, it provides 100 keyword lookups and 100 SERP lookups every 24 hours, 200 tracked keywords daily, and 100,000 backlink rows monthly.

Mangools’ higher-tier plans will cost you as follows: $69/month for Mangools Premium, and $129/month for Mangools Agency. These plans offer more generous usage limits, and extra seats for team members.

Mangools has a free plan, plus a 35% discount to yearly subscribers.

How did I evaluate the Semrush alternatives in this list?

To properly evaluate Semrush alternatives, I considered a range of key factors:

Functionality: What features does the SEO tool offer? Do they give you detailed insights? And how much can you customize the tool and the data it shows?
Interface: How long and how many clicks does it take a user to get where they want to go? Is the user experience seamless and streamlined, or cluttered and nonsensical? Is it intuitive enough even for beginners to navigate?
User reviews: What are people saying about the tool? Does it have a positive reputation? Why or why not?
Price: Does the SEO tool offer pricing options for different budgets without significantly limiting access or functionality?

Here’s how I evaluated Semrush:

Functionality

Its functionality is both its biggest strength and biggest downfall. Semrush is a top-to-bottom solution, with tools for keyword research, on-page SEO, local SEO, competitor analysis, content marketing, rank tracking, link building, social media management, paid advertising, and beyond. But this huge range of tools also makes it difficult to navigate. It’s too easy to get lost and too hard find what you need.

Interface

If you’re already familiar with Semrush—or don’t mind taking the time to learn—it’s a great tool. Just keep its steep learning curve in mind. The interface is clunky and it isn’t always easy to find what you need.

User reviews

Semrush has a solid reputation, with 4.5 out of 5 stars on G2, 4.6 out of 5 stars on Capterra, and 8.6 out of 10 stars on TrustRadius. Users frequently complain about Semrush’s unintuitive navigation interface.

Price

Semrush isn’t the nicest to your wallet (despite having a free trial and a limited free version). Semrush’s cheapest plan is $139.95 per month and gives you five projects (meaning sites), 500 keywords to track, and 10,000 results per report (meaning the number of available data rows). For more access and features, including Looker Studio integration, you will have to upgrade. Semrush’s next two plans are $249.95 and $499.95 per month. Each of its plans only allows one user to be logged in at a time, meaning you have to purchase additional seats.

FAQs

Is Semrush the best?

Semrush has many advantages, offering a wide range of tools and solutions that generate diverse data. However, its steep learning curve and lack of a more affordable monthly plan may be drawbacks for some companies.

What is the best alternative to Semrush?

While there are so many options available, SE Ranking is the best alternative to Semrush. It’s a comprehensive solution that’s also user-friendly and streamlined, all at a reasonable price.

What is a cheaper alternative to Semrush?

If you’re looking for more budget-friendly alternatives to Semrush, there are several options available. For example, Ahrefs is a highly recommended choice for those seeking a reputable SEO tool with a vast database. SEO professionals looking for reliable insights and managing multiple client projects will find SE Ranking an efficient solution. Beginners in the field of SEO may benefit from using Ubersuggest or Mangools, both of which offer affordable and user-friendly tools.

Is there a free alternative to Semrush?

Yes! SEO PowerSuite and Mangools offer free plans with limited access, while other SEO platforms provide free trials. If you’re an SMB, agency, or larger, it’s a good idea to plan for an upgrade to unlock more features.

Which is better, Ahrefs or Semrush?

It depends on your needs and goals, but in terms of cost, Ahrefs can be a more affordable solution. It’s also better than Semrush for backlink analysis, but Semrush performs better for content and local marketing.

Which is better, Semrush or Ubersuggest?

It depends on your needs and goals! Semrush is better suited for bigger companies with the budget and manpower to stomach its hefty price tag. Ubersuggest is better suited for individual SEOs looking for a free or cost-efficient tool that gets the job done.

Summary: Which Semrush alternative is the best choice?

Our review covered eleven alternatives to Semrush, each offering a core set of essential SEO tools.

If you’re looking for a good SEO tool that won’t break the bank, Ahrefs, SE Ranking, and Mangools offer a unique mix of features depending on your needs and experience level.

Consider switching to Ahrefs if you need a reputable tool known for its extensive datasets.

SE Ranking offers powerful tools for agencies managing multiple clients, all at a budget-friendly price.

For SEO newcomers seeking affordable, easy-to-use tools, Ubersuggest and Mangools are worth considering.

If you’re looking for a tool that goes beyond SEO and offers a comprehensive suite of features, including market research, traffic analysis, sales engagement, and consumer behavior insights, Similarweb is the ideal option.

And remember that there is no a right or wrong choice. The best Semrush alternative for you will depend on your unique needs and budget.

SEO Tools

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Written by

Megan Grant

Megan is a Writer, Editor, YouTuber and Founder of Spark Content Agency. She has been writing and editing professionally since 2011. She specializes in creating high-impact, SEO-driven content that ranks and resonates. Writing is, hands down, her favorite thing to do. Her chihuahua, Peanut, often steps in to help with edits.