From invisible to unmissable: How EYClick tripled traffic for a Catalan restaurant

Meet EYClick, a digital marketing agency driving local visibility for small businesses

EYClick is a nimble digital marketing agency that specializes in SEO, web development, and local positioning. With offices in Barcelona and Madrid, EYClick delivers tailored solutions to small and medium-sized businesses, particularly in the hospitality, food & beverage, and retail sectors.

With eight dedicated professionals on board, EYClick delivers full stop marketing solutions to support clients at every stage of their visibility journey. The team builds sleek SEO-friendly websites, performs strategic content optimization techniques, and combines strategic creativity with performance-oriented tools to help clients grow sustainably and reach their business goals.

Meet the client: A family-owned Catalan restaurant rooted in tradition and flavor

La Estrella del Jamón is a family-run Spanish restaurant located in La Riera de Gaià, Catalonia. It’s known for its authentic Catalan cuisine, tapas, and premium Iberian ham, enhancing traditional flavors with a cozy, welcoming atmosphere. Despite the client’s culinary appeal, it had no digital footprint before partnering with EYClick.

The client’s challenge: Zero online visibility, high competition, limited foot traffic & bookings 

When La Estrella del Jamón first reached out to EYClick, it had no online presence. It was invisible to anyone searching online, with no Google rankings or traffic.

Iñaki Roca de Viñals

Head of Strategy & Partner at EYClick Agencia de Marketing Digital

The biggest challenge was starting from scratch — no domain authority, no backlinks, no content, and no keyword rankings. The client’s competitors already had well-established positions in local search results.

This prevented La Estrella del Jamón from getting a steady flow of potential customers. Plenty of people were searching for restaurants in their area, but La Estrella wasn’t showing up. It needed to find a way to build its local visibility from scratch, gain Google’s trust, and turn local restaurant lookups in organic search into real foot traffic and reservations.

EYClick’s strategy: Driving local visibility and SEO growth with SE Ranking

EYClick rolled out a comprehensive SEO and web development strategy to help La Estrella del Jamón hit the ground running. SE Ranking’s tool suite played a key role in building the client’s online presence.

Iñaki Roca de Viñals

Head of Strategy & Partner at EYClick Agencia de Marketing Digital

Starting from zero is never easy, but SE Ranking gave us everything we needed in one place, from deep keyword and competitor data to progress tracking tools. It made it simple to grow our client’s local visibility step by step, measure real results, and clearly show the impact of our work.

Let’s walk through how EYClick turned strategy into results:

Step 1: Building an SEO-friendly website

The client didn’t have any substantial online presence, so EYClick built and launched a modern, mobile-responsive website from scratch. Here are some SEO best practices that the team focused on: 

• Fast loading speeds
• Intuitive navigation
• Keyword-rich content that reflected the restaurant’s unique offerings

Step 2: Running a comprehensive site audit

Once the client’s website went live, the team did more digging. EYClick used SE Ranking’s Website Audit to find missing metadata, no XML sitemap, and poor internal linking, and other performance-draining SEO issues. Resolving these early on helped search engines properly crawl and understand the site’s structure.

Step 3: Data-driven keyword targeting

With the technical groundwork in place, EYClick shifted its focus to online visibility to finally get people through the door. EYClick used SE Ranking’s Keyword Research and Competitor Analysis to spot high-value local and branded keywords that were feasible to target. These included terms like: 

• jamón ibérico
• restaurante catalán Tarragona 
• tapas auténticas

These keywords set the foundation to optimizing La Estrella del Jamón’s key landing pages.

Step 4: GBP optimization

EYClick set up and optimized the client’s Google Business Profile to solidify its newfound capacity for online visibility. The team kept all business details up to date, added high-quality images, and improved the restaurant’s visibility on local maps.

Beyond GBP optimization, the EYClick team also:

• Created localized landing pages that targeted specific keywords.
• Built citations across relevant local and niche directories.
• Embedded the business’s address and a Google Map on the website.
• Actively encouraged customer reviews and responded to them.

EYClick used SE Ranking’s Local Marketing tool to keep citations and overall progress in check.

Step 5: Progress tracking and fine-tuning 

Armed with SE Ranking’s Rank Tracker, the team tracked keyword positions in real time and tweaked their approach as keywords rose steadily—week by week.

Promising pages started to emerge. EYClick kept the momentum going by fine-tuning internal links and refreshing content.

EYClick created clear monthly reports with SE Ranking’s Report Builder to keep the client informed and engaged. It used a mix of custom and pre-built templates with agency branding and White Label functionalities. EYClick also set up automatic monthly scheduling. Each report included keyword rankings, site audit updates, and Google Business Profile insights, all to help the client see the full picture of progress made.

EYClick impact: Taking a local business from zero to 3x organic traffic

Just three months after launching the campaign, La Estrella del Jamón saw a 300% increase in organic traffic. EYClick’s local SEO and website strategy helped La Estrella del Jamón go from completely offline to one of Tarragona’s top search results for Catalan cuisine.

Thanks to EYClicks’ targeted efforts and strategic use of SE Ranking’s tools, the restaurant went from being invisible for almost all keywords to ranking for over 20 keywords in Google’s Top 10.

The client even claimed the #1 spot for high-intent local searches like “restaurante catalán Tarragona.”

La Estrella del Jamón’s Google Business Profile quickly drove high engagement, bringing in more calls, direction requests, and website visits. EYClick also tracked form submissions and reservation clicks through UTM tags and goal completions in Google Analytics.

La Estrella quickly gained online visibility among locals and tourists alike. With better visibility came more walk-ins, more bookings, and stronger brand recognition in the local dining scene. 

The relationship between EYClick and La Estrella del Jamón has since evolved into a long-term partnership. EYClick now manages ongoing SEO efforts and seasonal campaigns. The restaurant has even referred EYClick to other local businesses, reinforcing the real-world value of digital visibility.

Takeaways for agencies

EYClick’s work with La Estrella del Jamón is proof that even businesses starting from zero can achieve powerful results with the right SEO partner and tools. By using SE Ranking, the agency could identify key opportunities, act quickly, and deliver measurable ROI.

Iñaki Roca de Viñals

Head of Strategy & Partner at EYClick Agencia de Marketing Digital

We chose SE Ranking for its all-in-one features, cost-efficiency, and usability. The Local Marketing and Website Audit tools were essential for this project, and the White Label reporting added extra value in presenting results clearly to the client.

Want to offer similar success to your clients? Try SE Ranking’s SEO platform. Start your free trial today.

Written by

Anna Postol

Anna is an SEO and Content Marketing Expert at SE Ranking, where she finds joy in creating content for SEO, digital marketing, and social media. Her focus is on writing accurate, easy-to-digest, informative pieces that turn complex topics into engaging narratives that resonate with readers. Outside of work, she enjoys stretching exercises, workouts, planning her next travel adventure, and spending time with her beloved cat-daughter.