Kristina Green
Oct 04, 2016 | 3 min read

Keywords distribution across the website’s landing pages is a task of strategic nature that determines website’s SEO success a lot. Learn how to save time analyzing thousands of search queries grouping and distributing them using SE Ranking.

Keyword grouping is an automated keyword clustering based on Top-10 results. It works as follows – let’s suppose we have 2 search queries – “car hire” and “rent a car” – would these be used for the same or a variety of pages’ promotion? To find that out we need to check whether the ranking pages for the mentioned queries are similar, and do that by analyzing potential competitors. In the past a SEO specialist would spend hours and hours on grouping and distributing the keywords manually leaving his wife and children all alone. Now this task can be done quickly thanks to the automated grouping letting the SEO expert spend his time on what matter the most – his family.

What keyword grouping is all about?

Task

Method

To define what keywords need to be promoted on a single page The system scans Top-10 Google results in the selected region and makes ready-to-go clusters: one keyword group = one page.
To explain what queries are suitable for the main page promotion and what keywords fit landing pages best. The service shows Top-10 pages for each search query. If SERPs only deliver main pages then the keyword would be difficult to promote on a particular landing page.
To eliminate errors that are inevitable when distributing keywords manually. Helps to solve keyword cannibalization issue, ranking page randomization resulting in poor rankings. The system automatically analyses SERPs in the selected region and defines how exactly search queries are distributed across the pages of the top ranking websites. Based on this information keywords are split into groups.
To save time Manual keyword distribution may time up to a few weeks of work. Keyword grouping allows to process thousands of keywords in a matter of minutes. No more sleepless nights at the deadline’s eve.

Types of keywords grouping

Here are the most popular keyword grouping approaches:

●        Secondary keywords are compared to the primary one (the one with the highest search volume), but are not compared internally;

●        Search queries are compared to the main keyword and between themselves.

In the first case the system takes the most popular keyword and compares the other keywords against similar URLs in Top-10 Google results. If the number of matches exceeds the level set by the user the keywords are clustered into a group.  

Method disadvantage: Queries in the group while matching with the main keyword may not match between themselves.

In the second case the system compares queries not only with the main phrase but with other phrases as well. Thus groups of smaller sizes are created but with a higher match extend. It ensures that every group works best for the promotion of a certain page.

Keyword grouping in SE Ranking

Here, at SE Ranking, we do our best to offer to our clients the most reliable and accurate tools. That is why we offer keyword grouping in cross-comparing mode. This approach guarantees maximum accuracy allowing you to choose the minimum number of URL matches – ranging from 1 to 9. The higher the accuracy the less queries would be allocated to a certain group.

Additional keyword grouping features:

●        List of the Top-10 websites for every search query.

●        Search volume check (“exact” match) with an opportunity to upload the list file and search volume info xls, xlsx, .csv formats.

●        List of the highlighted keywords in the SERPs snippets keywords for every query.

If a manual keyword distribution is a real headache for you – try SE Ranking Keyword Grouping tool. Save time and money!

Try it now!

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