Gregg King is an independent SEO and AI visibility consultant who works with UK law firms and solicitors. The focus is simple: more of the right enquiries, from people who need your services, at a cost that makes sense to the partners.
Core services • SEO for law firms: making sure the firm appears when people search for the legal help it offers, in the areas and locations that matter to it. • AI visibility: getting the firm named and recommended in ChatGPT, Google's AI Overviews and other AI search tools, which more clients now use to find a solicitor. • Law firm websites: sites built to turn visitors into enquiries, written within SRA rules. • Audits: a clear view of where the firm is losing enquiries online and what that is costing it.
Expertise Gregg works only with regulated businesses, and law is his specialism. He knows the SRA rules on publicity and transparency, and how they affect what a firm can say about itself. That keeps marketing compliant without making it timid.
What makes Gregg different • You work with Gregg directly. There is no account manager and no junior handling your work. • He reports in business terms: enquiries, instructions and revenue, not rankings and traffic charts. • He has a small number of clients, so each firm gets proper attention.
Based in Warrington and working with firms across the UK.
Highly recommended for any law firm looking at SEO. Our rankings improved across the work we wanted to be found for, and the phone started ringing with new client enquiries.
Special for SE Ranking leads
Free SRA-Compliant AI Visibility Audit See exactly where your firm appears — or doesn't — in Google Search, Google Maps, ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Delivered as a partner-readable action plan in 24 hours. SRA Rule 8.8 compliant throughout. Head over to the website
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