wukonig.com is an owner-managed online marketing consultancy based in Graz, Austria, specializing in B2B. Since 1999 we have worked with industrial, mechanical engineering, technology and software companies across the DACH region. In B2B a purchase decision takes 8 to 12 touchpoints, runs over months and is made by a buying center rather than by one person. Our benchmark is therefore not the number of visitors, but the number of qualified inquiries and the contribution to pipeline.
SEO for the B2B special case. Small target groups mean small search volumes that common keyword tools barely register. That is exactly where the opportunity lies: your competitors do not optimize for these terms because their tools cannot see them. Where deals reach six or seven figures, a single search query can tip the balance. Added to this is technical SEO for very large websites with millions of page views, and relaunch support so that rankings survive the move.
GEO for visibility in AI systems. We make sure your company appears in the answers given by ChatGPT, Perplexity and Google AI, not just in the list of results. This includes clearly structured answer formats, consistent company data across all sources, and mentions in industry publications. We measure through recurring question sets as well as logfile and web analytics data. SEO and GEO work together, because AI systems draw largely on the indexes of classic search engines. We combine both with Google Ads in the Enterprise Visibility Framework, our approach to B2B visibility.
Connecting marketing and sales. Visibility alone does not generate revenue. In most B2B companies there is a gap: marketing sees clicks, visits and downloads, sales sees contacts, quotes and deals. The origin of a contact gets lost, and marketing never learns which leads turned into orders. We therefore look at the entire chain from channel through traffic, conversion and analytics into the CRM, and we close the feedback loop back into marketing.
AI Visibility Check – Free AI Visibility Check for B2B Companies: We analyze your most important buying decision queries to determine whether ChatGPT, Perplexity, and Google AI mention your company, which competitors are mentioned instead, and why. You'll receive the exact responses generated by these systems, along with an analysis of the three key factors that can make the biggest difference. The results are discussed during a free initial consultation, directly with one of the founders.
