SE Ranking's podcast

Take a deep dive into the world of SEO and digital marketing.
Actionable insights, latest trends, and inspiring case studies from seasoned pros with the SE Ranking DoFollow Podcast.

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The SEO Agency Rollercoaster with Olivia Tapper and Thomas Phillips of DTC SEO Agency
Episode - 38 | March 4, 2025

The SEO Agency Rollercoaster with Olivia Tapper and Thomas Phillips of DTC SEO Agency

Join Olivia Tapper and Thomas Phillips, co-founders of DTC SEO Agency and PetPortraits.com, as they share their paths into digital marketing and the spark that drove them to build two thriving businesses. Discover how they tailor SEO strategies for direct-to-consumer brands, balance two ventures, and keep pace with emerging technologies like AI. Uncover insights on rebranding, team building, and future-proofing your agency in a rapidly evolving industry. Tune in for actionable advice on running a digital agency—from early-stage challenges to prepping for 2025’s big opportunities—and get inspired to carve your own success story in SEO.

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How SEO Copywriting Has Evolved With GenAI Search — What Works, What’s Dead, and How to Stay Ahead
Episode - 37 | February 26, 2025

How SEO Copywriting Has Evolved With GenAI Search — What Works, What’s Dead, and How to Stay Ahead

In this episode, the pioneer of SEO copywriting, Heather Lloyd-Martin, discusses how generative AI tools are reshaping SEO copywriting—highlighting which tactics are losing relevance and which foundational principles still stand. Discover strategies for leveraging AI to enhance content quality, maintain brand authenticity, and meet evolving search engine requirements. Heather also explores the risks of overreliance on AI, insights into user engagement, and how to future-proof your SEO skills in a rapidly changing digital landscape.

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Adapting SEO for Generative AI: Creating Content That Serves AI-Powered Search Experiences
Episode - 36 | January 28, 2025

Adapting SEO for Generative AI: Creating Content That Serves AI-Powered Search Experiences

In this episode, Rejoice Ojiaku discusses SEO strategies that serve AI-driven search experiences like AI Overviews and ChatGPT. Discover how generative AI is transforming SEO, the challenges and opportunities it presents for content creators, and actionable tips for optimizing content. Rejoice also talks about preserving brand voice in AI-generated summaries, integrating GEO into workflows, and the importance of diversity and inclusion in the age of AI.

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The State of AI Overviews in 2024 – Research Insights and Future Forecasts
Episode - 35 | December 23, 2024

The State of AI Overviews in 2024 – Research Insights and Future Forecasts

Join industry-leading SEO experts for an exclusive panel discussion on Google's AI Overviews. Barry Schwartz, Itamar Blauer, Erin Sparks and Anastasia K. are discussing the evolution of AI-driven search features and examining their impact on search visibility and ranking dynamics. Get thought-provoking insights and strategies from the brightest in SEO. This discussion focuses on SE Ranking's AI Overview research, a feature that offers a rare look into the data-driven trends shaping the SEO landscape. Our guest panelists will discuss how AI tools are changing content optimization and what this means for SEO strategies in the years ahead.

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Maximizing Impact with Minimal Resources: Crafting Effective SEO Strategies for Budget-Conscious Clients
Episode - 34 | December 3, 2024

Maximizing Impact with Minimal Resources: Crafting Effective SEO Strategies for Budget-Conscious Clients

In this episode, Signify Digital’s Managing Partner Beth Sherman explains how to create impactful SEO strategies on a tight budget. Learn how to tackle key challenges for budget-conscious clients, focus on areas with the highest ROI, and use the most cost-effective SEO tools and techniques. Beth also shares her approach to prioritizing tactics, involving clients, and leveraging local SEO to deliver results.

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The SEO Agency Rollercoaster with Gareth Hoyle of Marketing Signals
Episode - 33 | November 19, 2024

The SEO Agency Rollercoaster with Gareth Hoyle of Marketing Signals

Join Gareth Hoyle, Managing Director of Marketing Signals, as he discusses his nearly two decades of expertise in digital marketing. Gareth shares his journey from starting a business focused on manual link building to growing into a full-service, performance-driven agency. Hear how he tackled the challenges of scaling, adapting to remote work, and integrating AI and automation into his SEO strategies. Tune in for an exclusive, behind-the-scenes look at how Gareth and his business stay ahead of the competition!

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Mastering Analytics for Agencies: Insights from GA4 and Beyond
Episode - 32 | November 7, 2024

Mastering Analytics for Agencies: Insights from GA4 and Beyond

Explore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio. Discover how to unlock GA4’s powerful features like 'Explorations' and get practical strategies for managing data privacy as cookies are being phased out. A must-listen for agencies and professionals looking to get the most out of their analytics.

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The SEO Agency Rollercoaster with Elena Demianenko of SE Ranking
Episode - 31 | October 24, 2024

The SEO Agency Rollercoaster with Elena Demianenko of SE Ranking

Join Elena Demianenko, Regional Marketing Team Lead at SE Ranking, as she shares her journey to leading a global team for one of the industry's leading SEO platforms. Discover how Elena paves the way to new markets, manages a diverse team, and stays competitive in a rapidly changing digital landscape. Get strategies for growth, audience building, and partnerships, and learn about SE Ranking’s goals for the future. Tune in for actionable insights on global marketing, leadership, and the evolving role of AI in SEO.

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The Role of Structured Data and Schema Markup in News SEO
Episode - 30 | October 3, 2024

The Role of Structured Data and Schema Markup in News SEO

Join Barry Adams, award-winning SEO consultant and co-founder of the News & Editorial SEO Summit, as he breaks down the importance of structured data and schema markup for news websites. Learn how to use these tools to enhance site performance and visibility, understand their key benefits, and avoid common pitfalls. Barry also discusses the impact of structured data on Google rankings and its future alongside AI advancements.

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The SEO Agency Rollercoaster with Silvia Del Corso of PinkSEO Ltd   
Episode - 29 | September 26, 2024

The SEO Agency Rollercoaster with Silvia Del Corso of PinkSEO Ltd   

Join Silvia Del Corso, Director of PinkSEO Ltd, as she shares her journey from Italy to directing a successful SEO agency in London. Discover how Silvia and PinkSEO outpace the competitive SEO landscape, manage client relationships, and prepare for AI's impact on the industry. Learn about their services, team setup, and Silvia’s vision for the future of PinkSEO. Tune in for agency insights on rebranding, growth, and staying competitive in SEO.

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