DoFollow Podcast by SE Ranking: SEO Talks with Top Experts

Take a deep dive into the world of SEO and digital marketing.
Actionable insights, latest trends, and inspiring case studies from seasoned pros with the SE Ranking DoFollow Podcast.

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Episode - 48 | September 9, 2025

The SEO Agency Rollercoaster with Callum Gracie of Otto Media Group Pty Ltd

Join Callum Gracie, Founder of Otto Media Group and creator of GiaAI, as he shares his fast-paced journey from teaching to DJing in Canberra’s club scene to building an AI‑first SEO and web design agency that turns service‑business websites into 24/7 lead‑generation powerhouses—mixing personal branding, cutting‑edge AI tools, and ethical growth strategies every step of the way. Tune in for an honest conversation on overcoming big pivots, forging genuine client partnerships, and exploring Callum’s vision for the future of AI in digital marketing.

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Episode - 47 | August 27, 2025

Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search behavior without gaming the system. Garrett shares practical tactics for crafting bias-aware, AI-friendly snippets, measuring visibility in a low-click world, and aligning content with both human instincts and machine interpretation. Tune in for advice on adapting to AI-first search, from compressing the “messy middle” funnel to preparing for emerging conversational platforms.

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Episode - 46 | July 24, 2025

AI-ready schema: Feeding Google’s answer engines with structured data

Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to ensure your site is AI-ready. Discover practical strategies for structuring data, writing AI-friendly content, and troubleshooting common markup mistakes. Alex also shares his step-by-step audit process for ensuring structured data is truly working for your site and measurable in search performance. Tune in for valuable advice on entity hooks, knowledge graphs, and advanced SEO tactics that can help you make the most of AI-driven search results.

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Episode - 45 | June 12, 2025

The AI reality: Navigating strategic shifts in SEO

Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where generative tools like ChatGPT and Gemini genuinely speed up competitor research, interlinking, and product categorization—and where unchecked automations can sabotage title tags and tank traffic. Learn why Google’s AI Mode, AI Overviews, and upcoming agentic shopping experiences are shifting clicks away from websites, and how rock-solid technical SEO, sharp brand positioning, and E-E-A-T safeguards keep you in the game. Tune in for candid strategies to balance AI efficiency with human insight, redefine success metrics, and stay essential as search evolves beyond the blue link.

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Episode - 44 | June 6, 2025

The SEO Agency Rollercoaster with Ryan Shelley of SMA Marketing

Join Ryan Shelley, Founder and CEO of SMA Marketing, as he shares his journey from a faith-driven side hustle to building a powerhouse inbound and SEO agency founded on human-first values and technical expertise. Discover how Ryan and SMA Marketing navigate the challenges of scaling with purpose and forge deep client partnerships through cutting-edge inbound strategies. Learn about their faith-infused culture, unique morning rituals for productive leadership, and Ryan’s vision for marrying purpose and performance at SMA Marketing. Tune in for agency insights on inbound marketing, technical SEO innovations, leadership philosophies, and staying ahead in search.

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Episode - 43 | May 28, 2025

Building a Sustainable SEO Strategy for Local Businesses

In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term tactics, foundational SEO elements, adapting to algorithm changes, and the importance of leveraging content. John also covers community-focused backlink building, mobile optimization, the power of customer reviews, and using AI and social media to boost local visibility.

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Episode - 42 | May 20, 2025

The SEO Agency Rollercoaster with Becky Simms of Reflect Digital

Join Becky Simms, Founder and Managing Director of Reflect Digital, as she shares her journey from launching her agency with just £3,000 to leading a psychology-powered digital marketing powerhouse. Discover how Becky and Reflect Digital navigate the challenges of scaling an agency, manage high-profile client relationships, and integrate AI-driven strategies without losing their human-first approach. Learn about their human psychology “superpower,” four-day workweek culture, and Becky’s vision for the future of Reflect Digital. Tune in for agency insights on creativity, ROI, and staying competitive in SEO.

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Episode - 41 | April 24, 2025

Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI

In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to enhance demand generation, accurately attribute revenue to SEO efforts, and build an effective multi-channel marketing strategy. Lewis also explores the rising importance of video content, the impact of AI-generated overviews on search rankings, and how businesses can future-proof their SEO efforts.

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Episode - 40 | April 1, 2025

The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem

Join Taras Vasylyshyn, CEO and Co-Founder of Panem, as he shares his journey from freelancing to leading a thriving digital agency. Discover how Taras and Panem navigate the challenges of scaling an agency, manage client relationships, and integrate AI-driven strategies into their workflow. Learn about their services, team structure, and Taras’s vision for the future of Panem. Tune in for agency insights on growth, leadership, and staying competitive in SEO.

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Episode - 39 | March 25, 2025

Local SEO & Google Business Profiles: Future Trends

In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search rankings, and how businesses can future-proof their local SEO efforts in an increasingly AI-driven landscape.

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