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I think it’s awesome you can see not only your own organic positions, but also the positions of your main competitors. This keeps you on your tows, and makes it clear which keywords require additional work. Also, the function to check the ads of competitors is very useful. Sometimes you get some inspiration of their (bad) adds.
The best feature of SE ranking software is the accuracy of the local SEO keyword rankings. I also like the powerful reporting feature and that I can recheck keywords live again. I have tried about 10 different types of paid and free SEO keyword ranking software like MOZ, SEO PowerSuite, Cuterank, AnalyticsSEO etc. and SE ranking is by far my favorite one.
Google has shifted into topics rather than keywords, SE Ranking allows me to track the keywords by groups so I can see how topics are performing rather than specific keywords. You can also connect it to analytics and webmaster tools, it’s not just a rank tracker, its an overview of your rankings and traffic. Great support also.
I like the SE Ranking because for Google SERP tracking I can choose any region. This is very important for projects for which I do Local SEO. I really like the fact that I can configure access to projects. When working with clients it is very important. I also like the fact that the SE Ranking analyzes the entire Google SERP, not just the organic results. Using SE Ranking I also track Google AdWords and Featured Snippets results.
The main usage of the service for me is the keyword rank tracking of my website and analyzing the rankings of the competitors for the same search queries. The settings are very flexible, I do not even know how to enrich them. And again, many thanks to designers and developers for the outlook of displaying both tabular data and graphs. I am not an SE Ranking newbie, but still can’t cease to admire
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