Ultimate Online SEO tools
Platform crafted to make SEO simple
Competitors
SEO Keyword Tools
Keyword Rank Tracker
Know how your pages are ranking for your
target queries
target queries
Track keyword rankings in any location, search engine and device with 100% accuracy
Keep an eye on how your search competitors are ranking for your target keywords
Analyze the top 100 search results for any keyword along with their dynamics with this professional rank tracker tool

I believe SE Ranking has the best keyword rank tracker on the market that shows your results for any location, even for small towns and particular districts of big cities.

The Keyword research tool is also really great. It gives a lot of useful information and great insights.
Keyword Research
Collect the right keywords for SEO
Expand your keyword list with similar, related and long-tail keywords
Learn all about the keywords your competitors are targeting in organic and paid search
Drive your target audience to your site by targeting relevant search queries
Analyze any keyword against major SEO parameters
SEO Backlink Tools
Backlink Checker
Dive deep into any site’s backlink profile
Analyze referring domains, linking pages, anchor texts
Measure the value of any backlink
Spy on competitors to find out where they get backlinks from

The backlink checker is a great tool to use as it gives me all the up to date relevant data I need to keep on top of my back link campaigns.

We use the part for backlinks monitoring a lot. This way we don’t have to check the placed backlinks manually.
Backlink Monitor
Focus on building up your backlink profile, not monitoring link statuses
Keep an eye on the status of every backlink related to your site
Quickly identify and disavow bad links via this backlink monitoring platform tool
Get automated notifications via email if the status of any of your backlinks changes
Manage new and lost backlinks, backlink target ratio, dofollow/nofollow links
Competitors
Competitive Research
Be in the know about competitor marketing strategies
View your competitors’ website traffic dynamics in organic and paid campaigns with this SEO software tool
Study your major competitors, find SERP newcomers, and compare your keyword list to that of your rivals
Get a full list of your competitors’ target search queries and analyze them against key parameters
Research your PPC competition to see what keywords they target in their paid ad campaigns and which ads work best for them

The most important feature is competitive research. This tool is very extensively and thorough so you would really want to use it.
SEO Tools for My Website
Website Audit
Make search engines fall in love with your site
Run Website Audit to find every crucial and minor issue that’s holding your site back from top ranking spots
Make use of suggested fixes to quickly optimize your site
Compare audit reports to learn what worked and what didn’t with this search engine optimization tool

The website audit tool is very easy to use - can set them to run in the background and you get a notification when ready. Weekly reports etc have been a great help too.

The On-Page SEO Checker helps us tweak and resolve issues as it encounters them. Plus we are able to optimize all of our top pages for best results.
On-page SEO Checker
Check how well a web page is optimized for a certain query
Get a detailed report on how well the particular page is optimized
Download a list of required fixes and recommendations
Review the main parameters of your URL so that it features correctly on SERPs
Page Changes Monitor
Get notified if anything changes on your website
Automatically monitor the status of every important page
Forget about regularly checking in on pages to spot changes
Know as soon as a colleague or customer makes a page alteration
Get alerted when a competitor makes content updates

It helps me a lot to monitor page changes made by my teammates.
Working with clients

White Label helps me present my agency to clients and close deals.
White Label
Boost your brand’s visibility via White Label
Get an in-house SEO solution for a fraction of the cost that will allow you to present our tool as your own to strengthen customer loyalty and deliver customer reports to clients under your brand name
Report Builder
Get detailed SEO progress reports sent right to your inbox
Save time and resources with our advanced reporting tool: elaborate, customizable, and easy-to-comprehend. Plus you can send out reports on-demand or set up an automated schedule.

It's fairly simple to create a great-looking automated report for customers in regards to anything SEO.

I was able to get a lot of new clients by placing SE Ranking’s
leadgen widget on my homepage. It gave me detailed
reports that allowed me to win over clients.
Lead Generator
Generate qualified leads via our agency tools
Install on your website and easily generate qualified leads for your enterprise with this tool. The form offers visitors to obtain a completely free on-page SEO analysis of their site. In turn, you get a complete set of contact details along with their page report that will serve as a basis for you to contact the lead and offer steps to eliminate the errors found on the site.
Guest Link
Share dashboards with different access level
You are at liberty to share your account with your teammates and senior management for collaboration, or send a view-only link to clients.

Tools to make your life easier
Marketing Plan
Start with a list of steps that should be taken at the beginning of the project: from purchasing a domain name to setting up a tracking system.
Keyword Grouper
Segment keywords for further distribution across your website and plan the SEO architecture of your future website.
Social Media Analytics
Take full control of your social media communications with scheduled publishing and monitoring tools.
Search Volume Checker
With this tool, you can determine the search volume for specific queries based on Google’s Keyword Planner data.
Index Status Checker
With this tool, you can check the page index status in Google, Yahoo, and Bing.
Parameter Checker
Take advantage of this tool to check any website’s Alexa Rank that is a measure of a website’s popularity.
SEO Potential
This tool helps estimate the outcome of your SEO efforts, which could be used either to justify your own ROI or to prepare an estimate for your current and potential clients.
Keyword Suggestions
You can research keywords both using the platform internal database and search engines suggestions for Google, Yahoo and Bing.
Traffic Analysis
This module helps analyze project dynamics based on data pertaining to website rankings, traffic from search engines, and snippet attractiveness.
Manage all SEO and marketing data in one place

Looker Studio

Google Search Console

Google Analytics

Zapier

API