Gregg King is a specialist SEO consultancy serving UK solicitors and law firms only. No other sectors, no side projects, no generalist work. That focus is the point: every recommendation is built around how legal clients search, how regulated content has to read, and how law firms actually convert enquiries.
The practice is capped at four clients at any one time. Every engagement is led personally by Gregg — no junior team, no outsourced delivery, no account management layer. Clients work directly with the person doing the work.
Services cover SEO strategy, technical SEO, on-page optimisation, local SEO and Google Maps, AI search visibility across ChatGPT, Google AI Overviews, Perplexity and Gemini, content structure, and conversion improvements that turn rankings into instructed matters.
Areas covered include personal injury, conveyancing, family, wills and probate, employment, commercial and private client work. The result is sustained visibility where serious legal clients are searching — and a consultancy relationship built for the long term, not a retainer scaled by headcount.
Highly recommended for any law firm looking at SEO. Our rankings improved across the work we wanted to be found for, and the phone started ringing with new client enquiries.
Special for SE Ranking leads
Free SRA-Compliant AI Visibility Audit See exactly where your firm appears — or doesn't — in Google Search, Google Maps, ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. Delivered as a partner-readable action plan in 24 hours. SRA Rule 8.8 compliant throughout. Head over to the website
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